...changes. Since 1990, major cellular phone corporations have offered many different plans to customers that were suitable for different types of lifestyles. Plans with unlimited usage of talk, text and web were offered at a higher rate. Since the popularity of its introduction to unlimited web usage has increased rapidly, one of the major cellular firms, AT&T, decided to limit their customers unlimited plan by not disclosing their intent to throttle their services. According to Peter Svensson (2012), of the Associated Press, “AT&T Inc. put a virtual wheel clamp on a customer’s phone.” This virtual wheel clamp disabled customer, Mike Trang’s, access to the internet and his GPS services at certain times and in certain areas. When web pages were available for Trang to utilize, the time it took for the data speed to load pages were increased and took longer to retrieve than it normally would have if the virtual wheel clamp were never put on his line that caused the restrictions. When questioned about the limit that AT&T put on their customers with unlimited plans, Mark Siegel (2012) stated that, “Under a new policy, AT&T has started cutting their data speeds as part of an attempt to manage data usage on its network.” The reporting of this news story was clear and accurate. Sources were provided from both a customer with an unlimited contracted plan with AT&T and an AT&T spokesman. I believe this report covered both aspects of both the cellular corporation’s points of views...
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...market as the country’s first private cellular service provider (Lal 4). Despite our competitive prices and superior customer service we have only been able to garner a 4% market share (Lal 4). If we do not pick up more market share quickly our company will not be able to survive. Results from our recent market research revealed that Italian cellular customers are not satisfied with the pricing of plans being currently offered (Lal 1). In order to take advantage of that, we must implement a marketing strategy to introduce a new pricing plan that will differentiate us without instigating a price war with our primary competitor Telecom Italia Mobile (TIM). Situation Analysis Market Size and Trends In the late 1980s, the European mobile telephony market was dominated by 12 major state owned behemoths since the governments had not liberalized the mobile space (Lal 2). The market started to become open to private providers when the European commission required its members to open up the mobile telephony space and ensure competition by 1998 (Lal 2). After obtaining our own GSM license, we officially launched our commercial services in December 1995: “[Our] entrance not only increased competition but also enhanced awareness about cellular products among Italians. Cellular penetration in Italy was 7.5% by the end of the first quarter of 1996 and was expected to increase to 22.8% by the end of 2000. Although Italy’s cellular penetration was lower than that of several...
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...Marketing Plan MKT/230 I would like to introduce the new and innovative product from Palm called the Pre. The Palm Pre is Sprint’s new high speed multiple application phone that is meant to compete against other high end phones in this genre. The Palm Pre is exclusive to the Sprint cellular network just as the iPhone is exclusive to AT&T. Palm has been looking forward to the release of their new application phone and since then critics have been anticipating this phone to hit the cellular market. They have dubbed it the “iPhone killer”. Upon the release of this phone the cellular market is expected to change or shift just like it did when the iPhone from AT&T. When the iPhone was released Sprint lost thousands of customers who changed service to purchase the new Apple iPhone. Since Sprint has a larger network across America and a 4G connection speed we are expecting a shift in customers when this phone gets released. The market plan will target a specific audience, new sale promotions, new tactics to compete against our competitors, and the distribution plan should be fairly easy with a timeline with safeties to catch any hiccups. The target audience I am going to initially market the Palm Pre is America’s college students because I think that they would be the most receptive to the new cellular calling packages I want to offer with the new Palm Pre. The college student population across America in 2008 was 12 million plus according to the U.S. Census Bureau. This market...
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...today are, undoubtedly, phones. Dr. Charles Bollmann from Bare Skin Care, once said, “Our society needs constant stimulation. How else can you describe music in elevators?” While driving, people are doing exactly what Dr. Bollmann claimed, seeking stimulation. People will pull out their phones while driving just to keep themselves entertained. Dr. Gary Small, a professor of psychiatry at UCLA, said, “In a sense our brains are hardwired to text. We want to stay connected to others and we’ve found this device that we have with us all the time that allows us to connect with others.” People find it necessary to be talking or texting with friends always, including behind the wheel. A study shown that 33 percent of drivers from the ages 18-64, in the U.S., reported that they were reading or writing text messages while driving. The problem this world is facing is; how do we prevent further usage of cellular devices in cars?...
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...Cutting the Phone Line Other Things to Consider Pros: Cost: Most wire line phone companies charge more than what you'd pay for most alternatives, and they are taxed more as well. There are some locations where getting new wired phone service is prohibitively expensive or even impossible. Long Distance and extra features like Call Waiting are normally included with alternative phones. These calling features aren't regulated so they can be very pricey. More Features: Cellular and broadband phones normally include Long Distance, Voice Mail, Caller ID, Call Forwarding and more, usually at no additional charge. They also have Text Messaging and various forms of data service which are unavailable with most landlines. Portability: If you move your home more than average (or if it's on wheels), your phone and your number can stay with you. There are no "installation" charges. Temporary Usage: You can have phone service for the season in a vacation home or cabin or on an extended stay at a hotel or home of a friend or relative without installing a separate line. Fewer Telemarketers: Nuisance calls are reduced because telemarketers want to target customers in certain geographic areas. With cellular and broadband phones they won't know where you are. Most Telco’s provide your landline number to telemarketers. With cellular it's illegal...for now. With broadband, it depends on the carrier who sets up your number. Internet Access: Your wireless phone can also be...
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...customer satisfaction in cellular phone services Muhammad Mohsin Butt mohsinbutt@hotmail.com Ernest Cyril de Run drernest@feb.unimas.my Faculty of Economics and Business Universiti Malaysia Sarawak Abstract Low tariffs, wider coverage and decent quality keep Pakistani cellular phone market growth at an alarming pace. Despite highest growth rate in the region, the lucrative Pakistani market is not free from challenges. The intensified competition is depicting a pattern of customer churn while the companies are still enjoying growth. This creates serious challenges for organizations in managing their existing customer while striving for growth. The common answer to such challenges is retaining customers through satisfaction. This research aims at answering what are the factors contributing towards customer satisfaction in Pakistani mobile cellular services? A typical two-stage survey was conducted. A qualitative research was conducted in first stage to collect factors, which contribute towards the customer satisfaction of a typical Pakistani cellular phone user. It was followed with a questionnaire to gather quantitative data for further analysis using conformity factor analysis. The results confirmed a multidimensional construct of customer satisfaction in Pakistani cellular phone communication sector. The findings suggest that customer satisfaction of cellular phone users in Pakistan constitute of four factors including price, transmission quality, usage ease and service support...
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...Is It Dangerous to Drive and Use Cell Phones Michelle Roberts RES/110 May 4, 2010 Is It Dangerous to Drive and Use Cell Phones The technology of cellular phones has come a long way since the first cell phone was introduced to the public on April 3, 1973 by Motorola. This cell phone was called the “DynaTAC”. It weighed 2.5 pounds and only had three cell phone features dialing, listening, and talking and only had a talk time of 35 minutes that took 10 hours to charge. Although the “DynaTAC” was introduced in 1973, it was not put on the market until 1983.The cost of this cellular was $3,500. Today’s cell phones are much smaller and most of them weigh less than three ounces. They have a variety of features. To name a few; built in cameras, video capturing, text messaging, touch screens, and mobile web for less than a fraction of the cost of the “DynaTAC”. The price of cell phones today can run anywhere from $50 to $600. Studies done by Davis, Payne, and Mozee (2010) “Cell phones are now widespread, with more than 255 million wireless subscribers in the United States, comprising 84% of the population. In 2007, cell phone users spent 2.1 trillion minutes talking on cell phones and transmitted 363 billion SMS (“text messages”) over the course of the year.” With so many people using cell phones one can only imagine how many people drive while using their cell phones. Therefore, is it dangerous to drive and use cell phones? Should there be stricter laws banning or putting...
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...Are Cellular Phones Only Good? Cellular phones were not that popular and were rare in 1980’s, but as time passed it became increasingly popular up to the point of becoming a necessity for people. These phones have become so popular that people carry these things around as if it were wallet or an accessary. Some people even feel awkward or uncomfortable without there phone. This piece of technology is especially popular in a high-tech country like Korea. In Korea you can see many people in the streets, on buses and on trains with smart phones. People use phones for making calls, web surfing, taking pictures, and more. This technology that has grown into a necessity for life is very useful, but I want to talk about 3 major defects of using cellular phones. The first defect that I would like to talk about is cellular phones are replacing our act of thinking. Because the widespread and advancement of cell phones, people are thinking less. For example, before cell phones became popular people memorized phone numbers and email addresses. Nowadays, we just insert this data into our phones and make calls with just a push of a button. Another factor leading to people thinking less is easy access to the Internet. In the days when phones only had purpose of making calls, if you wanted to lookup or search for information you would have to go to a facility or place where access to a computer is available. However, currently because of advanced cell phones we can get access to the internet...
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...that I studied was how much students use and rely on their cellular phones. I chose to analyze this topic mainly because cell phones are constantly growing in the number of users and has become a prime mode of communication for college students. I am hoping to find out how much cell phones are used according to their prices and monthly plans. I would also like to see how much cell phones are being used now in comparison to a home telephone. As cell phones become more and more popular, it is almost odd to see a college student without their trusty cell phone by their side. Survey The survey I created included ten questions related to cell phone usage. I asked questions such as, "Which phone method do you use" and "does this differ from the method used in the summer?" These two questions are the foundation of my survey. I also touched on how frequently students use their phones on a daily basis and how long an average conversation usually lasts for. This will tell me how much college students rely on their cell phones and their need for this mode of communication. I also asked which phone plans the students have and how much they pay monthly to have their cellular phone. I can compare these two variables to find the best plan based on how much someone uses their phone. In conducting my research, I came across a few problems regarding the use of a cell phone in comparison to a home phone. Being an avid cell phone user myself, I know that I use a regular telephone when I am...
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...History Main article: History of mobile phones An evolution of mobile phones Early predecessors of cellular phones included radio communications from ships and trains. The race to create truly portable telephone devices began after World War II, with developments taking place in many countries. The advances in mobile telephony have been traced in successive generations from the early "0G" services like the Bell System's - Mobile Telephone Service and its successor, Improved Mobile Telephone Service. These '0G' systems were not cellular and could support few calls, and were very expensive. The first handheld mobile cell phone was demonstrated by Motorola in 1973. The first commercial automated cellular network was launched in Japan by NTT in 1979. In 1981, this was followed by the simultaneous launch of the Nordic Mobile Telephone (NMT) system in Denmark, Finland, Norway and Sweden.[8] Several other countries then followed in the early to mid-1980s. These '1G' systems could support far more calls but still used analog technology. In 1991, the second generation (2G) digital cellular technology was launched in Finland by Radiolinja on the GSM standard, which sparked competition in the sector as the new operators challenged the incumbent 1G network operators. Ten years later, in 2001, the third generation (3G) was launched in Japan by NTT DoCoMo on the WCDMA standard.[9] This was followed by 3.5G, 3G+ or turbo 3G enhancements based on the high-speed packet access (HSPA) family...
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...CELL PHONES AND SOCIALIZATION Shawn Powell Strayer University ABSTRACT Cellular phones have come a long way from the exclusive use for important people. Now, the use of cell phones has gone global. People across the global can be seen using cell phones in many ways that fit their life style. This wireless device is used by both the young and the old. The use is a combination of fashion, work and social outlet. Socialization has linked its existence to the invention of the cell phone. CELL PHONES AND SOCIALIZATION The world as we know it has become technology depended on a hand held device called the cellular phone. Martin Cooper was the person who invented the first handheld cellular device in April, 1973. Ever since, the cellular device now commonly known as a cell phone has taken off to a level no one knew it could reach. Today, cell phones have grown to be a new way of everyday life. Additionally, cell phone usage has fallen into the number one category on the charts in the area of mobile communication and/or social interaction as it has multiple uses such as text messaging and surfing the internet. Cell phone conversations take place in public places causing people to interact whether it is for business or pleasure therefore maintaining the balance of social support (Khattab, 2009). However, questions have also been raised as to whether it is proper behavior depending on where a cell phone is being used (Khattab, 2009). Not only are people highly depended on...
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...USAGE OF CELLPHONES AND BRAIN TUMORS Living in the information age technology is around people twenty-four hours a day seven days a week. One piece of technology most people have with them throughout the day is a cell phone. This study will investigate the relationship between the usage of cell phones and the increased risk of brain tumors. Numerous research studies have been done to analyze how the usage of cell phones correlates with the instance of brain tumors. This paper will analyze the findings of these studies and provide a description of the findings from the research studies that have been done related to the question do cell phones cause an increase in brain tumors to the cell phone users. Literature Review Berg, G., Spallek, J., Schüz, J., Schlehofer, B., Böhler, E., Schlaefer, K., et al. (2007) found that exposure to radio frequency and microwave electromagnetic fields can contribute to an increase the incidence of brain tumors. The same kind of radio frequency and microwave electromagnetic fields are produced by cell phone phones. If Radio frequency and microwave electromagnetic fields are both produced by cell phones than this could be an issue to anyone who uses a cell phone. If exposure to these radio frequencies and or microwave electromagnetic waves increases the risk of developing brain tumors this is a problem for the majority of the USAGE OF CELLPHONES AND BRAIN TUMORS population worldwide at an estimated “number of cell phone users in...
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...Introduction about mobiles in India- Statistics 7 World Mobile Statistics 8 GSM – Cellular Telephony 9 Brief History of World Cellular Telephony 10 Cellular History in India 11 New Telecom Policy in India-1999 12-15 GSM System – Technology Used 16 ARPU & Revenue Generation Trends in India 17 About Aircel Cellular Prepaid 18 Aircel Presence 19 Aircel – Brand Values 20 Aircel – Foreign Investor- Maxis Communications 20 Aircel Mile Stones and Awards 20 Aircel Stores Finder 21 Aircel - CSR 22 Aircel Business Solutions & Sponsorships 23-25 Hotline contact number - CCC 26 Aircel Prepaid SUK`S 26 Aircel Entry cost to Customer 27 Recharge Coupons – Entry level 28 Special Tariff plans or Rate cutters 29 World calling Cards 30 How to use Aircel calling Card 29 Rate – Cutters – special calling Crd 30-34 P\repaid Roaming & List of Domestic & International roaming locations 35-37 International Roaming locations & Tariff plans 38 3G- Prepaid national Roaming 39-42 FDI – In telecom sector 43-44 List of companies FDI Aprroved % 45 Andhra Pradesh Cellular 46 JTM Takeover BY Airtel 47 Entry of Hutchison Essar into South Markets 48 What is Aircel Prepaid 49 Aircel Basic connection requirements 50 Opening and charging of your account 51-52 Research Design 53 Research methodology 54-58 |(Subscriber Profile / Subscriber Life style / Subscriber communication needs and habits / Usage | |pattern / Perceptions ) ...
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...and CEO ”Caio” was planning to discuss about proposal for a new pricing strategy for Italy’s second mobile phone service provider. Omnitel conducted some marketing research and find that customers were very happy with Omnitel’s customer service. Italian customers do not wanted to pay fixed monthly usage fee and extra activation fee; instead they only wanted to pay a fee only when they used the phone. TIM (Telecom Italia Mobile) is the state owned company which had a complete monopoly over Italian telecommunications market. Bona was planning to launch his cell phone under the name “LIBERO” which is free from any monthly charges. LIBERO Plan: In Peak hours: Charge- Lit.1595 In Off-Peak hours: Charge- Lit.195 Anticipated average usage: 193 min per month Outgoing calls: 93 min (13 min at peak and 80 min at off-peak) Incoming calls: 100 min (25 min at peak and 75 min at off-peak) Setup Cost = Lit.10000 They are also providing customer a subsidy on handsets in exchange of a contract for a year or two. Bona was planning to convince Caio to sell cell phones at full price but drop the monthly fee. Bona wanted to launch a Advertising Campaign with a budget of Lit. 40 billion, because he wanted to completely blanket Italy with LIBERO posters and billboards so that he can change the customer mind-set regarding cellular phones. Bona do not want to indulge his company in the price war with TIM, since TIM is state owned company and...
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...The Harmful Effects of Cell Phones There are many reasons why people are concerned that cell phones might have the potential to cause harm physically and emotionally. Physical problems include certain types of cancer or other major health problems. However, one of three main factors that has researchers worried is that cell phones emit radio frequency energy (radio waves), a form of non-ionizing radiation. Another main concern about cell phone usage is the rapid increase of the device over a small period of time. Also as technology and cell phones increase, the quality of relationships have decreased because of the emotional attachment felt toward it. The biggest issue in using cellular devices is the radiation that the devices give off and the uncertainty if it is harmful or not. When looking at radiation, there are two types. One is Ionizing radiation (IR) – which is capable of causing changes in atoms or molecules in the body that can result in tissue damage such as cancer. Examples of ionizing radiation include x-rays, microwaves and gamma rays. The second one is non-ionizing radiation (NIR) – which doesn’t cause these changes, but can prompt molecules to vibrate. This can lead to rises in temperature, as well as other effects. Examples of non-ionizing radiation include ultraviolet radiation in sunlight, visible light, light bulbs, infrared radiation, microwave energy and radiofrequency energy. For example, RF radiation from a mobile phone has the biological effect of...
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