...and local competitors such as Baidu in China. After analyzing, it will finally provide some suggestions for Google to secure the dominance in these countries and gives a conclusion. To some extent, the minority is concerned about how a search engine works and makes money, which actually plays an important role in the process of operating a search engine corporation like Google. It is obviously that a search engine depends on “search”. Google used Pagerank technology to reveal results by not only looking for keywords inside webpages, but also estimating the value of a search result based on the number and popularity of other sites that linked to the page. There are no hand-editing of the outcomes for the reason that the search results. In addition, Google is dissatisfied with the status quo. It keeps perfecting its technique to make the search result more accurate and relevant. It is a prevailing phenomenon that most search engine is running the paid inclusion pattern, but Google is an exception. But then again, Google is not a charity organization only offering people all the resources after all. It needs to make money. For this reason, in 2000, Google offered advertisers the conference to place ads on its websites targeted to the users’ search issues depending on its direct sales force. It seems like a beneficial part that the language in Europe is complex and Europe is a culture platter. Actually Europe’s diversity can play toward...
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...CHAPTER 4 The Description of the Problem CHAPTER CONTENTS The Problem of the Problem 46 Problem Statement 47 Related Research 49 What to Include 50 Search Strategies and Information Sources 52 Use of the Internet and World Wide Web 52 Research Strategies before the Internet 54 Relevant Information Sources Appropriate to Successively Specific Stages of Problem Definition 58 Save Steps and Time with Your Computer-An Example 58 Quanti ta tive Literature Summa ries 62 Questions, Hypotheses, or Models? 64 Descriptions of Where to Look and Questions 65 Hypotheses 66 Models 67 Worksheet 4.1: Characteristics of a Good Research Topic 69 Worksheet 4.2: What to Look for in Reviewing Literature for a Dissertation 71 Worksheet 4.3: Characteristics of a Good Proposal Problem Statement 73 Your first task is to describe your problem in terms so enticing as to make the re viewer eager to examine the rest of your proposal. This job falls especially to the introduction and initial problem statement, but is shared with two other sections described in this chapter, the literature review and the questions, hy potheses, and models sections. The introductory section typically develops un derstanding of the problem by describing its significance in relation to the large, important problems already of concern to the reviewer and by showing the problem in the perspective of the field in which it is embedded. Thls leads into a section on related research...
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...Name: Fei Xie Lenovo Search Engine Evaluation Company Background Lenovo is a new world company that makes award-winning PCs for customers. They operate as a company uninhibited by walls or organizational structures using worldsourcing to harness the power of innovation across the global team. They design innovative and exciting products and services to meet customers’ needs [3]. According to the research from IDC, it shows that Lenovo is the leading PC making company in China, which contributes 35.2% to the market, and it is also ranked as 4th in worldwide, which contributes 7.3% to the world market [4]. This report is about the evaluation of search engine from Lenovo. Methodology There are so many factors could be used to evaluate a search engine, for example, user interface, user interaction, docs, performance and so on. In order to formalize these features, an evaluation methodology proposed by Li [1] and his colleges will be applied for Lenovo search engine. Based on the method, two major groups of evaluation parameters have been identified, Feature group and Performance group. Feature group consists of characteristics that enhance the usability and user-friendliness of the search engine. Performance group utilizes various metrics to examine the efficiency and the effectiveness of the search, such as recall and precision. The parameters in the Feature group are more static in nature since they represent facts and do not change often, while Performance parameters...
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...Air France Case Brief Executive Summary Rob Griffin, the senior vice president and U.S. director of search for Media contacts, a media consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France as the company seeks to compete in the hyper-competitive U.S. market. Even though Griffin is satisfied with the performance of his company, he wants to make the team to remain the leading position and provide the results that Air France wanted. At the time of the case, SEM has become an advertising phenomenon, with North American advertisers spent $ 9.4 billion in the SEM channel, up to 62% in 2005. In the past, Media contacts h had concentrated on Google, Microsoft, and Yahoo for the search engine marketing campaigns, with the emergence of metasearch sites like Kayak.com, Griffin faces new questions: “Should Media Contacts recommend a uniform strategy for Air France across search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize return on investment? How can campaigns be improved to increase overall value gained from investment with a search engine publisher? How should future SEM campaigns be structured?” This report aims to provide answers to the above questions. Current Situation E-commerce has emerged as a fast growing sales medium, particularly in travel where the product is intangible. The travel industry comprised three types of online service providers. The direct websites are owned by...
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...attractiveness? Why so? Industry attractiveness could be defined as how manageable it is for the different companies in the industry to achieve profits. The industry attractiveness could be determined through thorough evaluation of the external environment. The group would be answering the seven questions in assessing the company's industry and competitive environment. The first question is do the dominant economic characteristics of the industry offer sellers opportunities for growth and attractive profits? The search industry has a large market size. The case states that there are beyond 103 million Americans and an estimated 2 billion people worldwide who surfs the internet from smart phones. And almost all companies and people use computers and the internet. With these, advertisers are more willing to invest on the search industry. Most of the time, companies in the search industry competes globally but there are also search companies that caters to the local company like Baidu in China. With the numerous internet users, it creates opportunity for the search industry to broaden the scope of their products Usually in this type of industry, the market is not segmented, broadening its reach to the people and favoring the advertisers. The industry is in the rapid growth and takeoff position in the life cycle. With the increasing technological capabilities, it seems that potentials in the next years are limitless and the industry would continue to grow. The second question...
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...* What is Search Engine? * How does Search Engine Advertising work? * Search Engine Advertising Strategy & Trends * What is Search Engine Optimization? * Tactics of SEO SEARCH ENGINES ADVERTISING Fundamental change of Consumer Behavior * ZMOT – nowadays, when consumers want to purchase a product, they will search it online, going to store is not the only option. So the implication to the brand is that brands must make content ready for consumers to search, but how? * Search is the way in – 73% of users start their digital journey with “search” What is a Search Engine? * It is an internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user – commonly refers to large web-based search engines that search through billions of pages on the internet * It is where consumers search for particular terms and it shows the websites that are relevant * Common characteristics: * Spider, indexer, database, algorithm * Find matching documents and display them according to relevance * Frequent updates to documents searched and ranking algorithm * Strive to produce “better”, more relevant results for online users EXAMPLE: GOOGLE * Dominating the market – 5.7 million searches opposed to 2 million Yahoo searches. This is because Google has done a lot of work before the mobile trend started. They optimized their pages to be mobile-friendly, so they captured a lot...
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...networks. For the success of business and to gain maximum customer knowledgebase one must integrate the website with social media like Facebook, Twitter etc., optimize search engines to increase the traffic and secure the site against various threats. Integrating social media with the website is one of the easiest way to increase traffic, promote products, and keep the customers updates. A number of ways to integrate social media to the website are:1. Social share buttons: Adding share buttons can increase the chances of people posting content on the site.2. Share social content: Highlighting the content liked by the fans helps to increase the brand value.3. Offering social sign in: offering sign in option will eliminate the need of entering the username and password again if they are already signed in through social channel.4.Lastly, using Google authorship. The software used often gives various search engines like Google, yahoo etc. give a hard time to index them. The keywords used for the website page is the most important aspect for a search engine to be able to identify them. Optimizing the search engines is a multistep process. Search engines should be able to “crawl” the product page and this is done by generating “sitemaps” containing the information about the product, vendor etc. Getting noticed by the search does not ensure that it will “index” it. So, using unique content, inbound links and eliminating duplicate content will increase the chances of getting indexed. The...
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...Executive Summary This report provides an analysis of Google’s development of new strategic resources, dynamic capabilities and core competency, Analysis of competency test, Google’s competency foundation to compete in shopping related searches and the positive impacts of Google’s competencies towards its business model. Moreover, this report provides recommendations that Google are effectively able to utilise. Introduction Google, a provider of multiple products and services, with the mission to “organise the world’s information and make it universally accessible and useful”, is the number one web search engine. Additionally, Google has an old online shopping service site whose rivals include Amazon and eBay (Newth, F 2012). However, recently, in 2012, Google announced its adaption of a new paid model, where retailers were now starting to get charged. Moreover, the bases discussed throughout the report will be grounded in Google’s competency test, and its impact towards Google business model (Newth, F 2012). Google’s development of new strategicresources, dynamic capabilities and core competency Google’s recent change of passing on costs, a fee, to online retailers who display their products on the Google online shopping site (Hartwig, J. I 2012), will require Google to develop new strategic resources, dynamic capabilities and a core competency. Firstly, developing new strategic resources to work aside Google’s new paid model (Hartwig, J. I 2012), will mean that Google...
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...2010 International Conference on E-Business and E-Government A Comparative Study for Search Engines’ Business Model --Base on the case of Baidu and Google Hou Hanpo School of Business Beijing Technology and Business University Beijing, China Li Haibo School of Business Beijing Technology and Business University Beijing, China Wen Jing School of Business Beijing Technology and Business University Beijing, China Abstract—Due to the advantages of the search engine’s business value, search engine has been rapidly developed in the network economy era. With the market competition become white-hot, search engine enterprises are facing the problem how to choose an effective business model. A search engine’s business model was designed in this paper. Based on the six dimensions in business model, a comparative study about the representative search engine enterprises in China and the USA was conducted. It was found that Baidu and Google have a unique competitive advantage in market and products respectively. But to win the future market, Baidu and other Chinese search engine enterprises should pay more attention to product design, market segmentation, as well as understanding of the Internet culture, and to provide users with differentiated products and unique user experience as a competitive strategy. Keywords- Search Engine, Business Model, User Experience, Product Design, Market Segmentation the business actors involved, and the sources of revenue. Afuah and Tucci...
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...INTERNET & E-BUSINESS EWebsite Design Course Instructor: Ms. Hira Jawaid Overview Characteristics of Web Pages Print vs. Web Pages Elements of Web Page Design Principles of Web Page Content Dos and Don’ts Website Reader Friendliness Checklist Exercise 2 Characteristics of Web Pages Create building blocks of a website, like a page in a book Require a browser such as Internet Explorer, Firefox etc to be viewed Contain HTML (hyper text markup language) code to define format and functions Include text, downloadable files, audio, video and animation in different formats Allow non linear navigation to other pages through hyperlinks 3 Print vs. Web Pages: Similarities Writing principles ◦ Customized content for different user groups ◦ Clear, concise, accurate, and relevant content ◦ Simple and easy-to-understand language Design elements ◦ Good typography ◦ White space, emphasis, and contrast ◦ Simple, clutter free page design and layout 4 Print vs. Web Pages: Differences Features Print Pages Web Pages Content Uniform for all users User specific content Links and labels Not available Standard features Navigation tools Not available Standard features 6 Distribution Limited / local distribution Global distribution Sound and Animation Not available Available in different formats Performance Does not vary Internet speed affects performance Interactivity Low volume and delayed response times Instant response...
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...The four characteristics of a successful organizational culture are adaptability, employee involvement, consistency, and clear vision. Adaptability is the willingness to respond to any change in the environment. Employee involvement is the use of employees to help make certain decisions so that they feel they are a part of the company. Consistency is holding values throughout the organization. Clear vision is when the organization has a set goal for the future and works to reach that goal every day. An organization that I believe follows these four characteristics is Google. By developing applications like Google Plus is an adaptive company which is one reason why Google is the leading search engine in the world. Having employees involved in decision is another key to Google success. Using the Google Plus example again when Google Plus first came out only employees could use it and were expected to give feedback about the user experience. This is a great way to keep employees involved and make them more motivated to work on the project. Google is consistence by having few solo offices and making everyone work as a team on project which helps everyone to promote strong values within the company. Google vision for the future is to become more than just a search engine. They plan on become a serious player in the mobile phone market by developing their android system. I believe you can be a successful culture if one of these areas is weak as long as you remain strong in the other...
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...INTERNET & E-BUSINESS EWebsite Design Course Instructor: Ms. Hira Jawaid Overview Characteristics of Web Pages Print vs. Web Pages Elements of Web Page Design Principles of Web Page Content Dos and Don’ts Website Reader Friendliness Checklist Exercise 2 Characteristics of Web Pages Create building blocks of a website, like a page in a book Require a browser such as Internet Explorer, Firefox etc to be viewed Contain HTML (hyper text markup language) code to define format and functions Include text, downloadable files, audio, video and animation in different formats Allow non linear navigation to other pages through hyperlinks 3 Print vs. Web Pages: Similarities Writing principles ◦ Customized content for different user groups ◦ Clear, concise, accurate, and relevant content ◦ Simple and easy-to-understand language Design elements ◦ Good typography ◦ White space, emphasis, and contrast ◦ Simple, clutter free page design and layout 4 Print vs. Web Pages: Differences Features Print Pages Web Pages Content Uniform for all users User specific content Links and labels Not available Standard features Navigation tools Not available Standard features 6 Distribution Limited / local distribution Global distribution Sound and Animation Not available Available in different formats Performance ...
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...Case Study 10. Learning from Amazon’s culture of metrics Questions 1.By referring to the case study, Amazon’s website for your country and yourexperience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. Worldwide, the proposition is summarised by the well-known brand identity, which features ‘from A toZ’ suggesting the range of products and breadth within categories. Amazon used to refer to itself asthe world's largest bookstore.In the article, the following sentence gives an idea of the different aspects of the custom valueproposition to watch out for.‘It believes the main competitive factors in its market segments include ‘‘selection, price, availability,convenience, information, discovery, brand recognition, personalised services, accessibility, customer service, reliability, speed of fulfilment, ease of use and ability to adapt to changing conditions, as wellas our customers’’ overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers’.Googling Amazon will show the different propositions explained in your region.For Amazon US, the proposition is clearest – the listing in Google states: Amazon.com Books: New & used textbooks, biographies, children's Online shopping from the earth'sbiggest selection of books, magazines, music, DVDs, videos, electronics, computers, software,apparel & accessories, shoes and for books. Amazon.com: Online Shopping for Electronics...
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...Selecting a keyword for optimization over search engine is a difficult task Everyone wants to be number one in google, but only a few of them know how to get you there.This SEO video either make you laugh or get you thinking how a SEO technique worksBusiness need to understand SEO is slow and ongoing process it takes at least 6-8 months to get someone on the top of search engine and need to maintain that. For generic keywords it’s even more time period and dedication | Generic keywords take more time to get a company on top pages of googleLong tail keywords generate more traffic SEO is time consuming and continuous process, but generate genuine traffic if done in proper way. | This video might help my client to set right expectation before starting SEO campaign and shall help him to understand the importance of keyword selection. | Video 2- #1 SEO Tutorials for Beginners | What is SEO? Summary | key learning | value for my client | SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.I think this video has been prepared for the beginners to help them understand simple but effective SEO characteristics. After watching this video you will find yourself at a moderate level of expertise in using simple but effective SEO techniques from where you can take yourself to next levels. It also helps to understand | - What is search engine optimization? - Take SEO seriously, don't...
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...Internet and the Yellow Pages. Based upon the test performed, to determine if the Yellow Pages will become obsolete in the near future, the following information was found based on the hypothesis and test results that have been recorded in the passage. There are many people who would prefer the use of the Internet to the Yellow Pages because of the convenience and not having to flip through pages to find what you are looking for. The Yellow Pages have become a thing of the past and is quickly being replaced by new research methods individuals can access via the Internet. In the past twenty years the Internet has continued to grow into what we know today. In 1993 the first primitive search engine was released (Seymour, Frantsvog, & Kumar, 2011). Google became the prominent search engine around 2000 by using an algorithm to rank web pages; the desirable pages would be linked more than others based on importance (Seymour, Frantsvog, & Kumar, 2011). With the growth of the Internet and the rise of technology, there has been an increase in the number of businesses that use the Internet for marketing (Salehi, Mirzaei, Aghaei, &Abyari, 2012). Businesses use the Internet to increase their business and people have easy access to the Internet, which makes it convenient for shoppers online (Salehi, et al, 2012). Our team wanted to determine if the Yellow Pages or printed phone book was becoming obsolete. We believe that with the advancements of the Internet and with the increase of...
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