...CASE ASSIGNMENT: NFL International Series 1. Discuss the NFL’s current strategy for global market entry. How has this strategy changed and why did the NFL make these changes? The strategy for the NFL’s global market entry was the NFL Europa league which closed down in 2007 with no plans of reopening. The original strategy was to send teams to London to play one game a season to help expand the idea of American football. But obvious changes had to be made due to the fact that the league lost the NFL money for 15 years straight and was only used to dump off ok players during training camp. Instead of the teams arriving to the game a day before; they arrived at the beginning of the week and held open practices that media was granted access too. The biggest boosts was the agreement reached by the league with the BBC to broadcast the game live, which would potentially add an additional 2 million viewers, which before the games could only be viewed on a British pay channel( only about 120,000 viewers). By just having the game overseas, it would allow new people to attend the games in which would allow the NFL slowly become global. 2. Discuss the major environmental challenges that the NFL has encountered and how they have addressed these. A major environment change was the NFL teams would be playing in a different country and in a new stadium they had not played in before. Each team is allowed to have practices before the upcoming games. Besides arriving early for...
Words: 301 - Pages: 2
...for a meeting or organizing personnel in a way that will promote success. Controlling is anything that has to do with making sure things run smoothly. Controlling, in my opinion, encompasses all of the other 3 aspects. As a manager you are responsible for success of your company so you need to be hands on and control your business to success. I need to improve with organizing, many times I know what I want to say or get across to my pitchers but I get lost on my way there. I have good points to make and something comes out wrong because I am not organized. I need to also plan better to help organize my thoughts and actions in a more productive way. 2. Threat of new entry has to do with time and cost of entry, specialist knowledge, economies of scale, cost advantages, technology, and barriers to entry. Supplier power has to do with number of suppliers, size of said suppliers, uniqueness of service, ability to substitute, and cost of changing. Buyer power has to do with number of customers, size of each order, differences between competitors, price sensitivity, ability to substitute, and cost of changing. Threat of substitution includes substitute performance and cost...
Words: 1163 - Pages: 5
...MIS-502, Fall-2015. NBA: Competing on Global Delivery with Akamai OS Streaming 1. Why is it important that all fans in the world have the same experience? A. It is very important that all fans in the world have the same experience to avoid the feeling of exclusion from the non- American fans. Akamai Company should maintain its website in an efficient manner which includes less streaming in video, RSS feeds etc. The NBA has real assets to expend itself around the world because, it contains numerous other countries players. Fans would be able to view whatever they want by using Akamai website with NBA. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? A. Each team has its own franchise. Each team has to build its own image to become more powerful in franchise market. It is important that franchise owners are able to distribute the content, and publish the live events. Individual franchise owners will also able to gain exposure for their franchise with fans as well as business partners. The franchise owner is able to have access to a segment of the population that the NBA can’t reach. 3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? A. According to figure 2.3, there are five competitive forces which explained the E-commerce sway industry structure...
Words: 659 - Pages: 3
...The Anschutz Entertainment Group (AEG) is a leading sport and entertainment group that boasts the world’s largest collection sports team and sporting facilities. AEG owns and controls numerous sporting facilities in the United States with such arenas as the Staples Center in Los Angeles, Prudential Center in Newark and the America Airlines Arena in Miami under its control. AEG developed and operates the Home Depot Centre in Carson Los Angeles “it is the official U.S Olympic training site that features elite facilities for soccer, tennis, track and field, track cycling, boxing, lacrosse, rugby, football and other sport. The Home Depot Center also hosts concerts and family shows and is the home of the Major League Soccer’s Los Angeles Galaxy and Chivas USA” (Anschutz Entertainment Group, 2012). It is also the national training center for both the Men and Women national soccer teams. AEG also controls many facilities worldwide, in Europe in controls the O2 area in London and the O2 World arena in Berlin, The Hamburg Arena in Hamburg, the Ahoy arena in Rotterdam and the Globe Arena in Stockholm. In Asia it controls the Wukesong Arena in Beijing and the Qatar National Convention Center in Doha. AEG also controls Acer Arena in Sydney Australia. AEG owns a share in an impressive number of sports teams around the world and has a firm grip some of the largest sporting franchises and various sports. AEG part owns the Los Angeles Galaxy, Houston Dynamo’s Major League soccer teams and...
Words: 2787 - Pages: 12
...Mariela Torresmutt 6/20/2012 Under Armour: Case 1 The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry, with an analysis on Under Armour, the 3rd largest athletic apparel company. The company is clearly rapidly growing, touching markets that have been dominated before, but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology, economics, demographics, socialites and culture, as well as politics and legalities. It also includes coverage over Porter’s 5 forces and analysis’ of the industry and competitors. It will be concluded with strategies of success of the company as well as alternative strategies. Demographics In the terms of the overall athletic market, Under Armour claims 31% of the market share, Nike 36%, and Adidas and other athletic companies claiming the remainder. In their specific products, Under Armour claims 75% of performance apparel market share, with Nike and Adidas struggling to catch up. The company targets consumers of all ages and all demographics. Their consumers include men, women, and children; athletes, coaches, fans, active people, athletic staff, and anyone who lives an active life style. Their consumers can attain their products through their website, 15,000 retail stores across the country, regional retail chains like Academy and Dick’s sporting goods, and as of 2007, 17 retail outlet stores. Approximately...
Words: 2595 - Pages: 11
...BUS383 Managing Global Business Essay 1 Executive Summary: Using Lenovo as an international business, discuss the impact & role of culture in its business activities in different economies such as the United States & China in terms of political, economic, social & ethical factors. 2 Table of Contents Executive Summary:..............................................................................................................................2 Introduction...........................................................................................................................................4 Conducting Business Internationally..................................................................................................5 Impact & Role of Culture...................................................................................................................7 Difference between Western & Eastern cultures...............................................................................8 Lenovo in China / Eastern Culture....................................................................................................10 Lenovo in USA / Western Culture....................................................................................................12 Current Affairs.................................................................................................................................13 Conclusion:............................................
Words: 3943 - Pages: 16
...Disney owns and operates are leaders in their respective industries and capitalize multiple channels that have been created to additional products and other tangible goods account for 10% of Walt Disney’s revenue. Media Networks - $17,162,000,000 is up 6% InteractiveMedia- $761,000,000 is up 7 % ABC/Disney’s Target Market Based on the statistics we gathered. The average age is 44.5 years old, Female, $75,000+ household income, 42% have 1+ child per household, home owners, 32% have some sort of education, median household income is $42,360.00. Children are the base but the parents are the deciding factor. Therefore, Disney aims at the parents. Political – Legal Court Judgments Many broadcasters and advertisers dodged a bullet when the NFL solved its labor issues, however, this was not the case with the NBA. With over half of the NBA season being postponed due to negotiations and court hearings are causing billions of dollars worth of losses for broadcasters and advertisers such as one of the two biggest rights holder, TNT and Disney’s ESPN/ABC. Together they are paying $930 million per season through the end of their contracts in 2016.Various projections say that Turner's TNT, ESPN and ABC could collectively lose out on about $1.25 billion in advertising revenue. Should the entire season be lost, the league itself will eat that broadcast licensing revenue, as well billions of...
Words: 2639 - Pages: 11
...correct patients so that no other competitors steal valued material. This actually makes their products perform better than other competitors. Politically Under Armour needs to promote good and safe work habits. They do not want a negative view like Nike obtained after they were seen utilizing sweatshops to make a deeper profit in the Industry. Even if a few customers find out they are using bad practices, then it shatters the whole reputation and brand image. Socio-cultural and Global Under Armour and other competitors can and have been using a global image to win the customers over. It is very important that Under Armour utilizes the global image of their quality product, for instance, showing their products on a global scale such as providing gear to the NFL and MLB. People are likely to wear what the professionals wear because they want to be like them. It also utilizes product placement in movies, TV shows, and video games that places their product on a global scale. It can also reach a global scale by endorsements made with worldwide know people, such as people participating...
Words: 1352 - Pages: 6
...not "invent" the performance apparel he was the first to see its potential. This drove Kevin to create a product he was very passionate about, which is one of Kevin's strengths. Kevin worked with seven prototypes spending $500[2] before making his final decision for his product. Also he constantly visited schools, training camps, locker rooms, and equipment managers trying to pitch his product which he had in the back of his car trunk. Kevin knew he had a unique idea and even being expelled from his sophomore year in high school due to poor academic performance it still did not stop him from his passion. He joined the Fork Union Military Academy where he found his love for football. Kevin used his football team members, who some play in the NFL, to sample his product in order to build awareness around the community. Kevin Plank made his first team sale in 1999 to Georgia Tech. Another strength that Kevin Plank possesses is that he has vision, not only with the company but he sees vision with his people. "My passion is to...
Words: 1796 - Pages: 8
...Introduction……………………………………………………………………………….…6 Definition of Ethics Business Ethics and Individual Ethics: Is There a Difference?…………………….…..7 Virtue Ethics…………………………………………………………………………............9 Practical Wisdom……………………………………………………………….14 Eudaimonia……………………………………………………………………...15 Kantian Ethics……………………………………………………………………16 Ethical Egoism…………………………………………………………………………….....18 Consequentialist Ethics.……………………………………………………………………..21 Chapter Two: Corporate Social Responsibility Introduction 27 Corporate Social Responsibility 27 Summary 34 Chapter Three: The National Football League’s Blackout Policy is Unethical Introduction……………………………………………………………………………….…35 The History of the NFL Blackout Policy: The Legal Test…………………………………..37 The Economic Test: Do Blackouts Have a Positive Economic Benefit?...............................39 The Philanthropic Test……………………………………………………………………….43 The Ethics Test………………………………………………………………………………47 Summary……………………………………………………………………………………..51 Chapter Four: Effective Communication Introduction……………………………………………………………………………….....50 Effective Communication Defined………………………………………………………..…50 This Student’s Display of Effective Communication…………………………………….....51 Written Communication……………………………………………………………….…51 Verbal Communication……………………………………………………………….…53 Electronic Communication……………………………………………………………....53 Summary……………………………………………………………………………………..61 Conclusion……………………………………………………………………………………62 ...
Words: 19601 - Pages: 79
...MUSTAHID ALI MBA-3 ROLL NO. 1334 [Grolsch: Growing Globally] Case analysis Grolsch: Growing Globally Q.1 Why did Grolsch Globalize and how well has it performed internationally? Reasons for Global Expansion: Grolsch faced less demand in Netherland (Home) to its products in 1970’s. At the same time its rivalry Heineken was moving impressive in an international market. Grolsch acquired German brand called as Wickuler due to which the capacity of Grolsch was doubled. Grolsch also bought Ruddles, UK brand to create distribution network for its own brands. In 1990, Eastern Europe started opening up which resulted an investment in Poland & Russia. Although Gorlsch acquired aforesaid brands Wickuler was sold to to another German brand while Bass bought Ruddles for its distribution in UK. In Poland Gorlsch took over one brewery which had to be sold due to less profitability. Asian financial crisis & devaluation of Ruble in Russia forced Gorlsch to focus on developed markets. Gorlsch entered France by setting up its own distributorship. Around 51% of the total volume of Gorlsch was from international market. Overall Gorlsch did better internationally although not best. Q.2 What are the Key Elements and Limitations on its emphasis on Adaptation? The key elements of the Grolsch adaptation strategy were in: Pricing Promotion Operations Distribution channels Grolsch wanted to position their brand as a premium lager and charged a higher price in comparison to the Netherland...
Words: 1144 - Pages: 5
...inside Planks grandmother basement until enough funds were secured to take out a small loan to move the operation to an actual facility. Later on the two of them acquired another friend as a partner by the name of Ryan Wood. After this the business truly began to take off and was no longer considered a S corporation but a C corporation. It wasn’t until late 2005 the company changed its name to Under Armour and became a publicly traded company. Now Under Armour is involved in the development, marketing, and distribution of performance apparel, footwear, and accessories for men and women of all ages. In the industry that Under Armour is in there poses a lot of threats because there is a lot of competition. The industry has low barriers to entry so anyone with an idea can enter it and take Wanda 2 away potential sales. On top of that there are already long established brands such as Nike and Adidas that have penetrated the market and have been building their...
Words: 2729 - Pages: 11
...March 25, 2013 WRD 203-002 Under Armour’s Next Move Introduction Under Armour is an athletic apparel company that specializes in creating performance-enhancing clothing using moisture-wicking material. Despite its growth over the past decade, Under Armour has failed to really challenge other athletic apparel companies, such as Nike, due in large part to their lack of a women’s product line, an athletic shoe line, and global presence. Bruce Horovitz discusses Under Armour’s shortcomings in his article, “Under Armour races to discover fitness gear.” He states, “Its first shoe line got a black eye, its line of women’s clothing was initially slow to catch on, and for an athletic-wear maker that wants to be taken seriously, it has a miniscule international presence,” (Horovitz par. 1). Despite Under Armour’s growing success, the company still pales in comparison to Nike because they fall short in those three areas. By exploring the market for women’s apparel, creating an effective athletic shoe line, and expanding globally, Under Armour will finally be able to mature as a company and solidify itself as a contender to Nike. History In recent years, Under Armour has exploded onto the athletic apparel scene through the use of innovative technology, creativity, and effective marketing. The company’s mastery of moisture-wicking material revolutionized the athletic apparel industry and allowed Under Armour to succeed in such a competitive environment. Although the company...
Words: 3935 - Pages: 16
...Under Armour: Working to stay on Top of Its Game The following is an in-depth analysis of the company Under Armour. It has been one of the fastest growing productions, along with one of the top runners in the athletic apparel industry. The future of Under Armour remains unclear, but hopeful. There are many questions and issues that founder Kevin Plank and his executive leadership team must consider as the company moves forward; but analysts believe that the demand for Under Armour’s apparel products remain strong. Nike, Adidas, and Columbia Sportswear are all frontrunners against Under Armour in the industry. The first section of this report will cover an overview of the trends in, economics, political/legal, social/cultural-global, technology, and demographics. Economics Under Armour Company has been growing substantially. In 2008 its gross profit was $353,041, in 2009 it was $410,125, and in 2010 it only rose higher to $530,507. Its new income from operating expenses went up as well. In 2008 it was $38,229, in 2009 it was $46,758, and in 2010 it was $68,447. In North America and Canada, Under Armours net revenue in 2008 was $692,388, in 2009 it was $808,020, and in 2010 $997,816. In foreign countries it inclines as well. In 2008 Under Armours net revenue was $32,856, in 2009 it was $48, 391, and in 2010 it was $66,111. If the company follows this trend its profits are simply going to rise. Political/Legal The political and legal environment of Under Armour is greatly...
Words: 1832 - Pages: 8
...Trends………………………………………………………………………P.8 External Influences………………………………………………………………….P.8-9 Global Issues………………………………………………………………………..P.9 Problems…………………………………………………………………………….P.10 Income Statements………………………………………………………………….P.11 Ration Analysis……………………………………………………………………..P.12-16 Work Cited…………………………………………………………………………P.17 Conclusion………………………………………………………………………….P.18 Worked Cited………………………………………………………………………P.19 Brief History One of the biggest name in American sports clothing and accessories is Under Armour. This company focuses on providing hi-tech sportswear for professional athletes, but they also have a large range of sportswear and casual apparel for others. Kevin Plank founder and CEO of Under Armour, he first carne up with the ideas for Under Armour in 1995. Plank was the special teams' captain on the University of Maryland football team. He noticed after every game him and his teammate cotton T-shirt were heavily soaked in sweat. He told himself "there has to be something better". He also noticed that his synthetic fabric short in wore in practice stay dry. After graduation from Maryland, Plank set out to corne with a product that sports have never seen before. On a trip to New York City famous garment district for fabric samples, Plank create is first prototype. The first prototype he created was given to old teammates at Maryland and friends who now plays in the NFL. The feedbacks that he received, prompt he to create a better product. He went back...
Words: 3125 - Pages: 13
