...STUDENT’S NAME : INTEGRATED CASE STUDY : EAB 40703 : 1) NOR HIDAYAH BINTI ABDUL HAMID 62288111073 2) DAYANG MAZIELA BINTI ZULKIPLI 62288111048 3) NOOR ASRAFEZ BIN JALUDDIN 62288111007 4) NUR HIDAYAH BINTI ABU HASSAN 62288111001 5) NURULHUDA BINTI MUSTAFA 62288111052 6) ZAKIAH BINTI KASIM 62288111072 SEMESTER LECTURE’S NAME :6 : SIR AMIRUL HAFIZ BIN MOHD NASIR SWOT ANALYSIS STRENGTH o Have skilled trained by British master cutters. o A high quality manufacturing o Experience work with European country o High quality of design ready to wear o Aware about employees welfare WEAKNESSES o Lack of production cost o Lack of producing finish good o Lack of management planning o Lack of raw material o Lack of man power OPPORTUNITY o Attract more customer based from Europe o o o o Expand more branch within and outside Malaysia Leave Malaysia Hire cheaper employees in China to reduce cost Improve in technology o THREAT o Price competition with China manufacturing Kiki and Houida want move to China The PESTLE Model Political: Definition: What is happening politically environment in which business operates. For example: Represent the way and the extent to which a government influences the economy and a certain business. Political factors are represented by specific areas, such as labour law, tax policy, tariffs,trade restrictions and even environmental law. For example based on HCF: 1) If Jefry Tan expending their business to China. China and Malaysia have two way...
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...extended to other categories as well. Do a case study of its success (or failure) and how it has changed the landscape of product innovations. For example, Thomas and friends has clothes, stationery, household products, jewellery etc. *** She is a successful independent woman, who lives in a world of pink, where she owns a dream house in Malibu. Every day, she wears high-heels to work, and even runs a fashion chain under her name. For many, she was the influential icon of American culture in the late 20th century. Until now, I dare say that her image is still very potent worldwide. Who is she? Never before has she ever starred in a Hollywood movie or performed at a famous fashion show. Surprisingly, she never exists in real life and she is literally a toy. Yes, it can hardly be any other toy but Barbie. Nowadays, girls can be seen wearing Barbie clothing, using Barbie perfume, carrying Barbie backpacks, and sleeping in Barbie pajamas, not to mention cosmetics, sneakers etc. (Morgenson 1991, 66). Mattel, Inc., the mother company of Barbie, should feel proud of her. Because on average, an American girl has ten Barbie dolls, a British or Italian girl may own seven, while five is the number of Barbie that a German or French girl has. It was Mattel’s purpose and will when introducing Barbie that she would become a lifestyle, a fashion statement, a way of life, something sacred more than just a doll. And in fact, she did! This plastic doll is worth being considered a legend, which...
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...Pradesh Manufacturing Unit 8: Uttar Pradesh Manufacturing Unit 9: Delhi Manufacturing Unit 10: Delhi Manufacturing Unit 11: Uttar Pradesh Manufacturing Unit 12: Delhi Manufacturing Unit 13: West Bengal Manufacturing Unit 14: West Bengal Manufacturing Unit 15: Karnataka Summary of Industry Requirements Study Team 1 2-10 11-13 14-16 17-18 19-20 21-24 24-27 28-30 31-32 33-34 35-38 39 40-41 42-43 44-45 46-48 49 Case Study Report Productivity and Competitiveness of Indian Toy Manufacturing Sector Diagnostic Case Studies Introduction This report contains diagnostic case studies of fifteen toy manufacturing units selected from seven different toy product categories. The study focuses on unit specific problems related to production, raw material availability, marketing, finance, productivity, export performance etc. These case studies also throw light on other aspects of the working of these units such as product range, market scenario, taxation structure etc. Though the manufacturing units produce a wide range of toy products, for the study purposes the units have been broadly grouped under seven major product categories. Number of manufacturing units taken up for detailed case study based on the seven major product categories are given below. Product categories and the manufacturing units studied: S. No Product category Manufacturing units 1. Manufacturing Unit 2. Manufacturing Unit 3. Manufacturing Unit 4. Manufacturing Unit 5. Manufacturing Unit 6. Manufacturing Unit 7. Manufacturing...
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...Case Study #2: Non-tariff Barriers to International Trade ------------------------------------------------- Bear on the move Located in Guangdong, China’s richest province, Xianda Co. is a toy company that has been manufacturing toys since the onset of Guangdong’s economic boom in the early 1990s. While Xianda Co. is now a major manufacturer for a number of multinational toy companies, it began by designing and manufacturing its own line of dolls, teddy bears, puppets and building blocks based on its trademark character “Xia the Panda Bear”. Xia’s popularity was initially limited mostly to China’s mainland until late 2002; a year after China joined the WTO. In 2002, Xianda Co. saw a surge in demands for Xia products start in France, spread throughout Europe and North America, and move into South America. Today, Brazil is Xianda Co.’s biggest export market for Xia goods, and Xia’s popularity in Brazil alone accounts for 19 percent of worldwide Xia sales and 2 percent of Xianda Co.’s manufacturing output. Since 2003, Xia the Panda Bear has become the most popular toy in Brazilian history. A bear market A media frenzy of confirmed cases and unconfirmed speculation pertaining to China’s use of hazardous materials (for example, lead paint and potentially carcinogenic plastic and rubbers) to manufacture toys cheaply, sparked consumer panic around the globe. In response, the Brazilian government ordered all Xia goods pulled from store shelves and banned further toy imports...
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...|Paper Name: | OM530 | |Paper Number: |530 | |Assessment Number: |Assessment Three | |Assessment Name: |Individual Assignment | |Total Weighting: |45% | |Total Marks: |60 | |Lecturer Name: |Krish Naidu | |Year/Intake |2015 /May Intake | |Due Date: |Week 15 (Tuesday class time) | Learning Outcomes (LO) Assessed: LO 6, 7&8 Assessment Summary – Answer all questions |Section |Topic |Possible Marks |Your Marks | |A |Organisational Structure...
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...Morals and Ethics A major issue that has risen from the personal use of 3D printing is the ability to produce weapons. This issue along with others brings the concern for the morals and ethical behavior that will come along with 3D printing. Different countries will utilize the machine in different ways, hospital usage, producing food, environmental, at risk for jobs, pirating, and the good will all need to be evaluated to determine the potential threats or success of 3D printing. Many countries have found a use for the 3D printer; China is using it for bio printing and Canada is using it as an education tool for children. “The Makerbot at the Lunenburg library is one of sixteen 3D printers distributed by the Nova Scotia government in 2013 to rural and urban locations around the province” (Barrett).The library has found a way to inspire children with more than just reading and utilizing computers. Barrett’s simple explanation of a 3D printer is; “the box is a Makerbot Replicator, a desktop 3D printer. It is reading instructions from a digital card and “printing" layers of corn-based, petroleum-free plastic to produce a usable 3D object”. Facilitating an educational use for 3D printers will give younger generations an introduction to future innovations. This allows the machine uses beyond a profit engineering tool. There were two librarians who decided to raise funds to have two additional 3D printers added to another library. The librarians also organized a program for children...
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...Mattel Case Study Dolls facing new challenges on the global market I. Executive Summary Mattel produces and sells various toys around the world and among these Barbie fashion doll is the flagship. This product was criticized from more aspects from other cultures of Aisa where the lifestyle Barbie represents is not commonly accepted. On the other hand privacy issues were raised by parents regarding the digital marketing activity of Mattel, as rights of children are related in this market. Mattel needs to consider whether these challenges are related specifically to the lifestyle Barbie represents, whether the lifecycle of Barbie can be expanded in a changing global environment. Or the issues are the signs of a general change regarding toys marketed internationally and also digitally. I came to the conclusion that Mattel needs to introduce a new doll which fits the new expectations. II. Problem/Issue Statement Mattel is the No 1. toy producer in the world, in terms of Sale. Their products with the strongest market presence are based on the concept of dolls / collectibles, where these characters are supported with background story, additional gadgets, additional releases of attached tools. The flagship brand of the company is the fashion Barbie doll, which was 50 years old in 2009. Barbie represents an independent, young American girl and as a fashion doll it acted in different professions and situations during the years. Thanks to this concept the lifecycle of the brand could been expanded on...
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...however, HG must establish clear guidelines that reflect both U.S. law and corporate policy to guide the managers of their foreign operations. 4.IN HG’s NEXT PHASE, THE DAM CONSTRUCTION, SHOULD IT EMPLOY SOMEONE WHOSE MAIN FUNCTION IS TO BE A LIAISON BETWEEN HG’s CORPORATE CULTURE AND THE CULTURE OF UGANDA? IF SO, SHOULDMARTIN BE THE PERSON FOR THE JOB? The assignment taken up by Hydro Generations to construct a power plant in Uganda can be viewed in different phases. The first and initial phase can be listed as establishing an operating structure so that future work activities could be carried out smoothly and uninterrupted. The second phase consists of the construction of the dam. The final phase even though not mentioned in the case study could be assumed to be as the final construction of the power plant. Charles Martin’s initial assignment mainly dealt in the pre constructional phase where his duties were three pronged. 1. Working with Ugandan government authorities in the capital, Kampala, and withvillagers in the area where the dam was to be built to gain support and necessary permissions for the construction. 2. Establishing an office and hiring people for that office who would be responsible for local purchases, clearance of incoming goods through customs, immigration permissions for...
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...Case Study : China Doll INTEGRATED CASE STUDY REPORT ON CASE STUDY NO 4: CHINA DOLLS Question 1 Based on the financial information given in Appendix A, what is HCF’s current financial position, how it is performing, perform ratio analysis to assess its current financial position and financial performance. (a) HCF’S Current Financial Position. (b) How HCF is performing. * Falling margins and profits * Revenue decreased by 7.7% (RM10mil) but COGS increased by 6.5% (RM4740mil) in 2008 * Operating profit decreased by 67% (RM9240mil) in 2008 * Increase in current liabilities * Trade payables increased by 92% (RM6654mil) * Overdraft increased by 86% (RM1415mil) PROFITABILITY | FORMULA | YEAR 2008 | YEAR 2007 | Return on Capital Employed (ROCE) | EBITNET ASSETS ×100 | 330054841 ×100=6% | 1259049437 ×100=25.47% | Profit Margin | EBITNET NET SALES×100 | 3300120000 ×100=2.75% | 12590130,000 ×100=9.68% | Return on Assets | NET PROFITTOTAL ASSETS×100 | 244272661 ×100=3.36% | 919161729 ×100=14.89% | Gross Profit Margin | GROSS PROFIT SALES×100 | 42750120000 ×100=35.63% | 57490130000 ×100=10.65% | Operating Profit Margin | OPERATING PROFIT SALES×100 | 4600 120000×100=3.83% | 13840 130000×100=10.65% | * Resulting in overall increase of current liabilities by 45% (RM5528mil) RATIO: PROFITABILITY, LIABILITY, ACTIVITY & LEVERAGE. RATIO: PROFITABILITY, LIABILITY, ACTIVITY & LEVERAGE. PROFITABILITY * ROCE To measure of the return that a business in achieving from...
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...Globalization Versus Normative Policy: A Case Study on the Failure of the Barbie Doll in the Indian Market Priti Nemani* INTRODUCTION .......................................................................................... 97 I. GLOBALIZATION AND THE MULTINATIONAL ........................................ 99 A. Globalization Defined ................................................................ 99 1. The Key to the Kingdom: The Globalized Brand ............. 100 B. Barbie in the Global Economy ................................................. 102 1. Barbie‘s History................................................................. 102 2. Corporate Philosophy and Marketing Strategies behind Barbie ................................................................................ 105 II. MATTEL‘S BUSINESS VENTURES IN INDIA ......................................... 107 A. The Late 1980s: Barbie’s Tango with the License Raj ............. 107 1. The Licensing System ....................................................... 109 2. Limits on Foreign Direct Investment .................................110 3. Mattel‘s Joint Venture ......................................................... 111 B. India’s Economic Liberalization and Mattel’s Second Chance at Success...................................................................................113 1. India, the IMF, and the World Bank ...................................113 2. Mattel in India from 1993-2010 ...............................
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...Mattel Case Study Travis Horbulyk 100119910 February 9th, 2012 Problems: * Decrease in market share * Damage to their brand image Issues: * Unable to keep up with changing technology * Children not playing with toys as much as they use to * Battered reputation due to the safety of their toys SWOT Analysis: * Strengths * Brand Name * Strong customer base * Excellent variety of products for both boys and girls * Mattel has been in the fore front of the toy industry for 6o years * Strong online privacy policy * Controls fate of Barbie’s main competitor, Bratz. * Has excellent Global Manufacturing Principles * Weaknesses * Battered brand image over recent series of recalls * Losing control of their products and company image due to the outsourcing of their manufacturing to third party overseas manufacturers * They have little pricing power due to heavy reliance on Wal-Mart and Target * Keeping children’s interest when they are growing into the tween demographic. * Opportunities * Online and Video Game Market * Barbie retail store * Social Media * Create new alliances with other companies to help market products * Changing focus from traditional toys (Barbies/Hot Wheels) to electronic toys * Moving production from china back to the United States or a more sustainable country * Threats * Decreasing demand...
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...largest toy company, Mattel is a seasoned veteran within the industry. It is well known for brands like Barbie, Fisher Price, American Girl, and Hot Wheels and, moreover, new product lines like Max Steel and Monster High have quickly found success. Despite its command of the toy industry, Mattel faces competition from companies like Hasbro, JAKKS Pacific, and LEGO. Nonetheless, Mattel is poised for continued growth through expansion and investment into developing markets like Latin America, Russia, China, and India and, further, through its acquisition of smaller, more specialized companies. Mattel must better monitor its product quality and brand image in these developing markets and, moreover, strive to better deliver on its vision and promise of creating the future of play. Issues: • Vision: Mattel has a strong vision, “creating the future of play” and despite successful toys, does not necessarily deliver on the “future” element of that vision. • Technology: Mattel has its “toys and dolls” tradition but needs to successfully integrate technology moving forward; this is an extension of the above issue. Fig., 2. • Competition: As with most consumer goods, shoppers are looking for the next “it” thing. Thus, Mattel will continue to face tough competition from rivals and new entrants. Fig., 10. • Economy: As with any economic downturn, sales have struggled. Figs., 5, 9. • Image: In 2007, Mattel recalled more than 18 million products, notably in developing markets. • Retailers: Wal-Mart...
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...CASE: GS-63 DATE: 09/15/08 UNSAFE FOR CHILDREN: MATTEL’S TOY RECALLS AND SUPPLY CHAIN MANAGEMENT We apologize to everyone affected by this recall, especially those who bought the toys in question. We realize that parents trust us with what is most precious to them—their children. And we also recognize that trust is earned. —Robert Eckert, CEO of Mattel, Inc.1 On August 2, 2007, Mattel announced a voluntary worldwide recall of 83 products in its Fisher- Price toy lines, including characters such as Dora the Explorer, and the Big Bird and Elmo characters from Sesame Street. The recall, which applied to approximately 1.5 million toys sold worldwide after May 1, 2007, was due to the use of excessive lead paint.2 Over the next month, Mattel announced six more recalls that covered toys with lead paint, as well as small magnets that could become loose and be ingested by children. In October, Mattel made yet another recall for lead paint contamination.3 All of the toys recalled had been manufactured in China. Two weeks after the August 2nd recall, the owner of the Chinese factory that had used the lead paint committed suicide. This series of recalls attracted widespread publicity, as well as political and consumer concerns that sometimes bordered on hysteria. Newspapers and television networks jumped on the story, interviewing concerned shoppers and showing toys being removed from shelves and parents bringing toys to stores for lead testing. Mattel‟s brand image took a serious...
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...toys—most of which were manufactured in China. This case study and teaching note examine a corporate response to a global crisis and consider the unique communications challenges facing a corporation that operates in an international, crosscultural arena. The teaching note critiques the response’s suitability to the level and impact of the crisis and recommends alternatives. It illustrates that communicators should be cognizant of their international stakeholders and should proactively manage global issues of public concern such as outsourcing and product safety. An example would be that to avert future recalls, Mattel should work closely with its Chinese suppliers and government agencies to implement realistic quality control solutions for which it can be held accountable. The company must reassure stakeholders that outsourcing to China does not mean sacrificing quality. Regaining consumer confidence and controlling the dissemination of product safety information requires strong corporate communicators who can delicately and deliberately balance complex relationships. Table of Contents I. Case Study 1. Overview 2. Company History 2.1 Beginnings 2.2 Reorganization as Mattel, Inc. 2.3 Products 2.4 Accolades for Ethics 2.5 Financial Performance and Annual Report (2006) 3. Toy Safety in the United States 3.1 Consumer Product Safety Commission (CPSC) Standards 3.2 Mattel's Independent Standards 4. Issues in Outsourcing to China 4.1 China as the World’s Workshop 4.2 Quality Control...
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...Case study The contents of this case study should be used to illustrate the answers to all five assessments that make up this Unit. Candidates are expected to use additional resources and research in order to answer the questions. ZK Industrial Company Limited are a toy manufacturer based in Shantou, Guangdong Province, People’s Republic of China. They were established in 1995 and produce a range of toys and gifts, undertaking the entire production process from design and development to production. They employ a specialist team of research and development staff that helps to ensure that the company’s products match the changing markets trends and needs and to guarantee the delivery of sample products within 14–21 days of order. ZK produce toys for the home market but also work with a number of international toy manufacturers and retailers in Europe, the USA, Canada, Australia and Japan. They currently undertake contract manufacture work for six companies based internationally as well as supplying 100 buyers in China and throughout South East Asia, Japan and Australia from their own portfolio. Over the past 10 years they have steadily increased their international partnerships and have built a reputation for quality products, adaptability, flexibility, excellent customer service and delivery reliability. Currently they manage a 95% availability on stock items. The company is very aware of the highly volatile and competitive...
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