The different support rose its purpose from the mission of cry and if I were to run through some of the key faces that withdraw from are they are about enabling people to taking responsibilities its about confronting the situations it’s about the realizing ones own potential and the child’s and when we put these 3 things together in the context of under developed children in India, development support strategy tries to cut together and talks of enabling billion of a peoples movement and what do we mean when they say enabling the peoples movements for child rights in India, the people are children the people are accusing the between them are the communities the people are the situations, the mechanism institutions working around them which are working along with the when were talk about enrollment going back to the mission we talk about enabling them to take responsibilities core of what development support does is about helping people understand what is and why is the situation of the children what it is. why are children today not experiencing their rights not enjoying their rights why is that there is large scale manufacturing for instance in the state of Maharashtra which otherwise is very economically developed or why is it that in rural areas the access to health services is far far lesser than it is in urban areas in Indian and such like the dismal statistics of children situation speaks for itself and what development support does is look at the situations from the point of view of what’s happen to the children looks at what are the root causes of the problems of it looks at what needs to be done in terms from the interventions from the local government systems like the panchayati raj the work committees like the municipality and what needs to be done by the state government and the central government in terms of policy making the schemes that we put out and the implementation of schemes how does development support do this? Well again there are a set of things that a function does one key part of the role is what does that mean it really means that the development support team actually goes out in the field it looks for people whether they be individuals whether they be groups of individuals whether it may be NGOs or whether they be network students and help, identify those who wish to work for it, children rights and who are looking to actually solve the situations of the problems not just by applying but actually looking and going to the root cause and addressing and finding all types of solutions to the problem having identified such kind of people and organization we use the term partners to denote all such the nest step here is the requirement of funds and deployment of funds happens not just as giving of funds it comes packaged with the whole set of inputs and interaction it begins from joint planning along with the development support partner and the team actually helps to analyze the situation helps to designs programs that looks at meeting the situation and addressing it then works at regular intervals for instance courtly visits in the field where we work along with partner organizations and the entire team involving the community in terms of how things are actually happening is there something for instance that has changed in the situation since one was last there that needs a change in the plan and accordingly you actually troubleshoot you actually look at providing inputs the development support team are again not specialist in any particular issue for instance we wouldn’t claim that the team is a specialist in dealing with the issues of child labor but does it know how to analyze situations of child labour does it know where it needs to bring in expertise to come and provide inputs to say a community that is dealing with the issues of child labor and an NGO that is dealing with the issue. yes it does and it bring those in then it works with an expertise that is been added to the mix and really looks at how the program must be redesigned and worked with a very key part of the development support strategy and movement building process is that of building alliances which means really that when you’re working at say in a village you will not restrict your intervention to that village u will look at what is happening at what is happening in the villages in the vicinity u will look at getting community groups together and leadership of those community groups to start coming together across the villages slowly from across a cluster of villages to a block from a cluster of blocks to districts from a cluster of districts to summation of a state and likewise from a state to a cluster of states and therefore at a national level and therefore we try to build network and alliances that span each of these and what is an alliance essentially help as such is very importantly it helps the community in the village to realize that they are not alone that there is solidarity the issue that they are confronting is not an issue of theirs but it also something that Is affecting many other people and those people are also likewise fighting for their rights and fighting for the rights of their children it allows besides the sense of solidarity sharing of knowledge probably how is this issue affecting children and community in a particular area what are we doing about it for exchange of that knowledge what are the different ways in which the issue is being addressed the issue is being tackled and what seems to be the kind of responses that it is elicited from the state authorities being when people know that work multiple cases the third thing the alliance afford and help us achieve is bringing together critical mass which means what it really means people behind how they actually affecting that and that they need something to be done and what is it that needs to be done is also clearly articulated by the people themselves who are affected by an issue and when we put enough voices and those voices amplify which is what alliance does it amplifies small voices scattered across the country into a single voice and places an added stack towards the government that has to act and that’s another thing that alliance does an example of this for instance is NAFREE that’s the national alliance for fundamental rights to education and equity the members of NAFREE besides being some individuals and social agents are state alliances f from sixteen states across the country what does NAFREE do? It looks at how does education and has education policy either affording equity to children how is it making us feel education a good education a good quality education to watch for in this country and how is it not. What is it that needs to be done at the level of policy making the input to NAFREE comes from sixteen states who are is its members and state alliances and where do these state alliances find their own inputs ? They take it from their respective members who belong to some agency of the districts in the state and where do those districts form their inputs from it’s from the people who are living in the different blocks in the particular district and that is how an entire process moves bottom up of issue identification and solutions all the way up to the nation and the central government in terms of the some common issues so alliance building therefore is a key part of what the third aspect of what Development support does is actually organization building with these groups that we work with whether they be NGOs or whether they be alliances, how are these groups organizing themselves how democratically are they functioning what kind of decision making do they have is there openness in the decision making is there transparency in the decision making is the accountability taken for the successes and the failures of the actions that are taken by the elected. Is again a aspect of the work that development support concentrates in its various partners and the whole aspect of transparency is to be finances how shall we account for that money what is the, how do we follow the law and also beyond the law how are we making sure that money that is been deployed into the field is actually being used effectively its been used in a manner that people themselves communities themselves believe is the right way that it should be used that is it is not actually being misutilized or diverted to any other end other than that which the communities believe is the most important to them is another key part of the capacity building that development support teams do along with the partners these in the sense are the key aspects what development support does alliance building and actually organization building along with looking at transparency and accountability in finances an important input into this entire strategy of a movement building for child rights comes in terms of understanding the issues and understanding of policies that are been made by the state and that’s where policy and research comes in just like to go a little bit into how development support is involved in the years with CRY. CRY made its first ever branch in 1980 it was must be sum of Rs.25000 that was given to build a school building and we’ve come a long way since these 27 years today we no longer as CRY or as Development support consider it a non governmental responsibility to build public infrastructure for us a central belief in the work that we do as CRY and within CRYs development support is take responsibility for all those things that are essential to building of a life and a quality of life for the citizens of the country and that really means that whether it comes to education whether it is about health structure whether it is water whether it is sanitation road transport rail transport of different kinds we believe that it is the responsibility of the state to actually fund all such infrastructure in our country and therefore we would no longer today in CRY fund a school building nor would we fund a Anganwadi center that doesn’t mean that we do not look at the situations and understand whether in couple of years infrastructure is going to available or not in that area we do look at the area we do look at the situation of the children if we realize that what is required immediately is a nutrition program for the children or what is most required is a Anganwadi or a balwadi center for the young children of the area we will fund our NGO partner to start such a center but simultaneously while doing anything of the nature we will begin the mobilization process of the community to make them aware of the state responsibility in providing such kind of infrastructure and work along with the community to actually demand that infrastructure so that over a period of time the NGO funding for such kinds of needs is no longer required and it is instead a substitute required to a state fund this is all to a approach that today CRY follows another key principal that we apply is the fact that children and community can and must determine their own futures, their futures are not to be written by people sitting those who are very far away from the reality of their lives those who do not actually realize how day to day is run in say a slum in Mumbai or a village in remote jharkand that is something that we believe that people themselves their local government systems and their panchayats in which people themselves must have a part and play an important part in decision making there and their government inturn need to take these kind of decisions and the government themselves must have much participation much accountability to the people who elect them to power and that government policy making isn’t something that should be determined from outside the borders of the country or even within the borders by set of elite who actually are very very distant from the realities of life. To give a example of how cry does its work how development support when I talk of a holistic child rights work that development support does how does this actually pan out I like to give an example of a partner in eastern UP the name of the partner is children welfare society they work in a block called kodawal in the district of sonapatra in the east this partner began working in the late 90s in an area which was infested with child labour in the carpet industry children as young as 4 or 5 were working on looms making carpets in that situation what CWS realized that they needed to go in an first of all they needed to make the concept of education something that was known to the community because this is a community of tribals who had never seen education they considered education was for somebody at a much much middle class hierarchy and was not something that was ever going to be available to them. CWS entered into that area working, making the tribals aware that there was something as education that education was a right written in the constitution of India and was a right that should be available to each of the child that in itself was not enough because this was a community that itself did not value education that had no experience in education they also needed the earning of every single member of the household to just pay their dinner on a even day this meant that CWS needed to go and work with the loom owners the people who were employing these children and employing the others it also meant that they needed to start what we call a NFE center which are Non Formal Educaton centers which are essentially centers that are run for a couple of hours in a day they allow a child to come in an just experience the joy of being a child its as simple as learning alphabets learning rhymes and a lot of activities that introduce the child to the concept of education but in a fun way what began eventually were the simultaneous interventions children started coming into every center for a couple of hour and working for the rest of the hours talking to the loom owners the fact that the children needed to be away because even those two hours away from the loom meant that the loom owner had to agree to that talking to the community about the right to education in a couple of way it was realized that just talking about education wasn’t going to cut any ice what also needed to be done was working with the livelihood issues of these communities and therein began the struggle of minimum wages work began by making the community aware that there was law for minimum wages act that according to that law every adult was entitled to a particular wage in a day whereas what they were getting from the loom owners was only a fraction of that minimum wage and that if a child was working even that child was entitled to the same wage and the movement of hisab hai hisab do began which meant what? It really meant that the children calculated what was the due that was owed to them from the loom if they had been paid minimum wages over the years and little rallies and dharnas began to be taken out in the village communities even those villages that CWS was working with in those years and rallies began to be taken out by these children and their parents demanding the minimum wage be implemented and the back wage of that period to these children be given as a consequence the loom owners quickly understood that employing children was not going to work for them because if they had to pay the same wage that they would have to pay for a adult then it was no use employing children they were employing children because they were very viable because they were compliant because they could be disciplined easily and because if they were paid a fraction amount that had to be paid this movement gave a lot of life and a lot of a feeling of success to the community and as children began to be withdrawn from the looms they started attending full time schools that would be run by cws as the community became aware of the fact that the state needed to be responsible for setting up schools they also began to demand schools from the government from the state government and as a result when we look at cws situation today in area today we have schools in all the villages that are been conducted, we no longer require non formal education centers that are funded by NGOs or by non governmental sources there are 98% of the children are in schools today there are no children working in the carpet industry in the area the minimum wages re been paid to the adults of the area we worked CWS and CRY along with the community to look at beyond the issues of minimum wages but the other issues of life to realize that landlessness was a clear root cause of poverty in that area but along with the community to gain back to the pillars the land that was due to them according to the laws of the country we claimed common land that was been taken over by the powerfull zamindars of that area and today if the CWS organization which mean that people are no longer for individual rights of the land but are actually looking at land as a collective owned collectively farmed the labour is collective the produce from the land that comes is distributed across all the people who have worked for the land there is a seed at the grain bank which tied over communities in barriers and therefore there is a sense that atleast six months of the year what the land produces is being able to support the subsistence level the nutrition of the communities and their children and it is only for the balance six months of the year that they need to look for employment which today they are able to get at minimum wages and this entire package is what we call holistic child rights approach because its looking at what happens to children its looks at what happens to education what’s happened to their health its looks at state responsibility at providing education and health its looks at making communities aware they’re taking responsibility for their childrens education it looks at communities taking leadership and negotiating with their panchayat negotiating with their state bureaucracy negotiating with their state government for what is right and for what are their rights and what is justly due to them in CWS today we have today we had bonded labour when CWS started working in gorawal and today one of the bonded laborers of that time is a pathan Is a panchayat pathan and if we don’t know anything about rural india we would know that pathans position is the most powerfull position in a rural community by sukhad lal having become a pathan it really means that there is been a fundamental change in the way that the community is looking at its whole power and the way the children and their issues have been tackled by the panchayat themselves and the pressure that the panchayat can put inturn on the zilla parishad and the zilla panchayat for the corrective rights the CWS communities today are part and parcel of the state alliances which is the voice of people which CRY works very very closely with and was one of the founders of and POP looks at issues of communities and children in the entire state of UP and advocated from policy change in UP including looking at issues of minimum wages looking at issues of land entitlements not just land reforms but rights of land rights of water to people education for children health for the communities and inturn VOP is a member of NAFREE which as I spoke a short while ago is the National alliances for right to education and equity and works across the country and therefore when we talk about holistic child rights approach of CRY were talking of working in every possible level with micro issues of communities and children with the macro issues that those micro issues are connected to for instance land for instance water policies of the center and the state and looking at pressurize the state to relook at its policies to redraft its policies reformulate them look at the way it is implementing these policies and schemes such that they are in favour of children that they are in favour of those who are the poorest the most vulnerable the most marginalized and is actually day by day making possible for children in remotest parts of the country in the most hidden invisible parts of this country to actually experience to what it is to have the rights that some of us actually have had from the day we were born we never had to worry about it.

The role of development support is such that you have to be kind of because as a concept also we are providing support to different NGOs and individuals and NGOs primarily registered in the registrar in the societies registration act and fellowships are provided to individuals who may or may not have a organization but are ready to work and have dedication have certain ideas have conviction about particular issues and the process that we follow is we have state teams and the state teams try to visit these projects on quarterly basis but it could be half yearly basis depending on the level of projects and various inputs are provided all these inputs provided by visit to the field by providing information on the issues by sitting down with staff giving them knowledge information about particular issues about their own area as to how it can better monitored what are the indicators that can be seen all these are the ways in which the processes area carried forward in the cases fellow there is slight difference because here we are while we are looking at a individual we are looking at the possibility of how it can become stable process therefore the communities are also involved here also the monitoring process is undertaken but not so extensive as in a project overall larger than is building a movement and that building a movement requires a lot of inputs a lot support from CRYs staff development support staff in the field and one of the ways critical ways of doing that is through alliance which addressing larger issues in the state by putting pressure by creating pressure means they are talking about the rights which are due to the citizens of this country which are due to children of this country and there are inputs crys inputs people of cry development support staff who visit the areas building this movement is very critical because you have to continuously keep this updated as to what is happening around you happening around the world around this country there if you’re actually not informed then there seems to be a gap what is important that you keep yourself updated you continuously sort of project in a way which helps it move forward so that the movement is actually taken forward this being one of the roles the other roles are the pantry visits to courts monitoring disbursals which are again key preparing entities began which is very thorough and extensive providing capacity building to partners through training programs workshops and of course contributing in the provision in whatever information you have whatever knowledge whatever perspective you have so that overall there is development state teams as well in the division development support has a very important role in taking the child rights movement forward the way we operate is we have different ways of supporting initiatives so that the movement is actually taken forward on of our way is supporting our project which can be registered NGOs which can be registered under the societies registration act trust act and we provide support to or we could be supporting individuals through our fellowship program based on the conviction ideas their vision and capacity and capability of taking issues forward the third could be through a the collaboration with an alliance that talks about macro issues that talks about issues in the state talks about national issues at the national level and actually creates pressure at the national level. The fourth role could be resource organization because the primary role of resource organization would be to look at capacity of the partners of that state on a particular issue like we have a health resource organization thane education resource organization uttar pradesh another way of actually taking the issue forward and that is through a nodal when we feel that there are a large number of projects we tend to support an umbrella organization which has the capacity to monitor project which has the systems in place to provide support to smaller initiatives in a particular region depending on the capacity of that model this also helps in reducing in crys own costs of monitoring in that particular region these are probably the areas in which we provide support to the child rights movement in the country now what happens is that to provide support we have various state teams and there are individuals personally involved in the state teams who monitor these projects on a quarterly basis we are also looking at possibility where projects could be visited within half yearly basis and this is primarily because it is important that there is total alignment of the initiative in which cry thinks and what the grass root reality is the person concerned has to actually go to the field and provide inputs to the staff sit down with the community understand the reality and should be updated about the information in the particular area to what is happening for example in the national rural employment guarantee this particular act that was passed the person concerned has to updated to what is happening in that area so that if that district falls under that particular scheme then whether project partners are able to understand process and help communities to get registered actually are to take advantage of this particular scheme because we would not like because we have to see micro macro linkages the child is sleeping on a empty stomach and it is because the family is not getting meals two times a day it important the person concerned there understand the linkages clearly so what is happening at the macro level and what is impact the micro level so the person has to be updated has to be very critical has to be very analytical in order to understand these issues other than this there is also capacity building undertaken for partners from time to time depending on issue depending on the level of partners as to what their requirements are and this is done not just by cry but also by people who are acquainted with the issues who are experts in this particular fields depending on what the issues is been taken and these are the ways in which we provide support to partners we try to build the movement for children in the country how do we identify projects there are six strategies in place actually and these state has actually tried to prioritize the areas which are difficult areas issues on which they will focus now based on that NGOs are identified in different areas and it could be through various forms like there are lot of applications received almost everyday where people NGOs who are litigious seek support we have to be very careful in selection of these organizations there are various aspects that we see when we consider an organization one aspect is whether the organization actually aligns with what CRYs thinking is the second is who are the people involved in the organization the credibility of the organization in terms of financial transparency in terms of honesty integrity various people involved the ability of the organization to take up an issue forward in that particular area what is been their past what is been their track record and this is done by visiting the field looking at the governing body of the organization looking at the financial aspects all their accounts are maintained systems are maintained also interacting with different communities in different villages to understand the processes of involvement of this organization in that community and what is been the impact on the community so far so that is ensures that a process is undertaken in selecting an organization this is done through various visits like first could be just a preliminary the second visit followed by a larger team goes for that visit is where a decision is taken as to whether the organization process or supporting the organization is to be taken forward and does the organization about our various others process that takes place like RCM our regional committee meeting that takes place at a project holder chief functionary of the organization is expected to come and present his entire concept as to how he wants to take the entire issue forward and once that is ok it is further taken up. This is one of the ways of looking at projects in the case of fellows there is a difference because we are dealing with individuals and dealing with individuals what is important is individuals with conviction and belief in a particular issue particular theme and we may not be as extensive not as extensive we may not be interactive in the communities at large in number of villages we are also not looking at sitting downs with various governing bodies because there might not exist any governing body the individual does not have a organization but a lot of times when with a particular individual is what the individual believes that becomes clean in identifying a fellow but similar process in terms identifying a organization takes place in the case of resource organization and nodals in the nodals there is more stress on the systems that exist in the particular organization and after everything is done there is also a lot of report writing that needs to be done by any coordinator concerned every time the coordinator comes back from the field the person has to prepare a field visit report and once in the year prepare annual evaluation report or what we call as depending on the level of the financial transaction in this particular organization and these are because if you’re not done your role then there is a possibility that you might not have all the information available in terms of what is to be stated in these annual evaluation report because we also categorization criteria’s where we categorize different project in A+ A B C categories which has number of indicators indication as to what level the organization is this has become very important in understanding how much we have to give to these particular organization.

I’m Dipankar and I’m head of the Development support systems team who cater in Calcutta. This team consist of shubrajit dipankar myself and a new person who will be joining us one of the primary function of this team is to develop systems and ensure adherence of these systems by the function this team is also the holder project related data as another function in addition we are responsible to monitor the funds which are being deployed to partners though various financial monitoring techniques just to elaborate systems for these means everything related to sanctions processes PNV that’s all systems related to this MIS for function means all monthly reports quarterly reports annual reports and that’s that also providing reports to various functions for various purposes and to various other outsiders like the government also providing reports to CRY America so all these reports that comes under MISs financial monitoring it means that where funds which are deployed by regions to various partners so is then at the regional level but this unit is overall responsible to develop techniques to do the monitoring from the national level to various techniques asses the risk to live funds and to also develop plans to make sure all and I have been development support systems which is located in Calcutta this team consist of myself shubrajit dipankar and another person who will be joining us recently this team is responsible for a number of things but for primarily for one is to develop systems for the development support function which is related to sanction processes planning monitoring evaluation etc its not only development systems but also ensuring that these systems are adhered by the function across the second primary responsible is to monitor the funds which have been deployed to various partners across the country this means that to ensure that the funds which are deployed are at minimum risks so therefore what we need to do is that we have a certain techniques we have developed certain techniques which helps us understands the risks to the live certain funds so whenever we find that there is a risk we get into addressing that risk and providing corrective measures to the regional teams to address those issues thirdly this team is responsible is the holder of project related data of the function so all data related to projects sanctions is held at this location therefore this division provides all type of reports whether it is monthly quarterly annual reports to the function and to the organization besides we provide reports to various to the government to cry America and various other for example the income tax so in a nutshell this is the root of this position consisting of these three primary elements.
Resource generation is the first thing that cry did in 1979 when Cry as first registered rupan and his friends got the greeting cards made he convinced the artists to donate two painting to him he convinced a printer to print them for him at almost no costs and then he and his friends took them door to door in Nariman point in bombay during their own lunch break and they used to go to each office and try to sell these cards he sold 30000 cards that year for one rupee each and that was crys first resource generation campaign interestingly the principle embodied in that fund raising exercise are the principles cry continues to follow today some of these that are interesting about that first fund raising exercise in cry is one that yes he raised 30000 rupees and that was used to fund his project shelter for street children but in raising that 30000 rupees he also made possible about sixty thousand people aware of an entity called cry because in choosing to sell cards apart from simply take cash or using other means of fund raising he also started to create awareness of this institution called cry and theses two people see each cards therefore you know that sixty thousand people knew of an new agency called cry that year the second principle that fund raising initiative embodied that we continued to follow Is that everybody is a potential resource and therefore it is not crys fund raising strategy has never been about going to the richest people or the people who can give us the most money its about going to average middle class individuals and believing that each of us and can and does make a difference the greeting card in many ways set this foundation for crys fund raising because for many years right upto the early 90s infact was crys fund raising means way in cry has added many layers over time first one was events in the late 80s cry did a event called art for cry it was indias first charity auction and it was crys first national event it was critical because it took cry from being a home based ngo to being a all india ngo it launched cry in many ways on the national stage to event marketing to added direct mailer that was only possible because mainly one because we were a branch to do but also because of the brand awareness that was created by the greeting cards if we further reinforced crys essential beliefs which is the if most people want to make a difference and you can find a simple convenient way for them to do it they will respond direct mail really expanded crys regional outreach tried to reach out people who did not know individuals in cry had no direct connection to cry and it bridged really a scalable sustainable fund raising base for cry by the late 90s however both the greeting cards and the direct mailers had become extremely cost ineffective for the means of raising money the greeting card market was shaking direct mail cost of everything from printing and postage and mailing had gone up and therefore it was very difficult to even break even on the campaign and that’s when cry completely restructured its resource generation operation the fundamental thing we learned at that point was that 80 odd percent people in urban india know cry about 80 percent of rural trust cry it trusts it does good work but we were reaching less than one percent of them and when we started to do the diagnosis we discovered that the main barrier to contribute to cry was not an unwillingness to help not a lack of desire to do things that make a difference but simply inertia that then resulted in shifting crys fund raising strategy and we started to focus on how can we break the inertia barrier we introduced to key channels at that time one was face to face fund raising where a group of people who work for an outsourced entity go out meet people in their offices and homes do a small presentation on cry and request them for their support that channel has been incredibly successful and today accounts for almost 50 percent for all our fund raising in india second channel we opened in order to overcome the inertia was the online fund raising channel that again allows us to reach a set of people who other wise we could not reach who are inaccessible to us people overseas people who don’t open direct mailers and people who are not available to meet face to face and people who simply find it more convenient to communicate and transact online well individuals are gone for their there is a small but significant of crys revenue that comes from institutions it accounts for 15 percent of what revenue it takes two kinds of institutions from which cry raises money from one from the agencies that are trusts and other are cooperates the fund raising with these kind of entities is critical because these donors are willing to fund kind of things that individual donors are typically not prone to funding so for example institutions costs at cry are investments in IT in training in capacity building in new initiatives going forward is stuff that institutions are willing to fund individual donors typically like bulk of the like the go out programs as these donors have a critical role to play in the cry portfolio if you like programs the with international funding agencies or with domestic track breakers what cry does is essentially identify donors that have a similar agenda to ours so whether it be a deal of agenda fit and pitch a particular agenda in cry investments in cry for their support with corporates there is a possibility of doing more apart from just money which typically gets applied to a particular program or programs in the forms of what we call direct project funding there is the opportunity to use corporate assets to achieve much more so to use the corporate access the channels that they have through they’re employee access to their share holders and to their consumers to spread child rights message in principle for example if you can affect if you can impact the way in which a corporate does its business where it chooses to resource its products from what kind of vendors it use what kind of terms it uses its hr practices in terms of labour practices employment practices within the organization each of those has the possibility and potential to achieve more impact then a cheque of a crore of cheque of two crores with corporate therefore cry a menu of options currently ranging from project funding course related marketing tie ups event sponsorships to volunteerism for their employees or even advice in corporate social responsibility area. The other significant expansion in crys fund raising effort has been overseas there are two kinds of overseas fundraising that cry does one is through a licensee arrangement with a US entity through cry America cry America is an entity that cry initiated it is a independent US non profit what they call a 51C3 it exist exclusively to raise money for cry they do this through direct mail through online fund raising and large component is through volunteer fund raising so currently for example we have 500 volunteers in 20 cities volunteers do fund raising drives small events to raise money for cry the other model is the model that is run out of the selling deli called global operations team at global operation essentially covers the rest of the globe everything except india and the us and their key markets are the middle east and UK south east asia Australia and Europe where they communicate with NRIs and people Indian origin primarily through direct mail the internet and through volunteers in India the bulk of crys money the single largest channel is the face to face fund raising channel followed by direct mail which is inefficient to acquire new donors is still an effective way of keeping or renewing current donor commitments we continue to do events events is about increasing awareness about child rights and rest is about raising money we continue to do greeting cards and other stationery products what cry does is the design and brand elements of that distribution and manufacture is outsourced to archies significant shift that resource generation is currently embarked upon is how to mobilize the middle class the educated middle class for more than money where money is critical even all private companies in india and overseas is not enough o put 60 million children in school or wipe out barriers of gender and caste for that were going to need the educated middle class to lend its voice and its weight to ensure the kind of policies that will allow child rights to be actually resource generation thrust therefore going forward is really getting people to exercise their citizenship on behalf of the children how they vote how the populate their own homes their own families how they work in their school colleges this is something that is going to be a whole new challenge for resource generation of the people who use to measure their success in financial terms are not trying to find communitive mobilization as their reasons for existence its going to be an interesting period to look forward we’re hoping that next few months