...Celestial Seasonings is a company and brand that has, through thick and thin, remained loyal to in its dedication to tradition and the roots in the ground to achieve success in the herbal market. This company has had to create and adapt to a new market, promote new products, survive a corporate takeover and remain strong against the competition. Celestial Seasonings has grown into a large international herbal company all while respecting their heritage and beliefs. Celestial Seasonings believes strongly in Aristotle’s famous quote: “In all things of nature there is something of the marvelous.” Before becoming the founder of Celestial Seasonings, Mo Siegel was a hiker that treaded on dried grass. In 1968, Siegel and his friends realized the versatility of herbs and began to pick the herbs in the mountains near Aspen, Colorado. With these herbs, Siegel and his friends wanted to rediscover what their ancestors knew of the multifunctional aspects of these plants. By drying the plants, they planned to blend the herbs for nurturing. By 1969, “10,000 muslin bags of Mo’s 36 Herb Tea were sewn, filled and sold to The Grainery, a health food store in Boulder,” beginning the journey as they molded this cottage industry into a prosperous company (Studer 1). Siegel first set up shop in a barn and founded Celestial Seasonings in Boulder, Colorado. With the mission of making herbal tea that was both tasty and healthy, Celestial Seasonings started down the road to becoming the largest North...
Words: 2399 - Pages: 10
...CELESTIAL SEASONINGS MARKETING ANALYSIS 1 CELESTIAL SEASONINGS MARKETING ANAYSIS CELESTIAL SEASONINGS MARKET ANALYSIS 2 Abstract Celestial Seasonings is one of the largest tea manufacturers in the United States. They specialize in herbal teas, along with specialty, black, green, white and chai teas. Celestial Seasonings was started in 1969 by John Hay, Peggy Clute, Mo Siegel, and Lucinda Ziesing. They wanted to create an all-natural tea from the herbs they handpicked in the Rocky Mountains. In 1984 Kraft Foods purchased Celestial Seasoning and after an unsuccessful sale attempt to Lipton in 1988, Kraft sold them back to Barnet M. Feinblum and Vestar Capital Partners. In 2000, Celestial Seasonings merged with The Hain Food Group to form the Hain Celestial Group. CELESTIAL SEASONINGS MARKET ANALYSIS 3 Celestial Seasonings SWOT Celestial Seasonings has several strengths. One of which would be their commitment to being an “eco-friendly” company from their product’s packaging to how they power their company. (http://www.celestialseasonings.com/node/480) Their all-natural, herbal teas are another strength; they have become the largest manufacturer in the United States with 50 percent of the herb tea category. They also participate in the fair trade market. Fair...
Words: 830 - Pages: 4
...Farm and obtain a basic understanding of their goals and expectations over the course of the popcorn seasoning development project Task 2: Seasoning Recipe & Rationing Our client has agreed to send us their current recipes for their seasonings for us to modify and test by 2/15/13. The object of this task is to successfully develop a number of seasonings that are appetizing to children and adults. The appropriate measurements of each ingredient should be established. Task 3: Target Market Development Study Our team will compose a questionnaire given to individuals in our target market. This questionnaire will provide our team with insight to product packaging, product price, as well as which flavor seasonings have a high demand. This task will assist with the research completed in regards to the competitors as well as threats and opportunities within the industry. Task 4: Price & Packaging Development The object of this task will be to deliver and establish a recyclable packaging for the seasoning and well as price for the packaging and ingredients for the seasoning. The price and contribution margin for the seasonings will also be established and delivered to the client. This will help determine whether or not the product can be successful while being sold on the farm and other outreach events. Task 5: Feasibility Report This report will entail the popcorn seasoning marketing concept. This will include price, packaging, target market. In addition, it will have detailed...
Words: 298 - Pages: 2
...humans do at least three times a day. We live in a world where food is necessary for the body and we are responsible for our daily intake. We decide what to eat, how to cook it, and how it will affect our bodies. The three main differences between fresh foods and canned foods are flavor, health benefits, and cost. The major difference between these two foods is flavor and taste. Fresh foods have great flavor and taste because they keep their natural freshness. Canned food however, lacks a lot of its flavor due to having other chemicals added; taking away that natural flavor. It is logical to think that the fresh foods will have a better taste and flavor when consumed because of the time in which they have been prepared with natural seasoning of personal choice. Comparing both types of foods we notice another difference. Canned foods lose some of the original fresh food nutrients when stored. It is made with many conservatives and chemical factors that prolong the shelf life and the apparent freshness of the food. If consumed too much, it could become toxic. Another difference between the two types is the cost. Canned foods are much more expensive than fresh foods. The benefit of buying canned foods is they are easier to find. For example, in a grocery store; instead of choosing the fresh foods, people choose canned foods; simply because less time is needed to prepare. Just open and serve. As we can see it comes down to personal choice. Based on the time each person has...
Words: 323 - Pages: 2
...CACM 105 Pg 15 #2 From taking this culinary program I'd like to gain presentation skills, improve my pallet, increase my knife skills, and be more familiar with the broader kitchen equipment that I don't have access to at home. Presentation is as equally important as the flavoring of you food. When I cook at home, I don't tend to worry about presentation because I don't have the proper tools. I plate all my foods leveled straight on the plate, I've never tried layering nor leaning foods on each other; I just don't know what works. My Pallet, is decent but nowhere near to where I want it to be. I am familiar with foods but having a really good pallet will help in creating a menu. Figuring out the perfect seasonings that complement each other can boost up you dish. Thinking about the flavor and "tasting" it is really a nice ability to have. My knife skills are your average Joes. I know how to cut a fish but getting a clean cut, I'm just not there yet. I'm still unknowledgeable as to what the different knifes do, from a paring knife to a boning knife to a cleaver. The French or chef's knife is all I'm familiar with. Lastly, being familiar with all or majority of the kitchen tools and what they do, can increase the variety of dishes you can prepare. At home I have the universal pan and pots, the usual at home kitchen equipment. In this class I will have access to a more variety of equipment that I can get my hands on. Pg 31 #1 The unprofessional qualities and behaviors...
Words: 438 - Pages: 2
...1.0 INTRODUCTION 1.1 Background The final project for AE 326 is a high altitude balloon project. GPS technology will be used during that project. GPS technology is also used in everyday life: for example, GPS is used in cellphone’s and car GPS units. In order to locate an object using GPS, one must know the location of the GPS satellites in their respective orbits. One way to determine the location of a GPS satellite is the almanac data. 1.2 Purpose Use the almanac data to predict where a satellite will be in its orbit. Calculate the margin of error between the calculations from the almanac data and the precise ephemeris data. 2.0 METHODOLOGY The commented MATLAB code discussed in the following paragraphs is located in 7.0 Appendix I: MATLAB Code. Three text files—EphemerisFormat.txt, almanac.txt, and nga18734.txt—were downloaded from canvas. The textscan function in MATLAB was used to read in the data from almanc.txt as well as nga18734.txt and save data from the aforementioned files into cell arrays. Data from the satellite with a PRN number of three was copied from the cell arrays and transferred into floating point variables. The GPS time was calculated in seconds using data from the ephemeris file and equation (1). Equation 1 calculates the GPS Time given a three day difference between the almanac and ephemeris data as well as the hour, minute, and second of the ephemeris data. GPS Time has units of seconds. GPS Time=3*24*3600+hour*3600+minute*60_second (1) Equations...
Words: 1238 - Pages: 5
...University of Phoenix Material Comparative and Competitive Analysis of Websites Worksheet |Questions |1st Website |2nd Website | |The First Look |www.pmi.org |www.projectmanagement.com | |What was your initial impression of the site? Did you feel |Not overwhelmed or bored. | A little overwhelmed because this site is somewhat of a blog | |bored, overwhelmed, or confused? | |with information pertaining to multiple professionals in the | | | |field. Not boring though. | |How much time did it take to realize the purpose of the site? |1 minute |3 minutes | |What is the target audience for the site? |Individuals pursing this field and existing professionals to |Beginners and Project Managers with certifications. | | ...
Words: 628 - Pages: 3
...current understanding of subjects from optics to theology and how early scientists were able to view their world. In mathematics Isaac Newton inventions included laying the ground work for differential and integral calculus. His work was based on his insight that the integration of a function is merely the inverse procedure to differentiating it. Taking differentiation as the basic operation, he produced simple analytical methods that unified many separate techniques previously developed to solve apparently unrelated problems such as finding areas, tangents, the lengths of curves and the maxima and minima of functions. Isaac Newton inventions in mechanics and gravitation were summarized the Principia. His discoveries in terrestrial and celestial mechanics showed how universal gravitation provided an explanation of falling bodies on Earth and of the motions of planets, comets, and other bodies in the heavens. He explained a wide range of then unrelated phenomena: the eccentric orbits of comets, the tides and their variations, the precession of the Earth’s axis, and motion of the Moon as perturbed by the gravity of the Sun. This work includes Newton’s three famous laws of motion, fluid motion, and an explanation of Kepler’s laws of planetary motion. Isaac Newton inventions in optics included his observation that white light could be separated by a prism into a spectrum of different colors, each characterized by a unique refractivity. He proposed the corpuscular theory of light....
Words: 356 - Pages: 2
...Constellation From Wikipedia, the free encyclopedia This article is about the star grouping. For other uses, see Constellation (disambiguation). | | | | * Top: Baroque drawing of the constellation Orionfrom Johannes Hevelius' celestial catalogue * Bottom: Contemporary map of Orion from the IAUand photography of the night sky | In everyday usage, a constellation is a traditional or recognizable group of stars in the night sky, or the region of the sky containing them. In technical usage these meanings have been separated, with groupings of stars being called asterisms, and the word constellation being reserved for a specific area of the celestial sphere with boundaries laid down by the International Astronomical Union (IAU). These areas mostly had their origins in Western-traditional asterisms from which the constellations take their names. When astronomers say something is “in” a given constellation they mean it is within those official boundaries. There are 88 officially recognized constellations, covering the entire sky[1] which have grown from the 48 classical Greek constellations laid down by Ptolemy in the Almagest. Out of these 88 constellations, 12 compose the zodiac signs. Thus, any given point in a celestial coordinate system can unambiguously be assigned to a constellation. It is usual in astronomy to give the constellation in which a given object is found along with its coordinates in order to convey a rough idea in which part of the sky it is located...
Words: 5188 - Pages: 21
...DERIVING KEPLER’S LAWS OF PLANETARY MOTION By: Emily Davis WHO IS JOHANNES KEPLER? German mathematician, physicist, and astronomer Worked under Tycho Brahe Observation Founder alone of celestial mechanics WHAT ABOUT ISAAC NEWTON? “If I have seen further it is by standing on the shoulders of Giants.” Laws of Motion Universal Gravitation Explained Kepler’s laws The laws could be explained mathematically if his laws of motion and universal gravitation were true. Developed calculus KEPLER’S LAWS OF PLANETARY MOTION 1. Planets move around the Sun in ellipses, with the Sun at one focus. 2. The line connecting the Sun to a planet sweeps equal areas in equal times. 3. The square of the orbital period of a planet is proportional to the cube of the semimajor axis of the ellipse. INITIAL VALUES AND EQUATIONS Unit vectors of polar coordinates (1) INITIAL VALUES AND EQUATIONS From (1), (2) Differentiate with respect to time t (3) INITIAL VALUES AND EQUATIONS CONTINUED… Vectors follow the right-hand rule (8) INITIAL VALUES AND EQUATIONS CONTINUED… Force between the sun and a planet (9) Newton’s 2nd law of motion: F=ma (10) F-force G-universal gravitational constant M-mass of sun m-mass of planet r-radius from sun to planet INITIAL VALUES AND EQUATIONS CONTINUED… Planets accelerate toward the sun, and a is a scalar multiple...
Words: 787 - Pages: 4
..._______ Basic Coordinates & Seasons Go to: http://astro.unl.edu/naap/motion1/motion1.html There are three main sections to this module: terrestrial coordinates, celestial equatorial coordinates, and understanding how the ecliptic is related to seasons on the Earth. Each of these sections has its own simulator(s). The background material necessary to utilize these tools is contained in each section. Celestial Equatorial Coordinates Work through the introductory material on the page entitled Celestial Equator, Declination, Right Ascension. • Open either the Flat Sky Map Explorer or the Sky Map Explorer. • Familiarize yourself with the set of features (cursor movement, shifting the map, decimal/sexagesimal). • Make sure that you understand what each check box does. Question 1: Note that there is a star at the very top of the map. That’s Polaris. What is it’s declination? Question 2: Find the constellation of Taurus as shown in the box below and measure the right ascension and declination of its brightest stars Elnath and Aldebaran. Note that Taurus is one of the Zodiac constellations. RA DEC RA DEC The Sky Page 1 of 3 Name: ______________________________ Date: ________________Period: _______ Basic Coordinates & Seasons Question 3: Right ascension starts from the celestial meridian and increases as it goes East. Knowing that, which direction (right or left) is East on this map? Question 4: Complete the following table of positions...
Words: 1021 - Pages: 5
...1. 46.52 E 19.54 S 2. Oahu, Hawaii 3. Essex, UK 4. Havana, Cuba 5. 46.1 W 23.1 S 6. Fairbanks, AK 7. Great Pyramid at Giza 8. Alaska 9. Hawaii 10. Alaska/Maine 11. Alaska 12. 38°53'49.2"N 77°02'11.4"W 13. On top of the flat map but the area is flattened and wider 14. On top of the globe, small dot 15. Because it could not be accurately represented on the flat map due to flattening and dimensions. 16. No they do not. 17. North Celestial Pole (Ursa Minor), +89 15’50.8 18. RA: 5h 55m 10s DEC: 7 degrees 24.426’ RA: 5h 14m 32s DEC: -08 degrees 12’5.89’ 19. Left, the equatorial system is nearly the same just mirrored 20.Ecliptic Location: Winter Solstice Approximate date: Sept 22 RA: 0h, 6h, 12h, 18h DEC: 0, 23.45, 0, -23.45 21. The ecliptic is slightly above the celestial equator and crosses at the vernal equinox. The right ascension on the equinox increases by 1h,2h,3h while the ecliptic moves by degrees 15,30,45 etc. 22. RA: 21.3h, 23.9, 2.9, 8.2, 9.2, 12.1, 1.9, 18.1 DEC: -15.8, 0.0, 20.0, 16.3, -0.6, -16.6, -23.4 Latitude of most direct: 15.8, 0.0, 16.5, 23.2, 16.2, 0.0, 16.6, 23.5 Latitude of least direct ray: 74.1 N, 90 N, 66.5 S, 73.9 S, 90 N, 73.6 N, 66.4 N 23. DEC is approximately equal to the latitude of the most direct ray and negative DEC corresponds to south latitudes. 24. The tropic of Cancer is the northernmost point on Earth where the sun’s rays can appear directly overhead at noon. The tropic of Capricorn is the southernmost point where...
Words: 517 - Pages: 3
...Motions of the Sun – Student Guide Seasonal Motion Work through the explanatory material on Sidereal vs. Synodic and Seasons and the Zodiac. All of the concepts that are covered in these pages are used in the Paths of the Sun Simulator. For each of the following statements respond shorter, the same, or longer. A) If the Earth revolved more rapidly, its sidereal day would be _______________. B) If the Earth revolved more rapidly, it solar day would be ________________. C) If the Earth rotated more rapidly, its sidereal day would be _______________. D) If the Earth rotated more rapidly, it solar day would be ________________. Use the Zodiac Explorer to answer the following questions. A) On May 25th, the sun is in the constellation of ___________________. B) What would be a good time of year to observer the constellation Aries? ________________ C) On July 4th at midnight, the constellation __________________ is on the observer’s meridian. D) At sunrise on Christmas Day, the constellation on the observer’s meridian is ______________________. Daily Motion with Seasonal Effects Work through the explanatory material on Meridional Altitude and Sun Paths. Complete the following table on meridional altitudes. You are encouraged to check your answers with the meridional altitude explorer, but you should make every effort to solve these problems yourself first. Note that part D is completed for you. |Location ...
Words: 1150 - Pages: 5
...Celestial Seasonings* In the late 1960s, the era of Woodstock and Summer of Love music festivals, Mo and Peggy Siegel and two friends be- gan picking herbs in the mountains around Aspen, Colorado. They decided to start a company that they named after one of their friends—Lucinda Ziesing, whose nickname was Celes- tial. The next year, 10,000 muslin bags of Mo’s 36 Herb Tea were sewn, filled, and sold to a health-food store in Boulder, Colorado. A year later, Sleepytime Herb Tea was created, and the business was moved to a barn in Boulder. But that didn’t last long. Mo and his friends were onto something hot! Soon they were purchasing herbs around the world and learning how to mass produce their product in a factory. Loose-pack tea was eventually replaced with single-serve tea bags, and addi- tional flavors were created—all of which fueled sales. Today, Celestial Seasonings is recognized as a leader in herbal prod- ucts, accounting for half the herbal tea market in the United States and expanding worldwide. Celestial Seasonings’ core business is herbal teas. Along with Mo’s 36 Herb, Red Zinger, and their best-selling product, Sleepy- time, the company has created over 60 different herbal teas. The tea market is comprised of black teas, herbal and me- dicinal teas, diet teas, iced teas, and Chai, a sweet Indian spiced blend. The U.S. tea market has an annual growth rate of about 10 percent in recent years. Herbal and medicinal teas represent two-thirds of the total tea market...
Words: 1809 - Pages: 8
...Online Exercises 1 1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com. a. What type of information is available on the AMA web site to assist students in planning their careers and finding jobs? b. If you joined a student chapter of the AMA, what benefits would you receive? c. What marketing mix variable does the AMA's Internet marketing effort best exemplify? 2. The Blue Cross Blue Shield Association of Independent Plans collectively provides insurance coverage for one in four Americans. To communicate with subscribers, potential customers, and others interested in the health-care industry, research and insurance coverage, Blue Cross has now developed a page on the World Wide Web. Explore this site now at http://www.bluecares.com . a. What types of information are available through Blue Cross's web page? b. How does Blue Cross's web page facilitate relationship marketing?c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? Online Exercises 2 1. Internet analysts have praised Sony's web site as one of the best organized and most...
Words: 4016 - Pages: 17
