...Case Study Amazon’s New Store: Utility Computing Name: Institution: Course: Tutor: Date: Case Study Amazon’s New Store: Utility Computing Introduction Back in the year 1995, Amazon was opened as a bookstore, one that has grown over the years and morphed into a large reputable internet based company. One of the largest virtual superstores today in the world, Amazon offers up to thirty six categories of products. Jewelry, furniture, clothing and groceries are just but a few of the products that Amazon has to offer. Today, Amazon boasts of being the top online retailer in the whole world (Andrei and Jain, 2009). In an effort to modernize its data centers and software and also be able to add new features in the existing product pages, it developed a number of important services that have proved significant in its growth over the years. Question 1 World over, Amazon is known for the provision of cloud computing also known as utility computing or demand computing. In essence, it refers to allowing the firm to offload peak demand for computing power to large scale data processing centers that are remote. In a nutshell, the Amazon Company offers computing capacity on a per usage basis. Amazon is at an advantageous point in terms of business in the sense that it can generate more income from a number of other businesses (Buyya, Yeo, Venugopal, Broberg and Brandic, 2009). This can be achieved through provision of its extra and additional capacity to those in need. Amazon uses only a...
Words: 1338 - Pages: 6
...CBIS250 Section 001 Amazo.com Case Report Part 1 Case Overview This case is mainly about that Amazon.com provides Amazon Web Services (AWS) using its tremendous computing capacity. And utility computing is used as a method charging for services. Amazon’s powerful infrastructure provides them many advantages to attract service users. Such as S3, a data storage service, that is designed to make Web-scale computing easier and more affordable for developers. However, Amazon.com also has some problems in its development of AWS. We just study Amazon’s experience and find some solutions to those problems. Part 2 Organization Context Amazon.com is a virtual superstore with product offering in 36 categories. In 1995, Amazon.com was found. At the beginning, Amazon.com only provided services as bookstore through the Internet. Since 1995, Amazon.com has developed as the largest bookstore through Internet in the world. And Amazon.com is also the bookstore which sells the largest number of books all over the world. But Amazon.com has neither so many employees nor lots of buildings. Now, Amazon.com offers not only books but also music, video, furniture, clothing and even jewelry. 36 categories products are provided by Amazon.com now. Amazon.com reaches its diverse goals through acquiring other kinds of companies. And E-commerce helps Amazon reduce cost and become larger and larger. Since Amazon.com’s infrastructure is so powerful that most...
Words: 1252 - Pages: 6
...Cloud Computing: A Taxonomy of Platform and Infrastructure-level Offerings David Hilley College of Computing Georgia Institute of Technology April 2009 Cloud Computing: A Taxonomy of Platform and Infrastructure-level Offerings David Hilley 1 Introduction Cloud computing is a buzzword and umbrella term applied to several nascent trends in the turbulent landscape of information technology. Computing in the “cloud” alludes to ubiquitous and inexhaustible on-demand IT resources accessible through the Internet. Practically every new Internet-based service from Gmail [1] to Amazon Web Services [2] to Microsoft Online Services [3] to even Facebook [4] have been labeled “cloud” offerings, either officially or externally. Although cloud computing has garnered significant interest, factors such as unclear terminology, non-existent product “paper launches”, and opportunistic marketing have led to a significant lack of clarity surrounding discussions of cloud computing technology and products. The need for clarity is well-recognized within the industry [5] and by industry observers [6]. Perhaps more importantly, due to the relative infancy of the industry, currently-available product offerings are not standardized. Neither providers nor potential consumers really know what a “good” cloud computing product offering should look like and what classes of products are appropriate. Consequently, products are not easily comparable. The scope of various product offerings differ and overlap...
Words: 19454 - Pages: 78
...ASSIGNMENT 1: MANGAGEMENT INFORMATION SYSTEM CASE STUDY 201311034009 宋蕊廷 2013 级金融班 宋蕊廷 201311034009 ASSIGNMENT 1: MANGAGEMENT INFORMATION SYSTEM Management Information System Assignment 1 (Case Study) 2013 Finance, School of Business 宋蕊廷 201311034009 Modernization of NTUC Income 1. What were the problems faced by Income in this case? How were the problems resolved by the new digital system? Problems: (1) The old HP 3000 mainframe frequently broke down, and backup or reconciliation would be needed. However, If daily backup was not completed, the affected day’s data would be lost and cost months to do reconciliation. (2) The 1980s COBOL programs broke multiple times, halted the systems and caused temporary interruptions, and it took IT team long time(from several weeks to months) to launch new products. (3) Transaction processing for policy underwriting was a batch process and information was not available to agents and advisors in real-time. (4) Various departments did not have up-to-date information and had to pass physical documents among each other. How were the problems resolved: Income switched to the Java base eBao LifeSystem from eBao Technology. The new system seldom broke down, and it enabled the IT team to launch a new product only in a few days by using the table-driven rule-based product-definition module; plus, the real-time hot backup disaster-recovery 1/9 宋蕊廷 201311034009 ASSIGNMENT 1: MANGAGEMENT INFORMATION SYSTEM center helped the company get real-time...
Words: 2577 - Pages: 11
...Concept of cloud computing was started in 2000s. Once this was introduced it has created a new business model and platform for many online business and technologies. To store any kind of data local servers will be used. But in today’s world with internet, the practice of using servers and networks on internet for storing, processing and managing any kind of data online is the concept of cloud computing (Margaret Rouse, 2015). Through this, both its platform and type of applications can be described, cloud computing provides its services in several layers to its users. By using this technology and internet applications can be run based on large data centers and servers. Cloud computing has gone through number of several phases including grid and utility computing (Margaret Rouse, 2015). Many enterprises have already started to implement cloud computing by knowing the potential of this technology. In 2012 according to IDG reports, (IDG ENTERPRISE MARKETING, 2016) the usage of cloud computing was 12% and by 2014 the number increased to 69% with the humongous change. The main reasons for many of enterprises to adopt to this technology was its cost and the flexibility to run any application faster than by the traditional method. Few features in could computing and its business functions like data analytics, data and storage management content management, conferencing solutions and collaborations. By 2015, 24% of enterprises used cloud computing for standardizing their IT budgets...
Words: 1234 - Pages: 5
...based on Enterprise Resource Planning software and the cloud computing platform, two technologies that have increased in popularity over the last few years. ERP refers to a business management system that comprises integrated sets of comprehensive software that can manage and integrate all the business functions within an organization (Shehab et al.). When implemented correctly, ERP is a high-cost investment but also offers high return as it enables companies to centralize their day-to-day operations in real time. Cloud computing technology enables convenient, on-demand network access to a shared pool of configurable computing resources that can be provisioned and released with minimal management effort or service provider interaction (Mell et al.). There are three service models in cloud computing: Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). SaaS is capability provided to the consumer to use the software provider's applications running on a cloud infrastructure, with applications accessible from various client devices (Mell et al.). PaaS is capability provided to the consumer to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools supported by the provider (Mell et al.). IaaS is capability provided to the consumer to provision processing, storage, networks, and other fundamental computing resources in which the consumer is able to deploy and run arbitrary...
Words: 7153 - Pages: 29
...marketing The marketing essay below has been submitted to us by a student in order to help you with your studies. UKEssaysEssaysMarketingAmazon Com Case Study Analysis Marketing Essay submit to reddit Amazon Com Case Study Analysis Marketing Essay "We want to be the world's most customers Centric Company. . That we focus increasingly on trying to get the customer experience right. Within that we want to build a place where people can come and discover anything they might want to buy online." (Mellahi & Johnson, 2000). Executive Summary Amazon.com is an American electronic commerce company which has become as a symbol of internet business. It was first founded by Jeff Bezoz in 1995 when he began selling books online and to the date now, Amazon.com is the leading online market worldwide for its books and various other products. It was when the company aimed to be successfully the World's most customer oriented company. Customers can discover various products they wish to buy at reasonable and affordable prices. The strategy used by Jeff drove him to become the online leader of market. The main strategy used was to orient the business towards customers and to be innovative with continuous improvement in online shopping skills. Initially, it was used to be online sale of books and with the use of strategy and innovative approaches the business was expanded its boundary with introduction of various other products like toys, CDs, DVDs, computer software, apparel...
Words: 5464 - Pages: 22
...Case Study 2: Cloud Computing One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business. With the Cloud, businesses no longer need to plan for and procure servers and other IT infrastructure weeks or months in advance. Instead, they can instantly spin up hundreds or thousands of servers in minutes and deliver results faster. AWS offers low, pay-as-you-go pricing with no up-front expenses or long-term commitments. We are able to build and manage a global infrastructure at scale, and pass the cost saving benefits onto you in the form of lower prices. With the efficiencies of our scale and expertise, we have been able to lower our prices on 15 different occasions over the past four years. AWS provides a massive global cloud infrastructure that allows you to quickly innovate, experiment and iterate. Instead of waiting weeks or months for hardware, you can instantly deploy new applications, instantly scale up as your workload grows, and instantly scale down based on demand. Whether you need one virtual server or thousands, whether you need them for a few hours or 24/7 AWS is a language and operating system agnostic platform. You choose the development platform or programming model that makes the most sense for your business. You can choose which services you use, one or several, and choose how you use them. This flexibility allows you to focus on innovation, not infrastructure...
Words: 1231 - Pages: 5
...STUDENT LEARNING OBJECTIVES After completing this chapter, you will be able to answer the following questions: 1. 2. What are the components of IT infrastructure? What are the major computer hardware, data storage, input, and output technologies used in business? What are the major types of computer software used in business? What are the most important contemporary hardware and software trends? What are the principal issues in managing hardware and software technology? 3. 4. 5. ISBN 1-269-41688-X 108 Essentials of Management Information Systems, Tenth Edition, by Kenneth C. Laudon and Jane P. Laudon. Published by Prentice Hall. Copyright © 2013 by Pearson Education, Inc. C HAPTER O UTLINE Chapter-Opening Case: BART Speeds Up with a New IT Infrastructure 4.1 IT Infrastructure: Computer Hardware 4.2...
Words: 21212 - Pages: 85
...all original signatures must be submitted with the dissertation to the Graduate School; this is required whether the document is in electronic format or on paper. Whereas, the page included in the electronic document will be unsigned unless it is scanned in. The Dissertation Committee for Rajul Alam Certifies that this is the approved version of the following dissertation (or treatise): THE IMPACT OF USERS AND SUPPLIERS IN THE CLOUD COMPUTING TECHNOLOGY “THE QUESTION IS…. ARE WE ON TRACK TO EVOLUTION OR REVOLUTION?” RAJUL ALAM SN: 1013999 rajul.alam.10@ucl.ac.uk Word Limit: 118 + 346 + 10,529 Committee: | ELAINE AXBY, Supervisor | “This dissertation is submitted as part requirement for the Information Management for Business programme at University College London. It is substantially the result of my own work except where explicitly indicated in the text.” “The dissertation may be freely copied and distributed provided the source is explicitly acknowledged.” The impact of users and suppliers in the cloud computing technology by Rajul Alam, MSi Information Management for Business HIDDEN TEXT: Given first name, and previous academic degrees (B.A. or higher) B.A., B.S., etc. Your official name is the name which appears on your UT transcript. MSIN9001: Dissertation Presented to the Faculty of the Graduate School of University College London in Partial Fulfillment of the Requirements for the Degree of Information Management for Business ...
Words: 12543 - Pages: 51
...Security and Privacy Issues in Cloud Computing Wayne A. Jansen, NIST Abstract In meteorology, the most destructive extratropical cyclones evolve with the formation of a bent-back front and cloud head separated from the main polar-front, creating a hook that completely encircles a pocket of warm air with colder air. The most damaging winds occur near the tip of the hook. The cloud hook formation provides a useful analogy for cloud computing, in which the most acute obstacles with outsourced services (i.e., the cloud hook) are security and privacy issues. This paper identifies key issues, which are believed to have long-term significance in cloud computing security and privacy, based on documented problems and exhibited weaknesses. • applications can be developed upon and deployed. It can reduce the cost and complexity of buying, housing, and managing hardware and software components of the platform. Infrastructure-as-a-Service (IaaS) enables a software deployment model in which the basic computing infrastructure of servers, software, and network equipment is provided as an on-demand service upon which a platform to develop and execute applications can be founded. It can be used to avoid buying, housing, and managing the basic hardware and software infrastructure components. 1. Introduction Cloud computing has been defined by NIST as a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned...
Words: 7808 - Pages: 32
...7CASE 6-1 FACEBOOK OVERVIEW Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. “Sponsored stories,” as they’re called, let marketers pay to turn actions people take on Facebook into promotional content. When members click a thumbs-up button to signal that they “like” a product or brand, for example, a simple ad appears on their friends’ pages: “Julia Smith likes 1-800- HYPERLINK "http://www.Flowers.com" Flowers.com .” Those friends can click a Like button on that ad, which then shows up on their friends’ pages, and so on. Thanks in part to those ads, the company now has more than 125,000 Facebook fans, more than twice as many as it had at the start of the year. Now, says 1-800-Flowers president Chris McCann, “We look at Facebook as core to our marketing program.” So do dozens of other major brands, including Ford, Procter & Gamble, Starbucks, and Coca-Cola. Suddenly, large companies are running multimillion dollar ad campaigns on Facebook. Startups, such as the social-game maker Zynga and the daily-deal service Groupon, are mounting similar though smaller campaigns, and so are hundreds of thousands of local businesses, such as fitness salons...
Words: 5869 - Pages: 24
...CLOUD COMPUTING: PAST, PRESENT, AND FUTURE John P. Sahlin (sahlinj@gwu.edu) The George Washington University, United States of America ABSTRACT Defining cloud computing can be difficult, as each organization often has its own spin on the definition. Despite being hard to define, Gartner Research named cloud computing as one of the top technologies to watch in 2010, 2011, and 2012. At its core, cloud computing is a technical architecture that meets a specific business need. This chapter traces the roots of cloud computing from its origins in mainframe distributed computing, discusses the basics of the cloud computing model today, and offers insights for future directions that are likely to be pursued in the cloud computing arena. A number of challenges to cloud computing are identified, including concerns of security and how to deal with the rise of mobile computing. The chapter ends with recommendations on how to choose which cloud model is most appropriate to meet your organization’s needs and how to establish a successful cloud strategy. INTRODUCTION: DEFINING THE CLOUD I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description; and perhaps I could never succeed in intelligibly doing so. But I know it when I see it. ~ Hon. Potter Stewart (U.S. Supreme Court Justice) Why did Gartner Research place cloud computing at the top of the list of most important technology focus areas for the past three years...
Words: 13736 - Pages: 55
...Masaryk University Faculty of Informatics The Shift Towards Cloud Computing Master Thesis Brno, May 2009 Stanislav Tvarůžek 1 Declaration I declare that this master thesis is solely my own work. I have cited all sources used in this thesis and I have provided complete references to them. Supervisor: RNDr. Radek Ošlejšek, Ph.D. 2 Abstract Cloud computing is a phenomenon of the recent years and academia as well as major IT players are paying more attention to this emerging and innovative approach. This thesis summarizes information from various sources gathered on the subject 'cloud computing'. Firstly, it tracks back the evolution of technologies that paved the road for cloud computing and accelerated its further advancements. Secondly, it provides a high level overview of cloud computing technology stack and identifies service layers exposed via on-demand infrastructure. Lastly, it investigates various aspects of cloud computing and its impact on information technology. Any comments and thoughts on this thesis are highly appreciated and you can drop me a line at: tvaruzek@mail.muni.cz Keywords: Cloud computing, Virtualization, Innova.sk, Infrastructure as a Service, Platform as a Service, Amazon Web Services, Google Apps 3 Acknowledgments I would like to thank my supervisor Radek Ošlejšek for providing me the necessary help and guidance. I would like to express many thanks to my friends who helped me and supported me, especially...
Words: 14788 - Pages: 60
...Technische Universität Berlin Fakultät VIII: Wirtschaft und Management Institut für Technologie und Management Fachgebiet Strategische Unternehmensführung Prof. Dr. Michael Mirow Seminar Paper on Strategies to Achieve Market Leadership: The Example of Amazon (Summer term 2005) presented by: Sören Preibusch, 215995 Matthias Fleckenstein, 215274 Kottbusser Damm 24 Magistratsweg 21 10967 Berlin 13593 Berlin Berlin, May 17, 2005 Table of Contents I Table of Contents Table of Contents ............................................................................................ I Table of Abbreviations.................................................................................... II Table of Figures............................................................................................. III Table of Tables..............................................................................................IV 1 Introduction.................................................................................................. 1 2 Market Leadership as a Strategic Goal in Electronic Commerce ................ 1 2.1 Value Chains and Actors in EC............................................................. 1 2.2 Principles for Success in Electronic Commerce.................................... 3 2.3 Porter’s Branch Structure Analysis applied to EC Markets ................... 4 2.4 Context Factors and Value Creation Potentials in EC Markets ...
Words: 13437 - Pages: 54
