Free Essay

Case Study 13.2

In:

Submitted By boyscout8
Words 1618
Pages 7
In the workforce, there are two categories of how jobs are classified. There are jobs that are in the public sector, such as state and federal government jobs, and jobs that are in the private sector, which would be all other jobs not included in the public sector, such as working for a local organization or company that is not controlled by some form of government. Unlike other topics that have been covered throughout the course, most of the general population has a clear understanding distinguishing the difference between jobs that are in the public and private sector. However, something they may not know is that there is a difference between public sector labor relations and private sector labor relations. Most people believe that labor relations are the same in the public and private sector and that the title just changes based on whether it is a public sector job or a job that is found in the private sector. Having work experience in both the public sector, as well as the private sector, I am able to see the difference that exists with the labor relations process between the two. From my experience, the labor relations process in the public sector seems to gain more attention than the labor relations process in the private sector. However, there is a reason for this as public sector labor relations has an interesting history. In the beginning, public employees were required to lobby to their legislators for favorable employment for collective bargaining, an activity whereby union and management officials attempt to resolve conflicts of interest by exchanging commitments in a manner intended to sustain and possibly enrich their continuing relationship, to occur. As all things change, so have public sector labor relations. The text states, “Public-sector labor relations has moved from an earlier period characterized by rapid union growth, management’s inability to react to collective bargaining, and a fear of strikes to a period characterized by slower union growth” (Holley, Jennings and Wolters 575). Unfortunately, as many state legislatures and Congress try to reduce costs, the victims have been public sector employees who have become more concerned about their welfare and job security, rather than the work they are supposed to do. Recently, union leaders, including the union that I belong to, are increasing their attention to the concerns that employees have regarding job security and welfare. The public sector has become an important part of the collective bargaining environment in the United States and more public sector employees are members of unions than private sector employees. No unions existed that I knew of when I worked in the private sector but it was mandatory to join a union where I work in the public sector in order to receive benefits. This is one difference I see between public sector and private sector labor relations. Another difference that exists between the public and private sector, which I find significant, is discipline. From my experience, discipline was dealt with differently between the two sectors. In the private sector, employees were disciplined or discharged of off-duty incidents or behavior depending on the nature of the situation, but in the public sector, employees have a heightened sensitivity about off-duty misconduct. “As a general rule, in both the private and public sector, the employees retain the right to conduct their private lives as they see fit without the interference of their employer, and the employer has just cause to discipline employees only if there is a nexus (connection) between the off-duty conduct and the employment. However, it is well established that off-duty conduct of public employees is subject to closer employer scrutiny, and discipline is more likely than for similar conduct in the private sector.” (Holley, Jennings and Wolters 600) A good example of off-duty discipline is explained in detail in Case Study 13.2, “Discharge for Off-Duty Conduct”.
Case Study 13.2 asked the question of whether discharge for off-duty conduct was reasonable based on the circumstances. On March 4, 2011, Charles Lee was removed from the Postal Service. His Notice of Removal stated “you pled guilty to Count 1 of the information charging you with a violation of Title 18 USC § 371, Conspiracy to Commit an Offense or to Defraud the United States.” On August 9, 2010, Lee entered into a plea agreement which he signed, stating he engaged in a conspiracy to acquire financing for two quadraplex homes located at 8416 and 8418 Camden Street, Miami, Florida, as he lacked the necessary financial assets to qualify for these loans. The conspiracy explained that Lee employed the Paldo Corporation to purchase the quadraplexes for $100,000 each and signed contracts to purchase the same properties for $169,000 each. False data was provided to an appraiser to explain the inflated amounts for the properties and a lending institution extended loans in excess of the true values of the quadraplexes in order to qualify for mortgage financing, Lee submitted two mortgage loan applications falsely stating he made a $19,000 down payment to Paldo Corporation. This was not the case as he agreed with the realtor, Bert Muscat, to accept a rebate on Lee’s down payment in the amount of $19,000 from Muscat’s commission, accomplished through an exchange of checks. As a result, the claimed down payment was a bogus transaction and Lee was able to purchase the property without any payment and received an additional $10,000 rebate after closing, reducing the purchase price of the properties. Lee agreed not to disclose the rebate scheme to the financial institution with permission of the loan broker and also failed to disclose on the loan application the two other mortgage loans on which he was obligated. His plea of guilty to Count I of the information was accepted by United States District Court for the Southern District of Florida on September 21, 2010. He was sentenced to six months house arrest, two years’ probation, and ordered to make restitution in the amount of $136,398.64 to the lending institution he had defrauded by U.S. District Judge William S. Casta on December 3, 2010.
Section 2635.101(a) of the Standards of Ethical Conduct for Employees of the Executive Branch states in pertinent part: “Public service is a public trust [as] each employee has a responsibility to the United States Government and its citizens to place loyalty to the Constitution, laws and ethical principles above private gain.” Section 661.53 of the Employee and Labor Relations Manual states: “Unacceptable Conduct. No employee will engage in criminal, dishonest, notoriously disgraceful or immoral conduct, or other conduct prejudicial to the Postal Service. Conviction of a violation of any criminal statute may be grounds for disciplinary action by the Postal Service, in addition to any other penalty by or pursuant to statute.” Lee’s misconduct of conspiring to defraud the United States was in direct conflict with the basic obligations of public service and as a postal employee, he held a position that requires honesty and trustworthiness. He had the right to file a grievance with fourteen days from the removal notice receipt. On March 16, 2011, a step 1 meeting was held were a grievance based on the given information was written. The step 1 grievance was denied and appealed and the step 2 grievance was completed by the union steward, David Toover. The same day, a Step 2 meeting was held, which determined that Mr. Lee was properly removed from the postal service and the grievance was denied. The grievance was moved to the third step appeal and appealed to arbitration (Holley, Jennings and Wolters 623-625).
Based on the information given, I agree that Mr. Lee’s off-duty actions were reasonable enough for him to be discharged from the Postal Service. As Section 2635.101(a) of the Standards of Ethical Conduct for Employees of the Executive Branch states: “Public service is a public trust…” and employees have “… a responsibility to the United States Government and its citizens to place loyalty to the Constitution, laws and ethical principles above private gain.” I work for a state government agency and understand this very well. We all must swear to a secrecy provision about what is done at work , not talk about it outside of work, and not be involved in misconduct outside of work, or we will be terminated upon knowledge of the misconduct that took place. In order to maintain a public sector job, one must be careful with their social life outside of work and make sure they do not get into any trouble that could risk them losing their job.
Jobs are classified into the public sector, which include government jobs, and the private sector, which include working for a small, privately-owned firm. There are major differences in both sectors when it comes to labor relations. In the public sector, unions are found with most jobs that exist, while in the private sector, unions are more uncommon. In regards to discipline, individuals who have jobs in the public sector must be careful of their behaviors and actions so they are not discharged from their job, as happened with Charles Lee and his position with the postal service. Things are more lenient in the private sector, but still could lead to discharge from a position depending on the nature of the situation. Overall, the labor relations processes for the different sectors are unlike each other and I believe that it will remain this way for many years to come.

Works Cited
Holley, William H., Kenneth M. Jennings and Roger S. Wolters. The Labor Relations Process. Mason: South-Western Cengage Learning, 2012. Print.

Similar Documents

Premium Essay

Case Study Analysis

...the technology infrastructure of UPS ranging from the data centers to the PCs currently in operation. The study also more closely analyzes the software and database structure of UPS along with an analysis of the company’s E-commerce activities. It includes an interview with Tom Creech, the North Florida District E-commerce manager at UPS. Finally, research was conducted to evaluate the emerging technologies that UPS is implementing and employing to support the business strategy and maintain its competitive edge. INTRODUCTION A case study is a "published report about a person, group, or situation that has been studied over time." If the case study is about a group, it describes the behavior of the group as a whole, not behavior of each individual in the group. Case studies can be produced by following a formal research method. In doing case study research, the "case" being studied may be an individual, organization, event, or action, existing in a specific time and place. Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more method. The case that is the subject of the inquiry will be an instance of a class of phenomena that provides an analytical frame — an object — within which the study is conducted and which the case illuminates and explicates. So, this case study analysis focuses on the Information Technology that is used by the United Parcel Service (UPS). Information...

Words: 3212 - Pages: 13

Premium Essay

Research

...Mr. Ronald Hor Yew Kheong | Telephone | 603-5623 2800 (UOW Program Office) | Email | ronald.hor@gmail.com | Room | UOW Program Office | Consultation Times | To be advised | Email Etiquette: Consultation with your subject coordinator and/or teachers via email Your teachers receive many emails each day. In order to enable them to respond to your emails appropriately and in a timely fashion, students are asked to observe basic requirements of professional communication: Consider what the communication is about * Is your question addressed elsewhere (e.g. in this subject outline or, where applicable, on the subject's eLearning site)? * Is it something that is better discussed in person or by telephone? This may be the case if your query requires a lengthy response or a dialogue in order to address. If so, see consultation times above and/or schedule an appointment. * Are you addressing your request to the most appropriate person? Specific email title/ header to enable easy identification of subject related/ student emails * Identify the subject code of the subject you are enquiring about (as your teacher may be involved in more than one subject) in the email header. Add a brief, specific header after the subject code where appropriate Professional courtesy * Address your teacher appropriately by name (and formal title if you do not yet know them). * Use full words (avoid 'text-speak' abbreviations), correct grammar and correct spelling. ...

Words: 6150 - Pages: 25

Premium Essay

Case

...THE ON OT C OP YO CASE STUDY HANDBOOK RP OS T ON OP YO RP OT C OS T THE ON OT C Write Persuasively About Cases OP CASE STUDY HANDBOOK How to Read, Discuss, and William Ellet Harvard Business School Press Boston, Massachusetts YO RP OS T Copyright 2007 William Ellet All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The copyright on each case in this book unless otherwise noted is held by the President and Fellows of Harvard College and they are published herein by express permission. Permission requests to use individual Harvard copyrighted cases should be directed to permissions@hbsp.harvard.edu, or mailed to the Permissions Editor, Harvard Business School Publishing, 60 Harvard Way, Boston, MA 02163. ON OT C Case material of the Harvard Graduate School of Business Administration is made possible by the cooperation of business firms and other organizations which may wish to remain anonymous by having names, quantities, and other...

Words: 96750 - Pages: 387

Free Essay

Student

...Research Project Submitted to the School of Graduate Studies of the University of Lethbridge in Partial Fulfilment of the Requirements for the Degree MASTER OF SCIENCE IN MANAGEMENT Faculty of Management University of Lethbridge LETHBRIDGE, ALBERTA, CANADA © Salvador Barragán, 2005 ii Abstract It has been ten years since the signature of the NAFTA agreement among Canada, U.S., and Mexico. For Mexico, this was a decisive step away from a protectionism model toward a free trade market. One of the main purposes for Mexico in joining NAFTA was to increase the competitiveness of its manufacturing sector, especially the automotive industry. In this paper, Porter’s Diamond Model of national competitiveness and some critiques that attempt to extend the usefulness of the model are analyzed. The Doubled Diamond and the role of MNEs in a host country are both examined through a case study research of the foreign-owned automobile industry in Mexico. The findings of this study show evidence of a broader role of MNEs than in the original framework, as well as the usefulness of the doubled diamond extension to explain alternative sources of competitiveness in early stages of development. iii Acknowledgments The culmination of this thesis can be seen as a successful project. An analogy with Porter’s Model, one of the premises to have a successful industry is to have supporting and related industries. In the case of this thesis is not the exception. There has been...

Words: 29762 - Pages: 120

Premium Essay

Case Study Handbook

...1/22/07 3:37 PM Page i RP OS T ElletFM.qxp THE DO N OT C OP YO CASE STUDY HANDBOOK 1/22/07 3:37 PM Page ii DO N OT C OP YO RP OS T ElletFM.qxp 1/22/07 3:37 PM Page iii RP OS T ElletFM.qxp YO THE OP CASE STUDY HANDBOOK How to Read, Discuss, and OT C Write Persuasively About Cases DO N William Ellet Harvard Business School Press Boston, Massachusetts 1/22/07 3:37 PM Page iv RP OS T ElletFM.qxp Copyright 2007 William Ellet YO All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 OP No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The copyright on each case in this book unless otherwise noted is held by the President and Fellows of Harvard College and they are published herein by express permission. Permission requests to use individual Harvard copyrighted cases should be directed to permissions@hbsp.harvard.edu, or mailed to the Permissions Editor, Harvard Business School Publishing, 60 Harvard Way, Boston, MA 02163. OT C Case material of the Harvard Graduate School of Business Administration is made possible by the...

Words: 99835 - Pages: 400

Free Essay

Role of Power

...contemporary organizational issue you find intriguing. Use one field site or example for the entire paper. Also, be explicit about the level issue. For example, if you are using the concept of personality then it is an individual level issue. A list of concepts and their related levels is provided in a separate document. Focus of paper-related requirements: Outline: Submit a formal outline for your paper, complete with references. The purpose of the outline is to help you organize your content, which also results in increased clarity, improved logic, and better structure of the paper. There may be adjustments from this document to your final paper, but at this stage the paper should not require major revisions. Final Paper: Use a case study format for the structure of your paper. Identify and analyze issues using course concepts, and propose recommendations for the organization you are focusing on. Use of course concepts 1. Use a minimum of 8 concepts for the paper. Include a list of the concepts you used at the beginning of the paper. 2. Briefly define each concept you use within the text (a paragraph or two). 3. For each concept, write a diagnosis at one level (e.g., the person level). For example, you might write “The employee misses work frequently due to stress from conflict with her supervisor.” Note, stress and conflict would require definitions.) 4. For each concept, write a solution or solutions. Identify the level(s) you addressed in Step 2...

Words: 594 - Pages: 3

Premium Essay

Ungs2050

...Calendar Overall for Case-Study Presentation & Mid-Term Exam – MGT 4760 (Strategic Management) Sem 1, 2012/2013 Sec 8 (M-W) No. | Week | Topics | Class Day | Date | Schedule | Details | | 1 | Chapter 1: The Nature of Strategic Management | 1- Mon 2- Wed | 10/912/9 | | | | 2 | Chapter 2: The Business Vision and Mission | 3- Mon 4- Wed | 17/919/9 | | | | 3 | Chapter 3: The External Assessment | 5- Mon 6- Wed | 24/926/9 | | | | 4 | Chapter 4: The Internal Assessment | 7- Mon 8- Wed | 1/103/10 | Quiz 1 (Chapter 1.2.3) | | | 5 | Chapter 4: The Internal Assessment | 9- Mon 10- Wed | 8/1010/10 | | | | 6 | Chapter 5: Strategies in Action | 11- Mon 12- Wed | 15/1017/10 | | | | | BREAK(22/10 – 28/10) | 13- Mon 14- Wed | 22/1024/10 | | | | 7 | Chapter 5: Strategies in Action | 15- Mon 16- Wed | 29/1031/10 | Case Presentation Session 1Case Presentation Session 2 | Group 1:L: Lia Hilaliah (Case Study 3)Group 2:L: Mas Syairah bte Mohamad (Case Study 5) | | 8 | Chapter 6: Strategy Analysis and Choice | 17- Mon 18- Wed | 5/117/11 | | (Mid-Term Exam 7/11 Wednesday)Seminar Room 1.1 | | 9 | Chapter 6: Strategy Analysis and Choice | 19- Mon 20- Wed | 12/1114/11 | Case Presentation Session 3Case Presentation Session 4 | Group 3:L: Mohamed Sheikh (Case Study 9) Group 4:L: Izzati Nor binti Salleh (Case Study 14) | | 10 | Chapter 7: Implementing Strategies: Management and Operations...

Words: 418 - Pages: 2

Premium Essay

Ob, Arctic Minings Consultants, Case Study

...ARCTIC MINING CONSULTANTS Case Synopsis Arctic Mining Consultants is a mining company that deals with mineral exploration. In this case study, the project given is staking 15 claims in Eagle Lake, Alaska. The project Manager was Tom Parker, who has a wide experience and specialized knowledge in all nontechnical aspects of mineral exploration. He is a geological field technician and field coordinator for Arctic Mining Consultants. He assigned his previous field assistants John Talbot, Greg Boyce and Brian Millar to help him complete the project. The job required them to stake at least 7 lengths each day in order to be completed on time. However, the whole team has became very tense and agitated, especially Tom Parker, as the deadline was just around the corner and there’s still many to be finished within the limited time. The problem became worse with the way Tom managed and treated his team. The only motivation to the team was the $300 bonuses promised by the company when the job is done on time, otherwise, they might wished to give up already. This happened because working as a field assistant and in long-working hours only giving them low wages, which is considered unreasonable compared to what they have to do. During the eight hard days, everything had actually proved the strengths and weaknesses of each of the team members, including Tom. Case analysis symptoms 1) What symptom(s) exist in this case to suggest that something has gone wrong? The symptom(s) to suggest...

Words: 2346 - Pages: 10

Premium Essay

Case Study Sample

...Running head: CASE STUDY XYZ Case Study XYZ: An Examination of Project Procurement Management Practices Group 12 John Doe Jane Smith Bobbie Sue University of Maryland University College Project Procurement Management, Semester XXXX, Section XXXX Professor Stephen R. Guth MMMM DD, YYYY [No Abstract or Introduction required for this assignment] The Inception Phase Rating Scale: 5—Excellent, 4—Very Good, 3—Good, 2—Poor, 1—Very Poor |Project Management Area |Inception Phase | |Scope Management | | |Time Management | | |Cost Management | | |Quality Management | | |Human Resource Management | | |Communication Management | | |Risk Management | | |Procurement Management | ...

Words: 804 - Pages: 4

Premium Essay

Organizations Conflicts

...policy. 2) Employee conditions: a. Lack of motivation  b. Compensate for low wages by over indulgence of free food allowance c. High turnover rate due to availability of high application rates. d. Employees are mostly college and high school students e. Lack of respect for managers. f. No incentive to increase motivation. In the case study Perfect Pizzeria, the area supervisor has many problems that need his attention. The largest appears to be the organization. In this case study I will assume that the area supervisor has the authority to affect change within his organization (i.e. he is the franchise owner). Being in an area with few job opportunities should give him the perfect opportunity to recruit bright, ambitious, and motivated people to staff his pizzerias. How can the area supervisor change his organization to achieve a more fluid corporate culture? I think this change can be achieved by human resource changes, structure changes, motivational changes, and reward for good performance as well as accountability for poor performance. Each one of these areas will require a change from the corporate level. For the sake of my case study I am going to assume that the area supervisor (franchise owner) can lobby to achieve this change within the organization. The first area to look...

Words: 445 - Pages: 2

Free Essay

Why Financial Intermediaries Exist

...letters in industry or for a class, knowing your purpose and audience will help determine what information to include. Generally, business letters follow a particular format, although your instructor or company may require you to use alternative formats. This guide provides writers with an introduction to writing business letters. Case Studies: This guide examines case studies, a form of qualitative descriptive research that is used to look at individuals, a small group of participants, or a group as a whole. Researchers collect data about participants using participant and direct observations, interviews, protocols, tests, examinations of records, and collections of writing samples. Starting with a definition of the case study, the guide moves to a brief history of this research method. Using several well documented case studies, the guide then looks at applications and methods including data collection and analysis. A discussion of ways to handle validity, reliability, and generalizability follows, with special attention to case studies as they are applied to composition studies. Finally, this guide examines the strengths and weaknesses of case studies. Desktop Publishing: Desktop publishing is the process of laying out and designing pages with your desktop computer. With software programs such as PageMaker and Quark Xpress, you can assemble anything from a one-page document to a...

Words: 795 - Pages: 4

Premium Essay

Brussels and Bradshaw

...Brussels and Bradshaw In response to the case study, Brussels and Bradshaw is a well-established financial institution that offers their clients competitive and innovative solutions for their community and work environments. The banking institution offers a summer internship to bright and driven individuals. The internship includes 14 weeks of very intense training and long hours. Interns are paid $20,000 for the contract. During the screening process, out of all the possible candidates Audrey Locke was selected. Audrey has some experience as an assistant, assurance analyst and financial planning analyst. Brussels and Bradshaw is operating in more than 25 countries globally; this case study takes place in Toronto. Many behavioral issues in the Brussels and Bradshaw institution are unprofessional and stressful. Job stress is defined as feeling one’s capabilities, resources, or needs that do not match the demands or requirements of the job (Hitt, Miller, & Colella, 2011 p. 249). Working 70 and 80 hours per week or possibly 120 hours will put a major burden on anyone, especially someone new to the working environment. Audrey is excited with her internship and very eager to learn. She is assigned a mentor and buddy by the business development manager, Kelly Richards. Kelly has 10 years of experience. Although associates consider her human resources, Kelly’s job is strictly administrative. Audrey is never introduced to her mentor and her buddy, Christine Page is very...

Words: 509 - Pages: 3

Premium Essay

Coach Purses

...Business case studies determine and define the primary issues that a company faces in the modern world market. A well designed business case study can provide a detailed contextual analysis of limited conditions and their horizontal relationships to other entities. In the case of Coach, they are an international clothing accessory company with a reputation of making pristinely handcrafted items with unique designs and a label that represents over seventy years of craftsmanship. In order to fully understand Coach’s business model, empirical data must be collected and analyzed to include the historical and current financial statistics, an in-depth analysis of the company overall, an analysis of the company’s business model, and finally current issues and future forecast that affect the longevity of the enterprise. By studying the history of Coach, both investors and those with an interest in the company can gain insight into key factors that motivate company decisions. Background/History The history of Coach starts in 1941 in a small family run leather workshop with six primary artisans in Manhattan that had skills passed down from generation to generation. It was not long until leather good become sought after for their high quality and workmanship. Through the guidance of the longtime and current CEO, Lew Frankfort, Coach expanded their business from just 6 million dollars 30 years ago to current sales exceeding 3.6 billion dollars. (Coach, 2012) From 1941 to present, the...

Words: 1026 - Pages: 5

Premium Essay

Muller Case Study

...Case Studies and Exercises Lecture 2. The Rise of Multinational Companies Case: MUELLER: China Bound? (A), (B) and (C). (308-358-1, 308-359-1 and 308-360-1). Discussion Questions: 1. What are the primary ownership advantages of Mueller? 2. What are the major ways in which Mueller could serve the China market? 3. What are their primary advantages and disadvantages?? 4. If Mueller decided to invest in China, what would be the main functions of its subsidiary? 5. How could the risks involved in the FDI to China be managed? Lecture 3. The Myth of the Global Company Case: Lafarge: From a French Cement Company to a Global Leader (304-019-1) Discussion Questions: 1. What are the main characteristics of Lafarge’s internationalisation strategy and competitive competences and how do these differ from those of other cement companies such as Cemex and Holcim? 2. What were the assumptions underlying Lafarge's strategy and how justified were these? 3. To what extent is Lafarge a French company with foreign operations, as distinct from a global MNC, and how is it likely to develop as a MNC? 4. What are the implications of Lafarge’s growth for the internationalisation of other French firms? Lecture 4. Competing Capitalisms in the 21st Century Case: Messier's Reign at Vivendi Universal (9-405-063) Discussion Questions: 1. What was Messier's strategy in transforming CGE into Vivendi, what assumptions was it based on and how justified were these? 2. What does this transformation reveal about the...

Words: 961 - Pages: 4

Free Essay

Research Case Study: Vodafone's Youth Market

...Research Case Study: Vodafone's Youth Market | | INTRODUCTION This case study will explain how the highly competitive telecommunications market lead Vodafone to set up an on-going 'panel' of respondents to give them a greater understanding of the youth market. THE CLIENT Vodafone is probably the biggest success story of the telecommunications market, becoming a household name with a penetration of 29% (TNS Telecoms panel Q3 2001) of the mobile phone market. Vodafone's media and planning agency, OMD UK plays an important strategic role in terms of researching the commercial market. THE CHALLENGE Operating in such a highly competitive industry meant that Vodafone had to look at new ways of researching how it could best profit from the hugely competitive youth market. The youth market is defined as anyone aged between 16-24 years old. Currently 90% of all 16-24 year olds own a mobile phone in the UK, amounting to 6.1m people in the UK. THE SOLUTION OMD UK, along with 2CV Research, recruited a panel of volunteers who receive monthly questionnaires over a long-term period in order to build up a profile of habits, attitudes and opinions of the young Vodafone user. The panel is made up of 200 respondents, all of whom must have an email address and a mobile phone (this is 85% of the youth market), and is maintained by 2CV. Questions sent out every month cover a whole range of areas, not just telecommunications. The idea is to build a very comprehensive picture of...

Words: 841 - Pages: 4