...Sultan Alotaibi 2010 Las Vegas Executive Summary LVCVA aims to provide the best and luxurious entertainment products and services to targeted business environments in North America and the rest of the world. This plan seeks to generate a significant increase in company sales and profits from creating more contracts with businesses from Canada in a perspective of B2B customers, government alliance, government services, boarding the service-line, compared to the preceding year. The highlights of this plan are the targeted sales-revenue from managing the business relationship with other business clients. These targets are attainable through enhancing the relationship with our current clients and our market reach in the future, expanding business relationship with other business clients, teaming-up with leisure providers, and partnering with reputable international and regional suppliers and services firms to reduce competition, improve pricing, and reduce risks. Las Vegas is counted to be a complete city for any vacation, convention, and business trip. The city has 150000 rooms, 250000 resort industry employees, the resorts can host up to 19000 meetings, convention and incentive programs annually, ranging in size from 10 to over 100,000 attendees. Las Vegas has more than 10.5 million sq ft of exhibit space (Ralenkotter, 2009). This business plan was created on the basis of our market research. Data conclude the size and growth of the business market segments, business...
Words: 4696 - Pages: 19
...Tourism is not only the largest industry in the world but also the number one online segment, accounting for 11% of overall sales on the Net in 1998. E-business on tourism accounted for $13 billion in 1999 (Forrester Research 1999). The online travel market is experiencing explosive growth, and is projected to go to $30 billion this year. It is already estimated that by year 2003 over 30% of online sales will be generated by online travel alone, including actual travel products as well as advertising earned by travel-oriented sites. The number of travelers who use the Internet for travel-related and other purposes tops 70 million, half of which consult the Internet to get information on destinations or to check prices and schedules (Travel Industry Association of America 1999). The number of travelers booking online has soared by more than 80 percent to 11 million in the last year (PhoCusWright 1999). Travel remains one of the most popular e-commerce categories, with 45 percent of online buyers saying they purchased travel online. This is outpaced only by books at 54 percent. According to a recent survey by BizRate.com (1999), 85% of the respondents intend to use the Internet exclusively or in conjunction with off-line resources to schedule airfare (90% of those planning to purchase travel online), hotel (52%), and car rental (42%) reservations for holiday travel. More than 75 percent of respondents indicated that discounts would motivate them to purchase future travel reservations...
Words: 5542 - Pages: 23
...9 in 10 adults carry a mobile.” (Gibbs, 2012) Technology surrounds us and is now part of our everyday lives and almost everyone relies on some form of technology for entertainment or communication. When traveling to Las Vegas it is important to have connection with friends and family as well as the ability to do work-related projects if necessary. According to the Las Vegas Visitors Report, about 55% of all Las Vegas visitors planned their trip using the internet, as compared to only 40% in 2007. Having access to the internet via a smartphone or laptop is essential for checking travel itinerary, using price checking applications to find the best deals, and keeping track of your expenditures especially when gambling and shopping is involved! The study done by Marketing Tech Blog and compiled by Compendium has shown that 80% of people in the world currently use mobile phones and 50% of all people in the United States will own a tablet or iPad by 2016. An astonishing 97% of all 18-29 year olds use smartphones in the US. TIME Magazine found that 84% of people interviewed said they could not go one full day without the use of their phones, 20% of people check their phones every 10 minutes, and 50% of people sleep with their phones right next to them. Las Vegas is one of the most popular place to come...
Words: 1254 - Pages: 6
...MGMT 102 Strategy Las Vegas Sands A Company and Industry Analysis Submitted by: Adhitya Christian Martin (G3525406X) Chye Hui Lin (S8734971C) Darren Chng Meng Hoe (S8509392D) Jasmin Hamdani Ham (G3529740K) Karina Ondang (G0638741T) Liu Fang (G3529124K) Louis Lim Wei Chun (S8416257D) * Contents Executive Summary | 1 | Company Overview | 2 | External Environment | 2 | Internal Environment | 4 | Acquisitions, Restructuring and Cooperative Strategies | 6 | Business-Level Strategy of Las Vegas Sands in the U.S. | 6 | Corporate- Level Strategy of Las Vegas Sands in the U.S. | 11 | International Business-Level Strategy of Las Vegas Sands | | Macau | 14 | Singapore | 17 | Bibliography | i | Appendix | iv | * Executive Summary Las Vegas Sands is a hotel, gaming and resort development company which operates in many countries worldwide. It has 3 significant establishments; The Venetian and The Palazzo in United States, The Venetian Macao in Macau and Marina Bay Sands in Singapore. The company places strong focus on their code of conduct and ethical behavior of their employees. The company has both tangible and intangible resources. Their capabilities include excellent management of operations and human resources, specifically tailored offerings to the Asian market, the MICE business and Eco 360 cost savings initiative. We have identified their core competencies to be in MICE, the Eco 360 program, its Paiza Club which...
Words: 8702 - Pages: 35
...for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. 2. Executive Summary ................................................................................................................. 6 Situational Analysis.................................................................................................................. 7 2.1. Market Summary .......................................................................................................... 7 Target Markets Evaluation.............................................................................. 7 2.1.1. 2.1.2. Target Visitor Evaluation ................................................................................ 9 2.1.3. Market Needs ............................................................................................... 10 2.1.4. Market Trends .............................................................................................. 11 2.1.5. Profit from tourism in Asian countries...
Words: 2012 - Pages: 9
...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Singapore Tourism Marketing Strategy Evaluation Topic: Marketing Management deadline: 8th of August saved: 8. August 2011 Page count: 30 excluding Layout Version Version date changes responsible V1.0 8.08.2011 Turn- it in Version Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. Executive Summary ................................................................................................................. 6 2. Situational Analysis.................................................................................................................. 7 2.1. 2.2. SWOT......................................................................................................................... 13 2.2.1. Strengths................
Words: 2012 - Pages: 9
... Gambling has been a popular activity in the United States from the 1600’s to the present day United States. As gambling grows as a worldwide enterprise, it expands the United States with the opportunities it provides and the attention it consumes. Gambling as a whole benefits different recreational activities and events such as sports. Gambling also allows people visiting places like Las Vegas to enjoy playing poker with friends and even winning money after a game of poker or Slot Machine. Gambling allows many activities to be expanded to their full potential and offer people the full American experience. The legalization of gambling is rising in all parts of the United States, although...
Words: 1361 - Pages: 6
...Executive Summary Las Vegas Sands Corporation (“LVS”) is arguably the world’s premier casino resort operator. With its operations in Las Vegas, Macau, Pennsylvania, and its new development in Singapore and Europe LVS, is now well-positioned to capture a large slice of what is becoming an increasingly huge pie. They are the biggest company in its industry with a USD market cap of 35.1 billion as of 2011. The casino operator has been a pioneer in opening new markets in Asia, and will continue to aggressively focus on a variety of other development opportunities where it’s needed. However, LVS has faced significant financial challenges since the economic recession began in the fourth quarter of 2008. Among the significant ones is its large amount of long term debt currently at 9.58 billion. Las Vegas Sands Corporation has strategically sold some of their “non-core” assets such as the Venetian retail mall, and its Shoppes at the Palazzo in order to remain compliance with its credit covenants. With this said, there are now in the position to return to profitable operations with its Asian pipeline and its new development project in Europe with the assumption that upon completing these projects it will generate enough revenue to get rid of all their debts. In addition, to their debt issues are the ongoing lawsuits that have brought a threat from government officials questioning how the company conducts its domestic and foreign operations. This is an issue of growing importance especially...
Words: 5541 - Pages: 23
...uk/journalsPermissions.nav DOI: 10.1177/1356766712449366 jvm.sagepub.com The impact of social media on destination branding: Consumer-generated videos versus destination marketer-generated videos Yumi Lim Virginia Polytechnic Institute and State University (Virginia Tech), USA Yeasun Chung Oklahoma State University, USA Pamela A Weaver Virginia Polytechnic Institute and State University (Virginia Tech), USA Abstract A one-way conversation with consumers in destination branding was pervasive when destinationmarketing organizations created and generated their destination brands. However, social media has made a two-way conversation possible with consumers participating in the development of a destination brand identity/image. This study investigates consumer perception of destination brands created by...
Words: 6071 - Pages: 25
...do when traveling in a new city is to visit the museums. I have never been to a city that did not offer the usual museum fare, usually in the form of the “Anytown Art Museum”, or the “Anytown Museum of Natural History”. While these types of museums house some incredible artifacts, and I do visit them often, I also like to seek out museums of a more unusual sort. Museums are mostly the same just about everywhere you go, both in the United States and Europe. They offer the visitor a glimpse into the past culture of any given city or country by displaying relics found throughout the world. But there are also many museums that showcase artifacts of the culture in a much more specific way. Some fine examples of these kinds of museums include the Pez Museum, close to San Francisco, dedicated to the little candy dispenser, the Muzeum hracek in Prague, dedicated to toys of the world, both past and present, the Dungeon, a history of Medieval torture, also in Prague, and the Liberace Museum in Las Vegas, dedicated to all things Liberace--and I mean all things. The Pez Museum is not actually in San Francisco, but is located south of the city in a town called Burlingame. If you are in the Bay Area for any reason, do not miss this museum! Remember when you were a little kid, and you loved to collect Pez dispensers? Well, times have changed, and now Pez collections mean big money, and big business. The most expensive Pez dispenser to date is the short lived Mr. Potato Head dispenser...
Words: 1811 - Pages: 8
...the platform brought about an unrestricted field for brands to convey their individuality – to experiment, to stand out. Such immense power has undoubtedly led some to create truly masterful stores, and made it critically important to stay focused on the goal of the project. We have all seen case studies covering shoppers’ attention spans; a few millisecond delay in rendering may not only cost one a sale, but start a cascade of negative feedback shaping opinions of potential shoppers who have not even seen the site for themselves. The speed issues have been the subject of numerous whitepapers and presentations, which cover everything from server optimization to suggestions for writing a more robust JavaScript code. While these suggestions are imperative to understand and implement, where should eCommerce managers look next, to improve conversion rates, after technological bottlenecks have been resolved? Of course, product quality, merchandising, and customer communication are crucial in a success of any retail business, but what else is keeping visitors from becoming customers? Design is more than just the look and feel of the site, it’s the entire experience, the journey the visitors will encounter. There may be customers with different levels of knowledge looking to purchase the same product; the path-to-purchase for novices and those who know exactly what they want should be as short and simple as possible. If the store is selling cameras, let those who care about the censor...
Words: 653 - Pages: 3
...The purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition, the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the worlds most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007). Market Demographics The demographics for a diverse company such as Hilton offer a wide variety of customers. Hiltons target market includes the everyday business traveler, families on vacation, leisure travelers, and the convention business segment. After the events of September 11, the hotel industry has...
Words: 1568 - Pages: 7
...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) After examining customerdriven marketing strategy, we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver superior customer value. In this and the next chapter, we’ll study how companies develop and manage products and brands. Then, in the chapters that follow, we’ll look at pricing, distribution, and marketing communication tools. The product is usually the first and most basic marketing consideration. We start with a seemingly simple question: What is a product? As it turns out, the answer is not so simple. Chapter Preview 8 Products, Services, Building and Brands Customer Value Before starting into the chapter, let’s look at an interesting brand story. Marketing is all about building brands that connect deeply with customers. So, when you think about top brands, which ones pop up first? Perhaps traditional megabrands such as Coca-Cola, Nike, or McDonald’s come to mind. Or maybe a trendy tech brand such as Google or Facebook. But if we asked you to focus on sports entertainment, you’d probably name ESPN. When it comes to your life and sports, ESPN probably has it covered. W The ESPN Brand: Every Sport Possible—Now Television: From its original...
Words: 25125 - Pages: 101
...William Angliss Institute Final Report Integrated Resorts The Report for Gaming Operations Subject By Quynh Nhu Dang 28 August 2013 Teacher: Simon Hamm Table of Contents Introduction3 Body3 1.An overview of what is Integrated resort a) Sun city – South Africa 2. An overview of the Singapore Government’s approach to Integrated Resorts b) Singapore + Marina Land Bay + Sentosa 3.Objectives and aims, what will happen in the future ? . Discussion and Conclusion Recommendations and Implementation . References Integrated resorts I. Introduction The purpose of this report was to analyse the definition of the topic Integrated resort, also to explain different fields including geography locations, operational aspect and business entity. According to Nunkoo and Ramkinsoon (2010), the implementation of integrated resorts has been regarded as an option to operate sustain the economy and cash flows .While investigating these aspects of integrated destinations, it is also very important to consider the standard features and benefits. The information used will depend consisting of online website and individual knowledge. The intention of society dissection is to specify and provide ways to enhance the life of the citizens and the socio-economic requirements of the community (Board of Investment, 2009). Gaming areas, restaurant, hotels, retail shopping and other tourist attractions are consisting to be one: Integrated resort. When the term “IR” appears...
Words: 2283 - Pages: 10
...placed on a wide range of entertainment and recreational options beyond the casino floor. Despite considerable evidence substantiating this evolutionary change in the commercial casino marketplace, in the popular mind the casino industry remains largely about gambling. There is a perception that people travel to casinos mainly to spend some money gambling and then return home. In this simplified view, the money they spend pays for the facilities they visit and the salaries of the employees with whom they interact. This view is, however, incomplete. In reality, this perception discounts how increasingly complex modern casinos in the U.S. have become, and how large and far-reaching a role they now play in the American economy. This study, conducted by the Brattle Group for the American Gaming Association (AGA), uncovers several key findings about the U.S. commercial casino industry: • Based on direct, indirect and induced impacts, the commercial casino industry supported approximately $125 billion in spending and nearly 820,000 jobs in the U.S. economy in 2010, which is roughly equivalent to 1 percent of the $14.5 trillion U.S. gross domestic product. • These impacts are generated from diverse revenue streams. More than two-thirds of industry revenue is generated on the casino floor, while the remaining third is generated via the food and beverage, hotel...
Words: 11001 - Pages: 45
