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Toms Final Paper

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Submitted By taluck9467
Words 2879
Pages 12
Teresa Annette Luck
Ashford University TOM Shoes One for One OMM615: Strategies: Marketing/Advertising/Public Relations (MOE1409B)

Rachana MisrarajAuthor

April 07, 2014

Thesis Statements
Tom Shoes has an amazing original concept that no other corporation has been able to come close to. This corporation has limited advertisement but advertisement that is very meaningful and has excellent public relations. “One for One” is there tag line, for every pair of shoes they sale they donate to children in third world countries that need shoes. They aim their product marketing to the “hipster crowd”, young adults between ages 13-30 years old. This group is very conscience about the ecosystem, enjoy good coffee, enjoy supporting a good cause, very internet suave, and are committed to style. Toms wants to deliver a message to their customers, “it is more than buying a pair of shoes, it is a lifestyle”.
Keywords: Tom Shoes, public relations, advertisement, corporations

The beginning of this organization Blake Mycoskie, in 2006 was inspired to make a change, be responsible, help another human, and show compassion, because of the despair he saw in the faces of some children in Argentina. “I was so overwhelmed by the spirit of the South American people-especially those so little and I was instantly struck with deep desire- the responsibility- to do more.” (Mycoskie, 2011) After that trip in 2006, Blake came up with a bit of a risk taking business concept; a concept that inspired positive change to communities throughout the United States of America and countries abroad. Designing a simple stylish shoe; a shoe that would cover children’s feet to prevent disease and infection, as well keep their feet covered from the weather conditions. Tom Shoes are an observable artifact in American entrepreneurial history, when a

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