Premium Essay

Case Study - Alan Mullaly

In:

Submitted By mymy986
Words 2789
Pages 12
6 Leadership Tips From Ford CEO Alan Mulally

By Ted Reed April 3, 2012 6:58 AM

DETROIT (TheStreet) -- Let's just call it "Alan being Alan."

Ford's F ebullient CEO, Alan Mulally, is a master of the warm-hearted gesture, of taking a little extra time to make people feel important, enthusiastic and ready to follow him anywhere. At Ford, which he joined in 2006, that course has involved a journey from an economically distressed company, habitually losing money, with debt rated seven levels below investment grade and every asset mortgaged, to emergence in 2011 as a profitable, glowing symbol of the revival of American manufacturing. | Ford CEO, Alan Mulally |
In the case of Oakland A's baseball player and potential Hall of Famer Manny Ramirez, the widely used phrase "Manny being Manny" refers to a legion of incidents manifesting relentless obliviousness to his surroundings.
In the case of Oakland, Calif., native and celebrity CEO Mulally, the phrase "Alan being Alan" connotes a string of anecdotes in which he engages with people, not only those who are members of the world's wealthy leadership class, but also with everybody else he encounters as he glides through life, answering questions with a smile and a "you betcha."
Many of those he encounters come away with stories. Rebecca Lindland, director of research at HIS Global Insight, said that several years ago in a conversation with Mulally, she mentioned that her mother was pleased that Ford was bringing cars with a European feel, such as the Focus, to the U.S. "He said 'What is your mother's address?' and the next thing I knew my parents had a handwritten letter from Alan and some Ford goodies," Lindland said. "Alan always has a willingness to learn one more thing about you."
Steve Parks, lead aerodynamics engineer for the Ford Fusion, recalled that early last year he was at work in the

Similar Documents

Premium Essay

Alan Mullaly

...Alan Mulally, CEO, Ford Motor Company Mike Stout Strayer University Abstract This paper discusses the role of leadership and how an organizations performance is impacted by leadership and leadership development. The paper discussed Alan Mulally’s leadership styles and gives examples of how Mulally’s actions fit those leadership styles. The paper talks of how Ford Motor Company’s performance is impacted by Alan Mulally’s goal setting. The paper speaks to how Mulally’s communication openness impacts Mulally’s message transmission, trust and agendas and leadership. The paper concludes with the author’s opinion of whether Alan Mulally should continue using the particular leadership he is currently using. Alan Mulally, CEO, Ford Motor Company Leadership is a term that is widely used in all aspects or out lives. “Leadership is the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors, and making hard decisions about human and other resources.”(Hellriegel & Slocum, 2011, p.4). Leaders must be able to lead by example, be inventive, and not be afraid to be held accountable for everything that takes place in an organization. In any organization that has a long track record of success you can find a strong leader. Leaders come up with the ideas, develop the people around them, set goals for those people, and are responsible for all of the outcomes that may arise. This paper...

Words: 2157 - Pages: 9

Premium Essay

Alan Mullay, Ceo, Ford Motor Company, Case Study

...Case Study Alan Mullay, CEO, Ford Motor Company “Alan Mulally, CEO, Ford Motor Company” Ford Motor Company was started in 1903 in Detroit, Michigan, by Henry Ford. 2006 brought a tremendous change to the multinational automobile producer, when Alan Mulally came to the head of line to lead Ford into a new era. In the past several years, Ford has been in danger of failing, causing a shift in its global position and a restructure of its company portfolio. Ford has become a global competitor with brands including Lincoln, Mercury, Mazda, Aston Martin, Jaguar, and Land Rover. Mulally was welcomed to his new position with a financial crisis waiting on his desk. Although never working in the auto industry, Mulally had a plan to manage Ford out of the economic down spiral it had it found itself with the foreseeable economic challenges of the entire US economy. Ford has reported losses for the pass several years. * Lost of $12.6 billion in 2006 * Lost of $2.7 billion in 2007 * Lost of $14.7 billion in 2008 * Lost of $1.4 billion in 2009 (first quarter) (Hellriegel, 2011) Mulally created more debt to make up the shortages by borrowing to keep Ford from government bailouts. Under the Mullaly reconstruction, Ford will discontinue the Mercury line in 2010 year end, maintained a stake in Mazda and Aston Martin and sold off subsidiaries Jaguar, Land Rover and Volvo within the last two years. While realizing the loses and selling of part of their portfolio...

Words: 1093 - Pages: 5

Premium Essay

Ford Paper

...People have always loved cars, ever since the first automobile was produced. It was Carl Benz from Mannheim (Germany) who received on January 29, 1886 the patent for the first automobile. The first automobile in the United States is associated with the name Ford at the beginning of the 20th century. More than a hundred years later cars exist all over the world. If sedans, coupes, convertibles, sports cars, vans, minivans or trucks/ sport utility vehicles (suv’)- all kinds of different cars are available nowadays. A very important factor to drive a car is the gasoline. The gasoline prices were always very low in the United States, compared to other countries, especially compared to European countries (see table no. 1). According to a study in 2008 the US had the 45th cheapest gas prices out of 155 countries surveyed. As of end of March 2008, U.S. gas prices averaged $3.45 a gallon, compared to over $8 a gallon across much of Europe. The government fought for lower gas prices.[1] The reason why you find lower gas prices in the US is really simple. The government taxes the gas much lower than in most other countries. In the United States, the federal tax on gas is about 18 cents a gallon, compared to about 4 Dollars and more in many European countries.[2] The money made with higher taxes in Europe gets used for many different things, e.g. to develop a better public transportation system, which...

Words: 4488 - Pages: 18

Premium Essay

Workplace

...The 21st Century Jet The Boeing 777 Multimedia Case Study Shad H Shokralla Submitted in partial fulfillment of the requirements for the degree of Master of Science in Mechanical Engineering from the University of California at Berkeley December 18, 1995 Research Advisor: Professor Alice M. Agogino Berkeley Expert Systems Technology Laboratory On-line Version URL: main.html Abstract Multimedia case studies have been shown to be an effective way of documenting and teaching best design practices. This is a case study of the changes that the Boeing Commercial Aircraft Company made in the way they design and build airplanes. The 777 is the first jet that Boeing has created using this methodology. The changes were very dramatic and encompassed many areas, including technical, organizational and administrative changes. Boeing is touting the 777 as more than just a product, but as a new process. Although the technical innovations were numerous, what made the 777 project unique were the other changes Boeing instituted for this design/build effort. It was the first 100% digitally designed and pre-assembled airplane made by Boeing. Concurrent engineering, the concept of “Working Together”, was an integral part of the new philosophy and nearly 240 Design/Build teams were used through-out the process. The teams included design, manufacturing, customer and supplier personnel from the start. Designing and building a new...

Words: 7527 - Pages: 31

Premium Essay

California an Interpretive History - Rawls, James

...CALIFORNIA CALIFORNIA An Interpretive History TENTH EDITION James J. Rawls Instructor of History Diablo Valley College Walton Bean Late Professor of History University of California, Berkeley TM TM CALIFORNIA: AN INTERPRETIVE HISTORY, TENTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2008, 2003, and 1998. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1234567890 QFR/QFR 10987654321 ISBN: 978-0-07-340696-1 MHID: 0-07-340696-1 Vice President & Editor-in-Chief: Michael Ryan Vice President EDP/Central Publishing Services: Kimberly Meriwether David Publisher: Christopher Freitag Sponsoring Editor: Matthew Busbridge Executive Marketing Manager: Pamela S. Cooper Editorial Coordinator: Nikki Weissman Project Manager: Erin Melloy Design Coordinator: Margarite Reynolds Cover Designer: Carole Lawson Cover Image: Albert Bierstadt, American (born...

Words: 248535 - Pages: 995