...RESEARCH BACKGROUND: 3 2. PROBLEM STATEMENT AND RATIONALES 4 2.1 problem statement: 4 2.2 rationales: 5 3. AIMS AND PURPOSE: 6 4. SCOPE 6 5. SIGNIFICANCES AND IMPLICATIONS 6 CHAPTER 2: LITERATURE REVIEW 7 1. MARKETING MIX 7 2. PROMOTION 11 2.1. The relationship between promotion and marketing mix 11 2.2. The role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative method 20 c) Research design 21 CHAPTER 4: VIETNAM WEDDING PLANNER AND ITS “WEDDING DÉCOR” SERVICE. 22 I. DESCRIPTION OF THE COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing a promotion strategy for “Wedding Décor” service package...
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...Case Study Analysis Larry Dean Psy 322 June 2, 2014 April Ward Case Study Analysis When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower than what was initially anticipated...
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...New-fangled league: Cruise, Medical, Film, Wedding and Spiritual tourism Shivgit Dhaliwal 1.Abstract Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a long history. This paper critically exam the positioning of a New-fangled league of tourism products in India. The creation of New- fangled tourism products like medical tourism, spiritual tourism, religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still limited to traditions, the country is opening up with trendy tour packages and reasonable air travel deals to woo inbound visitors from every segment. The paper will explore the different innovative ideas for improving tourism product which have added a new dimension to the tourism industry. Thus, it’s going to focus on different forms and positioning of tourism products in India. The benefits of this work would be presenting insights into a new-fangled tourism products and consumers of such, and an understanding of the challenges destinations face along the New- fangled league tourism life cycle. Finally, the practical benefits of this work to industry include a greater understanding of positioning and targeting their products. To illustrate...
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...submitted in partial fulfillment of the requirements for the post graduation diploma in management By: Anuj Kumar Supervisors: Company Guide: Private Limited) Faculty Guide: Alumni Mentor: Mr. Saurabh Goswami, Managing Director (Ultra Rich Wedding Mr. M. Sivagnanasundaram Mr. Siddharth Sharma Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka 1 2 “Acknowledgement” 3 ACKNOWLEDGEMENT With due respect and gratitude I want to thank Kirloskar Institute of Advanced Management Studies, Harihar for giving me this opportunity to see, learn and gain a firsthand industry experience in this summer internship program which will help me a lot to grow professionally. After that, I want to thank my assigned Faculty Guide Prof. M. Sivagnanasundaram, for generating confidence in me, always keeping in touch and providing some classic literatures which benefitted me a lot. I would also like to thank my mentor Mr. Siddharth Sharma. Who helped me throughout the project time to time, despite his busy schedule. I am very grateful to them for their valuable and timely guidance throughout the project. I would like to express my gratitude to my Company Guide Mr. Saurabh Goswami, Managing Director, Ultra Rich Wedding Private Limited, who gave me the opportunity to work on this project. Despite of his hectic schedule, he took his time out to support and guide me in understanding the market situation and company objectives. I would sincerely acknowledge the respondents...
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...PRE-REQUISITE : BB112 Fundamental of Management CREDIT HOURS : 3 LECTURER : Remie Johan (remie@ucsiuniversity.edu.my) ASSIGNMENT: CASE STUDY (30%) – British Petroleum Introduction: Students (based on groups) will be given a case prior to the allocated tutorials presentation session. Students are expected to answer all questions listed in the case. This assignment is aimed at providing students the necessary skills in understanding and applying the appropriate management concepts in solving real-life business scenarios. Instructions to students: 1. Work in groups of 5 people (max). Assignments that do not adhere to these group requirements will not be accepted. Students must submit their Group Name List / Assignment Cover Page (Appendix 1) latest by Week 3 (during tutorial). 2. Students must stick to the same tutorial class throughout the semester, as group/ individual activities will be conducted during each tutorial. Group marks will be given during tutorials. Written Report Format • Table of Content 1. Introduction 1. An introduction of the case and concept 2. Content 1. Answer to question # 1 2. Answer to question # 2 3. Answer to question # 3 (if any) 4. Answer to question # 4 (if any) 3. Summary / conclusion about the case | | | • Font: Times New...
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...Chapter 1 Situation Analysis Due to the fact that Options Weddings & Events has to be built from the ground up on the Indian market, it is essential to research this new environment thoroughly before defining the mission and vision of the company and its strategy. Thus, this chapter will give an overview of the external analysis and will present the information and data about the Indian events market as well as competition and trends in the events branch. 1.1 The market environment and its growth Firstly it is essential to find out if there is a demand for the service the company wants to provide to potential clients, then how it should be positioned among its competitors and finally, what the trends on the particular market are. Events organization is a very dynamic and fast growing branch on the Indian market .Only in the region targeted by Options Weddings & Events, there are about 1066 events management companies. However, there are about 70 companies visible on the market with any promotional activities, the majority of them focusing on company events with a business character. Since Options Weddings & Events base market composes of individuals there are only two serious competitors, namely Percept and Wizcraft, both organizing business and private events. In terms of demand for private events, the questionnaire findings clearly stated that 57,14 % of the surveyed target group ( male and female with an international background aged 25- 45 and above) would hire...
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...according to people it used to be a wedding hall but it has been ruined and abandoned for years. After analysing the area I have understood that people still gather around the area but the building remains untouched....
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...Solutions to Accompany Information Technology Project Management, Third Edition ISBN 0-619-159847 Course Technology MIS Series Companion Web Site: www.course.com/mis/schwalbe Kathy Schwalbe, Ph.D., PMP Table of Contents CHAPTER 1 1 CHAPTER 2 3 CHAPTER 3 7 CHAPTER 4 9 CHAPTER 5 13 CHAPTER 6 18 CHAPTER 7 22 CHAPTER 8 27 CHAPTER 9 31 CHAPTER 10 35 CHAPTER 11 38 CHAPTER 12 41 APPENDIX A 44 APPENDIX B 49 APPENDIX C 51 List of solution files available with the Instructor Resource material: CHAPTER 1 Introduction to Project Management Discussion Questions 1. Why is there a new or renewed interest in the field of project management? More and more projects are being done by a variety of organizations. The projects are more complex and often involve the use of new technologies. Organizations are struggling to find better ways to manage their projects. 2. What is a project? How is it different from what most people do in their day-to-day jobs? A project is “a temporary endeavor undertaken to create a unique product or service” (PMBOK( Guide, 2000, p. 4). Projects are different from day-to-day activities primarily because they have focused goals and definite beginning and ending dates. 3. What is project management? Briefly describe the project management framework. Project management is “the application of knowledge, skills, tools, and techniques to project activities in order to meet project requirements” (PMBOK( Guide, 2000, p. 6). The project...
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...usually say “ pasensiyahan mi lamang ya native nga annu” which is means this is what we can afford to offer for viand. They are religious and go to church every Sundays and holidays of obligation. Whenever there is a calamity like drought, earthquake, or heavy downpour, people of all walks of life gather together and say for a novena for the intersession of the Blessed Virgin Mary. They also practice the bayanihan system specially during the construction of house and during hard times. THE SETTING Mallaueg now Rizal, Cagayan Geographically, Mallaueg is already part of coldillera situated high up in the mountains, almost parallel to, and in walking distance to the town of conner in Apayao. Mallaueg is in the words keesing, “located” in foothill country 10 miles westward from piat on the matalag river and some miles from the southeast border of the present apayao sub- province. Mallaueg/rizal is a part of the province of Cagayan valley. Mallaueg and kayapa are the only towns in Cagayan valley that that are situated in the coldillera mountains. Ethnologically, Mallaueg comes from the wors ma and weg. In the the ibanag and itawes language. The word “ueg” means creek or river. Mallaueg is thus so...
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...Introduction The Gospel of John is portrayed as a very theological book. It is written from a historical and narrative perspective. The Christology in the Gospel of John is high even though I question some of the things Jesus does. One thing I question is Jesus turning water into wine. The Scripture I will be discussing will be John 2:1-11. Is there Christology in giving wine that can make one that drunk especially when drunkenness can cause one to do dangerous things? However, the Christology is not in the drunkenness. My objective is to prove that there is humanistic side to making the water into wine and a Christological side of turning the water into wine. My rationale in accomplishing this objective is if Jesus does something, does it make it right for us to do the same thing. My plan on addressing this is to research wine physically and spiritually. Social Location I am a married African American southeastern United States of American, Pentecostal female. I also consider myself reasonably educated. I look at things also based on a small town and small city background. My social location causes me to question things and not accept everything at face value. Methodology The Methodology to argue my thesis statement is Reader Response Method and the method of Reader Response Criticism I will use is individualistic criticism. Background/History/Theological Foundation The Gospel of John has 21 chapters in the state it is in now. According to An Introduction to The New...
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...Tanishq: Positioning to Capture the Indian Woman's Heart I. Case Summary: The case study here provides us with the insight of how Tanishq has adopted different strategies to position itself as a mainstream jewelry brand and differentiate itself from the competitors, in the Indian jewelry market. GoldPlus, on the other hand which was launched nine years after Tanishq had entered the jewelry market, is also a subsidiary of the same holding company, which is targeted towards serving the customers which Tanishq was not serving, plain wedding jewelry in rural and semi -urban market. Tanishq, first started as a brand name for jewelry watch of Titan, was targeted towards the Indian high end customers. By then it was positioned as an ego satisfier. The reason for failure of Tanishq in the initial phase was that the company followed a selling concept. They made the product first and then tried to sell it. The consumer preference was not considered while designing the 18 karat jewelry. Over time Tanishq has undergone through a lot of changes in its marketing policies and strategies to position itself as a mainstream jewelry firm rather than targeting a small customers of the whole jewelry market. Tanishq, established in 1995, challenged the established family jeweler and introduced new rules in precious jewelry. Tanishq spread awareness to the public about alleged impurity in Gold jewelry across India. Tanishq introduced innovations like Karat meter, the only non-destructive means to...
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...University of Phoenix | Solving a Problem | Wedding Day Disaster | | Rachel Bronson | 12/10/2012 | | Step One: Finding a Problem Challenges are something that doesn’t always have to be found, since occasionally they will happen in the shape of an obvious issue or problem. In other examples, they won't always present in this way, they may offer as a chance to improve a present situation. It's a good habit to be prepared for as well as continuously searching for a problem to fix. Step Two: Stating the Problem Find the best method to express the issue or problem. While doing so, think about using as many solutions as is possible since every solution will open up different doors as well as offer different suggestions. Selecting the right solution is the most difficult part of this process, and it may be better to wait to determine which solution to use until later in the creative process when we have got more facts as well as suggestions available. Step Three: Research the Problem Analyze and get any kind of connected information to deal with the issue or problem at hand. Appropriate investigative ways incorporate thinking about experiences, getting any related information through recently experience, getting interviews of people educated on the subject matter, or old-fashioned study. Getting any information to help come up with a solution will only benefit you in the long run. Step Four: Come up with a Solution Discuss and gather as many solutions...
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...Wednesday, April 9, 2014 PSY/460 - WEEK ONE SHORT ANSWER Environmental psychology is likely to be a new field for you, although many of the concepts are probably familiar. Provide your own definition of the discipline. Discuss an important milestone or influence in the development of environmental psychology and provide reasoning as to why you chose this one. Environmental psychology is a branch of psychology that studies how the environment affects individuals, and vice-verse. There is a reciprocal relationship between people and the environment they live in, as they both affect each other. The relationship between nature and the human species has been an object of study for many decades, and understanding this relationship can help individuals learn about the importance of conserving and maintaining the world that supports them (Steg, 2013). The environment provides humans with food, water, air, and all the other necessities individuals need to survive, even if, in a world dominated by technology and progress, it is easy to forget that one way or another, everything we need to survive comes from the earth. Environmental psychology focuses not only on the physical influences humans and environment have on each other, but also in which ways nature affects individuals’ behaviors. One important aspect of this discipline is the belief that people’s behaviors are not determined solely by the environment (Steg, 2013). Most psychologists in this area believe in free will...
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...……………………………………………………. 4 1.1 THE ROOTS OF THE KIKUYU PEOPLE …………………………….4 1.2 WEDDING CELEMONIES……………………………………………..4 2.0 A LOOK IN TO AGIKUYU TRADITIONAL WEDDING…………4 2.1 NJURIO _ (proposal)……………………………………………………4 2.2 KUHADA ITHIGA _ (planting the ‘spear’)............................................5 2.3 RURACIO – (Dowry)…………………………………………………...5 2.3.1 BEHIND THE LESO…………………………………………………..6 2.4 NGURARIO _ (MARRIAGE CEREMONY)………………………………………7 2.4.1 EVE OF THE WEDDING……………………………………………..7 2.4.2 WEDDING DAY………………………………………………………..7 2.4.3 EVENING PARTY…………………………………………………………………..8 3.1 AFTRE THE CELEMONIES ……………………………………………………..8 4.1 TODAYS WORLD……………………………………………………………………..9 5.1 EFFECT OF URBANIZATION AND MODERN CULTURE TO THE RADITIONAL MARRIAGE……………………………………………9 5.2 SEXUALITY AMONG THE KIKUYU………………………………..10 5.2.1 POLYGAMOUS………………………………………………………10 5.2.2 CONJUGAL RELATIONS………………………………………….11 5.3 COME-WE-STAY……………………………………………………..12 6.0 CASESTUDY………………………………………………………………………12 6.1 Are luo Men and Kikuyu Women Compatible, Fidel Vs Veronica…………………12 6.2 INFIDELITY OF KIKUYU WOMEN………………………………………….…13 6.3 LET ALL NO TO WIFE INHERITANCE ……………………………………..……13 7.0 CONCLUTION………………………………………………………………………………13- 14 8.0 REFERENCES………………………………………………………15 THESIS STATEMENT Having being brought up in central Kenya in kikuyu land by my grandmother, my cousin Wanja always wanted to have a traditional Kenyan wedding for my grandmother had made her believe that it was the most precious moment...
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...Gay Marriage “I support gay marriage. I believe they have a right to be as miserable as the rest of us,” says country singer Kinky Friedman (Friedman). Gay marriage has been one of the most talked about and highly debated topics over the past decade fight alongside legalization of marijuana and abortion. Most of the issues however with gay marriage simply come to down to religion and its belief that marriage is something solely ordained by God. Marriage is anything but a restricted privilege of the religious, and the legalization of gay marriages would greatly help this country. According to Merriam-Webster dictionary, marriage is the “the state of being united to a person of the opposite sex as husband or wife in consensual and contractual relationship recognized by law," and “the state of being united to a person of the same sex in a relationship like that of a traditional marriage (Merriam-Webster).” What’s ironic here is that the world’s foremost dictionary defines marriage as the same both for hetero and homosexual couples, and society who uses that same dictionary to find a definition for everything else in the world simply ignores that entry. See one of the biggest problems and fallacies in a gay marriage debate is that marriage does not just come from religious backgrounds. According to a publication from “The Week,” “Pair-bonding began in the Stone Age as a way of organizing and controlling sexual conduct and providing a stable structure for child-rearing and the...
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