...Miteechur English Comp II February 10, 2015 American Family Values In the article, “Family Values,” Richard Rodriguez states his view on the positive affect of homosexuality on family values in America. He questions the values that the media and politicians claim Americans hold and intrigues the reader to decide whether the United States values the family at all. With the traditional family dynamic changing every day, so does the perspective of right and wrong. The media, however, is quick to defend the sanctity of the stereotypical family and chastises anything that contradicts that ideal. The things one values changes with age and are shaped through personal experience and relationships made throughout life. This individual moral development should be promoted instead of criticized. This country was founded on the idea of individual rights. However, America is always forcing it’s ideals on others. The United States would be a more unified and progressive place if its citizens embraced the idea of tolerance and valued the diversity that make the people of this country great instead of demonizing what doesn’t fit the stereotypical image of the American family. The United States is seen as the “Land of Opportunity.” People have come from all over the world to give their family a chance at the American Dream. This nation was created by people who believed in the idea of a better life for their children. But what is the American Dream and why was this ideal appealing? In traditional...
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...the children. - Life and people are always changing, but the main values and bases of the concept of family should always remain present. To many people, the definition of the word family is a unity among a group of people who care and tend to each other’s needs, while forming an unbreakable bond. Therefore, family values are important and should be cherished and nurtured. - Every country has different family values such as Chinese and American. Therefore, I chose “ Chinese family values and American family values “ as my topic. 2. Aims of the study The study helps students of English as a foreign language have more knowledge about “ Family values in Chinese and American and the difference, similarities between them “. 3. Object and scope of the study - Object of the study: Family values - Scope of the study: Family values in Chinese and American 4. Methods of the study Based on some books, references on the Internet…..about family values in Chinese and American. B. DEVELOPMENT Chapter 1: Chinese family values While China has increasingly adopted Western influences, the traditional family structure is still highly valued and holds a prominent position in the Chinese culture. Both traditional and modern Chinese families have similar values and morals to one another, and these have been a part of daily life for many centuries. 1. Gender Roles Traditional Chinese family values feature very clear-cut, different...
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...Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market Journal of Macromarketing 33(2) 160-171 ª The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146712463823 jmk.sagepub.com Blaine J. Branchik1 and Tilottama Ghosh Chowdhury1 Abstract This research chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of advertisements in fifty-one years of Sports Illustrated magazine and (2) an experiment involving age-based differences in consumer ad perceptions. Both investigate changing ad values and the ethnic diversity of ad models. Results indicate that the male market is becoming increasingly self-oriented in its values orientation as a result of broad societal changes and changing gender roles. Increasing use of black or African American models in key positions indicates a growing acceptance of minorities as representations of the ideal self among younger men, who express a preference for black or African American models. This finding speaks to the increasingly multicultural nature of society and the impact of minority celebrities on American culture. The results are indicative of the power of advertising in both reflecting and facilitating societal change. Keywords advertising, male market, societal change, ethnicity, gender, culture, macromarketing Introduction American men, as a cultural entity and market force...
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...relationships with target customers. Like Xerox, companies constantly watch and adapt to the changing environment. b. More than any other group in the company, marketers must be environmental trend trackers and opportunity seekers. Although every manager in an organization should watch the outside environment, marketers have two special aptitudes. They have disciplined methods-marketing research and marketing intelligence-for collecting information about the marketing environment. They also spend more time in customer and competitor environments. By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities. 2. List some of the demographic trends of interest to marketers in the United States and discuss whether these trends pose opportunities or threats for marketers. a. Changing Age Structure of the Population Changing American Family Geographic Shifts in Population A better-educated, more white-collar, more professional population Increasing diversity b. The first trend( The changing age structure of the population), poses a threat because defining people by their birth date may be less effective than segmenting them by their lifestyle, life stage, life stage, or the common values they seek in the products they buy. The second trend (The changing American family) poses an opportunity because the significant number of women in the...
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...live-in relationship where the partners are not married, as opposed to popular belief. The word family is not restricted to only these instances and can be illustrated in various other ways without a set structure or definition. In the article “American Family Decline”, Popenoe argues that the definition of family is changing and cannot be attributed to just one concept. He argues the state of the changing American family and states the causes for these changes. But due to the complexity of the word he desires to relate family to its traditional view with one father, one mother and the two children to whom they gave birth all living collectively in the same house. According to Popenoe, since the 1960’s up to the 90’s there has been a rapid shift in the percentages of the changing family. He further states that there has been an increase in the divorce rates in the past couple of years, and also a decrease in fertility rates since the 1960’s. Popenoe believes that there has been a decline in the American family, as there was less of a worry about children. Popenoe argues that the changing culture has shown that today the American family is not only thinking about having children. Due to this, the number of children in an American family has decreased since the...
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...THE ARMY PROFESSION AND THE AMERICAN CULTURE USAACE NCOA SSG John Krimes 15Z SLC 14-002 SFC Holmes “You are all leaders! And since you have no one to lead, you will lead yourselves!” These are the words that our Drill Instructor screamed at us at boot camp. The Profession of Arms or the Army Profession is found on leadership (Dempsey, n.d.). The Army Profession is unlike any other profession. The people of the greatest world-power depend on its military and its ability to protect their lands and their way of life. The Army Profession has very little room for mistakes and must continuously improve its knowledge of the profession in the changing face of technologies, enemy tactics and a changing American culture. Just as a doctor takes an oath to preserve life, so does a member of the American Armed Forces. The Army Profession is held to the highest standards. The U.S. Army is federally bonded by the U.S. Congress to preserve the peace and security of the U.S., to provide defense for the U.S., and to overcome any nation responsible for aggressive acts that imperil the peace and security of the U.S. (An Army White Paper, 2010). The preservation of peace and security can come at great costs. Members of the Armed Forces are aware of the potential ultimate sacrifice of not only themselves but of their men and women. Training in technical skills and leadership are not taken lightly. It is understood that knowledge in skill-sets and the perpetual education of...
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...Project Proposal Thesis: The Changing Structure of the American Family. Issue Summary The shape of the American family has undergone a dramatic change over the last several decades. The once dominant "traditional nuclear family" is now accompanied by a variety of other familial forms. Sociologists, psychologists, and politicians, among others, have all offered their opinions on the subject and many studies have been put forth to demonstrate the adverse effects of these situations on children and on the society as a whole. While these studies have resulted in conclusions that perpetuate the myth that single parent and blended families are aberrations from the norm, other researchers take the position that these groups are just new and viable variations on the idea of what constitutes a family. The results of many of the studies done in the past have been flawed, but there is mounting evidence that if researchers control for a wide spectrum of influences, they will arrive at a more accurate and positive assessment of the situation. If many different variables are taken into consideration, the non-traditional family structure can be shown to have a potential for success that is comparable to that of the two-parent family. Project Outline The shape of the American family has undergone a dramatic change over the last several decades. Changing family structure Opinions and research study outcomes Evidence that positive assessment for non traditional families Traditional...
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...| 2010 | 1 | 8,995 | 3.65 | 9,144 | a. Given the change in the value of the dollar between 2008 and 2009, as indicated in the table above, describe the effects this will have on United States tourism in each of these countries. b. Explain what impact the change in the value of the dollar between 2008 and 2009 will have on the United States current account. Question 2 (Essay Worth 15 points) Suppose the United States decides to impose a tariff on all wood products coming into the nation. a. Using a supply and demand market graph, show and explain how the tariff will affect the market for wood products in the U.S. b. Who are the winners and losers as a result of the tariff on wood products? Consider foreign and domestic producers, the U.S. government, and consumers in your answer. c. Explain one of the arguments for the imposition of the tariff on wood products. d. Name two (2) negative costs that will result from the tariff. Question 3 (Multiple Choice Worth 2 points) The balance of payments includes all of the following except transfer payments for welfare. goods and services sold overseas. foreign purchases of domestic assets. imported goods and services. capital goods purchased by foreigners. Question 4 (Multiple Choice Worth 2 points) Which of the following would increase the U.S. financial account? a factory site purchased in Ireland by an American businessman. a sailboat purchased by a wealthy Japanese entrepreneur...
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...| 2010 | 1 | 8,995 | 3.65 | 9,144 | a. Given the change in the value of the dollar between 2008 and 2009, as indicated in the table above, describe the effects this will have on United States tourism in each of these countries. b. Explain what impact the change in the value of the dollar between 2008 and 2009 will have on the United States current account. Question 2 (Essay Worth 15 points) Suppose the United States decides to impose a tariff on all wood products coming into the nation. a. Using a supply and demand market graph, show and explain how the tariff will affect the market for wood products in the U.S. b. Who are the winners and losers as a result of the tariff on wood products? Consider foreign and domestic producers, the U.S. government, and consumers in your answer. c. Explain one of the arguments for the imposition of the tariff on wood products. d. Name two (2) negative costs that will result from the tariff. Question 3 (Multiple Choice Worth 2 points) The balance of payments includes all of the following except transfer payments for welfare. goods and services sold overseas. foreign purchases of domestic assets. imported goods and services. capital goods purchased by foreigners. Question 4 (Multiple Choice Worth 2 points) Which of the following would increase the U.S. financial account? a factory site purchased in Ireland by an American businessman. a sailboat purchased by a wealthy Japanese entrepreneur...
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...it is only through the professional knowledge acquired through the professionals, working day-to-day in the field that the students will achieve career success. In a profession with a constantly changing list of required abilities and knowledge base, a motivation to become a lifelong learner will aid in the management of career goals and lower the stresses attributed to ever-changing demands (University of Phoenix, 2010). Joining or looking into professional organizations or associations related to a particular field can provide access to the knowledge needed to continue the learning process long after a degree is obtained. As a student working toward a degree in accounting or a professional accountant looking to tackle changes in methods or required abilities, the American Accounting Association would be a place to go to gain professional knowledge. The American Accounting Association (AAA) is a voluntary collaborative of professionals and professors committed to maintaining excellence in the education, research, and practice of accounting (American Accounting Association, 2010). The AAA website has an area called “the commons” that is a collaborative community which students of accounting, practicing accountants, and others can come together to share their knowledge (American Accounting Association, 2010). This area is useful not only to students researching topics for class but also for active accountants who want to continue to gain professional...
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...When schools first began, they incorporated mascots to represent their school and their ideals. However, many schools have mascots that are racist or offense to minority groups that were previously oppressed. In today’s society, people highly value equality and respect for one another. Because of the racist mascots, some groups believe that these mascots should be replaced or removed from the school. For example, Nidhi Prakash reports on a Native American group’s objections by writing, “The debate around Native American mascots has gained traction in recent years with Native American groups calling for the Washington Redskins to change their name and mascot. They say the word ‘redskins’ is a racial slur and the likeness of a Native American man being used as a mascot has long been accused of being de-humanizing and insulting.” Prakash report suggests that minority groups view mascots as...
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...A study in American Culture and Identity from the 1920’s to the Modern Era Ursulla Duruewuru Middletown studies were mostly interactive sociological case studies of the City of Muncie in Indiana conducted by Robert Staughton Lynd and Helen Merrell Lynd, husband-and-wife sociologists. The Lynds' findings were extremely detailed in Middletown: A Study in Modern American Culture, published in 1929, and in Middletown in Transition: A Study in Cultural Conflicts, published in 1937. Both of which went on to become very popular books and the basis of the Middletown studies. The named the town “Middletown” to guise the actual town that they were working on. "The city will be called Middletown. A community as small as thirty-odd thousand...[in which] the field staff was enabled to concentrate on cultural change...the interplay of a relatively constant...American stock and its changing environment" (1929: p. 8). The word "Middletown" was meant to suggest the average or typical American small city. While there are many places in the U.S. actually named Middletown, the Lynds were mostly interested in an idealized conceptual American type, and concealed the identity of the city by referring to it by this term. Sometime after publication, however, the residents of Muncie began to guess that their town had been the sole subject of the book. They wanted to research over a long period of time, and to check up on how a town might change. They wanted a typical, small American city, and Muncie...
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...relationships with target customers. Like Xerox, companies constantly watch and adapt to the changing environment. b. More than any other group in the company, marketers must be environmental trend trackers and opportunity seekers. Although every manager in an organization should watch the outside environment, marketers have two special aptitudes. They have disciplined methods-marketing research and marketing intelligence-for collecting information about the marketing environment. They also spend more time in customer and competitor environments. By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities. 2. List some of the demographic trends of interest to marketers in the United States and discuss whether these trends pose opportunities or threats for marketers. a. Changing Age Structure of the Population Changing American Family Geographic Shifts in Population A better-educated, more white-collar, more professional population Increasing diversity b. The first trend( The changing age structure of the population), poses a threat because defining people by their birth date may be less effective than segmenting them by their lifestyle, life stage, life stage, or the common values they seek in the products they buy. The second trend (The changing American family) poses an opportunity because the...
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... Visit the American Express web site (www.americanexpress.com) to learn more about the different cards that American Express offers. Select three of the macro environmental forces discussed in the chapter. How do the different card options reflect the changes in those forces? • The three macro environmental forces are the following: Demographic Environment: American Express issued their first card back in 1958. They only had one card for everyone. But as time changed, population increased and so did the consumer needs. American Expressed produced different cards to meet consumer needs. American Express offers many different card options for personal and business use, as well as cards geared towards the young, and wealthy. Economic Environment: American Express has adjusted its marketing trends with the changing economy. They generally do not influence any law, it is continuously changing, therefore becoming flexible in order to adapt to the changing environment and customer demands. They have developed cards for personal use, travelling, business purposes and this gives customers a vast choice to choose for their different spending types. Technological Environment: Although there may be competition and rivalry in a market, Globalization means that there is always the threat of substitute products and new competitor. With a wider environment and constant change, the marketer’s need to compensate for changes in culture, politics, economics and technology. American Express has...
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...BACKGROUND In 1981, AHP had reached sales of more than $4 billion by producing 1,500 marketed brands in 4 different kind of business; prescription drugs, packaged drugs, food products, and housewares and households products. Moreover, AHP is known to be the largest and profitable business in prescription of drugs; however, the company has a sizable market share in antihypertensive, tranquilizers, and oral contraceptives. The company has almost debt- free balance sheet and growing cash reserves (40% of net worth in 1981). AHP was able to gain this huge success in these lines was by marketing expertise. CULTURE OF THE BUSINESS AHP's corporate culture distinctive and this culture had several components. First, the company's culture was known to be reticence. A second element, that the managerial philosophy of AHP was prudence and had a strict financial control. For example, all expenditures that are greater than $500 had to be personally approved by Mr. Laporte, who was the CEO of AHP, even if was authorized in the corporate budget. Another important component of AHP's culture was conservatism and risk aversion. Finally, The Company has a long- standing policy of centralizing, where the chief executive had complete authority. STAGES OF DEVELOPMENT AHP's managerial philosophy was proven to be successful as it produced impressive results. AHP's financial performance was stable with consistent growth and profitability. In the year 1981, the firm was able to increase sales, earnings...
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