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Cemex Global Mindset Development

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Managing with a Global Mindset
Group 4 Report

Introduction
Subsequent to an Accenture survey of 900 senior executives, Bellin and Pham (2007) identified the paradox faced by global enterprises of maintaining a common corporate culture and identity while recognising the need for diversity and flexibility to succeed in vastly different markets. Emerging economies will become a major source of new customers, accounting for over half of global consumption by 2025 and by 2050, 97% of the 438 million people expected to join the global workforce will come from developing countries (Bellin & Pham, 2007). How companies compete and differentiate themselves in varying and new environments is greatly dependent upon the development of, and support for, their leaders and managers on global assignments to collaborate for innovation in both practices and ideas.
Levy (2007) describes a ‘Global Mindset’ that is characterized by three aspects: * Openness to and awareness of multiple spheres of meaning and action; * Complex representation and articulation of cultural and strategic dynamics; and * Integration of ideas and actions oriented both to the global and local.
CEMEX, a global cement company, has recognised the imperative of developing a global mindset across the organization by standardising ways of working while simultaneously recognising and assimilating best practices from its diverse operations and people. It does this by embedding its philosophy of the CEMEX Way for acquisitions, operational reviews, and its learning and development programs for leaders and managers.

Company overview
CEMEX, founded in Mexico in 1906, is the world’s largest building supplier and third largest cement producer. Based in Monterrey, the company started as a local player and over the past 25 years has grown to become a global leader in the construction materials

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