...the most economical household cleaning and cooking service in London. We provide a personalised quality cleaning and cooking service for each individual client, in addition we offer our clients cooking services according to their taste and culture. There are many students and professionals coming from abroad to the UK every year thus creating a big demand for this type of service. Many students and professional don’t have the time to clean or cook alongside their work or studies, plus most of them crave food from their own home country which will be provided by our employees from different parts of the world. Every cleaner that we recommend is personally interviewed and references checked by telephone,...
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...(26NMP62) Anirudh Singh (13EM01) Sudeshna Goswami (13EM02) Executive Summary: Diversey works in the niche area of cleaning & hygiene. The company focuses on providing end-to-end solutions for cleaning, sanitation and hygiene across 160 countries. Diversey launched its operations in India during 1998. By 2012, the persistent awareness efforts on Science of Cleaning in Indian market, coupled with superior quality products & services have helped Diversey to gain more than 30% share in the organized sector. However, the unorganized market players accounted for more than 70% of the total cleaning market share. With a vision of achieving a 3-fold increase in sales growth in India over the next 3 years, Mr. Himanshu Jain (MD & VP Diversey India) was facing hurdles in penetrating the cleaning market in India. Himanshu was not sure of the best way to generate awareness that can alter the cost conscious & one-sizefits-all mindset of customers. He was also looking for a systematic approach towards removing the inefficiencies in operational setup & inventory management so as to reduce overhead costs. The recommended plan for Diversey India is to invest in advertising campaigns in India where potential of mid-size unit customers is high. This would include awareness campaigns on science of cleaning, benefits of using high quality global standard products and services, and demerits of using cheap & low quality products made of harmful chemicals. Such campaigns would shift the large no...
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...DAG Group Case Study Chris and Val are MBA students recently graduated. Upon consideration of the dry cleaning industry they realised an opportunity within the market as ‘an industry that is fragmented, undifferentiated, has low entry barriers, and is something that people use all the time’. They had a vision to create the DAG group ‘superstores of dry-cleaning’ and offer quality efficient service and consistency in an otherwise deteriorating industry that had become a price war battle between stores to gain customers. Lack of funds kicked back into poorly presented stores, unhappy employees, bad service, low customer retention rate and poorly maintained equipment. Due to the lack of substitution in the market and high demand for its convenience, especially by working population who have an 80% share of the customer base and revenues, the industry is still worth a cool 4 Billion. There has been zero innovation in the industry in regard to technology, supplies and process. The solvents used and consequent hazardous waste emissions produced by dry cleaning is expensive to dispose of and also currently faces possible future regulation changes in its disposal methods. Should this occur, it will require additional investment that majority of the 95% proprietary owned stores are not willing to pay due to the decline in recent business. Dry cleaners suppliers are few and the possibility to source from alternative suppliers possibly abroad is not explored due to lack of motivation...
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...there has been a decline in the number of launderettes to approximately 3000 nationally. Rapidly rising utility charges, premises rent and lower purchase cost of domestic machines have been noted as principal reasons for the recent decline. High initial launch costs, specifically around commercial washing machines and dryers have also been commented on as reasons for fewer new entrants into the market. Furthermore, machine updates can be prohibitively expensive which have held back premises investment. However, most UK households have bedding such as duvets and comforters which are far above the capacity of domestic machines, making launderettes the only source of cleaning them. Many UK manned operations have added value services such as ironing, dry cleaning and service washes which prove popular to busy professionals, students and senior citizens. Student accommodations blocks often have their own unmanned laundries, although commercially run at a profit by the accommodations provider. These facilities are often open to heavy wear and tear through being unsupervised. Local directories such as Yellow Pages and Thomson only show those that have chosen to pay for an entry so trends are difficult to...
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...dedicated in providing quality petroleum products and services for all its customers and is geared towards helping elevate the lives of Filipinos. Vision Filoil’s vision is to become the national symbol of energy and power for the new generation. Filoil believes that the Filipinos can fight poverty by engaging in entrepreneurship as its competitive edge for growth and success. Long Term Goals Filoil is dedicated to uplift the Filipino entrepreneurial spirit as the catalyst for sustainable success and profitable business operation. Objectives * To profit * Sell about 2500-4000 liters a day * Build customer loyalty through good service and clean products * Increase sales by 10% annually * To offer the lowest possible price in the gasoline market Organizational Chart C. Product Category Review General description * Premium Gasoline “Flash Gas”- 93 Octane reading with engine cleaning additives * Unleaded Gasoline “Speedy Max”- 93 Octane Rating Lead-Free * Regular Gasoline- 83 Octane Rating * Biodiesel Fuel * Lubricants Sale Trends Gasoline is a necessity and it should be available at anytime of the day. Gasoline is one of the factors why the society goes on and the market prices rises. Gasoline makes everything faster than the way it is. People usually gas up before a price hike for them to save cash. Distribution Profile Filoil caters to both private and public cars. Filoil- Gonazaga caters to mostly the establishments near the location, from...
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...want a place which has a healthy atmosphere for their child to grow up in. There is a tough competition to get admission into good reputed schools. Any added help to the child can give the child an edge over others. This cannot be provided by ayahs or traditional day care centers. Service gap Currently the options available to parents are babysitters or ayahs who stay at the child’s home and take care of him/her. Another option is day care services which many stay at home moms run. There is a lack of organized player in this industry which presents a great opportunity to create a niche market for quality day care service for kids in the 0-6 age group. There is no player, organized or otherwise who offers constant touch with the kids all day. Positioning: Mission: 1. To provide home-like care for babies and kids of working couples and shape them into capable children by guiding them in cognitive, social and educational abilities. 2. To enable worry-free, uninhibited work-life, especially for working women, by enabling them to see and monitor their kids from work place through “live” feeds into their computer. Service offering and strategy: We offer premium child care services, characterized by quality ambience, nutritious food, trained care-takers and adequate interaction with children of similar age groups from other upscale residences in the locality. Apart from these, the biggest draw would be the fact that...
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...only that caters to working professionals who have disposable income and who want quality care for their dogs while they are at work. The purpose of the business is to provide animals owners a safe place to leave their animals while they are at work so they do not have to be alone all day. The mission of Paw Play is to be the premier leader in animal care by providing a loving, safe, fun environment for dogs in our care. We will treat the animals in a responsible manner and instill trust in the dog owners that demand a high quality of life for their dogs. Paw Play will be established as a Limited Liability Company (LLC) owned equally between two owners. This business structure is ideal for this type of corporation since owners have limited personal liability for the debts and actions of the LLC. Other features of LLCs are more like a partnership, providing management flexibility and the benefit of pass-through taxation (IRS). The start up for Paw Play will be simple and cost efficient. Rent and utilities will be the primary expense, which will consist of a building space large enough for the dogs to have ample room and an office. In addition, an outdoor play area will be set up outside the building for the dogs to get fresh air and exercise. Inventory needed at the start-up of the business will include food, bedding, toys, play structures, building and decorating materials and cleaning supplies. The dog day care will begin with dog day care service only in...
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...hostel (or backpacker) establishment is aimed at the budget traveller and generally attracts a younger clientele. • Bedrooms are in a dormitory style (shared) and bathrooms are shared, although private bedrooms may be available. • Light meals may be available in addition to the room rate. Boutique Hotel • A boutique hotel is a 5 star establishment providing all the features and facilities of a normal hotel, in a unique and exclusive style. • These properties are generally small, feature top class service and are marketed to the affluent. Guest House • A guesthouse is generally a private home which has been converted for the dedicated and exclusive use of guest accommodation. • The public areas of the establishment are for the exclusive use of the guests. The owner or manager either lives off-site, or in an entirely separate area within the property. • A Guesthouse offers a wider range of services than a B&B, and usually caters for all meals. Hotel • A hotel is generally the largest of all accommodation types. • There is typically a common reception area, and rooms generally open directly onto a hallway. • The on-site restaurant and other...
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...Assignment #1: Porter’s Five Forces in Analyzing the Industry Laba Bubble offers a full laundry and dry cleaning service that caters to the laundry needs of its customers in Muntinlupa City. It has been in the industry for more than 6 years and has steadily improving its operations while maintaining a good number of its customers. This analysis focuses on the five forces identified by Michael Porter which influences an industry. These forces are: potential entrants (barriers to entry), threat of substitutes, bargaining power of buyer, bargaining power of supplier, and rivalry among the existing players. Understanding these competitive forces will help the management of Laba Bubble in determining its position in the laundry industry, as well as to determine the current profitability of the laundry market. Understanding industry structure is essential to effective strategic positioning. Defending against the competitive forces and shaping them in a company’s favor are crucial to strategy. . Potential Entrants: The barrier to enter the laundry business is HIGH. It is very easy for a new company to enter this kind of industry since there are only few entry barriers to overcome like: Resources (Low capital to start up) Government issued permits and licenses (can be easily obtained as long as requirements are complete) Good location (high traffic areas are easily identified) No special skills required ( One can easily master the operation by a comprehensive...
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...a local resident of Everett, Massachusetts and a retired Financial Planner, who decided to go into business for himself after retiring from the corporate world. The first store was purchased in Everett, Massachusetts and it provided dry cleaning services to the entire city of Everett, at a time when there were no other dry cleaners in the city. The company was highly profitable in the first few years, since there were no other dry cleaners in the area, there was no competition. After being successful within the first few years of opening, two more establishments were purchased in Newton and Woburn. DryCo Cleaners provides dry cleaning services, clothing restorations and storage facilities. Since opening the Everett location, other dry cleaners have come into the area. I do not feel that the new dry cleaners in the area have had any impact on the overall profitability for the Everett location due to the fact we have built a good rapport with our customers and the community. The Newton and Woburn locations are in close proximity to the office parks in the area where we receive most of our clientele, there are only four other dry cleaners (two at each location) but they do not offer the extended hours nor do they offer express cleaning services,...
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...is dedicated in providing quality petroleum products and services for all its customers and is geared towards helping elevate the lives of Filipinos. Vision Filoil’s vision is to become the national symbol of energy and power for the new generation. Filoil believes that the Filipinos can fight poverty by engaging in entrepreneurship as its competitive edge for growth and success. Long Term Goals Filoil is dedicated to uplift the Filipino entrepreneurial spirit as the catalyst for sustainable success and profitable business operation. Objectives * To profit * Sell about 2500-4000 liters a day * Build customer loyalty through good service and clean products * Increase sales by 10% annually * To offer the lowest possible price in the gasoline market Organizational Chart C. Product Category Review General description * Premium Gasoline “Flash Gas”- 93 Octane reading with engine cleaning additives * Unleaded Gasoline “Speedy Max”- 93 Octane Rating Lead-Free * Regular Gasoline- 83 Octane Rating * Biodiesel Fuel * Lubricants Sale Trends Gasoline is a necessity and it should be available at anytime of the day. Gasoline is one of the factors why the society goes on and the market prices rises. Gasoline makes everything faster than the way it is. People usually gas up before a price hike for them to save cash. Distribution Profile Filoil caters to both private and public cars. Filoil- Gonazaga caters to mostly the establishments near the location, from class...
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...particular market can be pursued in many different ways. Two of the primary focuses are staying on top of your competitor and the ability to provide to each and every potential consumer. With this said, one increasingly popular way to gain this competitive advantage is to pursue international markets. Expanding a business into international markets brings about a world of opportunities to increase market size for your product and or services, can increase the companies earnings, increases the worth and attractiveness of the service or product and gaining knowledge of economies of scale. This kind of expansion also faces negative consequences. The possibility of political and economic risk can create an uncertain market environment for business as well as government rules and regulations that can alter business practices in such a way that it produces negative results for a company. The challenge is finding the right international market to diversify in that will produce positive results and formulating a strategic plan to conduct business practices that cater to the particular international environment in accordance with their rules, regulations and procedures. As we study Handspring now known as Palm, we find that they have exploited opportunities in several international markets. Palm, a market leader in Palm OS handhelds operates in North America, Asia Pacific, Europe, Africa, Latin America, and the Middle East. According to market research, Palm holds more than 38 percent...
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...GAC012 Assessment Event 2: Project-Written Report Recommending a Marketing Mix for a Product/Service Student’s Name: Kevin Student ID #: QING21228 Teacher: Ben Charlton Due Date: 17 September 2012 Word Count: 1897 Table of Contents Executive summary: 1 Introduction: 1 Methods: 3 Finding: 3 Discussion: 5 Conclusions and Recommendations: 6 References: 8 Appendices: 9 Executive summary: This report will contribute to recommend two different market mixes for Versace which include produce a new line for young child and provide free-clean service, and by collected data, the report will get a conclusion which market mix is better. The questionnaire will is used to collect data from people age between 35 at 55. Then the collected data will be analyzed if parents willing to buy expensive clothes for their young child and if free-clean service can attract more customers. The result of analyzing collected data shows that parents don’t want to buy expensive clothes for their children and it will be attractive if each Versace Store provides free-clean service. The report find even though Versace young can create a new field for Versace, but it not deserve the cost of money. So providing free-clean service is more suitable for Versace. Introduction: 1.1 Objectives of the research: In this research, the main point is to find if parents would like to buy expensive baby cloths to...
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... * Outbound tourism : Residents travelling out of their own country example if you are from the Netherlands and you go to Spain on holiday . * Types of tourist * leisure : travel for holidays , cultural , events , recreation ,extra . * business : travel for business reasons , expenses paid by their company . * visiting friend and relatives :accounts for many trips , particularly within the country of residents . Travel and tourism component industries The different part of the sector that provide travel and tourism product and services , al the components have to rely on one or more of the component to be able to operate * Accommodation There are many different types of accommodation available in the travel and tourism sector * Serviced : the meals are on offer and your room will be cleaned , example ( hotels ) * Non-serviced: you look after your self and do your own cleaning , shopping, and cooking Example (holiday parks , rented apartments or holiday cottages ) . * Types of accommodation: -hotels : can be independent or a part of a large hotel chain, chains , tend to be more impersonal but they do provide( business , leisure ) is serviced . - guest accommodation : that provide bed and breakfast accommodation guesthouses and farm houses . * Transport – road * Cars : is used for car- hire . * Coaches : used for fly-coach...
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...HRM Assignment: The Carter Cleaning Company Submitted by: Group 13 ____________________________________________________________________________________________ 1. What to convey in the orientation The purpose of an orientation is to align the employees to the mission and values of the company. These programs are usually scheduled for the new recruits of the company but in the given scenario, an orientation program is required for all the individuals in the organization. The orientation program should be designed in a way that helps employees internalize the practices and procedures preferred by the Carters. Keeping the same as their primary objective, following will have to be conveyed during the orientation program. * The program must highlight the mission and values of the company. The employees must be made aware that their company strives to maximize customer satisfaction by offering superior service. * The program should cover the policies followed by the company. This will include the rules and regulations with regards compensation, leave procedure, health benefits etc. As attrition is a major concern, the exit policy should be clearly defined and communicated. * Also the program should cover the way an employee should behave while on duty. This would cover personal conduct rules with regard to smoking, using the telephone for personal calls etc. Also as most of the employees would be directly interacting with the customers, the program should...
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