Assignment One: Cereal Aisle Analysis
I work Mondays through Fridays and I do my grocery shopping every Saturdays even though I know it’s might be extremely busy and crowed, but this time it worked to my advantage because I was able to conduct the observations required for this assignment. I went to my local giant store here in Horsham, PA around 10am and I went directly to the cereal aisle for 30mn to have enough information from various people groups.
The first group was the families’ mom, dad with children: they were always pulled by the kids toward the cereals they could recognize and that was on the lower shelves.
The second group was the single men: they were walking quickly though the aisle because they knew exactly what they want and it was usually the plain ones.
The third group was the senior: they were cautious about their selection, they had a list handy but they will read labels and did not seem to care about designs.
The fourth group was the single moms: they came prepare with a list handy, will pick more than one box and were knowledgeable of the brand they were looking for. The first group selection was based on the choice of the children because they are the first consumer of it the household. The parents tried to pick one or two boxes out of the selection the kids made and they made sure they didn’t spend a lot of time in the aisle to avoid having the kids second guessing their choice.
The second group determined the value based on what they like in the taste and flavor of their choice, they barely looked at the prices>they seemed pretty sure of what they wanted and didn’t really care about a particular ingredient just the flavor they liked.
The third group determined the value based on the label and the price they didn’t looked for a particular brand but they seemed to look for specific ingredients at a good price. Fiber seems to be a