...Briefing, Myer CEO Bernie Brooks referred to the current environment as ‘the third big revolution of the past 100 years’ for retail. This analysis will look at recent opinions and commentary on the Australian retail sector, with a focus on the potential consequences for the economic future for Myer. These commentaries will assist in highlighting the forces that are in play within the sector and elucidate the position of Myer within the current industry. The analysis will finish with a brief discussion of the key issues that face Myers level of profitability going into the future Media Analysis Australian Retailers Get Serious About Online Shopping The Sydney Morning Herald, March 22 2014 This article colossally brings to light the biggest single force that faces retail in today’s technology driven environment. It starts by bringing the reality of the effects of online shopping on retail in a very revealing manner. It tells the story of a member of the audience looking over a model ridden catwalk at the Melbourne Fashion Show, while witnessing the latest fashions being introduced into the market. The normal sequence of events for her is to visit a retail store, try on the apparel which was liked and make a purchase. The story in this article eliminated this process as the audience member had a smart phone or tablet device at the ready to make the purchase within minutes of the outfit seeing the light of day. The industry of online shopping has changed the way in which the developed...
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...current issue and full text archive of this journal is available at www.emeraldinsight.com/1363-254X.htm Integrated online marketing communication: implementation and management ˘ ˘ Calin Gurau GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific...
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...integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication channels. Article Type: Research paper Keyword(s): ...
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...in the online environment has been delayed as a result of an assumed negative impact on traditional sales. This presumed cross channel cannibalization should be based on a more empirical analysis that promotes informed decisions. An examination of related existing literature and research will be utilized to present a solution to the following problem: anticipated assumptions, concerns and fears are impacting organizations utilization of the Internet for fear of cross channel cannibalization. The proposed solution presented combines several established quantifiable equations and methods, producing a standardized method of analysis regarding the impact of online sales. This brief paper contends that online sales pose no immediate cannibalization of tradition sales, making these concerns relatively baseless. Problem Overview The phenomenon of concurrent channels being provided by the same company is fairly new, but the emergence of the Internet as an enduring market necessitates the adaption of online retail in order to remain competitive [1][3]. Late entrants into this market are apprehensive about the Internet’s bipolar nature, since it has already demonstrated its ability to catalyze both opportunities and threats [5]. The dot.com bust of the 1990s increased many retailers’ hesitance in expanding their operations to utilize the Internet. Their fears appear to be strongly routed by the notion that their physical store sales and profits would be cannibalized by an online retail...
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...accomplished its goal with their most recent new product line; The Steam Clean Pro. Product Support of Mission Statement The innovative adjustable locking capabilities on our trigger controlled handle enables users to switch from spot cleaning to the entire surface, with a push of a button. Because it allows the consumer to easily change the length of the handle, it enables the consumer the convenience of one tool for multiple surfaces, improving the quality of their lives by saving time and money. The small and lightweight design allows for easier maneuverability with less strain and fatigue for the consumer. The swivel head makes it convenient for getting into those hard to reach places that hide germs which creates a healthier environment with less effort. Our steamer comes with 3 head attachments – the standard rectangle, the triangle and our special crevice tool. Each attachment is easy to change with just a push of a button, saving time and energy. Product Classification Using the three-way consumer product classification system, we have classified our Steam Clean Pro as a shopping product. We feel that consumers are going to take a considerable amount of time comparing brands and will seek to find the best price. They will purchase this product on a less than frequent schedule and will often visit multiple locations to find the best deal. Pg. 2 Target Market Our target market will be either Male or female, single or married households, ages 18-60 who are...
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...The paradox of an online presence for luxury brands By Florian Risch Introduction Not all that long ago online retailing was a very uncommon distribution channel for the luxury industry. To many luxury managers, there was no space for luxury products on the world wide web and therefore have been hesitant to move online. Notable international brands such as Versace and Prada did not have corporate websites until 2005 and 2007, respectively1. They mainly feared that selling online and luxury contrasted strongly with each other. However, the changing shopping habits of consumers imply that even luxury product companies have no alternative but to adapt. Today's world is intensely led by the internet. People communicate over the net, they play games with their friends online, they carry out their work and most coherent in this context, they shop online. Research in the last decade proved that online retailing became very popular and still grows in its extent. Affluent consumers are particularly heavy users of the internet. They go online to search for information as well as purchasing there. Up to 90 % of high-income internet users regularly shop online2 and make the internet their number one source of information for luxury products. And countries like China and India, prognosed as the current emerging markets to be the future leading luxury markets, already started to favor the option of online shopping with increasing use. The trend towards online retailing of luxury products...
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...solution within an e-business environment. CONTENTS CHAPTER | PAGE | Introduction & Aims/Objectives of assignment. | 3 | 1. What is e-commerce? | 5 | 2. E-environment | 6 | 3. Establishing an e-business. How to support an e-business? | 9 | 4. E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain & Procurement | 17 | 6. E-Security: Protecting and e-business & its infrastructure | 19 | 7. E-Marketing: How to push your e-commerce business using marketing tools online. | 21 | 8. E-CRM: Managing customer relations online | 24 | 9. The future of e-business | 29 | Conclusion | 31 | Bibliography | 34 | Introduction: Through this assignment I will be discussing the use of e-commerce in modern retailing. This essay aims to explore: What e-commerce is, the infrastructure needed to establish an e-business and the wider impact of e-commerce on the traditional business and retail environment. These aims will outline the main effects of e-commerce on a business. These will be achieved through: * Outlining the origins of e-business * Assessing the external impact of e-commerce on the environment & traditional retailing. * Examining the implementation and sustainability of an e-commerce business: Systems, Structures & Costs. * The impact of e-commerce on the logistics of a business * Analysing the use of e-marketing within this environment. * Discussing...
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...E-Leader Croatia 2011 Case Studies in Channels of Distribution Donald K. Hsu, PhD Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program. Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied in class whenever applicable. Students did final projects individually or in a team, by employing case studies via library and internet search. Class evaluations indicated that the case studies enhanced significantly their overall learning experience. Students rated the courses good to excellent. This paper gave the summary. Keyword: Case Studies, In-Class Team Assignment, Final Projects, International Management and Channels of Distribution Harvard University, Cranfield University (UK) and many other research institutions published case studies for 25 years. International Management and Channels Distribution were taught in an undergraduate business program and a MBA program respectively. Job market is very good. A quick search on Indeed (2011) yielded 5,850 jobs for international manager and 1,160 jobs for channels distribution. This search was done for Manhattan zip code 10001, and within a twenty-mile radius. In the down economy, managers and distributors are still...
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...problems in Panasonic Company. Firstly, current customer localization strategy should be updated, as the improvement of Chinese peoples’ lives, nowadays there is a huge change of customer demands and preference, such as high quality and multifunctional requirement for TV design. Secondly, under strong influence of Japanese culture, current human resource management have some disadvantages, such as lacking of sufficient number of local staffs, complex hierarchical structure in the organization decreasing the efficiency of decision-making and local staff promotion and welfare issues. Thirdly, distribution channel should adapt to local market situation with Chinese characteristics, such as eliminate unnecessary direct selling all over the country, concentrate on collaboration with factories store and establish E-commence selling products through the online shop. The most interesting finding through the report refers that, implementing web-based tools and technologies of supporting online payment will certain benefits Panasonic in distribution channel aspects especially for sales transaction carried out on the local famous online shop such as in Taobao, Jingdong. Table of Content Executive summary i 1.Introduction 1 1.1Background of Panasonic...
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...goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel ( 1999). Website development is a powerful tool used by different business organizations around the world. It is defined as the process of achieving business objectives utilizing electronic communications technology. Internet has change the way of life of many people worldwide. With the advent of such technology, it brings convenience and easy mode of information transfer among people of diverse locations. The Internet, as one of the most popular form of new mass communication technology, has long been of full use and advantage to all sorts of businesses especially those who are in need of efficient and wide market reach on which to channel their promotional messages. Business, information and entertainment have been communicated with ease through such technological revolutions. These technological advancements have brought people especially those in the business world to utilise a strategy that would be helpful in enhancing the business value of any organisation ( 2003). Today, the business sector uses Internet predominantly. It serves as the infrastructure for electronic commerce (e-Commerce) and electronic business (e-Business) ( 2002; 2002). Within a single-button-click, various data will appear in a significant time allocation. Speed may be considered as one of Internet’s feature in the e-Commerce and e-Business...
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...Victoria’s Secret Change Management Process Christopher Brown ISCOM/472 May 20, 2013 Valorie Howard Victoria’s Secret Change Management Victoria’s Secret’s main market is the lingerie industry however; the specific categories for retail include Victoria Secret’s stores, Victoria Secrets beauty products and Victoria’s Secret lingerie catalog. The organization use the supply chain to gain competitive advantage within the retail industry and still considering three categories of improvement such as cycle time, quality, and cost concerns and developments. Cycle time measures the amount of time according to the unit using minutes and customer hours adding and subtracting one from another will not provide an average value (Tooling University, 2011). Quality reduces variation of processes surrounding targets to include goals, objectives, mission, and organizations vision eliminating faults, failures, and satisfying customer expectations (Shsu Ed, 2011). Demand media Inc. (2011) says “cost basis is defined as the amount of money originally put into investments before any growth or loss” (pg 1. para 1.). The three categories of improvement enhance business productivity though facilitate challenges such as cycle time step is not a stand alone use to calculate lead time. The business must know the work in process to calculate cycle times. The many dimensions to quality and customer perception of quality are a factor to determine what is important in...
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...operations and commercial environment 1 2.1 Previous situations of operating business and the relevant environment 1 2.2 Issues generating along with time increased 2 3. The rise of online presence in modern business 2 4. One kind of online presence --- websites 3 4.1 Impacts of websites on business operations 3 4.1.1 Procurements & sales 4 4.1.2 Employment 7 4.1.3 Promotions 9 4.1.4 Security and privacy 11 4.2 Influences of websites on commercial environment 13 4.2.1 Industry environment 13 4.2.2 Social environment 14 5. Advantages and disadvantages of some other online presence 15 5.1 Blogs & microblogs 16 5.2 Search engines 16 5.3 Social networks 17 6. Conclusion 18 7. Bibliography 19 1. Introduction ‘Over time, trade became a more formalized, structured process, evolving from one-to-one transactions into many-to-many exchanges’ (PricewaterhouseCoopers LLP SAP AG, 2001, P1); in addition, modern business is partial to be built electronically on a network in order to be more efficient and convenient. This report will chiefly discuss how the online presence websites impact on the business operations which cover procurements and sales, employment, promotions, and security and privacy; furthermore, introduce the significant changes which are brought by the websites on the commercial environment. Finally, both benefits and limitations of blogging & microblogging, search engine marketing, and online social networking also...
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...Business-to-business B2C & B2B A B2C site is defined as a consumer shopping on the Web, often called business-to-consumer (or B2C). B2C ordinarily refer to on-line trading and auctions, for example, on-line stock trading markets, on-line auction for computers and other goods. B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way. One of the best examples of B2C e-commerce is Amazon.com, an online bookstore that launched its site in 1995. In a B2C e-commerce the focus is more about enticing prospects and converting them into customers, retaining them and share value created during the process. The ultimate goal is the conversion of shoppers into buyers as aggressively and consistently as possible. In a typical B2C flow of information between business and consumer typically is through the medium of Internet. This flow includes product orders/service requests from customers, product information, specifications, providing of services by Business etc. In addition, it may also include, flow of tangibles (e.g. goods ordered from customer, documents transfers between business and customer etc.) Giving credit to the author retrieved from http://projects.bus.lsu.edu/independent_study/vdhing1/b2c/ A B2B site is defined as transactions conducted between businesses on the web. In simple words B2B commerce can be defined as "doing business electronically" or business that is conducted...
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...comfort and discomfort to the following topics: • Identify channels for business communications • Evaluate credibility and validity of sources of information. • Develop effective arguments The information addressed within our Weekly Reflection will provide direction for effectively distinguishing between formal and informal business communication channels. In addition, Learning Team A agrees that identifying the proper business communication channel will ensure the appropriate channels are used and messages are transmitted efficiently through the communication process. Lastly, Learning Team A will also address how the weekly topics relate to our field of business. Team A: Identify channels for business communications In efforts of identifying the various channels for business communication Learning Team A was able to relate to and understand collectively the various forms of communication used within business. We all share the common fact of possessing secure employment; however, the areas of business vary from entrepreneurship, management, and the medical field. Considering our areas of employment differ with regards to the area of business in which we all specialize in, they all come down to the some of the same channels for business communication. Two primary channels of business included face to face and email communication. Within entrepreneurship, management and the medical field utilizing the benefits of face to face and...
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...CRM JOE PEPPARD, Cranfield University School of Management, UK Today, many financial services organisations are rushing to become more customer focused. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) software. Our research has highlighted that most institutions take a rather narrow view of CRM and as such, benefits have been limited. While second generation CRM has emerged to embrace the total organisation (hence Enterprise CRM), success in general has still not been widespread. In the paper, a framework is presented which is based on incorporating ebusiness activities, channel management, relationship management and backoffice/front-office integration within a customer centric strategy. © 2000 Elsevier Science Ltd. All rights reserved Once upon a time retailers, banks, insurance companies and car dealers had a close relationship with their customers. They often knew them individually, understood what they wanted, and satisfied their needs through personal customised service. As a result, they earned loyalty and a large share of their customers’ business. This, however, was a costly and inefficient system and customers effectively subsidised this relationship by paying higher prices. Over the years, through mass marketing and increased consumerism customers traded relationships for anonymity, reduced variety and lower prices. Today, through the effective use of information and communications technology, such a tradeoff is now not...
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