...Chick–fil–A is known for its production of chicken products in the fast food industry. They have a strong Christian foundation that the founder bases the company’s underlying core values on. It has more than 1,700 restaurants in 39 states and posted sales of more than 4.6 billion dollars in 2012. Chick-fil-As’ headquarters are located in the heart of Atlanta, Georgia where the company began back in 1946 as the Dwarf Grill owned and operated by Truett Cathy. Chick-fil-A’s consecutive years of positive sales growth has set itself apart by revolutionizing delicious chicken products. Chick-fil-A’s mission statement is similar to most fast food restaurant’s missions. “Be America’s best quick service restaurant” (www.chick-fil-a.com) As a company, Chick-fil-A has become the 2nd largest quick service restaurant in the country and is one of the largest privately held restaurant chains in the world. Chick-fil-A’s mission statement alone does not reveal the companies disposition and values that has driven its loyal customer base and success. The company’s mission statement combined with its purpose statement reveals the company’s values which are instilled into every employee of Chick-fil-A. "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” (www.chick-fil-a.com) The company’s mission statement and purpose statement is what differentiates Chick-fil-A from the rest of the quick service...
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...“Chick-fil-A Named Nation’s Top Chicken Chain” Consumer Reports in 2011, which polled an estimated 36,000 readers, rates seven other chicken chains across the country and Chick-fil-A beat its competitors in outstanding scores for politeness of staff, high marks for food, value and speed of service. When founder and Chief Executive Officer, S. Truett Cathy, founded his first restaurant in 1946 oddly named Dwarf Grill, in Hapeville Georgia, he never thought that he will be involved with constructing the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations in 39 states and Washington, D.C. In 2012, annual sales were well over $4.6 billion. Not too shabby for a company that since its inception in 1946 closes its doors each and every Sunday faithfully . The key players of this restaurant chain or the executive committee consist of S. Truett Cathy, the Chairman, Founder, and Chief Executive Officer. Cathy built his life and business based on hard work, humility and biblical principles. In his 2002 book, “Eat Mor Chikin: Inspire More People”, he said, “Nearly every moment of every day we have the opportunity to give something to some else-our time, our love, our resources.” With these Truett Cathy has built Chik-fil-A as the second-largest quick-service chicken restaurant chain in the United States based on annual sales. Dan T. Cathy, (son of founder) President and Chief Operative Officer simply describes...
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...Chick-Fil-A Case Study Isael Cartagena Eastern University This paper was prepared for BUS 300, taught by This case study is about how Chick-fil-A has become an industry leader and in my opinion changed the way we look at fast food. They have found the balance between the financial objectives and the desire to be ethical in business. They are rich with religious values and have no problem showing this. They show this by being closed on Sunday as a way of honoring God and trying to direct their attention to more important things than business. They also show this by having a very extensive corporate giving program. The company has helped thousands of restaurant employees, foster children, and other young people through the WinShape foundation that they established in 1984 to help “shape winners”. They also offer housing, scholarships, summer camps, marriage counseling. Chick-fil-A also has very unique marketing strategies. It’s “Eat Mor Chikin” campaign is one of the longest-running advertising campaigns in the United States. The campaign started with one billboard and since then has grown to clothing, merchandise, tv advertisements, and an annually produced calendars. Chick-fil-A also sponsor collegiate sports with such things As the Chick-fil-A Bowl in college football which also builds its brand. Chick-fil-A has grown since its opening to $3 billion in sales by 2010. It also has grown in size as far as locations with ribbon cutting ceremonies...
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...Chick-fil-A Chick-fil-A is an American fast food restaurant chain. Chick-fil-A was founded by S. Truett Cathy, the chain's former Chairman and CEO in May 1946, and first restaurant In 1961. Currently it has more than 2,000 restaurants, mainly in the southeastern United States. Its headquarter is in the Atlanta, Georgia, specializing in chicken sandwiches. Porter’s Five Forces Model Porter's five forces analysis helps us analyze the level of competition within an industry and business strategy development. It draws upon industrial organization economics to derive five forces that determine the competitive intensity and therefore attractiveness of an Industry. Those Five Forces: * Existing Rivalry * Threat of New Entrants * Threat of substitutes * Buyer Power * Supplier Power 4. a) Opportunities for profit * Good quality Good marketing , after 15 years in the fast food business, Cathy found a pressure-fryer that could cook the chicken sandwich in the same amount of time it took to cook a fast-food hamburger.[5] Following this discovery, he registered the name Chick-fil-A, Inc. The company's current trademarked slogan, "We Didn't Invent the Chicken, Just the Chicken Sandwich," * "Eat Mor Chikin" is the chain's most prominent advertising slogan, created by The Richards Group in 1995. The slogan is often seen in advertisements, featuring Holstein dairy cows[15] that are often seen wearing (or holding) signs that (usually) read: "Eat Mor Chikin"...
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...PRUDEN: Chick-fil-A controversy: A lot of clucking and no foul - Washington Times 09.08.12, 18:13 NEWS TRENDING: MITT ROMNEY TIGER WOODS OPINION CAMPAIGN 2012 CHINA NFL SPORTS BOOKS LIFE MEDIA BLOGS COMMUNITIES Search THE PGA CHAMPIONSHIP EDITORS' PICKS: Egypt hits Sinai to crack down on terror IRS told employees to ignore potential fraud in program used by immigrants Voters vs. cash: Races could be turned by out-of-state money EDITORIAL: Obamacare’s free lunch It’s not over till it’s over for backers of Ron Paul RADIO SUBSCRIBE SOCIAL: HOME NEWS PRUDEN ON POLITICS CLASSIFIEDS E-EDITION PRUDEN: Chick-fil-A controversy: A lot of clucking and no foul COMMENTS (26) SHARE TWEET EMAIL PRINT MORE TEXT SIZE: + / - YOU MIGHT ALSO LIKE U.S. gives military aid to nations with child soldiers By Wesley Pruden - The Washington Times Tuesday, August 7, 2012 ANALYSIS/OPINION: The great chicken-sandwich controversy has come and gone, leaving a moral lesson as consequential and lasting as the clucking in a henhouse. The clucking was media-made — loud, fierce and angry. And then it was gone. The result, such as it was, was not quite what the media had in mind. The good guys and the bad guys looked well-cast: doe-eyed innocents, eager to kiss, shout and fondle in pursuit of the love that shouts its name, against evil church folk determined to deprive gay brides of their rightful ration of peau de soie and gay husbands...
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