...BlueAnt Bluetooth Speakerphone Managerial Marketing, BUS 620 August 26, 2013 BlueAnt Bluetooth Speakerphone The BlueAnt Bluetooth speakerphone is manufactured by BlueAnt Wireless. BlueAnt Wireless is based out of Melbourne, Aus. BlueAnt Wireless is a global technology company that has established itself as one of the leading Bluetooth and Mobile Entertainment developers (BlueAnt wireless and vlingo partner to deliver free integrated voice application on BlueAnt products, 2011). They are known for their high-tech hands-free, stereo audio streaming and wireless communications products. They partnered with Vlingo to manufacture a truly hands-free Bluetooth speakerphone for the drivers to use their cellphones. According to McEvoy (2011) the speakerphone market is one of few choice and little competition. In this paper, we will review a marketing plan for the BlueAnt Bluetooth speakerphone. BlueAnt Bluetooth Speakerphone The BlueAnt Bluetooth Speakerphone was designed for cellphone users who excessively utilized their cellphone while driving (Shaw, 2010). With its sleek design the BlueAnt Bluetooth Speakerphone connects to the sun visor of the vehicle. Right out of the box it pairs itself with your cellphone and downloads your contacts. After pairing it is ready to be used. At this point the driver can use their voice to make and answer calls with their voice. Marketing Plan SECTION I: Executive Summary The BlueAnt Bluetooth speakerphone is a high-tech speakerphone...
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...boom in mobile devices, in terms of both the scope and nature of usage, is heightening the potential for mobile commerce. A majority of Canadians today have access to a mobile phone 1; in fact, some have access to more than one, and a growing number even rely exclusively on wireless The pace of technological adoption: telephony. 2 Recent models integrate voice the U.S. payments example communications with various non-voice functions, such as reading e-mail, viewing It took: videos, accessing the Internet, and using geo• 28 years to reach 100 million maglocation data. The emergence and quick takestripe credit card accounts. up of these models underscores “the • 12 years to reach 100 million debit accounts. remarkable transformation the cellphone has • 7 years to reach 100 million PayPal undergone since it was introduced...
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...Table of Contents Introduction…………………...…………………………………………………...………….…...3 Samsung’s Turnaround Strategy…………………………………………………..………………3 Implications for Marketing………………………………………………..………………5 Strength of the Samsung Brand...........……..…………………………………………………......5 Comparison to Sony: Becoming a Top Ten Global Brand…...…………………………...5 CMO’s Role & Responsibilities…………………………………..…...………………………….6 Building Influence...……………………………………..…...…………………………...7 Conclusion/ Decision ……………......…………...…………………………………………….....7 References…………………………………………………………………………………………8 Samsung Electronics Company: Global Marketing Operations- Introduction In the 1990’s Samsung started out as a “third-tier commodity brand with very little product differentiation” (Quelch & Harrington, 2008). Due to the Asian financial crisis in 1997, the company experienced tremendous loss, and made the difficult decision to revamp their brand image. Based on this strategic change, Samsung was able to experience increasing brand success, and in August 2003, became number 25 in the world’s most valuable brands, with an estimated valuation of $10.8 billion. Initially, the company’s turnaround strategy was what spearheaded the corporation into such tremendous success. During that time, Samsung’s marketing function was overhauled, so that it could support the new brand proposition. This case study analysis will measure the strength of Samsung’s brand and consider whether...
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...Marketing Communication Memo PSY/322 January 21, 2014 Jeremy Pope Case Study # 1 Japan to Apple’s iPhone: “No Thanks!” What’s incorrect with the iPhone, from a Japanese viewpoint and outlook? Nearly everything: the excessive once-a-month statistics strategies that go with it, its lack of features, the depleted feature camera, the old-fashioned design and the fact that it’s not Japanese. In an attempt to improve business, Japanese shippers and transporters unleashed the iPhone for every person promotion, which offers away the 8-GB replica of the iPhone 3G if consumers come to an agreement to a two-year commitment. The valuing and pricing has been entirely out of whack with advertised realism, in respect to Apple’s iPhone amounts worldwide. I feel that Apple and its associates abroad are in the progression of changing and altering to local conditions. Apple’s iPhone is inarguably fashionable somewhere else: CEO Steve Jobs broadcasted that the earpiece and receiver pushed Apple to develop into the third-largest successful merchant in the planet, after marketing 10 million components in 2008. Nevertheless, even beforehand the iPhone 3G’s was propelled in Japan, market analyst were foreseeing the handset would collapse to fracture the Japanese marketplace. Japan has been traditionally argumentative toward western products as well as Nokia and Motorola, whose endeavors to snatch Japanese clients were unsuccessful. Above and beyond traditional...
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...Ernesto Castro Intro to marketing communications MW 4:30pm MKTG-4233 Sec001-1320 Product name: Morph Ernesto Castro Intro to marketing communications MW 4:30pm MKTG-4233 Sec001-1320 Product name: Morph 1. Executive Summary The world’s fully flexible phone. Morph is a cellphone concept created by Nokia. Morph is a “bridge between highly advanced technologies and their potential benefits to end-users.” Some of features this new technology included: •Newly-enabled flexible and transparent materials blend more seamlessly with the way we live. •Devices become self-cleaning and self-preserving. •Transparent electronics offering an entirely new aesthetic dimension •Built-in solar absorption might charge a device, while batteries become smaller, longer lasting and faster to charge. •Integrated sensors might allow us to learn more about the environment around us, empowering us to make better choices. The main target audience for this concept is for the innovators and early adopters. By having this group test the product, we’ll be able to decide if the product needs to be changed or if we have green light to mass produce. Promotions will mostly be targeted to those two groups and it’ll be done in such way that will have the greatest impact. Popular channels of communications will definitely be used to capture the most attention which will also include that of other groups like early majority. 1. Situation Analysis Environmental Scan Introducing...
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...------------------------------------------------- “IN THE NEWS” ANALYSIS PAPER ------------------------------------------------- BUS 374: Organization Theory – E1 Instructor: Adam Cotterall Phuong thao Nguyen (Minnie) Student ID: 301168758 Article: “Where Nokia Went Wrong?” Sept 3, 2013 marks the end of an era for Nokia as the world’s leading global cellphone provider. After years of dominance, Nokia has agreed to let Microsoft “substantially” purchase its devices and license patterns for $7.2 billion. While people are still busy weeping and speculating the meaning behind this “partnership”, let us not deny the two important factors that lead to today’s tragic news for Nokia- resistance to smartphone innovation and lack of marketing focus in innovation success. I. BACKGROUND Nokia is the multinational corporation originated from Finland, a leading provider in mobile devices, services and telecom contents. In today’s fast changing global market, it also offers Internet services, navigation services and digital mapping information. Nokia operates mainly in Europe and Asia and currently employed 130,050 people as of December 31, 2011 (MarketLine, 2012). Mission and Goals Nokia’s mission is legit: “Connecting People”. That is, to provide great connections worldwide through strong mobile products and services. The corporation’s culture is developed from four main core values: Ideas, Energy, Excitement and Opportunities - which inspire them to stay strong over...
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...Marketing Mix Lakeshia Williams MKT 421 Allen Hopkins Marketing Mix In an organization marketing managers make decision as part of developing the marketing strategy. The marketing management process consists of planning activities, directing the implementation and controlling. This is expected of the marketing manager. The planning that a marketing manager does is considered a marketing strategy. The marketing manager has to determine the target market. The target market is the type of customers that product is for. For example, Chuck E. Cheese is a place for kids to have fun. So Chuck E. Cheese target market is kids. The marketing mix everything to do with the marketing strategies. Marketing mix this the controllable variables that an organization put together to satisfy the target market. When developing the marketing mix there are four elements product, place, price and promotion. When these four elements are used correctly and adjusted to meet the needs of the organization, it will bring the income that organization was looking for. The four Ps are also considered marketing activities that is a part of the marketing mix. Each element of the marketing mix work hand in hand. The elements of the marketing mix focus on the customer which makes all elements equally important in the marketing mix. The first element of the marketing mix is product. A product is consider a physical good, a service, a feature, benefits, quality level, accessories, installation, instructions...
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...time a company announces a release of their latest device. Cellphones alone developed tremendously and increased in usage this past decade. These new cellphones are opening a door to communication like never before. According to the Nielsen 2010 Media Industry Fact Sheet there are over 223 million U.S. mobile phone users over the age of 13. More than 26% of households in the U.S. have only a wireless phone (Snider, 2011). As consumers continue to move to wireless, states are passing, or considering, laws to end the requirement that phone companies provide everyone landline service (Sylvain, 2012). The enormous increase in wire-less technology is pushing landline phones into obsolesce. According to Gebeloff (2011), nearly 40 percent of all adults living in poverty use only cellphones, compared with about 21 percent of adults with higher incomes who use both cellphones and landlines. Cellphones have become more affordable, thus households in poverty, instead of having only landlines, switched to having cellphones only. Also, forty-seven percent of house renters were wireless-only, compared with 15 percent of owners. Another factor is age. The older generation has a higher need for landlines, while the younger generation got so used to cellphones that when they move out of their parent’s house, they see no need to get a landline of their own. The younger generation of Americans is growing up in a society where cellphones, laptops, and Wi-Fi are as abundant as bread and water. This...
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...Review of marketing plan Brand association Samsung is one of the most professional household appliances and mobile device manufacturer in the world, the brand image of Samsung product are high quality, exquisite and popular. Most of Samsung products are attractive and competitive to the world, especially their mobile device product. In the recently year, Samsung’s cell phone was becoming more and more popular. When customers mention the Samsung’s cell phone, Galaxy cellphone would be the hottest topic for the customers who are interested in the cell phone product. Galaxy has already become the one of the most popular cellphone type, even some of customers think Samsung is a company which one and professional manufacture to produce the cellphone. Marketing objective From the London Olympic campaign, they build the plan both for the long-term and short term. For the long term, the brand image and brand reputation will be improved by this campaign, because Samsung spend money on social marketing. This time, Samsung take the social responsibility for the UK’s customers, and encourage the customers who are watch the Olympic Games to do more exercise, join the Olympic and make the miracle (Samsung official web, 2011). Therefore, the audience will not forget the Samsung brand, and high frequency of brand exposure will helpful to improve the brand awareness. On the other hand, for the short term, the objective would be increased sales and introduce the new product to customers,...
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...does and how: Our products will charge your smartphones when you move. Consumers can store power to the ‘portable charger’ like an extra battery for your smartphones, and your smartphone will be refilled by connecting to the ‘portable charger’ whenever you want. How it addresses the problem/pain: While phones and tablets now get decent battery life, frequent travelers can infinitely use their cellphones and students can be unlimited to use their iPhones daily. Long days away from power outlets and heavy usage can drain even good batteries dry. What it is: Portable power chargers are small battery packs that can be used during the day to top off batteries when they get low. What it does and how: Our products will charge your smartphones when you move. Consumers can store power to the ‘portable charger’ like an extra battery for your smartphones, and your smartphone will be refilled by connecting to the ‘portable charger’ whenever you want. How it addresses the problem/pain: While phones and tablets now get decent battery life, frequent travelers can infinitely use their cellphones and students can be unlimited to use their iPhones daily. Long days away from power outlets and heavy usage can drain even good batteries dry. Concept Summary Concept Summary + Local market experts + Reliable Chinese OEM supplier + Easily solve insufficient power for electronic device - Low entry barriers + Local market experts + Reliable Chinese OEM supplier ...
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...Communication Country Preferred Communication Style Nonverbal Communication Practices Business Communication Norms Strategies to Increase Cross-Cultural Communication Russia Russia’s preferred type of communication is by mobile cellphone. The census shows that 261.9 million people communicate by mobile cellphone. Russia is number 5 out of the countries. Russians provide business cards with all contact info such as phone number, email address and website. Most Russian businesspeople will carry bilingual business cards. Translation services are a norm for the Russian market. The businesses are very interested in bilingual businesspeople as they believe professional language is good service. People from different countries want to be able to communicate with all different people from other countries. In Russia, they provide a translation service. Nigeria and India use phone service more than any other communication style, so this gives a more intimate type of communication. Nigeria Nigeria’s main source of communication are land lines. Out of the population, 418,200 have a land line phone. Reviewing the info on communication for Nigeria, the amount of internet users is 43.989 million. Nigeria is number 9 out of all the countries. Direct marketing is about to be a big hit in Nigeria once the communication becomes better in the country. Currently the trend is calling land lines. India India’s preferred form of communication is by cellular device. They are number 2 in the...
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...aiming for the whole market, but they came back to their differentiation very soon. Apple has always been a very innovative PC manufacturer. Although the products have some weaknesses, the innovative role still gave Apple a lot of attention. The major competitive advantages can be divided into several parts. First of all, the hardware design is elegant. There is no better word for it. Apple has the best-designed hardware from an aesthetics point of view of any vendor. For the cellphone market, people are crazy with the advanced and developed iPhone. Because it is so impressive that make your life and work easier. Secondly, another advantage is Apple has total control of their software (OS system) and hardware, marketing strategy, digital asset management, retail strategy and product differentiation. For example, the retail method of Apple includes direct selling; apple has their own store, which can create firsthand experience to customers. Besides, apple has efficient corporation with the cellphone carrier, At&t, Sprint, Verizon. Customers have choice to use different companies’ service. This would make the iPhone affordable to the people who have low income. Last but not least, Steve Jobs, the former CEO of Apple; he used his strategic decisions to make their product more competitive than others. It should be considered a major differentiators and strong competitive advantage to...
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...IDENTIFYING COMPETITIVE ADVANTAGES Video: Panera Bread Cohesion Case: Competitive Advantage:Business Dilemma To survive and thrive, an organization must create a competitive advantage. A competitive advantage is a product or service that an organization's customers place a greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage. When an organization is the first to market with a competitive advantage, it gains a first-mover advantage. The first-mover advantage occurs when an organization can significantly impact its market share by being first to market with a competitive advantage. FedEx created a first-mover advantage by creating its customer self-service software, which allows people and organizations to request parcel pickups, print mailing slips, and track parcels online. Other parcel delivery companies quickly began creating their own online services. Today, customer self-service on the Internet is a standard for doing business in the parcel delivery business. Page 14 As organizations develop their competitive advantages, they must pay close attention to their competition through environmental scanning. Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization. Information technology...
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..."Pag-aaral sa Pananaw ng mga Mag-aaral sa ika-apat na antas ng BSBA sa NCST sa Samsung na cellphone" Leorico, Marjorie Mendoza, Jhalina Joy Ramos, Erika Jhane Timbol, Jellcie Viloria, Yorica Barvi KABANATA I: ANG SULIRANIN AT KALIGIRAN NITO Introduksyon Sa modernong panahon natin ngayon, lumalaganap na ang ibat-ibang uri ng gadget sa buong mundo at isa na rito ang cellphone. Ang cellphone ay isa sa mga pinakamabisang paraan sa pagkakaroon ng komunikasyon lalo na sa mga taong malayo sa ating tabi. Ang teleponong cellular ay isang pamamaraan upang mas mapadali ang uri ng komunikasyon at upang mabigyan ng pansin ang mga bagay na may kaugnayan sa makabagong teknolohiya. Kaugnay nito ang cellular ang kauna-unahang mga bagay na pinaunlakan ng mga Pilipino sa taglay nitong kaibahan. Karamihan ay gumagamit na ng cellphone, mapabata man o matanda. Tila ia tong parte ng ating buhay. At sa panahon natin ngayon, ang samsung smartphones ang isa sa mga pinaka kilala at pinaka tinantangkilik na brand ng cellphone ng mga nakararami. Tinatangkilik ito dahil sa iba't-ibang panahon. At isa na nga rito ang mataas na kalidad ng produkto na to. Sa pag-aaral na ito, nais ng mga mananliksik na malaman ang iba't-ibang pananaw ng ilang mag-aaral sa ika-apat na antas ng BSBA sa NCST tungkol sa samsung smartphones. Ano nga ba ang kanilang basehan at batayn sa pagbili bg cellphone? At ano nga ba ang maraming benepisyo at kahalagahan ng pag-aaral na ito? Layunin Sa pag-aaral...
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...tastes. They also buy an incredible variety of goods and services making both simple and complex purchase decisions every day. The Cultural, Social, Personal and Psychological factors that affect consumer behaviour are discussed in detail. The consumer decision process which consists of Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Behaviour are then studied. A Consumer Analysis follows where questions like “Who buys and uses the product?”, “What consumers buy and how they use it?” and “Why consumers prefer a product?” are answered. A brief conclusion wraps up the report which states how Marketers study consumer behaviour to find answer to most questions that help them design marketing strategies to reach consumers more effectively and build long lasting relationships. Table of Contents Introduction | | 1 | Factors influencing Consumer Behaviour | | 1 | | Cultural factors | 1 | | Social factors | 1 | | Personal factorsPsychological factors | 22 | Consumer Decision Process | | 3 | | Need Recognition | 3 | | Information Search | 3 | | Evaluation of AlternativesPurchase DecisionPost Purchase Behaviour | 334 | Consumer Analysis | | 4 | | Who buys and uses the product? | 4 | | What consumers buy and how they use it?...
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