Group Project 5
Sydney Ratzlaff
Write-up
Question #3 * For Income Level, the Pearson Chi-Square significance value is less than .05 which means income can affect the probability that a person will eat at Hobbit’s Choice. Probable Hobbit’s patrons are more likely to make between $50,000 and 74,999 (93%) a year than non-probable patrons (7%). Income | Probable Patron | Non-Probable Patron | <$15,000 | 0% | 100% | $15,000 to 24,999 | 0% | 100% | $25,000 to 49,999 | 0% | 100% | $50,000 to 74,999 | 3% | 97% | $75,000 to 99,999 | 62.5% | 32.5% | $100,000 to 149,999 | 93% | 7% | $150,000+ | 84.8% | 15.2% |
*Please see Appendix ____ for SPSS Output * The Pearson Chi-Square significance value is less than .05 which means that educational level has an effect on the probability that a person will be a patron of Hobbit’s Choice. In other words, level of education differentiates patrons from non-patrons. Probable Hobbit’s Choice patrons are more likely to have a Doctorate degree (77.8%) than non-patrons (22.2%). In fact, most/all (which one?) probable patrons have more than some college. 0% of survey respondents that list “no degree” are probable patrons. Educational Level | Probable Patron | Non-Probable Patron | Some College or Less | 0% | 100% | Associate Degree | 21.4% | 78.6% | Bachelor’s Degree | 27.7% | 72.3% | Master’s Degree | 39.5% | 60.5% | Doctorate Degree | 77.8% | 22.2% |
*Please see Appendix ____ for SPSS Output

* Gender does not differentiate patrons from non-patrons because its Pearson Chi-Square significance value is .516, which is much larger than .05 (which is required to reject the null). However, 28.9% of Probable Patrons are male and 26% are female. (is this right?) * The zip code of a person does differentiate whether they are probable or non-probable patrons of Hobbit’s Choice. Probable Hobbit’s patrons are more likely to live in Zip Code B - 3, 4 & 5 (75.8%) than non-patrons (24.2%). Zip Code | Probable Patron | Non-Probable Patron | A | 0% | 100% | B | 75.8% | 24.2% | C | 8.6% | 91.4% | D | 0% | 100% |
*Please see Appendix ____ for SPSS Output

Appendix for Questions 3 & 4
Income Level

Which of the following categories best describes your before tax household income? * likemod Crosstabulation | | likemod | Total | | Probable | Not Probable | | Which of the following categories best describes your before tax household income? | <$15,000 | Count | 0 | 26 | 26 | | | | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 9.0% | 6.5% | | $15,000 to $24,999 | Count | 0 | 34 | 34 | | | % within Which of the following categories best describes your before tax household income? | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 11.7% | 8.5% | | $25,000 to $49,999 | Count | 0 | 82 | 82 | | | % within Which of the following categories best describes your before tax household income? | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 28.3% | 20.5% | | $50,000 to $74,999 | Count | 4 | 129 | 133 | | | % within Which of the following categories best describes your before tax household income? | 3.0% | 97.0% | 100.0% | | | % within likemod | 3.6% | 44.5% | 33.3% | | $75,000 to $99,999 | Count | 10 | 6 | 16 | | | % within Which of the following categories best describes your before tax household income? | 62.5% | 37.5% | 100.0% | | | % within likemod | 9.1% | 2.1% | 4.0% | | $100,000 to $149,999 | Count | 40 | 3 | 43 | | | % within Which of the following categories best describes your before tax household income? | 93.0% | 7.0% | 100.0% | | | % within likemod | 36.4% | 1.0% | 10.8% | | $150,000+ | Count | 56 | 10 | 66 | | | % within Which of the following categories best describes your before tax household income? | 84.8% | 15.2% | 100.0% | | | % within likemod | 50.9% | 3.4% | 16.5% | Total | Count | 110 | 290 | 400 | | % within Which of the following categories best describes your before tax household income? | 27.5% | 72.5% | 100.0% | | % within likemod | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 305.177a | 6 | .000 | Likelihood Ratio | 335.550 | 6 | .000 | Linear-by-Linear Association | 232.485 | 1 | .000 | N of Valid Cases | 400 | | | a. 1 cells (7.1%) have expected count less than 5. The minimum expected count is 4.40. |

Education Level

What is your highest level of education? * likemod Crosstabulation | | | | | likemod | Total | | Probable | Not Probable | | What is your highest level of education? | Less than High School | Count | 0 | 11 | 11 | | | % within What is your highest level of education? | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 3.8% | 2.8% | | Some High School | Count | 0 | 14 | 14 | | | % within What is your highest level of education? | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 4.8% | 3.5% | | High School Graduate | Count | 0 | 14 | 14 | | | % within What is your highest level of education? | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 4.8% | 3.5% | | Some College (No Degree) | Count | 0 | 14 | 14 | | | % within What is your highest level of education? | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 4.8% | 3.5% | | Associate Degree | Count | 3 | 11 | 14 | | | % within What is your highest level of education? | 21.4% | 78.6% | 100.0% | | | % within likemod | 2.7% | 3.8% | 3.5% | | Bachelor's Degree | Count | 66 | 172 | 238 | | | % within What is your highest level of education? | 27.7% | 72.3% | 100.0% | | | % within likemod | 60.0% | 59.3% | 59.5% | | Master's Degree | Count | 34 | 52 | 86 | | | % within What is your highest level of education? | 39.5% | 60.5% | 100.0% | | | % within likemod | 30.9% | 17.9% | 21.5% | | Doctorate Degree | Count | 7 | 2 | 9 | | | % within What is your highest level of education? | 77.8% | 22.2% | 100.0% | | | % within likemod | 6.4% | 0.7% | 2.3% | Total | Count | 110 | 290 | 400 | | % within What is your highest level of education? | 27.5% | 72.5% | 100.0% | | % within likemod | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 38.027a | 7 | .000 | Likelihood Ratio | 49.998 | 7 | .000 | Linear-by-Linear Association | 30.809 | 1 | .000 | N of Valid Cases | 400 | | | a. 6 cells (37.5%) have expected count less than 5. The minimum expected count is 2.48. |

Gender

What is your gender? * likemod Crosstabulation | | likemod | Total | | Probable | Not Probable | | What is your gender? | Male | Count | 59 | 145 | 204 | | | % within What is your gender? | 28.9% | 71.1% | 100.0% | | | % within likemod | 53.6% | 50.0% | 51.0% | | Female | Count | 51 | 145 | 196 | | | % within What is your gender? | 26.0% | 74.0% | 100.0% | | | % within likemod | 46.4% | 50.0% | 49.0% | Total | Count | 110 | 290 | 400 | | % within What is your gender? | 27.5% | 72.5% | 100.0% | | % within likemod | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | Pearson Chi-Square | .422a | 1 | .516 | | | Continuity Correctionb | .289 | 1 | .591 | | | Likelihood Ratio | .422 | 1 | .516 | | | Fisher's Exact Test | | | | .576 | .296 | Linear-by-Linear Association | .421 | 1 | .516 | | | N of Valid Cases | 400 | | | | | a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 53.90. | b. Computed only for a 2x2 table |
Zip Code

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 202.629a | 3 | .000 | Likelihood Ratio | 208.438 | 3 | .000 | Linear-by-Linear Association | 82.503 | 1 | .000 | N of Valid Cases | 400 | | | a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.50. |

Please check the letter that includes the Zip Code in which you live (coded by letter). * likemod Crosstabulation | | likemod | Total | | Probable | Not Probable | | Please check the letter that includes the Zip Code in which you live (coded by letter). | A (1 & 2) | Count | 0 | 20 | 20 | | | % within Please check the letter that includes the Zip Code in which you live (coded by letter). | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 6.9% | 5.0% | | B (3, 4, & 5) | Count | 91 | 29 | 120 | | | % within Please check the letter that includes the Zip Code in which you live (coded by letter). | 75.8% | 24.2% | 100.0% | | | % within likemod | 82.7% | 10.0% | 30.0% | | C (6, 7, 8, & 9) | Count | 19 | 201 | 220 | | | % within Please check the letter that includes the Zip Code in which you live (coded by letter). | 8.6% | 91.4% | 100.0% | | | % within likemod | 17.3% | 69.3% | 55.0% | | D (10, 11, & 12) | Count | 0 | 40 | 40 | | | % within Please check the letter that includes the Zip Code in which you live (coded by letter). | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 13.8% | 10.0% | Total | Count | 110 | 290 | 400 | | % within Please check the letter that includes the Zip Code in which you live (coded by letter). | 27.5% | 72.5% | 100.0% | | % within likemod | 100.0% | 100.0% | 100.0% |

Type of Radio Programming Listened To

To which type of radio programming do you most often listen? * likemod Crosstabulation | | likemod | Total | | Probable | Not Probable | | To which type of radio programming do you most often listen? | Country&Western | Count | 6 | 60 | 66 | | | % within To which type of radio programming do you most often listen? | 9.1% | 90.9% | 100.0% | | | % within likemod | 5.6% | 21.7% | 17.1% | | Easy Listening | Count | 58 | 20 | 78 | | | % within To which type of radio programming do you most often listen? | 74.4% | 25.6% | 100.0% | | | % within likemod | 53.7% | 7.2% | 20.3% | | Rock | Count | 5 | 154 | 159 | | | % within To which type of radio programming do you most often listen? | 3.1% | 96.9% | 100.0% | | | % within likemod | 4.6% | 55.6% | 41.3% | | Talk/News | Count | 39 | 43 | 82 | | | % within To which type of radio programming do you most often listen? | 47.6% | 52.4% | 100.0% | | | % within likemod | 36.1% | 15.5% | 21.3% | Total | Count | 108 | 277 | 385 | | % within To which type of radio programming do you most often listen? | 28.1% | 71.9% | 100.0% | | % within likemod | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 158.965a | 3 | .000 | Likelihood Ratio | 170.017 | 3 | .000 | Linear-by-Linear Association | .312 | 1 | .577 | N of Valid Cases | 385 | | | a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 18.51. |

Newscast Watched

Which newscast do you watch most frequently? * likemod Crosstabulation | | likemod | Total | | Probable | Not Probable | | Which newscast do you watch most frequently? | 7:00 am News | Count | 6 | 26 | 32 | | | % within Which newscast do you watch most frequently? | 18.8% | 81.3% | 100.0% | | | % within likemod | 5.5% | 10.6% | 9.0% | | Noon News | Count | 0 | 1 | 1 | | | % within Which newscast do you watch most frequently? | 0.0% | 100.0% | 100.0% | | | % within likemod | 0.0% | 0.4% | 0.3% | | 6:00 pm News | Count | 84 | 45 | 129 | | | % within Which newscast do you watch most frequently? | 65.1% | 34.9% | 100.0% | | | % within likemod | 76.4% | 18.3% | 36.2% | | 10:00 pm News | Count | 20 | 174 | 194 | | | % within Which newscast do you watch most frequently? | 10.3% | 89.7% | 100.0% | | | % within likemod | 18.2% | 70.7% | 54.5% | Total | Count | 110 | 246 | 356 | | % within Which newscast do you watch most frequently? | 30.9% | 69.1% | 100.0% | | % within likemod | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 111.916a | 3 | .000 | Likelihood Ratio | 113.734 | 3 | .000 | Linear-by-Linear Association | 17.160 | 1 | .000 | N of Valid Cases | 356 | | | a. 2 cells (25.0%) have expected count less than 5. The minimum expected count is .31. |

Section of Local Newspaper Read

Which section of the local newspaper would you say you read most frequently? * likemod Crosstabulation | | likemod | Total | | Probable | Not Probable | | Which section of the local newspaper would you say you read most frequently? | Editorial | Count | 33 | 19 | 52 | | | % within Which section of the local newspaper would you say you read most frequently? | 63.5% | 36.5% | 100.0% | | | % within likemod | 31.7% | 6.9% | 13.7% | | Business | Count | 51 | 14 | 65 | | | % within Which section of the local newspaper would you say you read most frequently? | 78.5% | 21.5% | 100.0% | | | % within likemod | 49.0% | 5.1% | 17.2% | | Local | Count | 5 | 113 | 118 | | | % within Which section of the local newspaper would you say you read most frequently? | 4.2% | 95.8% | 100.0% | | | % within likemod | 4.8% | 41.1% | 31.1% | | Classifieds | Count | 4 | 53 | 57 | | | % within Which section of the local newspaper would you say you read most frequently? | 7.0% | 93.0% | 100.0% | | | % within likemod | 3.8% | 19.3% | 15.0% | | Life, Health & Entertainment | Count | 11 | 76 | 87 | | | % within Which section of the local newspaper would you say you read most frequently? | 12.6% | 87.4% | 100.0% | | | % within likemod | 10.6% | 27.6% | 23.0% | Total | Count | 104 | 275 | 379 | | % within Which section of the local newspaper would you say you read most frequently? | 27.4% | 72.6% | 100.0% | | % within likemod | 100.0% | 100.0% | 100.0% |

Chi-Square Tests | | Value | df | Asymp. Sig. (2-sided) | Pearson Chi-Square | 172.283a | 4 | .000 | Likelihood Ratio | 172.986 | 4 | .000 | Linear-by-Linear Association | 87.505 | 1 | .000 | N of Valid Cases | 379 | | | a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 14.27. |