MIS-502,
Fall-2015.
NBA: Competing on Global Delivery with Akamai OS Streaming 1. Why is it important that all fans in the world have the same experience? A. It is very important that all fans in the world have the same experience to avoid the feeling of exclusion from the non- American fans. Akamai Company should maintain its website in an efficient manner which includes less streaming in video, RSS feeds etc. The NBA has real assets to expend itself around the world because, it contains numerous other countries players. Fans would be able to view whatever they want by using Akamai website with NBA. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? A. Each team has its own franchise. Each team has to build its own image to become more powerful in franchise market. It is important that franchise owners are able to distribute the content, and publish the live events. Individual franchise owners will also able to gain exposure for their franchise with fans as well as business partners. The franchise owner is able to have access to a segment of the population that the NBA can’t reach. 3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? A. According to figure 2.3, there are five competitive forces which explained the E-commerce sway industry structure namely: 1. Rivalry among Existing competitors:
The present competitors for the NBA is NHL, NFL, and MLB. 2. Bargaining power of buyers:
Bargaining power would vary for buyers because of the alternatives to watch the NBA game in other way instead of using NBA.com. For instance, fans could watch the game in television or live. The main advantage for NBA.com is its extra information, match schedules, running commentary on matches and providing the appreciated visions. When coming to bargaining power for media and other corporations, it is pretty low because of the price demanded by NBA to telecast the game in television is very high. 3. Threat of substitute products: a. Other sports leagues that can access very easily through web. b. Some websites telecast the league games with high quality and less streaming. In addition, fans could download the streaming video without any obstacles. 4. Bargaining power of suppliers:
Suppliers has the low bargaining power because, NBA games would be telecast through different domains with flexibility of watching the game. 5. Barriers to Entry:
The entry barriers for Akamai.com is very secure. Akamai.com already made a huge fan following across the world because, of its easy access to watch the game. On top of that, Akamai.com has the NBA copyrights and it is also providing the speed loading of the game. By considering all these structures, NBA’s market situation is to be more evolved in substitute services and gaining customers. Akamai.com helps the NBA to gain global exposure as it continues to advance in technology. 4. Using the strategy models discussed in pages 92-96 of the text, what do you think is the NBA’s overall strategy or strategies? A. The overall strategy for the NBA is mainly focused on the customer satisfaction and supplier intimacy by keeping a lower price which not effect in the employment and infrastructure will cost. 5. The word “partnership” appears several times in the video. Who are the NBA’s partners? How does the concept of a strategic ecosystem apply to the NBA’s partnership strategies? A. The NBA maintains partnership with broadcasting companies like Akamai, Google etc. There are various companies join hands with the NBA to advertise their products. For instance, Coca-Cola,
Sony etc. By collaborating NBA and Akamai, they remain in the frontline regarding the latest technologies used to telecast the game that constitutes the NBA strategic ecosystem.