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Chef's Toolkit

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Submitted By Gordon
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Case Synopsis
Peter and Sally Jeffery’s are trying to raise funds to start off their new business venture called Chef’s Toolkit Inc. The main product that they will be selling is the invention called the pasta server. He wants to manufacture and market this household utensil to the leading retail stores. He would like to start up the business out of his house and as the business grows he see a larger facility in the future of renting a warehouse once inventory exceeds his basement and garage capacity. The process of the initial production would be made by prefect plastic sufficient enough to meet the suppliers demand. Investor Dale Reid, is considering investing $85,000 for 50 percent stake of Chef ToolKit Inc., however, he would like to see a pro-forma before he makes his decision.
Problem Statement and Objectives
Situational Analysis
Porter’s 5 Forces
We feel that the pasta server is not an attractive industry because it has a very limited use and the industry is highly competitive.
Buyer’s Power - Medium to high
Buyer’s power is high because they plan to sell mature industries.
Suppliers’ Power – High
Suppliers’ power is high because they have to make their full payment in advance before they pick up their product. Barriers to Entry – Low
Barrier to entry are low because it is a cheap price product and easy to manufacture.
Threat of Substitutes – High
Substitutes are high because there are many different types of utensils that can be used instead of the pasta server.
Rivalry – High
Rivalry is high because there are many other products that can be used in place of the pasta server that are cheaper.

SWOT
Weaknesses outweigh strength and threats outweigh opportunity.
Strength:
* Peter has a strong knowledge in the food industry. * Household Ware Sales, Safeway cooker and Firenzo Sales Ltd., will handle all big account for mature

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