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Case Study Bain & Company

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Case Study – Organizational Development of Bain & Company

July 2, 2012

Organizational Development of Bain & Company Bain & Co. Inc. (“Bain”) is a consulting corporation, established by Bill Bain and six former professionals from Boston Consulting Group (BCG) in 1973 to develop a strategy implementation that was markedly different from industry norms (Ormiston, 1990). According to Bill Bain, there were four problems he wanted to fix in the traditional consulting process specifically 1) short-term duration of projects with the report seen as the end product; 2) recommendations not supported by relevant data; 3) no follow-through on given recommendations and 4) performance metrics (i.e., Results of the recommendations) were mostly internal (peer reviews) not independent measures (Ormiston, 1990). Bain`s approach was to make a commitment to one company per sector/industry – refusing to work for competitors. In the 1990s, this strategy aided Bain in developing a deeper level of involvement with a limited number of clients. Sometimes, a customer had as many as fifty professionals working on all aspects of the business analysis (Harvard Business School Journal, 1990, pp. 95-96). The company de-emphasized the hype around the ‘report’, focusing instead on helping the client successfully execute policy recommendations. The results of these recommendations are judged by independent matrices such as the growth (or decline) of client`s stock prices when compared to industry indices (Ormiston, 1990). In relationship-consulting, as soon as a strong and effective client-consultant association occurs, factors that influence the new relationship include: 1) constant and open discussions, 2) mutual trust, 3) consultant`s excellent problem-solving skills, 4) good planning and strategy skills, 5) absolute confidentiality and 6) honesty feedback. Bain`s participation in a company could go anywhere from two to five years, or longer. There is a perception that long-term relationship-consulting professionals take on the culture of the client organization, thereby, impacting (negatively) the solutions proffered. This perspective argues that organizational politics and sometimes, the rapport between the consultant and client`s employees create a situation whereby the recommendations will not be heeded or taken seriously. I differ with this standpoint, because effective organizational development (“OD”) consultants operate under a code of ethics inherent in the profession to support the consultant-client relationship. This includes being lifelong learners (and analysts) of the external and internal business environment, and how that impacts clients; giving relevant and honest feedback after the diagnosis stage; discovering and offering new approaches and data-based solutions and upholding client confidentiality. Bain incorporates a holistic approach which encompasses strategic, operational, technological and organizational practices. This style also includes mergers and acquisitions, and economic concerns within every industry worldwide. Currently, the company still uses the relationship-consulting approach as a framework, but has added a wide-range of instruments to allow companies successfully implement organizational development strategies. The tools employed include: 1) decision and management diagnostic, 2) organizational design and restructuring, 3) decision effectiveness, 4) role of the center, 5) talent management and leadership supply, 6) measures and incentives, 7) high-performance culture and 8) change management. Bain concentrates on helping companies decide on the most critical choices that will affect overall performance (Bain Consulting Services, 2012). The company goes “beyond the ‘hard’ issues of structure, roles and processes to address the ‘soft’ elements such as people, behaviors and culture. Its` primary objective is to insert new capabilities and repeatable processes so that people at all levels can (Bain & Co. Organization, 2012) plan and deliver, again and again” (Bain Consulting Services, 2012). Another approach Bain utilizes is the Results Delivery method which focuses on predicting, measuring and managing risk associated with (PciCaribbean, 2012) any transformation implementation plan right from the start. Results Delivery permeates all business review that Bain engages in, further increasing its execution speed, and directed by driving forces such as balanced ambition (clear and compelling vision mixed with realistic goals) and mobilization of leaders through a Sponsorship Spine to engage employees. Other factors include identifying change behaviors and consequences needed to push results, shaping execution time through planning, tracking, measuring and mitigating risks involved with the change process. Teams must be trained for effective delivery and success must be extended by developing a repeatable change model for the future (Bain, 2012). An outside practitioner is an independent consultant hired by the client system. While an internal expert might be a director trained in the implementation of OD. Corporations may decide to hire an independent consultant or create a department of internal practitioners based on its organizational development needs. Either way, there are inherent advantages and disadvantages.
The advantages of utilizing independent practitioners include the following: * Diverse and objective perspective * Higher degree of influence and prestige, and more freedom to operate within the client system * More positive roles than senior executives in a considerable change plan * Little or no appreciation for individual powers wielded by members of the client system * Liberated from client system`s promotions, raises, or approvals * Direct, straightforward and questions client`s opinions * Equipped with a comprehensive career base and a secure client buffer * Independent attitude towards taking risks and confrontations with the client system
Disadvantages include: * Unfamiliarity with the client`s system - culture, communication networks and formal or informal power structures * Lack of technical knowledge of the industry * Incomplete and difficult information gathering Many corporations employ full-time consultants; thereby setting up their own private consulting departments usually between ten to thirty practitioners depending on the size of the company. These internal consulting subdivisions are designed with respect to organizational development, process management, information technology (External Consultants. G+O Associates,2012) services and education.
The advantages of employing private practitioners include the following: * Most are already members of the company who initiate the change program * Familiarity with the company`s norms and traditions * No time wasted in learning the system, or approved by other employees * Good understanding of the power structure * Knowledge of strategic people and how to exercise influence * Already known by other employees of the organization * Personally vested on the success of the change implementation and its impact on the organization
Disadvantages include: * Lack of specialized OD skills * Lack of objectivity – biased perspective * Prone to accept the system as secure - adapting change processes to the requests of management * Previous reputation may affect employees` ability to understand consultant`s new role as a change implementer * Little or no power and authority for implementing the change program.
Although both approaches have some pros and cons, any OD consultant must first overcome the obstructions caused by red tape and organizational politics to boost innovation, resourcefulness, collaboration and confidence inside the corporation.

References
Bain & Co. (2012). Results Delivery - Change Management - Bain & Company ... (n.d.). Retrieved from http://www.bain.com/consulting-services/results-delivery/index.aspx Brown, D. R., Harvey, D. (2006). An Experiential Approach to Organizational Development. (7th ed.). Upper Saddle River, New Jersey: Person Prentice Hall
Henderson, S. (2011). Long-Term Client-Consultant Relationships. (n.d.). Retrieved from http://justhrasia.com/long-term-client-consultant-relationships
Litre, P., Bird, A., Carey, G., Meehan, P. (2011). Results Delivery. Busting three common myths of change management, pp. 2-12.
Mankins, M. (2012). Organization - Bain & Company - Consulting Services. (n.d.). Retrieved from http://www.bain.com/consulting-services/organization/index.aspx
Ormiston, C. (1990). Bain & Company, Inc.: Growing the Business. Harvard Business School, pp. 5 . 9-391-069
Prosperity Concepts Inc., (2011). Strategy. (n.d.). Retrieved from http://pcicaribbean.com

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