CSR in UAE
The UAE is among the countries in the region most interested in social welfare, through the provision of various public services aimed at maintaining an advanced level of social and economic stability. This has included the provision and development of infrastructure and municipal services, education and health.
With the economy of United Arab Emirates galloping at an impressive pace, many corporations are turning their attention towards Corporate Social Responsibility (CSR) initiatives. This is a significant departure from the ideology that businesses should focus on profit maximization. Instead, today's CSR is an opportunity for companies to become socially responsible and contribute positively towards the society in which they operate.
Corporations based in the UAE have also joined the bandwagon of CSR initiatives to build community relations and undertake corporate social marketing projects. Managers in the Emirates demonstrate a high level of social responsibility awareness and expect the organizations to behave in a responsible manner to protect the interests of communities. A company's involvement in such initiatives is viewed as an investment rather than a cost to preserve the environment, promote fair treatment of employees and show concern for the customer.
Companies in the Emirates are now using the social responsibility consideration to make investment decisions and win new business. These initiatives are used as a way to develop and strengthen relationships with customers, suppliers and networks. This is leading to increased customer retention and differentiation from competitors. Companies are increasingly realizing that CSR projects not only help win customer loyalty, but also assist in attracting and retaining workers. Therefore, these activities may help generate positive publicity and improve a business's reputation in the