...SPIRITUAL LIFE AND BELIEFS I do not really have a defining moment in my life where everything changed and gave up drugs and drinking and turned towards God. However, I do have a moment where I turned to him but it isn’t big and grand. Sometimes I wish this was different, sometimes I wish I had some big grand story but then again. I have been immersed in God’s life for all my entire life and I can’t complain about that. I was born in a very spiritual family with parents who had very clear and strict rules when it came to church. After I was born, as soon as I was able to recognize my surroundings I was in church. I remember a few instances when I received some spanking for trying to lie my way out of going for Sunday school. However later on I became quite an active member of every club in Sunday school, be it drama, music and even became a Boys & Girls Brigade leader. However as I grew older and past the Sunday school age, I started losing my way as I tried to figure out where I fitted best. I started moving from church to church following my friends as I tried to fit in. At this point is where I came to appreciate the importance of family worship. A person who has a meaningful plan for his children has to invite God in to his home in order to lay a firm foundation for his family. It’s at home where children should gain the true education since it’s the very first school all children must begin from. Despite thinking I’m all grown...
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...every episode following, resources that can be utilized if you become or are pregnant and need support services. Hampton effectively convinces her audience that teen pregnancy is a life changing experience through the ABC Family’s hit show the Secret Life of the All American Teenager. As Hampton directed a show that resembles these hardships and possible outcomes of having the responsibility of being a teen parent, she goes in depth about the different events and obstacles that may be faced. Parents are so strict when it comes to their teens becoming sexually active that when they become sexually active they feel that they can’t talk to their parents putting them at a higher risk for teen pregnancy due to the miss use of contraception. Secret Life was created to spread awareness about safe sex and the responsibilities of being sexually active. Throughout this show Hampton demonstrates the difference between adoption, abortion, and miscarriage. By having each represented in an episode and having different characters throughout the show act these situations out. Also showing the different effects it has on the girl, significant other and family. Most importantly, teaching safe sex. Not only towards teenagers between the ages of thirteen and eighteen, also to parents. In episode one of season one, ‘Falling in Love’ is the main idea and is the opening episode for this show. All of the main and reoccurring characters are introduced....
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...Teenage Pregnancy: Acceptance as Pop Culture Our society comprises of many gender niches and roles. Women are sisters, daughters, and most importantly mothers. Motherhood is one of the most cherished roles that a woman can take on. In the past, women were meant to be seen and not heard as their value depended on their ability to bear children and raise them thoughtfully. Even though that has changed and women are expected to gain an education and lead a career, motherhood can still be a main part of their life. However, motherhood does spring upon on some by surprise. Teenage pregnancy in the last few years have been on the rise and has become a problem for some to live up to that expectation of an education and career (Peck). In the past, teenage pregnancy was a taboo. However its discussion has become more widely accepted. Through analyzing the Candie’s Foundation ad in the October 2011 issue of Teen Vogue, it can be seen as an example of the shift in perception of teenage pregnancy in the United States. The Candie’s Foundation is a philanthropic branch from the clothing line Candie’s. The clothes from the Candie’s brand are meant to appeal to teenage girls who dress girly and traditionally feminine. Focusing on the same demographic, the foundation was founded with the goal to raise awareness about teenage pregnancy in 2001, according to their website. The print ads from their current campaign mainly feature female celebrities such as Fergie, Hilary Duff, Ciara, Hayden...
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...the ban on tobacco advertising in India Government, acting as the manager of the entire country has the responsibility to protect its citizens against any inappropriate behaviour. In 2001, India launches arguments in favour of the ban on tobacco advertising in the country. Fights between ethical and commercial issues are usually very challenging. The company (ITC) spent much money sponsoring many cultural events which at first sight was promoting development and socialization, perhaps the outcome was, “introduction to smoking" during those events. There was a high rate of smoking among youths which is dangerous for their health. Bad habits are easily emulated as we can see in the case of youths in America. For instance "More than 3,000 teenagers become regular smokers each day in the United States of America" (CDC, 1990). I will continue to appreciate the government's efforts in the ban of tobacco advertisements, because according the World Health Organization (WHO), 3 million deaths occur in 1990, 4.023 million in 1998. Death statistics have also been estimated 8.4 million in 2020, and 10 million in 2030 as a result of smoking. The increasing death rate is very alarming and so every government would like to protect their citizens. Moreover, the government was spending more on his people health than what he received from the tobacco company as taxes per year. Since smoking is one of the most dangerous health products, the population should be warned because premature deaths and...
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...Case Analysis of ban of tobacco advertising in India Here is the brief background information. On Feb 6, 2001 Indian government announced they were going to enforce a ban regarding tobacco advertising in their country. Banning included barring tobacco industries from advertising their products, sponsoring sport or cultural events. The ban was aimed to discourage young mind in India to take part in smoking. The ban, however, heated a debate between the supporters of tobacco companies and the opposition parties. In this paper, I will summarize the arguments that support the ban on tobacco advertising in India and the arguments that oppose the ban. In addition, I will discuss the conflict of interest issue pertaining to Indian government as well as I will describe my opinion on what governments should do in regards to tobacco advertising. 1. Summarize the arguments in favor of the ban on tobacco advertising in India To begin with, the advocates of the ban argued that this action of government was nothing unconstitutional. The government, in fact, has the right to interfere since their main concern was their citizen well-being. They gave this example. We know that guns are bad, so every nation has banned the public advertisement against guns so why tobacco should has a special privilege? Secondly, they used statistic from World Health Organization (WHO). They pointed out that over 3 million were killed by consuming tobacco products in 1990 and the death rate increased to 4.023...
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...Cathy Buckland Nike MKTG305-1202A-05 Marketing Management Project Type: Unit 4 Individual Project April 15, 2012 Abstract To get the word out many companies have turned to television and actors and actress for advertising. Nike has made its way through many changes and it has been able to focus on its marketing mix through television ads as well as using billboards, and magazines. Nike Introduction Targeting the market is what every company faces in order to increase sales and in order to keep their company in business. Nike has proven to be able corner and stay one step ahead of the market even in a trying economy it uses athletes, actors and actresses to keep its company going. The brand in today’s market Nike currently has a 47% control of the market with its athletic shoes with sales in the U.S. at 3.7 billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing them...
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...CHAPTER 21 (tracking us economy) 1. (National Income Accounting) Identify the component of aggregate expenditure to which each of the following belongs: a. A U.S. resident’s purchase of a new automobile manufactured in Japan b. A household’s purchase of one hour of legal advice c. Construction of a new house d. An increase in semiconductor inventories over last year’s level e. A city government’s acquisition of 10 new police cars. a. Net exports b. Consumption c. Investment d. Investment e. Government purchases • 2. (National Income Accounting) Define gross domestic product. Determine whether each of the following would be included in the 2007 U.S. gross domestic product: a. Profits earned by Ford Motor Company in 2007 on automobile production in Ireland b. Automobile parts manufactured in the United States in 2007, but not used until 2008 c. Social Security benefits paid by the U.S. government in 2007 d. Ground beef purchased and used by McDonald’s in 2007 e. Ground beef purchased and consumed by a private U.S. household in 2007 f. Goods and services purchased in the United States in 2007 by a Canadian tourist • Gross domestic product is the market value of all final goods and services produced in a country during one year by resources located in that country. a. No, this production occurred outside U.S. borders b. Yes, this current production is treated as inventory investment c. No...
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...MARKETING MANAGEMENT TERM PAPER COMPARATIVE ANALYSIS OF SUBMITTED TO SUBMITTED BY Ms. SHALINI GAUTAM Jonnalagadda Vijay Kumar Vaibhav Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced...
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...0 Tutor Marked Assignment 1 (TMA1) Managing Information Systems Student Name: Liew Chang Yaw Student ID: 032120064 Class Code: 3MIF1 Course Coordinator: Dr. Ang Kee Seng Tutor: Mr. Aw Yoke Cheng Date of submission: 17th March 2012 Turnitin’s Original Report Percentage Index: 7% 1 I. Executive Summary This case study provides an analysis and evaluation of Facebook’s current strategy in the e-business of social networking. Facebook’s competitors are identified. Investigations are carried out to determine if Facebook’s strategy is effective in staying ahead of its competitors. It was found out that Facebook faced a few major problems. Intellectual property disputes with Harvard based houseSYSTEM’s creator, Aaron J. Greenspan and ConnectU had affected Facebook’s public image in 2004. Privacy issues problems forced Facebook to repetitively apologize to its users and made many amendments to its products. In late 2007, Facebook encountered over capacity in its data centers resulting in a drop in its user visiting Facebook website. With the existence of its competitors, MySpace and Twitter, Facebook found it challenging to expand its operation. It was recommended that Facebook should remain friends with its competitors and engaged in a collaborative alliance in developing technologies for the social network platform. Ensuring adequate privacy user controls is the key to customer satisfaction; therefore regaining trust back from Facebook’s user is crucial in its...
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...Apple: The Giant Innovator Lawrence and Han Nway Oo Team Chimpanzee Yonsei University Apple: The Giant Innovator In only a few years, Apple has grown to become the leading brand for phones, laptops, and mp3s among other technological devices. Macbook, iPhone, iPad, and iPod, the inventions and properties of Apple, are dominating and influencing the mind of teenagers and even the elders alike with its advanced functions and applications that aren’t replicable by brands. Apple’s attainment in this century has led the people to wonder the reason behind its achievements. What kind of organizational and corporate structure does Apple pursue to possess the successes? How does Apple motivate its employees in the work environment? Some give credit to the innovator of Apple, Steve Jobs, whose unorthodox style of leadership is the foundation of the company’s management. Although Apple’s organizational structure, corporate culture may seem to be a new style of management, it is inherently a cultural approach. In addition, it is Steve Jobs who is at the top of the chain of command reinforcing cultural management through his leadership, pursuit of skilled employees, and his firm grounding of corporate culture. Apple is a US-based consumer electronics company known for its ability to come out with path-breaking products. The work culture, propelled by a passion for new products with no trepidation to challenges and obstacles, exemplifies its intense work ethics. The employees...
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...Coke – Ethical Issues “Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids.” - Michael Douglas Investor, Coke’s Chairman and CEO. “Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.” Dr. Brita Butler-Wall, Executive Director, Citizens’ Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an ‘unusual odor’ and an ‘off-taste’ in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness...
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...Teresa Annette Luck Ashford University TOM Shoes One for One OMM615: Strategies: Marketing/Advertising/Public Relations (MOE1409B) Rachana MisrarajAuthor April 07, 2014 Thesis Statements Tom Shoes has an amazing original concept that no other corporation has been able to come close to. This corporation has limited advertisement but advertisement that is very meaningful and has excellent public relations. “One for One” is there tag line, for every pair of shoes they sale they donate to children in third world countries that need shoes. They aim their product marketing to the “hipster crowd”, young adults between ages 13-30 years old. This group is very conscience about the ecosystem, enjoy good coffee, enjoy supporting a good cause, very internet suave, and are committed to style. Toms wants to deliver a message to their customers, “it is more than buying a pair of shoes, it is a lifestyle”. Keywords: Tom Shoes, public relations, advertisement, corporations The beginning of this organization Blake Mycoskie, in 2006 was inspired to make a change, be responsible, help another human, and show compassion, because of the despair he saw in the faces of some children in Argentina. “I was so overwhelmed by the spirit of the South American people-especially those so little and I was instantly struck with deep desire- the responsibility- to do more.” (Mycoskie, 2011) After that trip in 2006, Blake came up with a bit of a risk...
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...-Journal of Arts, Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 MARKETING STRATEGIES OF GLOBAL BRANDS IN INDIAN MARKETS Dr. Girish Taneja, Associate Professor, Head of Department, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India. ABSTRACT With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful in positioning their brands into the Indian market because they attempt to understand well the needs of target group before introducing a brand into the market. Even some of the most successful brands in today’s time had committed several blunders or mistake while initially entering into Indian market. For instance, Kellogg’s, McDonald’s, LG, Reebok and Coca-Cola are among such global brands who initially introduced standard products by following standardized global strategies but later realized their mistakes and thus modified their product or services...
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...Nature Got it Right Sustainability at Honest Tea Nature Got it Right Sustainability at Honest Tea Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. I. Executive Summary Honesty is defined by Dictionary.com as “truthfulness, sincerity, and frankness”. It is the quality at the center of Seth Goldman’s idea for a beverage made with all natural ingredients. Teaming with Barry Nalebuff, Goldman began Honest Tea in 1997, creating a natural ready-to-drink tea sweetened with pure ingredients. Honest Tea utilizes Unruh & Ettison’s “accentuate” strategy throughout all aspects of their business, including manufacturing, packaging, shipping, and even promoting green initiatives in society (Unruh & Ettison, 2010). Honest Tea has positioned itself in the ready-to-drink tea industry based on points-of-difference such as the...
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...Strategic Audit of Starbucks Traci Hall Jones College Business Policy and Administration Professor E. Smith June 20, 2011 I. Current Situation A. Current Performance Starbucks is the fastest growing food chain and shows no signs of slowing down. it plans to boost earnings by 20% to 25% annually over the next three to five years and to bring its number of storefronts to 40,000 worldwide which is 10,000 more than McDonald’s. Starbucks is conservative in how it finances its goals. Operating cash flow from existing stores pays for new-store development. So far, the return on new stores has been excellent. Increasing same-store sales has been a tougher order, though, and Chairman Howard Schultz has expressed worries that moves to improve same-store sales with automatic equipment and off-brand merchandise could be turning consumers off. The return on investment (ROI) for Starbucks in 2010 was 22.50%. The market share was $27.33 billion while the profitability was at 30.4% (Donald, 2007). B. Strategic Posture Starbucks has an impressive mission statement because it addresses their product as a whole and their mission for different relationships. “The Starbucks Mission Statement-To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee-It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them...
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