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Characteristic of Business Leaders

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Submitted By momma11080310
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There are certain business leaders who make an impact on their companies and often on the world of business because of their philosophies, actions, and businesses they lead. For your paper, select a major business leader from the following names: 1) Steven Jobs, Apple Computer Co. 2) Oprah Winfrey, Harpo 3) Anita Roddick, The Body Shop 4) Vera Wang, Vera Wang Fashions 5) Alan Mulally, CEO Ford Motor Company or 6) Jeff Bezos, Amazon.com
Describe the business leader’s primary business or business’, highlighting how the leader got started and analyze the leaders three (3) major business challenges in establishing and/or running the company.
According to (Ferguson, 2012) the name Vera Wang is synonymous with weddings and bridal wear. Her story began in 1989, when her impending marriage prompted her to search for a suitable gown. Not finding any gowns fitting the look and style she envisioned. She sketched her own design and hired a talented dressmaker to turn her design into reality. According to (Vera Wang, 2012) the year following her wedding, with some financial backing from her father Wang opened her own bridal boutique in the upscale Carlyle Hotel on Madison Avenue in New York City. Catering mostly to celebrities and socialites, the Vera Wang Bridal House initially offered couture gowns by the famed designers Guy Laroche, Arnold Scaasi, Carolina Herrera, and Christian Dior. Over the next few years, Wang honed her skills as a fashion designer and eventually launched a signature collection of streamlined and sophisticated bridal wear.
According to (Martins, n.d.) there are five business challenges women entrepreneurs face and how to overcome them.
1. Cultural Value
• The first entrepreneurial challenge women entrepreneurs face is that of cultural value or tradition. This challenge is more profound on women entrepreneurs in Africa; where the cultural value

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