CHARTER CONTROLS | Final Report | ENTRP 492Cole CheslockTyson Jones Kalsun Romero-GoertzDecember 4, 2011 |
Table of Contents DISCLAIMER 3 ACKNOWLEDGEMENTS 4 EXECUTIVE SUMMARY 5 INTRODUCTION 7
COMPANY OVERVIEW 7
INDUSTRY OVERVIEW 8 External Environment 8 Key External Drivers 9 METHODOLOGY 10 SCOPE 11 FINDINGS AND RECOMMENDATIONS 12
GOVERNMENT CONTRACTS 12
OEM CONTRACTS 14
ACCOUNTING METHODS 16
ORGANIZATIONAL STRUCTURE & PLANNING 19
ONLINE PRESENCE & BRAND AWARENESS 23 Social Networking 24
MARKETING PLAN 27 Competitive Analysis 27 4 P’s Analysis 28 Industry Segments 28 CITATIONS 32 APPENDIX 33
To-Do List 33
Manufacturing Metrics 34
PRO FORMA INCOME STATEMENTS 35

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DISCLAIMER
This material is based upon work supported by Washington State University. Any opinions, findings, conclusions, or recommendations are those of the authors and do not reflect the views of Washington State University, its employees or its administration.

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ACKNOWLEDGEMENTS
Our team would like to acknowledge and extend our heartfelt gratitude to the following persons who have made this report’s completion a possibility. We would first like to thank our team mentor and advisor Albert Christensen and Kristin McMahon, who provided our team with much needed support and assistance in reviewing our papers.
We would also like to thank our professor Mr. Pickett for his encouragement and guidance throughout the report. Lastly we would like to thank Charlene O’Day and all of her staff. They were so helpful and open to our questions. Our group was given a great opportunity to consult charter controls and we are thankful for everyone involved in making this experience a possibility.

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EXECUTIVE