Comparison of Transactional and Transformational
Leadership: Case Study of the Difference between
William Wong (Lukfook Jewelry) and Yu-tung Cheng
(Chow Tai Fook Jewelry) Leadership Styles

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TABLE OF CONTENTS
1.

Introduction ............................................................................................................ 1

2.

The literature review of leadership......................................................................... 2
2.1. Transactional leadership ............................................................................... 3
2.2. Transformational leadership......................................................................... 4

3.

Jewelry industry in Hong Kong................................................................................ 6

4.

Leaders’ background ............................................................................................... 7
4.1. Background of William Wong ....................................................................... 7
4.2. Leadership style ............................................................................................ 8
4.3. Background of Yu-tung Cheng ...................................................................... 9
4.4. Leadership style .......................................................................................... 10

5.

Comparative analysis on leadership ..................................................................... 11

6.

Conclusions and recommendations...................................................................... 13

References .................................................................................................................... 15

LIST OF FIGURES
Figure 2.1 Full range of leadership model ..................................................................... 3
Figure 5.1