...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
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...Final Project Guidelines Chapter 2 • What should Sonic’s mission be? • In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate? • Which of Porter’s generic competitive strategies would you recommend Sonic follow in formulating its overall strategy? Chapter 3 Scan Sonic’s external environment for early warning signals of new opportunities and emerging threats that could affect the success of the Sonic 1000 Smartphone. Using Internet or library sources (or both), locate information to answer three questions about key areas of the macroenvironment. • What demographic changes are likely to affect Sonic’s targeted segments? • What economic trends might influence buyer behavior in Sonic’s targeted segments? • How might the rapid pace of technological change alter Sonic’s competitive situation? Chapter 4 Your next task is to consider how marketing research can help Sonic support its marketing strategy. How can Sonic can measure results after the marketing plan is implemented. She wants you to answer the following three questions. • What surveys, focus groups, observation, behavioral data, or experiments will Sonic need to support its marketing strategy? Be specific about the questions or issues that Sonic needs to resolve using marketing research. • Where can you find suitable secondary data about total demand for Smartphones over the next two years? Identify at least two sources...
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...(Prerequisite: BUS 310) COURSE DESCRIPTION Introduces and analyzes the basic concepts of compensation administration in organizations. Provides an intensive study of the wage system, methods of job evaluation, wage and salary structures, and the legal constraints on compensation programs. INSTRUCTIONAL MATERIALS Required Resources Martocchio, J. J. (2013). Strategic compensation: A human resource management approach (7th ed.). Upper Saddle River, NJ: Prentice Hall / Pearson. Supplemental Resources Andersen, S. (2012). The keys to effective strategic account planning. Velocity, 14(1), 23-26. Burkhauser, R. V., Schmeiser, M. D., & Weathers II, R. R. (2012). The importance of anti-discrimination and workers’ compensation laws on the provision of workplace accommodations following the onset of a disability. Industrial & Labor Relations Review, 65(1), 161-180. Employee compensation: 12 trends for 2012. (2012). HR Specialist, 10(2), 1-2. Survey of the Month: Companies Focus On Updating Compensation in 2012. (2011). Report on Salary Surveys, 18(12), 1-5. The Society of Human Resources Management (2012). General format. Retrieved from http://www.shrm.org WorldatWork. (n.d.). General format. Retrieved from http://www.worldatwork.org COURSE LEARNING OUTCOMES 1. Analyze how compensation practice can be applied to positively impact an organization and its stakeholders. 2. Examine the ways in which laws, labor unions, and market factors impact companies’...
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...MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 310 WK 3 Quiz 2 Chapter 3,4 1) An overall framework of action that guides a retailer is its ________. A) mission statement B) corporate philosophy C) retail tactics D) retail strategy 2) A major advantage of a firm's developing a retail plan is that it ________. A) focuses on short-run tactics B) anticipates and may avoid a crisis C) balances sales forecasts with inventory requirements D) shows likely competitor reactions 3) Each of the steps in a retail strategy is ________. A) interdependent with other steps B) independent of each other C) organized on the basis of strategy and tactics D) organized by company, geographic region, and store units 4) The candid evaluation of the opportunities and potential problems facing a prospective or existing retailer is referred to as ________. A) situation analysis B) implementation and analysis C) philosophy of business D) strategy determination MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 310 WK 3 Quiz 2 Chapter 3,4 1) An overall framework of action that guides a retailer is its ________. A) mission statement B) corporate...
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...HLT 324V WEEK 4 COMPLETE LATEST To purchase this tutorial visit here: http://wiseamerican.us/product/hlt-324v-week-4-complete-latest/ contact us at: SUPPORT@WISEAMERICAN.US HLT 324V WEEK 4 COMPLETE LATEST HLT 324V Week 4 Discussion 1 Describe the spectrum of death and dying rituals and practices. Why are death and dying rituals so significant? HLT 324V Week 4 Discussion 2 What death and dying practices are contrary to your personal beliefs or chosen religious values? How will you support a patient’s death and dying rituals and practices, and still honor your own? HLT 324V Week 4 Case Study: Through the Eyes of the Patient and the Health Care Professional Topic: Spiritual and Cultural Emphases on Death and Dying Allied health professionals are confronted with different death and dying practices. An effective allied health professional recognizes the importance of understanding different cultural practices, and learns how to evaluate the death, dying, and spiritual beliefs and practices across the cultures. Read the two specified case histories and choose one for this assignment. Chapter 4, “Stories of Abby: An Ojibwa Journey” and Chapter 14, “Stories of Shanti: Culture and Karma,” by Gelfland, Raspa, and Sherylyn, from End-of-Life Stories: Crossing Disciplinary Boundaries (2005), available in the GCU Library: http://library.gcu.edu:2048/login?url=http://site.ebrary.com/lib/grandcanyon/Doc?id=10265487 Identify your role as a health care professional in supporting...
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...An Implementation Plan Documentation Submitted in Partial fulfillment for the degree of Bachelor of Science and Information Technology. Declaration I hereby declare that this project is my original work and has not been submitted to any other university for assessment of award of the degree or any other qualification. Name........................................................................ Signature................................................................... Date..................... Supervisor: ............................................................... Signature.................................................................... Date..................... Table of Contents Declaration 2 CHAPTER 1 4 Introduction 4 1.0 Purpose 4 1.1 Roles and Responsibilities 5 1.2 Implementation Readiness Review 6 1.3 Operational Readiness Review 6 1.4 Demonstration of the software 6 CHAPTER 2 7 Plan for hardware procurement 7 2.0 Training 7 2.1 Hardware installation 8 2.2 Software installations 8 2.3 System installation 8 2.3 User /Operator Training 8 CHAPTER 3 9 Implementation 9 3.0 Live Running Trial 9 3.1 Phased Implementation (Modular) 9 3.2 Parallel Run 10 3.3 Direct 10 CHAPTER 4 11 Monitoring the Implementation process 11 4.0 Evaluation & Support 11 4.1 Cost of Software 11 List of Abbreviation 12 References 13 CHAPTER 1 Introduction 1.0 Purpose The Implementation Plan describes how the automated...
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...SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan A marketing plan has a more limited scope than a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation. The marketing plan documents how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other organizational departments. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, finance must arrange funding to cover the expenses, human resources must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout varies from company to company, a marketing plan usually contains...
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...Teradata Database Release Summary Release 12.0 B035-1098-067A March 2008 The product or products described in this book are licensed products of Teradata Corporation or its affiliates. Teradata, BYNET, DBC/1012, DecisionCast, DecisionFlow, DecisionPoint, Eye logo design, InfoWise, Meta Warehouse, MyCommerce, SeeChain, SeeCommerce, SeeRisk, Teradata Decision Experts, Teradata Source Experts, WebAnalyst, and You’ve Never Seen Your Business Like This Before are trademarks or registered trademarks of Teradata Corporation or its affiliates. Adaptec and SCSISelect are trademarks or registered trademarks of Adaptec, Inc. AMD Opteron and Opteron are trademarks of Advanced Micro Devices, Inc. BakBone and NetVault are trademarks or registered trademarks of BakBone Software, Inc. EMC, PowerPath, SRDF, and Symmetrix are registered trademarks of EMC Corporation. GoldenGate is a trademark of GoldenGate Software, Inc. Hewlett-Packard and HP are registered trademarks of Hewlett-Packard Company. Intel, Pentium, and XEON are registered trademarks of Intel Corporation. IBM, CICS, RACF, Tivoli, z/OS, and z/VM are registered trademarks of International Business Machines Corporation. Linux is a registered trademark of Linus Torvalds. LSI and Engenio are registered trademarks of LSI Corporation. Microsoft, Active Directory, Windows, Windows NT, and Windows Server are registered trademarks of Microsoft Corporation in the United States and other countries. Novell and SUSE are registered trademarks...
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...margins and end year stock sales (outside research required). 3. Is the "Dream It. Build It" program a sustainable advantage in the long term? Do you see any room for further improvement? (link to other companies to add depth; i.e. Ikea, etc.) 4. Do you think customers really need "millions of combinations" for their car? Can they be happy with available standard options? What are the downsides of mass customization? 5. How does this case study link to the topics presented in Chapter 1, Chapter 2 & Chapter 3? 6. submit your responses to the Weekly Assignment Folder: Additional resources for Case Study: • https://www.youtube.com/watch?v=8Ddq6O_QAz0 • http://www.anthonymonahan.com/BMW-Dream-It-Build-It-Drive-It Post/submit homework to the assignment folder for grading. Make sure you provide substantive graduate level answers. Review examples in resource section, grading rubric and APA guide prior to final submittal. Make sure you use adequate, credible and reliable APA source citations to support your work. BUSN620 Week 2 Assignment 1. Read weekly announcement 2. Participate in the weekly forum. 3. Review weekly assignments in the syllabus. 4. Please complete the following for your...
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...|Qatar University | |College of Business and Economics | |Course Syllabus - Undergraduate | |Course Name: Entrepreneurship & Small Business Management-14478 | |( Course No: MAGT 303 – L52) | |(FALL, 2012) | |(Web Site: qu.edu.qa ) | | | | |Department Information: |Instructor Information: | | |Instructor: Dr. Marios...
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...Restricted Rights to Computer Software. UNPUBLISHED -- RIGHTS RESERVED UNDER THE COPYRIGHT LAWS OF THE UNITED STATES. Use, duplication, or disclosure of any data and computer software by the U.S. Government is subject to restrictions, as applicable, set forth in FAR Section 52.227-14, DFARS 252.227-7013, DFARS 252.227-7014, DFARS 252.227-7015, and DFARS 252.227-7025, as amended from time to time. Contractor/Manufacturer is BMC Software, Inc., 2101 CityWest Blvd., Houston, TX 77042-2827, USA. Any contract notices should be sent to this address. Contacting Us If you need technical support for this product, contact Customer Support by email at customer_support@bmc.com. If you have comments or suggestions about this documentation, contact Information Development by email at doc_feedback@bmc.com. This edition applies to version 7.0 of the licensed program. BMC Software, Inc. www.bmc.com Contents Chapter 1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Process flow shapes and text indicators. . . . . . . . . . . . ....
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...approach to information systems planning, submitted to the Graduate Faculty of Strayer University in candidacy for the degree of Master’s of Science in Information Systems. Submitted by: _________________________Date: _______________ Approved by: ___________________________ Date: _______________ ABSTRACT Information systems’ planning is often costly to implement and maintain; however, sound planning practices may reduce expenses associated with the development processes. A Formal methodical approach to systems analysis, requirements engineering, systems design, development, and construction may offer a reduction in development and certain aspects of life cycle support expenses. Corporate expenses may reach approximately 5% of their gross income on information systems development and support. This equates to approximately $15,000,000 to $35,000,000 annually (Whitemarsh Information Systems Corp. 2008, p.). Information systems may cost significantly less. In comparison, information systems, contingent upon other factors such as size of the company, and complexity of the information system cost may range anywhere from $2,000,000 to $10,000,000 per system. Corporate leadership clearly has a strong influence upon information system expenditures and may have unrealistic expectations associated with anticipated return on investments in information systems. This research paper explorers the need for a formalized approach to systems development and the methodologies available...
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...SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan A marketing plan has a more limited scope than a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation. The marketing plan documents how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other organizational departments. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, finance must arrange funding to cover the expenses, human resources must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout varies from company to company, a marketing plan usually contains...
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...College Success Course Description: College Success is designed to empower you to be successful through active participation in your education at Clark College. The academic skills and positive mental attitude developed in this course will equip you with the tools for a successful college experience as well as provide tools for successful living. The class will consist mainly of small and large group discussion. There will be some lecture and in class activities to reinforce concepts from the textbook. My belief is that students learn best when they are actively engaged in their own learning; particularly in an environment that is respectful and allows students to feel comfortable participating in discussions. Required Text: Ellis, Dave, (2006) Becoming a Master Student, Twelfth Edition concise The text is a major part of the course and is utilized in every class session. Please bring it to class each time we meet, and be aware that the text is a workbook and the bookstore will not buy it back. Student Learning Objectives for HDEV 117: Students will increase their knowledge and abilities through active learning experiences designed to help them become better college students. Through this process,...
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...Human Resource Management, 12e (Dessler) Chapter 10 Coaching, Careers, and Talent Management 1) Which of the following terms refers to educating, instructing, and training subordinates? A) mentoring B) coaching C) appraising D) grading E) recruiting Answer: B Explanation: Coaching means educating, instructing, and training subordinates. Mentoring means advising, counseling, and guiding. Recruiting refers to searching for job candidates. Diff: 1 Page Ref: 344 Chapter: 10 Objective: 1 Skill: Concept 2) The process of advising, counseling, and guiding employees is known as ________. A) coaching B) appraising C) assessing D) mentoring E) training Answer: D Explanation: Mentoring means advising, counseling, and guiding. Coaching means educating, instructing, and training subordinates. Both coaching and mentoring skills are needed for appraising employees, but appraising and assessing refer to rating an employee. Diff: 1 Page Ref: 344 Chapter: 10 Objective: 1 Skill: Concept 3) ________ focuses on helping an employee make long-term career plans, while ________ addresses an employee's short-term job skills. A) Mentoring, coaching B) Coaching, mentoring C) Recruiting, coaching D) Recruiting, mentoring E) Mentoring, recruiting Answer: A Explanation: Mentoring means advising, counseling, and guiding an employee towards long-term career goals. Coaching means educating, instructing, and training subordinates in performing short-term job-related...
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