...CASE STUDY CHAPTER 7 – APPLE, GOOGLE AND MICROSOFT BATTLE for your Internet Experience 1. Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014) available apps. Their strength is this marketplace and their products that continuously attain all high sales records. Microsoft, on the other hand, is the leader in PC operating systems holding approximately 90% of this market. Their PC desktops are their main strength and they are looking into expanding onto the new mobile platform. 2. The internet is continuously becoming faster and more accessible and with it, the hardware devices and software application of mobile platforms. This represents a multibillion market that those 3 giants are fighting for. So far, Apple has the mobile supremacy because of its app store and the devices that they offer: iPhone, iPad and iMac. Combining very up to date products with a large variety of apps creates a loyal customer base that will be willing to pay a premium price for such products and services. Google has a different approach of the mobile platform going for the advertising network. Google also offers the Android operating system for free to manufacturers while Apple charges 30% of all app sales...
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...strength of Apple, Google, and Microsoft. Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base. Google: its business model focused on the Internet and the Web. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. After, when Google bought Motorola, it gives Google the ability to make its own cell phones and tablet devices. However, when they tried to enter completely new territory their Nexus One smartphone was unsuccessful. Microsoft: its business model focused on the desktop computer running the Windows operating system and Office desktop productivity applications. While Microsoft is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile computing so important to these free firms? Evaluate the mobile platform offerings of each firm. Apple: the mobile...
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...1. Define and compare the business models and areas of strength of Apple, Google, and Microsoft. Apple: Its business model focuses on centralized control of almost all aspects of its hardware and software. It believes smartphones and tablets should have proprietary standards and be tightly controlled. It only allows apps from its App store, that have been vetted by the company, to be loaded to its products. Apple has a very loyal user base that has steadily grown and most likely will stay with Apple products in the future. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity applications. The company and its products are staples for businesses and consumers looking to improve their productivity with computer-based tasks. While it is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile...
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...Case Study from Chapter 7: Apple, Google, and Microsoft Battle for your Internet Experience Business 5460, Management Information Systems March 30, 2014 Dr. Mical Ramim Provide a one page summary identifying major issues The battle between global giants, Apple, Google and Microsoft, is a fight that has been occurring for many years now. All three companies have been hugely successful in different aspects of their industry. However, as our society’s technology continues to develop each company has had to make drastic changes to adapt to new and upcoming trends. As discussed in the case study, the perfect example of this necessary adaptation is a trending statistic that predicts a majority of users will begin browsing the internet on mobile devices versus the traditional PC. This probable trend has led to a lively battle of innovation as each company struggles to be number one in the consumer internet experience. Throughout this battle to the top each company has experienced their fair share of issues. Microsoft is perhaps one of the most famous and respected companies in the world. The corporation was founded April 4, 1975 by Bill Gates, an inventor known for creating one of the first user-friendly operating systems for personal computers. Over the decades the company has been a huge success, but not without its failures which often seem to be as of late. What once may have been an internet experience that was easily dominated by Microsoft technology is now saturated with...
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...IT Case Study 3 1. Describe the business (products, services, etc.), strategies, operations and innovations of Apple, google and Microsoft. 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 3. What is the significance of mobile apps, app stores and closed vs. open app standards to the success or failure of mobile computing? 4. Which company will prevail in this epic struggle? Justify your answer. In this triangular fight, at one point or another, each firm has allied with one of their two major foes to team up on the third. Two of the firms – google and Apple – are determined to prevent Microsoft from expanding its dominance beyond the PC desktop and onto the new mobile platform. But when it comes to mobile phones and apps, Google and Apple are enemies: both want to dominate the mobile market. Apple and Microsoft are determined to prevent Google from extending beyond its dominance in search and advertising. So Apple and Microsoft are friends. But when it comes to the mobile marketplace for devices and apps, Apple and Microsoft are enemies. Google and Microsoft are just plain enemies in a variety of battles. Google is trying to weaken Microsoft’s PC software dominance and Microsoft is trying to break into the search advertising market with Bing. http://techcrunch.com/2014/04/30/google-takes-on-microsoft-for-productivity-dominance-of-apples-mobile-platform/ http://www.pcworld.com/article/2026541/why-microsoft-must-become-apple-and-google...
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...BCIS 503 Ch 7 Case Study September 17, 2012 Google, Apple, and Microsoft Struggle for your Internet Experience 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Although they have different business models and strategies, Apple, Google and Microsoft are three major companies who seek to dominate the internet user’s experience. They come to the platform with their own proprietary strengths. In looking at business models, Apple’s business model focuses on the consumer and bringing them a personalized web experience through their hardware (iPads, iPhones, iPods and iMacs), their two major OS systems: Mac OS X and iOS, and through the internet. Although their model limits what type of software customers can access, they offer over 250,000 apps through their iOS app store. Next, with their browser and search engine, Google centers on advertising and democratizing information where they gain most of their profits. Through the companies Android platform they are increasing their market shares into the mobile market. Google seeks a market of open nonproprietary platforms where consumer can freely surf the web and openly enjoy the innovation of apps across devices. Finally, Microsoft business model concentrates on creating user-friendly operating systems, which 95% of all computers use. They have worked to make technology accessible to everyone. However, they are moving towards services and breaking into the search advertising market...
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...Address: 516 Senate Road Port Pirie SA Postcode: 5540 Assignment details Unit code: ACG10 Unit name: Communication and Information Systems in Business Assignment no. 2 Due date: 28/04/2012 Assignment topic (as stated in the Unit Information Booklet): Case Study: Google, Apple and Microsoft Struggle for Your Internet Experience. Student names UniSA email ID 1. Kirrily Loring Lorky002@students.unisa.edu.au 2.Adrian Holmes Holai001@students.unisa.edu.au 3.Debra Evans Evady008@students.unisa.edu.au 4.Ana Irisari Iriap001@students.unisa.edu.au 5. Student Declaration We declare the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement. Signed Date 1.Kirrily Loring 25/4/2012 2.Adrian Holmes 25/4/2012 3.Debra Evans 25/4/2012 4.Ana Irisari 25/4/2012 5. LODGING YOUR ASSIGNMENT If...
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...Date | 10 Jan 2013 | 1. Exective summary This case study discusses the business strategies used by Apple, Microsoft and Google in internet industry。Everyone know the Internet has developed into an enormous information infrastructure. This new economy is driven by a relentless force of technological and conceptual innovations stemming from an innumerable number of parties scattered around the globe. Its speed of change and innovation make it to a highly competitive arena. Apple, Microsoft and Google have been the most successful companies within this arena for a long time. Throughout the previous decades, they have internalized the economic laws and technological characteristics of the Internet in their business thinking. Their strategies and competitive moves did not only form the information economy as we know it today, but do also provide showcase examples of how profitable market positions can be achieved in the Internet. Table of content Introduction My report answers some questions: How did Apple, Microsoft and Google successfully navigate and define the competitive arena of the Internet? Which roles did their unique strengths play for their business strategies? Which specifics of the Internet did they have to account for? Last, how to used 4Ps sustain their competitive advantages within such a hostile environment? Development strateies of Apple, Microsoft and Google Apple was founded in 1976 by Steve Jobs and Steve Wozniak;...
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...TERJEMAHAN CASE STUDY CHAPTER 7 Tiga raksasa internet - google, microsoft, dan apel - berada dalam perjuangan epik untuk mendominasi pengalaman internet Anda. mereka bersaing di beberapa font: konten digital, dari musik dari video dan buku-buku untuk dijual di toko online mereka: perangkat fisik, dari iphone apple untuk ponsel android google, untuk microsoft windows 8 ponsel. dan jangan lupa mereka alloffer tablet juga. hadiah adalah proyeksi $ 400.000.000.000 e-commerce pasar pada tahun 2015 di mana perangkat akses utama akan menjadi smartphone atau komputer tablet. setiap perusahaan menghasilkan jumlah yang luar biasa dari kas berdasarkan model bisnis yang berbeda dan menggunakan uang yang dengan harapan menjadi anjing atas di internet Dalam laga segitiga ini, pada satu titik atau lain, setiap perusahaan telah bersekutu dengan salah satu dari dua musuh utama mereka untuk bergabung di ketiga. dua perusahaan - google dan apple - bertekad untuk mencegah microsoft dari memperluas dominasinya di luar desktop PC dan ke platform mobile baru. jadi google dan apel adalah temannya. tetapi ketika datang ke ponsel dan aplikasi, google dan apel adalah musuh: keduanya ingin mendominasi pasar ponsel. apple dan microsoft yang determinate untuk mencegah google perluasan dari luar dominasinya di pencarian dan periklanan. sehingga apel dan microsoft adalah temannya. tetapi ketika datang ke pasar mobile untuk perangkat dan aplikasi, apple dan microsoft adalah musuh. google dan microsoft adalah musuh...
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...Case study: Strategic Management The Microsoft Effect: Will Google Become What It Fears? Abstract: The expansion of Google and how it becomes similar like the second Microsoft. And as Apple CEO Steve Jobs said, Google are expanding and spreading itself to many part of the social network. And because of that, Google will face lots of new challenges. Google is creating for itself risks and targets. Google know what it fear to become, and the way it avoid that. Key words: The Microsoft effect, comparison between Google and Microsoft, how Google’s expanding, challenge and risk for Google as it growth to the open market. Summary: Apple CEO Steve Jobs said that Google are becoming another Microsoft, which is dangerous. The company was “spreading itself too thin”. And like which Jobs said, they are turning into Microsoft. In the last few years, Google has grown from just a search company to a giant company which involve in any part of the internet. Analysts speculate that if Google continue that, it will make itself more difficult task. “How Google can avoided some of the missteps made by Microsoft during its rapid expansion?”, also what can Google learn from its opponent. Still the huge remain question for Google is how to become remain profitable. As professor of studies and business said, Google’s fear that it will become another Microsoft, which is known as a big company win through bullying. Now Google challenge is to remain open and innovative. The comparison between...
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...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................
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...acquisition of Motorola Google announced on August 15, 2011 that it will acquire Motorola Mobility Inc. (MMI), for a sum of $12.5 billion. This was a vertical form of merger as the supplier (software provider) acquired its hardware client (Motorola). Reasons for acquiring MMI * Google’s android operating system has been sued by companies like Microsoft and Apple for patent infringement. The company sought access to just MMI’s patents and hence ensured the independence of MMI as a separate company. * MMI is a big market player for mobile phones hardware. Its phones with Android platform proved to be huge success. Joining hands with Google will increase its ranking in the market. * MMI’s smartphone sales increased over the past year. Here, Google had a big opportunity to improve its share in the smartphone market. * MMI had developed and launched many breakthrough products over the years. MMI was the first company to introduce portable cellphones. Google hoped to benefit from technological innovations of MMI. * The two companies will be integrated to provide complete mobile phones and thus they will be better able to compete in the market with other top players. Impact of the deal The two companies together were expected to accelerate innovation and choice in mobile computing. Since Motorola is good at devices and Google is good at the software, hence the consumers will gain the maximum in terms of minimum cost and highest quality. Google itself earns great...
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...1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry? Market Commonality refers to the number of different markets two or more direct competitors are involved in. For instance Sony and Samsung are direct competitors and are involved in number of different markets which includes Smartphones, Televisions, and Hi Fi Systems and so on. Market commonality also pertains to the degree of importance each competitors give to their each market. For instance, Sony and Samsung may give more importance to their Television line of products because it either maybe their most popular products of all or it may be due to their anticipated future market of that product. Multimarket competitors are less likely to attack each other aggressively, but will respond aggressively when they’re being attacked. For instance Airlines industry is a multi-market industry wherein the prices are similar, but if the competitors comes up with a promotion, others would swiftly respond. Resource similarity on the other hand, refers to how the each of the firms’ resources both tangible and intangible can be compared. For instance, Sony and Samsung both are market leaders in LCD and LED manufacturing. Both have exceptional intangible resources in terms of designing products and their level of knowhow and technological expertise...
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...Amazon Reflection Amazon Reflection Denise Newton, Latisha Chavez, Trevor McMillan, Platinum Plus, Victor Wong BIS/219 January 30, 2012 Sharyn Deeringer Amazon Reflection There have been many companies that have succeeded by finding there nitch in their perspective business. Amazon.com is no different. With their line of tablets called the Kindles, Amazon.com has revolutionized the way we read books. In our summary we will discuss the company Amazon.com to see if the company is moving away from its normal ways of business and being the top retailer in the business. Also we will discuss other companies such as Google and Microsoft, give a brief history and also see what these companies have to offer. Furthermore we will identify how Amazon .com is competing in certain areas of its business and evaluate if it was a wise strategy. Amazon is the largest online retailer and they intend to stay on top. Companies have to adapt to the market if they want to keep selling and stay profitable. With the down economy Amazon has realized they can not only make money by consumers purchasing off of their site. Amazon has a large amount of storage space on their network and server that is not being used. As a way to receive more revenue Amazon allows other companies to take advantage of their large servers by charging for disk space used. This is a great way to make money and it does not involve a lot of cost to Amazon. They do not have to buy any product...
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...[CHAPTER 2] Case Study: Collaboration and Innovation at Procter and Gamble 1. What is Procter & Gamble's business strategy? What is the relationship of collaboration and innovation to that business strategy? P&G’s business operations are divided into three main units: Beauty Care, Household Care, and Health and Well-Being, each of which are further subdivided into more specific units. In each of these divisions, P&G has three main focuses as a business: * maintain the popularity of its existing brands, via advertising and marketing; * extend its brands to related products by developing new products under those brands; * innovate and create new brands entirely from scratch. Having R&D teams spread throughout 30 sites globally, P&G is in strong need of collaboration tools that allow researchers, marketers, and managers to easily gather, store, and share knowledge and information. At 3.4 percent of revenue, P&G spends more than twice the industry average on innovation to support its business strategies. 2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. To support the business strategy of innovating and creating new brands entirely from scratch, P&G must find the right tools to support collaboration and innovation. Some of the collaboration system the company's employees and partners...
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