...the industry and also the current globalization trend in which the world looks more like a global village than a big wide area we have seen banks especially retail banks adapt more and more strategies to either attract customers or retain customers. Banks have reinvented their marketing strategies to not only spur their rapid growth but also to ensure that they remain profitable in a business sector that has the greatest level of competition. This paper, therefore, seeks to evaluate and analyze the current marketing strategies of the 1st century bank as well as try to offer recommendations of other marketing strategies that the bank can either start using or stop using. This is to ensure its future survival and ascertain that it can remain effective, relevant, and trustworthy to not only win more customers but also gain new ones. Introduction The 1st century bank was founded in the year 2004, with the aim of serving communities of the Los Angeles state particularly those living in the western part of the state. The bank founders saw that the current existing banks within the area had lost the personal touch that banks were supposed to have with its clients; hence, they formed a bank that would re-establish the focus on attentive personal service, with local decision-making and the ability to ensure the success of its clients. The bank was established on the principles of personal approachability, flexibility, responsiveness, and distinguished services, with its main target...
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...The bank grew throughout the 19 century it became one of the leading banks in New York city, help finance construction of Erie Canal, in the 1850s was one of the founding members of the New York Clearing House, by early 20th century the bank of Manhattan company began focused on retail banking and became of the largest branches in New York city. In 1955 they merged with Chase National Bank. Chase was founded in 1977 by John Thompson, 75 year old banker in the city .John Thompson was widely known for his banker reporters. Chase was a “bankers bank “that provided correspondence services to other banks around the nation. In the early it 20th it expanded by developing relationships with corporate clients Chase operated 20 branches in New York...
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...Using the Century National Bank data set, Learning Team A researched the usage of ATM’s by the account holders whom possessed debit cards versus those whom use services offered in some of the bank locations. Foreseeing and predicting some of the trends that are normally seen in the banking industry can be seen by using the linear regression analysis. With this research, our learning team formulated a hypothesis statement. A regression hypothesis test was used on the data set, and the results were shown. This will also determine if whether there is a positive or negative relationship between the independent and dependent variables. The results were used to create a scatter graph for a visual of the linear regression analysis. To determine if the amount of accounts served affects how much the automatic teller machine (ATM) is used versus use of the services offered by staff members, Learning Team D continued use of the bank data set from two bank locations, bank two and bank four. Learning Team D used Doane’s rule for the hypothesis statement with the number of accounts being n and the locations being k since the hypothesis statement required linear regression analysis for testing. H0, represents the null hypothesis in this research study i.e. that the ATM usage is not affected by the number of accounts serviced. As an alternative hypothesis, H1, postulates that the amount of ATM usage is not affected by the number of accounts serviced. Doane’s rule is n/k ≥ 5. Learning Team...
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...Case 1: Century National Bank The Century National Bank has offices in several cities in the Midwest and the southeastern part of the United States. Mr. Dan Selig, president and CEO, would like to know the characteristics of his checking account customers. What is the balance of a typical customer? How many other bank services do the checking account customers use? Do the customers use the ATM service and, if so, how often? What about debt cards? Who uses them, and how are they used? To better understanding the customers, Mr. Selig asked Mrs. Wendy Lamberg, Director of planning, to select a sample of customers and prepare a report. To begin, she has appointed a team of us. Then, we started by selecting a random sample of 60 customers. In addition to the balance in each account at the end of last month, we determined: * The number of ATM (automatic teller machine) transactions in the last month. * The number of other bank services (a saving account, a certificate of deposit, etc) the customer uses. * Whether the customer has a debt card (this is a relatively new bank service in which charges are made directly to the customer's account). * Whether or not interest is paid on the checking account. * The sample includes customers from the branches in Cincinnati, Ohio; Atlanta, Georgia; Louisville, Kentucky; and Erie, Pennsylvania. Banking Data Set-case: X1 = Account balance in $ X2 = Number of ATM transactions in the month X3 = Number of other bank services...
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...XYZ National Bank A statistical data analysis was conducted regarding the checking accounts of the clients of XYZ National Bank. It encompasses tables and graphs representing the checking account balances in peso and the distribution of it among the four branches. It also includes characteristics of the accounts in terms of number of ATM transactions in the month, number of other bank services used, clients who have debit card and those who don’t have, clients who receive interest on the account and those who don’t. It was determined that the balance of a typical customer based on the data of the account balances in peso per client given is 149,986.67. It was also determined that twelve out of the said number of clients have more than P200,000 in their accounts. Using the frequency distribution we found out that Makati, Manila, Quezon City and Pasig City branches have sixteen, eighteen, thirteen and thirteen clients respectively. Thus, there is a difference in the distribution of the accounts among the four branches. For the mean and the median of the account balances for the said branches, the Makati branch has a mean of 128, 137.50 and a median of 139,700. On the other hand, Manila branch has a mean and a median of 187964.71 and 195800 respectively. It is discovered that the Quezon City branch has a mean of 135935.71 and a median of 150450, while the Pasig City branch has a mean and median of 149,986.67 and 148,700. For the standard deviation...
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...CHAPTER 9 – Test Bank Multiple-Choice Questions 1. The “Middle Ages” in Western Europe includes which of the following time periods? a. the beginning of the Early Christian period through the 13th or 14th centuries b. the end of the Roman Empire through the Byzantine period c. the beginning of Byzantine period through the end of the Roman Empire d. A.D. 300–A.D. 1600 Answer: a 2. The new religion that entered Europe in the 8th century was a. Buddhism. b. Hinduism. c. Islam. d. Judaism. Answer: c 3. Which of the following cultures influenced Islamic art? a. Byzantine b. Archaic Greek c. Early Christian d. both the Byzantine and Early Christian Answer: d 4. The Christian recovery of Moorish strongholds was called the a. Reformation. b. Rebellion. c. Revolution. d. Reconquest. e. Renaissance. Answer: d 5. Which is true? a. Muhammad was born in Mecca in 622. b. Muhammad claimed to be the son of Allah. c. The Hijra marks the beginning of the Islamic calendar. d. Muslims are required to pray six times a day. Answer: c 6. The hadj refers to a. the Islamic calendar. b. a pilgrimage. c. a leader. d. a mosque. Answer: b 7. Jihad is a a. religious sentence. b. priest. c. holy book. d. holy war against sin, in oneself and in the world. Answer: d 8. Muslims must pray a. in a mosque. b. facing west. c. facing Mecca. d. facing a qibla. Answer:...
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...regions with few domesticable plant species;[6] but the relative security and increased productivity provided by farming allowed human communities to expand into increasingly larger units, fostered by advances in transportation. World population[7] from 10,000 BCE to 2,000 CE. The vertical (population) scale is logarithmic. As farming developed, grain agriculture became more sophisticated and prompted a division of labor to store food between growing seasons. Labor divisions then led to the rise of a leisured upper class and the development of cities. The growing complexity of human societies necessitated systems of writing and accounting.[8] Many cities developed on the banks of lakes and rivers; as early as 3000 BCE some of the first prominent, well-developed settlements had arisen in Mesopotamia,[9] on the banks of Egypt's River Nile,[10][11][12] and in the Indus River valley.[13][14][15]...
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...In the fourth century A.D. the Roman Empire fell and Europe was invaded by various barbarian tribes. One of the dominant groups was the Franks of central and western Europe, who gradually expanded their power until their leader Charlemagne became emperor of the West. Powerful local lords and their mounted warriors offered protection to peasants, who became their serfs in return. By the 11the century a new social order was formed my armored knights, who served a local lord, count, or duke, and were in turn served by serfs. When males were about seven, a boy of noble birth who was going to become a knight was usually sent away to a nobleman’s household, often that of his uncle or great lord, to be a page. Here he learned how to behave and how to ride. About 14, he was apprenticed to a knight whom he served as a squire. He was taught how to handle weapons and how to look after his master’s armor and horses. He even went into battle with his knight, helping him put on his armor and assisting him if he was hurt or unhorsed. He learned how to shoot a bow and to carve meat for food. Successful squired were knighted when they were about 21 years old. Young men who wanted to be knights had to keep fit. So squires trained constantly to exercise their muscles, and improve their skills. They practiced with each other and also sometimes with their knightly masters. The main body armor worn my early knights was made of mail, consisting of many small, liked iron rings. During the 12th...
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...Development in Accounting Theory * General Scientific Period (1800-1955) * Normative Period (1957-1970) * Positive Era (1970s) * Behavioral Research (1980s) Evolution of Double-Entry Book Keeping * Early History of Accounting * 4500-3600 BC -Chaldean Babylonion -Assyrian and Sumerian Egyptian -Chinese( Chao Dynasty) -Greek -Roman * 11th to 13th century -Italian Renaissance * Luca Pacioli’s Contribution * Introduction of double-entry book keeping, Dr and Cr were used for entries to secure double entry. * Three book are used: -memorandum -journal -ledger * Development of double entry * 16th Century: a few changes are made in the book-keeping techniques. * 17th Century: separate inventory accountant for different types of goods. * 18th Century: Three methods of treating fixed assets * 19th Century: depreciating property was accounted for unsold merchandise 4 reasons generally advance to explain the role of double-entry in the economic expansion: * Double-entry contributed to a new attitude toward economic life. * The acquisition was aided and propelled by systematic organisation. * It permits a separation of ownership and promotes the growth of the large joint stock company. * The new rationalism was further and enhance by systematic organization. Capitalism and Accounting * the linked between accounting and capitalism become known as the Sambart thesis or argument that the tranformstion...
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...strict rules about honor and combat. The shinobi proper, a specially trained group of spies and mercenaries, appeared in the Sengoku or "warring states" period, in the 15th century, but antecedents may have existed in the 14th century, and possibly even in the 12th century (Heian or early Kamakuraera). In the unrest of the Sengoku period (15th–17th centuries), mercenaries and spies for hire became active in the Iga Province and the adjacent area around the village of Kōga, and it is from their ninja clans that much of our knowledge of the ninja is drawn. Following the unification of Japan under the Tokugawa shogunate (17th century), the ninja faded into obscurity. A number of shinobi manuals, often centered around Chinese military philosophy, were written in the 17th and 18th centuries, most notably theBansenshukai (1676). By the time of the Meiji Restoration (1868), the tradition of the shinobi had become a topic of popular imagination and mystery in Japan. Ninja figured prominently in folklore and legend, and as a result it is often difficult to separate historical fact from myth. Some legendary abilities purported to be in the province of ninja training include invisibility, walking on water, and control over the natural elements. As a consequence, their perception in western popular culture in the 20th century is often based more on such legend and folklore than on the historical spies of the Sengoku period. This info is from...
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...lasting influence to its simplicity and reasonableness, its humanity, and its sheer beauty. The first and greatest period of classical art began in Greece about the middle of the 5th century BC. By that time Greek sculptors had solved many of the problems that faced artists in the early archaic period. They had learned to represent the human form naturally and easily, in action or at rest. They were interested chiefly in portraying gods, however. They thought of their gods as people, but grander and more beautiful than any human being. They tried, therefore, to portray ideal beauty rather than any particular person. Their best sculptures achieved almost godlike perfection in their calm, ordered beauty. The Greeks had plenty of beautiful marble and used it freely for temples as well as for their sculpture (see Marble). They were not satisfied with its cold whiteness, however, and painted both their statues and their buildings. Some statues have been found with their bright colors still preserved, but most of them lost their paint through weathering. The works of the great Greek painters have disappeared completely, and we know only what ancient writers tell us about them. Parrhasius, Zeuxis, and Apelles, the great painters of the 4th century BC, were famous as colorists. Polygnotus, in the 5th century, was renowned as a draftsman. Fortunately we have many examples of Greek vases. Some were preserved in tombs; others were uncovered by archaeologists in other sites. The beautiful...
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...the literary canon for their skillful and vivid depictions of war and peace, honor and disgrace, love and hatred. Hesiod was another very early Greek poet and his didactic poems give us a systematic account of Greek mythology, the creation myths and the gods, as well as an insight into the day-to-day lives of Greek farmers of the time. The fables of Aesop represent a separate genre of literature, unrelated to any other, and probably developed out of an oral tradition going back many centuries. Sappho and, later, Pindar, represent, in their different ways, the apotheosis of Greek lyric poetry. The earliest known Greek dramatist was Thespis, the winner of the first theatrical contest held at Athens in the 6th Century BCE. Choerilus, Pratinas and Phrynichus were also early Greek tragedians, each credited with different innovations in the field. Aeschylus, however, is usually considered the first of the great Greek playwrights, and essentially invented what we think of as drama in the 5th Century BCE (thereby changing Western literature forever) with his introduction of dialogue and interacting characters into play-writing....
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...completion of this paper, I will have identified eight to ten useful inventions or contributions that are used in the world today. Some of these inventions include the compass, gunpowder, row planting, deep drilling, and toilet paper and so on. Within those eight to ten inventions, I will choose four that I believe are the most innovative. Row Planting (Feudal period – 6th Cent BC) The Chinese started planting crops in rows sometime in the 6th century BC. This allows the crops to grow stronger and faster. It facilitates more planting, weeding, harvesting and watering. There is also documentation that they realize that as wind travels over the rows of plants there is less damage. This obvious development was not instituted in the western world for another 2200 years. (Steven H 2009) Compass (Feudal period – 4th Cent BC) The Chinese developed a lodestone compass to indicate direction sometime in the 4th century BC. These compasses were south pointing and primarily used on land as divination tools and direct finders. Written in the 4th century BC, in the Book of the Devil Valley Master it is written: “lodestone makes iron come or attracts it”. The spoons were made of lodestone, while the plates were of bronze. Thermo-remanence needles were being produced for mariners by the year 1040, with common use recorded by 1119. Thermo-remanence technology, still used today was discovered by William Gilbert in about 1600. (Steven H 2009) The Seed Drill (Han Dynasty: circa 220 BC – 220 AD) ...
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...they want to present their dishes. Plating food is not just putting food on the plate, but there are many things that need to be considered for example the color of the food, the dimension and the flow of the food. The bottom line of this is the visual of the whole dish needs to be appealing. The history of food presentation goes back to ancient time. Since BC. food has been presenting in different way, but no one really give much awareness to it. During ancient Greek in 3rd century, in the lavish feast they just piled their food on the silver plates and during their service, they will carry out large pig with fishes and birds stuff in the belly. Guests would be able to keep silver plates, spoons of gold and ivory basket. In 15th century, people started to have tablecloths, more customs, and meals started to serve in courses. They started to have many more components in plating such as garnishes, vegetables, protein, carbohydrate and using different color in the plate. In early 19th century, this was the period of time that conversation was prevented from each other while dining, due to the huge centerpiece in the middle of the table. The way to garnish the plate was by using vegetables and fruits craving. Also, sauces were poured over proteins for decoration and to prevent the food for not looking too plain. In 1930s, Filippo Tommaso Marinetti published a cookbook, “the Futurist Cookbook”. In his book he introduced new level of food to people by turning food into...
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...Part 1 -- The History of China Before we discuss individual technological developments, you should read the following three essays that will give you a historic context for these developments. Concise Political History of China, an online article by Paul Halsall compiled from Compton's Living Encyclopedia on America Online, http://academic.brooklyn.cuny.edu/core9/phalsall/texts/chinhist.html Chinese Periodization in Light of Economic Developments by Paul Halsall, http://www.mastep.sjsu.edu/history_of_tech/chinese_chronology.htm China, Technology and Change, an article by Lynda Shaffer, from the World History Bulletin, Fall/Winter, 1986/87, http://academic.brooklyn.cuny.edu/core9/phalsall/texts/shaffer.html China's Gifts to the West by Professor Derk Bodde, for the Committee on Asiatic Studies in American Education Reprinted with permission in China: A Teaching Workbook, Asia for Educators, Columbia University, http://afe.easia.columbia.edu/song/readings/inventions_gifts.htm Part 2 - Science and Technology in China Science in China has a long history and developed quite independently of Western science. Needham (1993) has researched widely on the development of science and technologies in China, the effect of culture, and the transference of these principles, unacknowledged, to the West. The Chinese contribution to Western science is particularly interesting because it serves...
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