...OBESITY Case Study #1: McDonald’s and Obesity Monica Cassetta Central Michigan University-- MKT 560 February 1, 2014 Introduction Obesity is an ongoing problem not only in America, but seen all over the world. There are many assumptions in regards to why this has been on the rise in recent years, and who is to blame for this. Obesity and over-weight adults, as well as children, has become increasingly common, as well as seen. With over 1 billion overweight adults with 400 million of them being obese, and with 155 million children being over-weight worldwide (Cateora, Gilly, Graham, 2013), this issue needed to be addressed. With that said, the big question is, how do we stop this rise as a whole. An ongoing issue and example to today’s obesity is fast food chains i.e. McDonald’s, and how they advertise. And though McDonald’s is one of the leading companies in the fast-food chain industry across the globe, people have been outraged with their marketing and campaigns to eat their unhealthy menu items. Thankfully, even with the bad publicity McDonald’s had and has received on numerous occasions, they are still able to have a constant growth within their company. Question #1: When it comes to fast-food industries, marketing and advertising is the key to their success. They typically use the 4P’s of marketing which are, product, price, place, and promotion. “Having accurate research is essential in creating the right marketing” (Business Case Studies, 2008). This...
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...responsibility for. Following the organisation can respond in different ways. The different types of responding to the social demand are obstructive, defensive, accommodative or proactive (Carroll & Gatewood, 1981). Within this essay it will be examined how these CSR principles were / are utilized in the service business McDonald’s. For evaluating the social performance of McDonald’s there will be a closer look at the ethical & discretionary responsibilities and the responses proactive & accommodative. Finally it will be examined how to improve the social responsibility of McDonald’s by using the tools code of ethics and ethical structures. McDonald’s opened its first Bar-B-Que restaurant in 1940 by the two brothers Richard and Maurice McDonald in San Bernadino, California. It has grown quickly and opened the 100th restaurant in 1959. Later in 1967 it opened the first international restaurants in Canada and Puerto Rico and is today selling its products in 118 countries around the globe....
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...The awareness towards altruist actions is rising up within company’s management board; they understood the need to take care of the surrounding. Practically speaking, companies are actively participating into funding or sponsoring specific social or environmental projects. They may even create their own foundation in order to take care of underprivileged communities. The awareness towards altruist actions is rising up within company’s management board; they understood the need to take care of the surrounding. Practically speaking, companies are actively participating into funding or sponsoring specific social or environmental projects. They may even create their own foundation in order to take care of underprivileged communities. Charity Charity Promotional Promotional Strategic Strategic Means aligning issues such as water, health and poverty with the core business of the company and mostly through adherence to CSR codes and the application of social and environmental management programs, which typically involve phases of CSR policy expansion, objective and target setting, program execution, inspecting and reporting. Means aligning issues such as water, health and poverty with the core business of the company and mostly through adherence to CSR codes and the application of social and environmental management...
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...Leadership Insights and Leader as Coach. In 2010 & 2012, Kellogg students awarded Professor Booth with the Certificate of Impact in recognition for her outstanding to their Kellogg experience. At the executive level, Professor Booth is co-academic director of the Executive Development Program, the Energizing People for Performance & the Reinventing Leadership programs. She designs the curriculum, teaches courses on leadership, and serves an executive coach in these programs. She has also taught topics in leadership and/or has served as an executive coach for numerous organizations including the Chicago Cubs organization, Eisai Pharmaceuticals, Ersnt & Young, Jefferson Wells, Baxter International, the U.S. Intelligence Community, Ronald McDonald House Charities, Chicago Public Schools, Alaine Locke Charter Schools, and the American Academy of Pediatric Dentists. In prior years, Booth served as academic director of USG, International Paper, Baloise Insurance, Aon Financial Services And Baker & Mckinsey law firm. From 2007-2012, served as Director of Leadership Coaching Programs. In this role, Professor Booth, in partnership with other coaches, created curriculum around leadership development and coaching skills for MBA...
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...McDonalds Case Study Michele Simpson Hodges University MNA 4480 Dr Wyant April 12, 2012 Introduction The purpose of this paper is to conduct a case study on Mc Donald’s Corporation. The writer will perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation. Mission Statement “The mission statement defines the direction in which the organization is heading and how it will succeed in reaching its desired goal” (Peter & Donnelly, 2009, p. 8). A mission statement should describe the morals of the business as well as the products offered, target market and the company’s commitment to the consumer. According to the information presented in this case study; Mc Donald’s Corporation does not have a mission statement. The student believes that an appropriate mission statement for this company would be to provide our customers with high quality food and superior service at an affordable price. Vision Statement The vision statement describes where the organization wants to be in the future. The vision statement also describes the purpose and values of the organization, but in future terms. “A clear vision provides the foundation for developing a comprehensive mission statement” (David, 2011, p. 43). According to the information presented in this case study; Mc Donald’s Corporation does not have a vision statement. The student believes that an appropriate...
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...profit 2. To increase market share 3. To provide products/services to the consumer 4. To improve the quality of the product or service provided In order to demonstrate that two contrasting businesses can share very similar aims, I will be using case studies to provide evidence of my point. The two companies that I will be using are McDonalds and Londis. You will learn more about them later on. All six of the types of business listed strive to achieve one or more of 4 aims. These include: 1. Making a profit 2. To increase market share 3. To provide products/services to the consumer 4. To improve the quality of the product or service provided In order to demonstrate that two contrasting businesses can share very similar aims, I will be using case studies to provide evidence of my point. The two companies that I will be using are McDonalds and Londis. You will learn more about them later on. What’s INSIDE? the different types of business 2 being in a franchise 7 The main aims of a business 3 being in a private limited company 7 A brief history of mcdonalds 4 being in a public limited company 8 A brief history of Londis 5 being...
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...INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food brand that could be found around the world with the possibility of finding one just at a corner near you. The brand is well known around the world yet they may only know the name and that it is a fast food restaurant. Yet different countries or cities may have discrepancies in menu engineering where the company accommodates to the food preferences of the people or the culture of the regions. As many may know, operating a hospitality establishment requires much effort to maintain and operate while the failure rate of restaurants are statistically calculated to be quite high. As discussed by the “RestaurantOwners” website, “Within a 90 percent confidence interval, CRG found that the first year failure rate for startups averaged 23 percent over four years in that market. Based on the study, you could say that there is a one in four chance a new startup will fail.” Nonetheless all company may have there ups and downs while the McDonalds Restaurants brand reign in the fast food market for...
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...Introduction McDonalds is a very successful and famous fast-food restaurant in the world, the reason in being successful for McDonald's Franchise is about: Consistency, innovation and resiliency. At first, the characteristics of consistency. "If I had a brick for every time I've repeated the Phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them (Ray Kroc, 1955)". Kroc saw a business opportunity that simply cannot be resisted that he decided to offer McDonalds a chance to begin a brand new area in franchising their restaurant concept. “Quality, Service, Cleanliness and Value” as Kroc's motto to opened his first McDonald's in 1955 in Des Plaines, Illinois. Based upon the four concepts, as well as lessons he had learned from his initial years in operating the franchise. Customers know what to expect and can take effort in that knowledge when making decision on where to eat. These efforts towards process repetition and efficiency not only help McDonald's stay on top in a culture where producing at a fast-paced, and also set the basis for McDonald's success from the position of customers' expectation. Besides that, McDonalds keeps a good relationship with stakeholders is the key factor in the company's success as well. ''So we must think through what management should be accountable for; and how and through whom its accountability can be discharged. The stockholders' interest, both short- and long-term, is one of...
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...Case Analysis on McDonald’s Vinil K Pillai City University of Seattle MBA 500 Essentials of Business Management June 22, 2014 Abstract This paper discuss about the case analysis of McDonald’s, one of the leading food chains around the world. This report starts off with a brief overview of the company, its presence and operations, and moves on to analyses of both external and internal environments. This paper tries to find out the relative strengths, weaknesses, opportunities and threats in different aspects of business operations of McDonald’s. The paper then looks at the issue faced by McDonald’s in today’s competitive world. The study finally concludes by suggesting some actions and recommendations to overcome those issues. Keywords: overview, external & internal analysis, issues and alternatives, recommendations and actions Company Overview McDonald’s corporation headquartered in Chicago, United States was founded in 1940 is the world’s leading global food chain service retailer with customers over 110 countries. The company restaurant offers a variety of food items, coffee, soft drinks and other beverages as well as newly added breakfast menus. McDonald’s is one of the most successful global restaurant chains around the world. Since coming in the market in the early 50’s McDonald’s has done very well in common stock and performing very consistently compared to its competitors. They have used the most effective management and global expansion strategies to...
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...Responsibility and Financial Performance: Does it Pay to Be Good?" (2012). CMC Senior Theses. Paper 529. http://scholarship.claremont.edu/cmc_theses/529 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has been accepted for inclusion in this collection by an authorized administrator. For more information, please contact scholarship@cuc.claremont.edu. CLAREMONT McKENNA COLLEGE CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: DOES IT PAY TO BE GOOD? SUBMITTED TO PROFESSOR MATTHEW MAGILKE AND DEAN GREGORY HESS BY HARMONY J. PALMER FOR SENIOR THESIS FALL 2012 DECEMBER 3, 2012 Acknowledgements I have many people to thank for their help with this study. First and foremost, I want to thank my thesis reader, Professor Magilke, for all his help. This study would have be quite difference without his constant guidance and our numerous meetings and e-mail exchanges. Second, I would like to thank Mary Martin, the Reference & Instruction Librarian for Business and Law, at the Claremont Colleges Library. Obtaining the CSR data would not have been possible without her help and the library’s funding. Third, I want to thank the Kravis Leadership Institute for awarding me the Kravis Leadership Institute Leadership Thesis Fellowship to help fund my thesis research. Fourth, I thank Professor Massoud, Professor Orr, and Professor Wallace for providing me with valuable research resources. Fifth, I want to thank Greyson Blue for tutoring me in STATA. Lastly...
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...are extremely effective when faced with the vast amount of issues it has in its sixty plus years of history. McDonald's business in India: McDonald’s success in global growth is exemplified in its achievement in infiltrating the Indian food market. This infiltration has been made famous due to management and strategic issues encountered by McDonald's from the macroeconomic environment, particularly in the economic, demographic, socio cultural and the competitive environment. McDonald's entry strategy in India is a major reason in the way its success came about. The company was faced with many different possibilities, but encouraged by previous failings from rival companies in KFC and a vast amount of research into India and its markets McDonald'. McDonald’s is...
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...count 897) From its humble beginnings the McDonalds organisation has continuously looked to engage everyone within the business to help identify and solve problems and has made the elements of leadership, participation, team-based structures, strong adoptive cultures, employee empowerment and the open sharing of information key pillars in which it has built itself from the ground up. Sustainable development has also been at the forefront of the McDonalds organisation and is an integral part of the continued success of the organisation and its ability to weather the storm from critics regarding the quality of its “fast food” in recent years and stay ahead of its competitors. McDonalds has a rich heritage of leadership and investing in its leaders. In 1961 Hamburger University was established in Elk Grove, Ill to train restaurant staff and management in the consistent procedures of the restaurants operations and create a culture that has continued. The 2008 CEO Jim Skinner worked his way up from Trainee Manager. Skinner is also a man of values and ethics: When McDonald’s was blamed for the obesity problem, he helped direct the company to take responsibility and help create a solution rather than pass the blame. Thus, Skinner can be seen as a moral leader. McDonalds prides itself on leading from the top down but also encouraging ideas and innovation from the bottom up. Ray Kroc has encouraged a participative strategy at McDonalds from the beginning with some of its main menu...
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...INTRO Business Ethics (also known as corporate ethics) is a form of applied ethics or professional ethics that studies the ethical principles and moral or ethical problems that arise in a business environment (source: Wikipedia). This applies to all aspects of business conduct and is relevant to the behavior of individuals and organizations overall business. Applied ethics is a field of ethics dealing with ethical questions in many fields such as medicine, engineering, law and business ethics. Business ethics can be a discipline both normative and descriptive. As the practices of the company and a career specialization, the field is primarily normative. The scope and quantity of business ethics reflects the degree to which its business is considered contrary to the social values of non-economic. , For example, today most major corporate sites put pressure on the commitment to promote social values of non-economic under various posts (eg code of ethics, social responsibility). In some cases, companies have to reformulate their core values in the light of considerations of business ethics....
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...through its configuration of resources and competences’. However there have been many debates varying from academics to critics about what strategic human resource management (SHRM) actually embraces and implies for organisations. Definitions range from 'a human resource system, that is tailored to the demands of the business strategy', (Snow, 1984)to 'the pattern of planned human resource activities intended to enable an organization to achieve its goals' (Wright and McMahan 1992). However, organisations that invest in SHRM anticipate receiving a return on their investment. Contents EXECUTIVE SUMMARY 2 Company Overview 4 Mission & Values 4 McDonald’s Strategy 4 McDonalds Human Resource Planning (HR practices) 5 Equal opportunities to diversity management 5 Managing Cultural Diversity in McDonalds 5 Culture...
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...is an establishment that serves inexpensive, quick comfort food. It is also convenient based on locations and availability. The fast-food restaurant has also added indoor play structures to invite families to visit. For families with young children, the primary purpose of trip to a McDonald’s store is to entertain their children, and their secondary purpose may be to purchase food (McDonald’s, 2008). Perception is defined as the process by which people select, organize, and interpret information to form an opinion. The presence of a value menu highlights economical choices for those looking to spend less at the window. A common perception among fast food restaurants is that combination menus provide the best value; this is not always the case. Combination menus provide convenient ordering, but can also encourage a person to buy more than they would have without the combination menu. To keep up with trend in the food industry, McDonald’s often adds healthier options or more gourmet options. These additions to the menu alter a consumer’s perception of this establishment. Consumers have the...
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