...When comparing the play Pygmalion and the Hallmark movie The Makeover, there are numerous similarities and differences that are revealed between the characters and general story line. Pygmalion takes place in London, England around the beginning of the 20th century where The Makeover is placed in Boston, Massachusetts during modern times. Both story lines follow the general theme of the Hallmark movie’s title, a makeover. However, this makeover doesn’t occur under the same circumstances. Pygmalion’s main character, Eliza Doolittle, first appears on the streets selling cheap flowers to passersby’s. Eliza quickly becomes acquainted by another man on the streets, Henry Higgins, who starts rambling on about how important education and proper English is for society. Eliza dreams of opening a flower shop where she can enjoy herself and make some money. The only problem though is that she doesn’t have enough money to open a flower shop nor does she speak properly enough for people to understand her. At last, Henry states that he could turn Eliza into a totally different person,...
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...over,” the Griffins daughter Meg invites the cutest guy at school on a date. The boy declines her offer because she looks like a boy so she reaches out to her family for help. In an attempt to make her feel better and have more confidence, her mother Lois takes her to a newly constructed mega-store, where Meg receives the greatest makeover of her life. In the meantime, a local favorite tavern of the guys is forced to shut down because of the mega-store taking most of the local business. Peter, Meg’s father tries save the tavern by creating a band with his family and friends. Meg's new makeover has caught the attention of a record producer who wants to sign the band. The Griffins sign with the record producer and perform in New York on Saturday Night Live. Meg’s personality started to change because of her new look, she starts to get spoiled, but after the guest star of Saturday Night Live took advantage of her, she realized how bad she had been acting and corrected her spoiled behavior. The cultural values and challenges this episode faces are sexism, racism, and the social class systems. An example from this episode compelled Meg to get the makeover even though she was comfortable prior to receiving it. To reinforce this, her mom takes her to the mega-store and encourages the...
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...teenage girl who’s life revolves around materialistic accomplishments and boys. In the movie, Cher and her best friend Dionne befriend the new girl, Tai, who is in desperate need of a makeover. Tai’s rugged look and over-sized boy shirts is not the ideal look to this fashion guru. Cher ends up doing an excellent job with Tai’s makeover and soon realises she got a makeover as well. Cher learns that riches, style, and materialistic things isn't what lifes all about.(IMDB website) In this paper I will analyze and explain the many sociological themes throughout this movie. The first sociological concept I identified was the concept of...
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...Abstract We have selected establishment of a spa for the project of our subject. This is done by our team which has four members. After analyzing the need we have come to know that in Rawalpindi, there is no SPA for elite class. This project has gone through various stages and ended up at closing out procedures. General Introduction The organization With the recent spa industry boom, the number and types of spas vary greatly from one to the other. Vision statement * Experience Bliss ● Celebrate Life ● Embrace Beauty Mission statement it is our commitment to provide only the highest level of service in a professional and relaxing setting. Every guest will always be treated warmly. We strive to improve our abilities through the most advanced education. We continually search the marketplace for the newest technology and the finest in hair, skin care and nail products. At Salon Spa our guests will always feel important and pampered! Our Team We employs only the most highly skilled, certified and compassionate talent in the beauty industry. Our Skill Certification Program requires each team member to learn & maintain highly proficient skill sets before they may give treatments to our guests. This ensures that you will receive the same comfort, quality and consistency with each team member. Go ahead, try someone new! Our motto We live by the motto “Revitalize and Re-energize.” We hope that those two words are exactly how you feel...
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...Every Sunday at my house, I help my mother cook for the family and we have a family dinner all together. This one Sunday in December I felt kind of woozy and went to my room to lie down for a bit. It didn’t help, and in fact that woozy feeling stayed with me for almost 4 months. That night my mom took me to the IN and OUT clinic in Lufkin. I did a bunch of balance tests and was relieved by the doctor’s diagnostic that I was not suffering from a stroke. The dizziness feeling was worse when I moved too quickly or was doing too much activity. The worst part was the fact that my memory started getting worse and worse. When I read my text, social media or my homework assignments I couldn’t understand what was going on. I understood a single word by its self but not the whole context of the full sentence....
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...@BCL@CC0C2FEF.docx PEPPERDINE UNIVERSITY THE GEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT STEPHEN M. RAPIER, Ph.D. MKTG 680.23 GLOBAL BRAND MANAGEMENT Fall 2014 WEDNESDAY 6:00 – 10:00 PM West L.A. Graduate Campus SYLLABUS 1 | Page Rapier @BCL@CC0C2FEF.docx Global Brand Management MKTG 680.23 Fall 2014 Wednesdays, 6:00 – 10:00 PM West L.A. Graduate Campus, Room TBD Stephen M. Rapier, Ph.D. Office Hours (By Appointment): Wednesdays, 5:00 – 5:45 PM E-mail address: stephen.rapier@pepperdine.edu Cell Phone# (310) 403-8271 Introduction Modern brands are a powerful force transcending the world’s borders, economies, and cultures. This course introduces the student to the global brand dynamic, and focuses on why a global brand is important, how to nurture and protect a global brand, global brand management, and the importance of the brand’s authenticity in the formation of the consumer’s brand trust and commitment. The students will draw on their oral and written presentation skills and will be highly involved in bringing the course material to life. Subject to availability, this course provides the opportunity for the student to apply course content to an assigned case/consulting client. Emphasis is placed on the practical application of branding concepts to global business. Prerequisites: MKTG 658 Marketing Management. Student Learning Outcomes Having successfully completed this course, students should at a minimum be able to: 1. Understand the nature...
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...“Melissa, Kalli! Get over here! It’s time for my makeup check!” Christi said. “Coming!” The two girls said together. Christi pulled up her makeup checklist on her Mac laptop and started reading it out loud. “Mascara” “Check” “Lipstick” “Check” “Eyeliner” “Check” “Girls, let’s go, it’s time for your first day as 7th graders!” Christi’s Mom showed up on the flat screen TV mounted on Christi’s wall. Every room in the huge, luxurious, house had received a TV just like Christi’s as a Christmas present from Jose the butler. The TV’s allowed the Jackson family to talk to each other face to face anytime they wanted to. “Uugh! Mom, stop nagging us, we’re almost ready, gosh!” Christi whined to her mother. After the three girls were done perfecting each other they stepped to the elevator and rode downstairs. “I can’t believe we’re in 7th grade!” Melissa said. “Yeah I know, it seems like just last year we met in 1st grade,” Kalli replied. Christi could care less about being in 7th grade. She was more interested in Nicole Perry’s new makeover she had heard about. What if she’s prettier than us now, Christi thought to herself. “What if she thinks just because she’s pretty that she can join the Christi Clique?” “Oh well, it can’t be that bad.” Melissa, Kalli, and Christi stepped into the Cadillac Escalade, buckled their seat belts and started discussing the new year’s latest fashions. When the pearly white car approached Maryville Middle School Christi...
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...enjoy the sun, sea and the sand. Also, most women tend to visit some salons in order to enjoy themselves. The concept of creating a lifestyle women club that will cater to the needs of a traditional Arab woman in the eastern province of Saudi Arabia stemmed from the idea of summer fun at the beachfront, perfect getaway and relaxation, fitness and wellness, makeovers and entertainment, and other social activities designed specifically without necessarily going against traditional customs and beliefs. Thus, the lifestyle women club has the objective of improving the quality of life and adding value to each member and guests of the proposed club. Market study reveals that the all-female center is a new unsaturated niche market in Saudi Arabia. Only a small number of establishments offer facilities for spa and leisure activities. Health clubs for women are rare. Thus creating a gap in the market and providing business opportunities for entrepreneurs. The first in the region, the all-female lifestyle women club will be strategically located in Alkhobar Halfmoon coastal area. The target markets consist of the middle class females in the eastern province of Saudi Arabia. The lifestyle women club will provide services, facilities and amenities for swimming, dinning, relaxation, entertainment and fitness and wellness. However, the women club competitive advantage rests on the promise of holistic unparalleled experience of a privileged member enjoying the benefits of all-female private...
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...Cover Story Renovating Home Depot; Skip the touchy-feely stuff. The big-box store is thriving under CEO Bob Nardelli's military-style rule By Brian Grow, with Diane Brady in New York and Michael Arndt in Chicago 6 March 2006 BusinessWeek 50 Volume 3974. Don D. Ray is one tough hombre. The 39-year-old Kentucky native spent three years with the 82nd Airborne Div., one of the U.S. Army's elite units, serving at the head of a maintenance crew during the first Gulf War and an additional seven years on active duty. Then, after the September 11 terrorist attacks, Ray suited up for service again, this time as the commander of a special forces A-team that followed the U.S.-led invasion into Afghanistan. His 12-man squad of snipers, demolition experts, and communications specialists hunted renegade al-Qaeda and Taliban. Combing mountain villages, he grew a thick beard, wore traditional Afghan garb, and rode on horseback to blend in with local Muslims. Ray and his men never killed anyone, he says, but they arrested dozens of suspected militants. Nowadays, Ray commands a different kind of operation. He has replaced crack-of-dawn physical training and green Army fatigues with sunrise store openings and an orange Home Depot apron. A store manager in Clarksville, Tenn., Ray runs a 110,000-square-foot box with 35,000 products and a 100-member staff, 30 of them former military. Many days start at 4 a.m. That's when he wakes, eats breakfast, catches some CNBC news, then heads to the store, where...
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...Selecting target markets 7 4. Marketing mix strategies 8 Product 8 Price 9 Promotions 9 Placement 9 1. Introduction World Class International is one of Europe's most recognisable fitness network that operates 36 health and fitness clubs in more than 15 countries. The turnover for 2010 was 21 million Euros and World Class employed over 1 000 persons. (www.worldclass.eu) World Class offers everything within the field of individual and corporate health and fitness. Members and guests are guaranteed the highest quality in service and instructions within a safe and friendly club environment. The company's international staff consists of some of the world's most skilled group training instructors and advisors in personal training. World Class International is headquartered in Stockholm, Sweden and has health and fitness clubs throughout Europe and the Middle East. Every World Class center contains first class facilities concerning areas for individual and group training of muscles, stamina and condition, an integrated strength training area, functional and sport specific training, relaxation, body care and social activities. World Class offers its members a complete system for better health, well-being and performance ability. The aim is to in all respects offer the members an absolutely first rate, world class product. World Class International has...
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...early paper draft, or simply stimulate their thinking about the programs and commercials they have watched, and how these media affected them. Description: Students will write creative narratives about a childhood TV experience, then trade papers with another classmate, who will assess the program, the narrator, and then complete the narrative with a commercial break description suited to the program and audience. You may want to have your own example written up to read to them before each step, just to get them thinking about what’s possible. Suggested Time: 20 minutes to a full class period Procedure: Ask the class what their favorite shows were as kids: cartoons, sitcoms, even documentaries. You may want to bring in a few stills or uTube clips to project (in a tech class), as a memory jogger (ex. The Cosby Show, Ren & Stimpy, etc). Once you’ve discussed a nice variety of TV programs, ask the class to freewrite for 5-10 minutes (however long you wish to tell them) in first-person P.O.V. about their experience watching a show like these as a kid. They should be specific and detailed, writing whatever comes to memory about what’s going on in the program and their thoughts/reactions/and situation as they watch. Ask them to consider tings like: What are the TV characters doing? What does the animation, clothing, setting look like? Are you excited as the show comes on? What kind of viewer are you: young, girl, boy, etc? Be as vivid and inthe-moment as possible (you can make it up...
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...countless health problems that have arisen from plastic surgery in developing countries. He describes one case in the quote, “eight patients had to undergo emergency procedures in the hospital's emergency room…one 59-year-old woman experienced kidney failure and developed multiple hernias following abdominal liposuction” (Mozes). These patients endured serious medical issues from their abroad surgery and ended up needing the original surgery corrected. This shows the harmful effects plastic surgery can have on the body, especially if the surgery is done improperly abroad where facilities are not able to safely complete procedures. The extent that people are willing to go to change their bodies extends past dangerous surgery in developing countries though. This is seen in the case of Claudia Seye Aderotimi who passed away in 2011 after having nonapproved liquid silicon injected into her buttock. This illegal surgery...
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...English Writing Subject Code: ENW315109 List of Contents TQA Student ID: 13X35189 1. Title: Reflective Statement Word Count: 1095 2. Title: Teenage Dream Genre/form: Narrative Word Count: 3534 3. Title: Tradition? Genre/form: Narrative Word Count: 1141 4. Title: Family Genre/form: Narrative Word Count: 900 Total Word Count: 6670 Please Note: • • The Writing Project must be clearly identified. The ‘List of Contents’ must be the first page of the electronic folio. Tasmanian Qualifications Authority English – Writing ENW315109 TQA Student ID: 13X35189 Reflective Statement Expressing my own thoughts into writing has never been a real enjoyment; it probably has to do with my school education where we were asked to refer to the context of the books as learning materials as opposed to pure enjoyment. Education in Australia is very different to where I come from; it requires selflearning and self-reflection for overall development and self-improvement. Obviously the word “self” is important in education in Australia and from this perspective learning has become so much more real and enjoyable. One of the main reasons to choose English Writing is to express my thoughts, opinions and arguments in writing which I have never been encouraged to do before. Over the course of study I have developed various skills learnt different literary techniques and increased my vocabulary. This course is a very good platform for me to prepare myself...
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...user identifies to their computer, whether it be a PC or an Apple. Users develop a strong bond with their computers and are normally reluctant to accept any other computer. From the many companies that design and manufactures personal computers, one has an innate talent in producing a cult like following. The Apple Corporation has provided our generation with a line of products that has revolutionized the way we interact and use technology in our every day life. A lot of elements go into the success of Apple, including the stores, the advertisements, the products, and the fans; however there is still room for improvement. Apple turned thirty in 2006 (cnet1). From its conception in 1976, Apple computers have stood for a creative alternative for the PC. As a cornerstone for the company, the Apple computer has continued to distance its self from the PC. The computer underwent a makeover in 1998 turning into a fashion worthy piece of equipment (cnet1). However the Mac isn’t just an eye-appealing computer with convenient hot corners , an alternant layout, and an inter-changeable dock; it has become something more. While Microsoft’s stock has been flat lining, Apple’s stock has risen 2500% since January of 2003 (Yahoo). The rise of the popularity of the Mac is partially based on the programs, which are the real heart of the Mac. They inspire real creativity and individuality in its users. In 2001, the first Apple retail store opened up in MacLean, Virginia (cnet). Opening this...
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...categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery is estimated to be the largest single block, but the contribution of the organized sector is at 0.8 %. The clothing, textile and fashion accessories constitute the second largest block where nearly 17.5 % is contributed by the organized sector. Footwear has the highest contribution...
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