...Procter & Gamble: A Case Study Analysis Abstract Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter & Gamble face will be identified, discussed, and possible solutions and recommendations will be given. Keywords: Procter & Gamble, brands, analysis, consumer-goods Procter & Gamble: A Case Study Analysis Procter & Gamble is a company that specializes in consumer products for households, such as cleaning supplies, hygienic products, and cosmetics. The company has more than 25 recognizable brands that “each generate more than $1 billion in sales”, including Pampers, Downy, Olay, Crest, Febreze, Tide, Braun, Duracell, and Pantene, making P&G one of the most well-known consumer products companies in the world. It has also recently acquired brands such as Gillette, Wella, and Clairol. Although P&G is one of the most recognized enterprises in the world, for the past 6 years, the company has been struggling to keep sales up and increase growth. Through an analysis of the company, these...
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...INTRODUCTION The American diplomat, Kenneth L. Adelman, said "A leader knows what's best to do; a manager knows merely how best to do it.” In fact, it is not expected the same competencies and roles from a leader and from a manager. Leaders are focused in a vision whereas managers are more focus on procedures and goals. This means that leaders are more oriented to the future whereas managers are focused on the present. We can say that a leader tries to understand the “why” whereas the manager tries to understand the “how”. Many professors like Kotter tried to define the leadership, and some important qualities for a leader were defined to be: - The wish to take responsibilities - Not be afraid to take risks - The ability to cope with stress and extreme situations - Perseverance to reach goals - Acceptance of the consequences of his decisions - A high motivation. - To take initiatives in social relations A manager would mostly need to be a good communicant and know how to deal with a team. I would be focused on results and performances and like the leader I would have not to be afraid to take risks and responsibilities. Nevertheless, we can say that as every individual is different one to each another and thus that there exist different kinds of leaders and managers. Some would be more likely to use collaboration whereas others would feel more at ease with delegation for instance. We can also say that some leaders and managers have been and are more successful...
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...SOFTWARE AS A TOOL OF COMPETITIVE ADVANTAGE: INTERNATIONAL RETAIL BANKING 1 2 3 4 5 Introduction: Objectives of this Benchmarking Study……………………………………2 Approach: Methodology and Questions…………………………………………………..9 Introduction to Case………………………………………………………………………10 The Industry Context: Global Financial Services and the Retail Consumer……………...12 Organization, E-Citi and Citi’s Global Consumer Strategy Product Market Segmentation, Cross-selling and International Leverage…………....24 Mobile Phone Basis Citi’s Future Global Retail Banking Strategy…………………..30 Products, Service Support and IT Selection Strategies……………………………….34 6 7 8 Japan, A Microcosm – Synergies, Affiliations and Reach ……………………………….36 Trust Bank, Complementary Services, and Interactive Strategic Benefits……………….55 Summary - Owning the Future of International Retail Banking……………………….…57 Appendix I - Summary Answers to Questions for Citigroup - IRB Strategy & Operations….65 Appendix II - Some Firm and Market Data Tables 1-6…………………………………………………………………………......73 Highlights from Citi’s Assessment of Global Consumer Business 1999 and 1998…..83 Bibliography and References………………………………………………………………….89 Introduction: Objectives of this Benchmarking Study This international retail banking study for Citigroup (CG)1 was completed under a three-year research grant from the Sloan Foundation. The project’s overall purpose has been to examine in a series of case studies how U.S. and Japanese firms who are recognized leaders in using...
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