...Maria Lao Knowledge Management GMT 735 SYS January 21, 2013 Please hand in your assignment in Microsoft Word format. Part I Watch the video (http://youtu.be/8MvWkDXFz0w) and Read Case 1: L’Oreal: Knowledge Management Using Microsoft SharePoint. Answer these questions: 1. What are the challenges facing L’Oreal management? The challenges I believe that are facing L’Oreal and its management team is receiving too much information and data and not being able to categorize better yet process that information. For a company as large as L’Oreal it is important to be able to fully understand the information received and how to translate this information into valuable data. With so many branches of management in L’Oreal worldwide, how can you know what is suitable for a customer on the other side of the world based on the information you received from them information gathered locally. 2. Make a list of all the functionalities of M@sternet described in the video. What kind of a knowledge management system is M@sternet? A list of the functionalities of M@sternet is as follows: * SharePoint-products and technologies include browser based collaboration and a document management platform. These can be used to host web sites that access shared work spaces and documents, as well as specialized applications like wikis and blogs from a browser. * Users are allowed to manipulate proprietary controls or pieces of content called web parts to create or modify sites...
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...Knowledge Management Using Microsoft SharePoint Problem Statement L’Oreal, founded in 1907, is world’s largest cosmetic and beauty company selling globally more than 500 brands. L’Oreal has five worldwide research and development centers spread over France, United States, Japan and China. To link every one of them on the same platform of information is a difficult task. The intranet for this division must support thousands of researchers working in France, the United States, Japan and China. The intranet is required to support professional applications as well as databases on subjects including biology, patents, hair color and laboratory security. In such a vast network its difficult for teams to communicate. Team members lose interest in commercial activity when they consume more energy in communication. To overcome these hurdles and to manage its largest internet initiative L’Oreal chose SharePoint Portal Server. Microsoft SharePoint is a web-based platform that has historically been associated with intranet content management and document management. SharePoint can integrate with the Microsoft Office suite and has a similar interface with the web tools designed to be usable by non-technical users. SharePoint can be used to provide document and file management, collaboration, social networks and workflow automation. 1. What are the challenges facing L'Oreal management? L’Oreal, founded in 1907, is world’s largest cosmetic and beauty company selling...
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...Case Study 1. What are the challenges facing L’Oreal management? 2. Make a list of all the functionalities of M@sternet described in the video. What kind of a knowledge management system is M@sternet? 3. Why did L’Oreal say it chose the SharePoint platform? 4. What do you think are the ultimate benefits of M@sternet for L’Oreal? 5. What might be some limitations of SharePoint in this application? 1. L’Oreal is a large-sized and international enterprise with many branches all over the world, making it difficult to communicate immediately with other employees around the world as well as share information. It is important to have good mutual communication between each department. In order to overcome the obstacles of being in different places, they need a secure and instant knowledge management system such as M@sternet. 2. It is a powerful information system with various functions such as search engine and discussion forums which allows people to have control over information according to their needs and organizational roles to make management more efficient. 3. Share point helps people reach the information easy and quick. It also makes searching information within a huge database efficient. Moreover, the system can combine with Microsoft Word, Excel, and Power Point. It can also be modified via email. It is a user-friendly system. 4. I think that the ultimate benefits of M@sternet for L’Oreal are increasing the efficiency of information delivery, providing a safe...
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...1.) What are the challenges facing L’Oréal management? Because L’Oréal is an global enterprise and is being produced and sold in countries all over the world that use different types of ways of communicating and have different languages, makes it very difficult for management to communicate with employees and share information. To overcome any barrier of communication an online communication server such as M@sternet is vital to overcome the obstacle of being in different places 2.) Make a list of all the functionalities of M@sternet described in the video. What kind of a knowledge management system is M@sternet? * With the help of M@sternet (SharePoint) it helps management to give through information regarding the product in a short time over a long distance. * If anyone is looking for data or information regarding any of L’Oréal’s products the SharePoint is a fast and efficient model to gain access to that data or information. * The system can be used through any Microsoft Office platform that you choose. * The SharePoint system is very user friendly meaning it is not difficult to use and can be modified using your e-mail account. 3.) Why did L’Oréal say it chose the SharePoint platform? * The SharePoint server helps people all over the world whether it is the employees of L’Oréal or whether its consumers, they all manage to reach information in a time efficient manner. * Searching for data is now much easier, time efficient and faster to obtain...
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...Week Six Case Study – Case 1: L’Oreal Knowledge Management Using Microsoft SharePoint 1. What are the challenges facing L’Oreal management? L’Oreal, founded in 1907, is world’s largest cosmetic and beauty company selling globally more than 500 brands. L’Oreal has five worldwide research and development centers spread over France, United States, Japan and China. To link everyone of them on the same platform of information is a difficult task. The intranet for this division must support thousands of researchers working in France, the United States, Japan and China. The intranet is required to support professional applications as well as databases on subjects including biology, patents, hair color and laboratory security. In such a vast network its difficult for teams to communicate. Team members lose interest in commercial activity when they consume more energy in communication. To overcome these hurdles and to manage its largest internet initiative L’Oreal chose SharePoint Portal Server. 2. Make a list of all the functionalities of M@sternet described in the video. What kind of knowledge management system is M@sternet? * Microsoft SharePoint products and technologies include browser based collaboration and a document management platform. These can be used to host web sites that access shared work spaces and documents, as well as specialized applications like wikis and blogs from a browser. * Users are allowed to manipulate proprietary controls or pieces...
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...L'Oreal: Knowledge Management Using Microsoft SharePoint. Hand in 22 April 2015 Tags: Global brand coordination; sharing business knowledge; collaboration and coordination of effort worldwide; enabling a single community; ease of integration with desktop MS Office. Summary L'Oreal decided to use Microsoft SharePoint server to create a global knowledge management and collaboration platform. The system runs on a corporate intranet called M@sternet that spans the globe and coordinates the work of hundreds of teams in over 150 subsidiaries. URL:http://www.youtube.com/watch?v=8MvWkDXFz0w&NR= Case "The L'Oreal Group is the world's largest cosmetics and beauty company. It is headquartered in the Paris suburb of Clichy, Hauts-de-Seine, France. 96% of L'Oreal revenue is generated from cosmetics, from hair colour products to skin care, sun protection, make-up, perfumes and hair care. L'Oreal also is active in the dermatological and pharmaceutical fields. The company was founded in 1907 by Eugene Schueller, a young French chemist, who developed an innovative hair-colour formula. In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984, and is nearly 2,000 today. While L'Oreal got its start in the hair-colour business, the company soon branched out into other cleansing and beauty products. L'Oreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business:...
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...THE ROLE OF IT IN TOTAL QUALITY MANAGEMENT UDREA ROXANA MARIA GROUP:136 AFFILIATION: ACADEMY OF ECONOMIC STUDY OF BUCHAREST, ROMANIA Change for the better Abstract The aim of this study is to demonstrate, using a theoretical model, how a company should address the concept of Total Quality Management in order to reach business excellence and customer satisfaction. Nowadays, economists confront with a large amount of factors that make the existence of a company in the market much more difficult. In today’s competitive marketing environment, organizations try all possible efforts to promote their brand, to attract customer’s attention and to determine them to effect purchase decisions. As a whole this paper offers a framework of management quality coupled with information technology that together enable a company to increase productivity, in order to attract the customer’s attention and to encourage the buying behavior. Process change has become the main concern of today’s companies, and applying the right strategy in order to achieve change has become more and more important. The following research will highlight how TQM strategy together with information technology have been implemented in the L’Oreal company, and the achievements that the latter had after adopting such strategy. Keywords: TQM, information technology, competitive environment, customer satisfaction, strategy. Introduction Implementing TQM in a company may be seen like a new solution that companies...
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...[pic] Course Syllabus Managing International Business Graduate Program in General Management Class of Executive July 2008 Course Leader: Handry Satriago Oct 2009 – Feb 2010 IPMI Business School Graduate Program The Indonesian Institute for Management Development Jakarta, Indonesia Course Name : Managing International Business (MIB) Class : Executive Program, July 2008 Facilitators : Handry Satriago (Course Leader) Guest Speakers : Subject to confirmation from the guest speakers - Riri Riza/Mira Lesmana, MILES Film (Session 5) Topic: Indonesia Movie Industry - Richard Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization, and provides a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively. Operation in an international environment gives the manager access to new markets, additional natural resources, and low-cost-factor...
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...L'Oreal decided to use Microsoft SharePoint server to create a global knowledge management and collaboration platform. The system runs on a corporate intranet called M@sternet that spans the globe and coordinates the work of hundreds of teams in over 150 subsidiaries. L=2:57 "The L'Oreal Group is the world's largest cosmetics and beauty company. It is headquartered in the Paris suburb of Clichy, Hauts-de-Seine, France. 96% of L'Oreal revenue is generated from cosmetics, from hair color products to skin care, sun protection, make-up, perfumes and hair care. L'Oreal also is active in the dermatological and pharmaceutical fields. The company was founded in 1907 by Eugene Schueller, a young French chemist, who developed an innovative hair-color formula. In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984, and is nearly 2,000 today. While L'Oreal got its start in the hair-color business, the company soon branched out into other cleansing and beauty products. L'Oreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail. L'Oreal has five worldwide research and development...
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...What are the challenges facing L´Oreal Management? L’Oreal is a company that has lot subsidiaries around the world. So, they need to improve all tools that have at hand, because how it is a big company, they need to share information quickly to take advantage of the market trends and the implementation of strategies. So, the challenges more evident that show L’Oreal are the following: * To create a global knowledge management and collaboration platform. * To reduce cost of internet implementation. * To provide international platform for e-business that can be used to quickly create websites, publishing sites, custom e-commerce sites. * To share information and collaborate to make a common strategy across the group. * To create a fluent communication among all divisions that permit to improve the performance of a group. * To work with all units available to improve decisions. Make a list of all the functionalities of M@sternet described in the video. What kind of a knowledge management system is M@sternet? This system present some function, but we can identify the following functionalities: 1. A place where people share information. 2. A place where people realize discussions. 3. A place where people work jointly with the information gave by system. This tools help to be more efficient, thanks to all information is shared around all divisions. Also, managers can manage the knowledge behavior. This system uses “tacit knowledge”, because...
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...relatively unknown quantity with neither positive nor negative brand perceptions. • To build the brand, L’Oreal will need to start from scratch although they already have the distribution channels - sales people, retailers, logistics, and back office operations in place to give the new brand a head start. • The brand is highly successful in neighbouring French and German markets however Dutch consumers are seen as having their own unique requirements and preferences for cosmetics and toiletries. • Possible dilution of its own brand or a cannibalisation of its current market leading products Recital and Plenitude. • Market testing has indicated that the product formulation of Belle Colour is darker, preferred by the French consumer, when in fact Dutch consumers have a preference for lighter hair shades. It has been noted that as the Dutch market is considered a minor country, less than 5% of European sales, therefore reformulation will not be possible. • Low market orientation at the R&D level – L’Oreal won’t adapt their Belle product to suit the majority of consumers who prefer lighter shades and weren’t happy with the result (based on the market research) –more selling oriented • Dutch competitors customized to Dutch preference/demand • Trend towards semi-permanent – not met by either L’Oreal or Garnier • Trend towards lighter/warmer – not met by Garnier • Management is concerned with its sales forces’ abilities to handle multiple product lines that will do justice to...
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...Demographic Factors Research Char Dauo MMPBL/560 January 09, 2012 Introduction In any aspiring organization, enhancing organizational core competency and strengthening comparative advantage tends to be tremendously contingent on establishing staffing policy and recruitment procedures that create the right balance between the different demographic factors that make up the organization and those that it serves. More so, planning and implementing organizational objectives and strategic goals cannot be successfully concluded if a comprehensive market research that is designed to examine the different demographics that make up the consumer base, their shopping trends, and economic activities is thoroughly carried out. Further, given the diverse nature of socio-economic variables ranging from age, sex, education and income level, to mention a few, it is equally important that specifics demographics factors that are applicable to the unique aspects of the organization are exclusively examined as the organization lays out its objectives, strategies, and operational procedures. In this paper, based on a benchmark research, we will describe the effect of demographic factors on organizational planning, analyze the role that they play in organizational conflicts, and examine their influence on individual rewards and recognitions. Various companies utilize demographics to establish organizational cultures, while minimizing the conflicts that accompany each unique demographic factor...
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...Journal of Marketing Management Vol. 26, Nos. 1–2, February 2010, 74–89 From an aggregate to a brand network: a study of the ´ brand portfolio at L’Oreal Claude Chailan, International University of Monaco, Monaco Abstract Our purpose is to contribute to the understanding of brand-portfolio management by examining the brand-portfolio strategies of a world-leading company. We started to work on a case study with L’Oreal. Our research ´ focused on two questions: (1) what reasons lead L’Oreal to develop a brand´ portfolio strategy?; (2) how can brand-portfolio management create a higher and stronger level of competitive advantage for this company? The results show that an aggregation of brands is not in itself a brand portfolio. The juxtaposition of brands is one of, but not the sole, element necessary for the development of a brand portfolio, which is a combination of a brand ensemble and key competences born out of organisational savoir-faire. By analysing the evolution of the L’Oreal brand portfolio, this work shows how the brand ´ combination within a portfolio is a key factor for company development, growth, and risk management. It is a crucial phase to understand L’Oreal’s competitive ´ advantage. Keywords brand portfolio; brands; strategic marketing; L’Oreal ´ Introduction Many firms are becoming increasingly concerned with the definition of the relationships between brands within the company as parts of a whole, and with the organisation of these connections within...
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...L’Oreal ---due diligence and financial plan Name: Rui GU Xue BIAN Qian LU Meng NIU Di ZHU Course: Financial Management 1 Background L'Oreal group, established in 1909, based in Clichy, France, is the largest and leading Beauty Company in the world, generating a very inclusive range of cosmetics and personal care products internationally. Majorly it consists of four distribution divisions: mass (fall under the L'Oreal Paris, Maybelline New York, Garnier and Soft Sheen-Carson brands); luxury (sold under the Lancôme, Ralph Lauren fragrances, Giorgio Armani fragrances and cosmetics, Kiehl's, Biotherm and Shu Uemura brands); Professional hair care (made up of the Matrix, L'Oreal Professional, Redken, Kerastase and Mizani brands); and the Active brands (comprise La Roche-Posay, Vichy, Dermablend and Skinceuticals). The worldwide cosmetics market is undergoing a complete transformation and is a steadily expanding market even at their most difficult economic condition during financial recession. It is representing a 153-billion-euros market in 2011, grew by 4.4% and mainly is driven by the new Asia pacific and Western Europe markets. The reason for this solid growth of the cosmetics industry is because of the non-changed consumer’s behavior, especially in the new markets. While cosmetics have become necessary comedy instead...
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...BODY SHOP Strategic Implementation Plan Table of Content Introduction 3 Section I Strategic Management Practices 4 1.1 The Body Shop’s Strategic Management Practices 4 1.2 Limitations and Alternative Approaches 6 1.3 Strategy proposed 7 Section II Corporate Governance 8 2.1 Evaluation of Governance structure 8 2.2 What is the stakeholder’s role? 9 2.2.1 Keep satisfied 10 2.2.2 Keep Informed 11 2.2.3 Key players 11 Section III Hard Changes in the Body Shop 13 3.1 Existing Value Chain 13 3.2 Adjustment 14 3.3 What strategy method should Body Shop undertake? 15 Section IV Culture and Leadership Changes 17 4.1 Strategic Change through Culture 17 4.1.1 Control Systems 19 4.1.2 Organisation and Power Structures 19 4.2 Strategic Change through Leadership 20 Section V Implementation Plan 21 5.1 Preliminary Activities to enter China 22 5.2 Procedure of starting a Business in China 23 5.3 Setting up the First Store 23 Conclusion 24 References 25 Introduction L’Oreal Group is the world’s largest cosmetic and beauty company, headquartered in France. It offers a vast amount of products and services across the cosmetic field, concentrating on make-up, hair care, skin care, perfumes and sun protection. L’Oreal divides its brand portfolio into five divisions, Professional products, L’Oreal Luxe, Consumer Products, Active cosmetics and The Body Shop, which covers different the lines to the diverse...
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