...the Company played when addressing the two different audiences will be discussed. And what actions were taken before and after the message was delivered to ensure that the messages were received as they were intended for each audience. Addressing the Audience Everyone experiences fear in their own way, but the thought of being trapped half a mile underground, 2600 feet, almost 900 meters is a terrifying thought for anyone. The miner’s from the San Esteban Mining Company lived through the fear of claustrophobia for 70 days in almost complete darkness. It took 17 days before the miners were discovered to be trapped and still alive. The miners made two days of food and water last 17 days. The miners were discovered through constant attempts from their Company digging trying to find the miners exact location. In August of 2010 this story has all of the world’s attention on Chile. The San Esteban Mining Company understands that any error could have further negative effects to the future of their business. The mining company must understand the audience with which they are dealing with. The company must address the...
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...Abstract On August 5, 2010, a cave in occurred at a copper mining company owned by Minera San Esteban Primera in northern Chile, which trapped 33 workers for two months (Weik 2010). The workers were trapped 2300 feet underground (Wikipedia, 2014). The owners of the company had to make sure the public received the correct information. They were not only dealing with the people of Chile but people from all around the world. Their first priority was talking with the family of trapped victims; second was the employee of the company; third the media; fourth what channel of communication will be used to notify families and employees. Minera San Esteban Primera had to make sure the message was accurate and based on details to insure that the message was received as intended. What are some considerations to remember given the different roles and people in the audience? In order for Minera San Esteban Primera to be effective when meeting with their audience (family member, employee and the media), they must take in consideration the demographic make-up (gender, life style, religion, age, and education), needs, and hopes (money, rescue plan, the cause of the cave in, a point of contact) of the people. What would be the potential needs of the families of the miners in receiving a message about this incident? The company must meet with the families face-to-face to reassure them that they are doing everything in their power to rescue their family members. Some...
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...Company next step was to coordinate a rescue, and how they were going to address the families of the 33 trapped workers. The Minera San Esteban Primera Company amazing impressed and inspired Chili with their rescue mission. The rescue that had the miners trapped for a few months in a narrow shaft that was a half of mile deep was successful. The rescue took almost a full day to accomplish once communication was established. Moreover, with the quick training and coordination of Luis Urzua is which helped the miners survived. Luis Urzua was the last member to come out of the hole. Chili has unstable mines, because of their frequent earthquakes. Therefore, with the impressive techniques and resources, Codelco, which is as state owned mining company, started drilling exploratory holes, eight to be exact. On the seventeenth day, one of the exploratory holes, where drilling was in process, they found a note attached to a drill bit. The note read "Estamos bien en el refugio, los 33" (English: "We are well in the shelter, the 33 of us"). This note had the whole nation of Chili overwhelmed and excited. This caused the whole nation of Chili to demand that they continue and coordinate to rescue the miners and bring them...
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...Chilean Mine Collapse In the article that was required for our research, “Over 30 workers trapped after Chilean copper mine collapse” (Weik, 2010), it stated that on August 5, 2010 the San Jose mine collaped trapping approximtely 30 workers. It also stated that rescuers where attempting to locate workers in order to drill to provide those trapped with food, water and oxygen, however rescuers were halted due to a second cave-in. The news article also indicated that prior to the collape, there was a fatal accident in 2007 which closed the mine, however, opened later that year. The additional articles that was researched for the Chilean mine collapse also did not shed any additional light on the trapped miner, however reads and most likely understood that the owner of the mine is trying to make excuses, such as “Major mining accidents are uncommon in Chile, the world’s top cooper producer” (Authur, 2010) and “Chile is the world’s top copper producer, but serious mining accidents are uncommon in an industry closely monitored by authorities” (Soto, 2010). These articles were not successful in sending the message because it leaves the question “Why”? Communication is important regardless of the method used; however the audience is to be considered when using any type of communication method whether it is preparing a news article or an office memo to be distributed. Some considerations to be given the different roles and people in the audience are the possible difference in perceptions...
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...San Esteban Primera Mining Company, San Jose Mine Collapse This letter was handed to this representative standing before you by the CEO from the San Jose mine of the San Esteban Mining Company. This letter is being hand delivered so that you can be assured that no misconstrued or misleading information is obtained other than the facts I am presenting you at this time. I the CEO from the San Jose Mine of the San Esteban Mining Company am saddened to say with the utmost respect for the consideration of the direct families of the workers of the San Jose Mine, that there has been a major accident involving one or more of your family members employed by the San Jose mine on this August 5th of 2010. I regret to admit that I do not know all of the specific facts of the accident or the extent of any injuries if any at this time. I as the on-site CEO of the San Jose mine can assure you that any and all efforts and any necessary procedures are being taken to ensure that the safety and well-being of all the workers involved in the tragic matter are correctly informed in this sensitive situation. I do have a list of all workers that were working in the section of the mine at the time of the collapse. The welfare of these workers is unknown at this time. These men are trapped in a new section of the mine some 2,300 feet below the surface. I would like that all family members of these trapped workers come to the site for support. I have sectioned of an area at ground zero, this is to ensure...
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...where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their family members fate. When a disaster of this magnitude happens, a company has the responsibility of keeping the family members informed every step of the rescue process, above the news and press. While initially the company may not have much information, it is important for them to update the families with as much information as soon as possible. This would include any information as to what is...
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...communicate effectively between the workers needs, the needs of the entombed family members and the mass media. This information has to be told to each group in a different way. As we can all remember, a small copper mine in northern Chile suffered a cave-in on August 5, 2010, leaving 33 workers trapped underground at a depth of around 300 meters (Weik, 2010). The Minera San Esteban Primera copper mining company, has a tough task ahead of them, to provide vital information to the families and coworkers of the 33 trapped miners. Dealing with this extremely sensitive subject matter, the mining company will have to pay close attention to the way it uses its approach to update its audience. Dealing with the employee How will the Minera San Esteban Primera copper mining company communication help its employees to pull through this heartbreaking event? The company must be decisively in charge, they should let their employees know that they are concerned and trying to do the very best with the situation at hand. Other things the company could do to comfort the employees are; ask for support from upper administration, and share facts with the employees as it becomes available. The cave-in was a terrible event that happened within this copper mining company. The company...
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...The Chilean Miners Varonika Allen BCOM/275 September 26, 2011 Dr. James Miller The Chilean Miners endured a major hardship while they were trapped in the mine for four months. In spite of becoming famous after surviving the mine collapse, life hasn’t been easy for the miners. Several are still unemployed. Others are surviving by selling fruits and vegetables on the streets of Copiapo, driving taxis or doing odd jobs. The most successful ones have gotten into public speaking, but money and the opportunities are likely to dwindle as the years go by. (Romo, 2011). “In 2007, an explosion in the San Jose mine is reported the have killed several workers. Pinera has said the mine should not have been reopened without an escape route, according to media reports.” (Parry, Rettner 2010) Some considerations to remember given the different roles and people in the audience is how will the families of the victims react to what the media is saying about the collapse. What is the president Sebastain Pinera going to do about the earlier collapse of the same mine that was not fixed before the mine was reopened and how will he help the miners and their families cope with this incident. The potential needs of the families of the miners in receiving a message about this incident is they will need counseling in dealing with whether or not their loved one will be alive when he come out of the mine. How will the families help their loved ones mentally when they come out of the mine? It wasn’t...
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...where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their family members fate. When a disaster of this magnitude happens, a company has the responsibility of keeping the family members informed every step of the rescue process, above the news and press. While initially the company may not have much information, it is important for them to update the families with as much information as soon as possible. This would include any information as to what is...
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...Knowing your audience On the morning of August 5th, 2010 33 miners descended down below the dusty surface of Chile’s Atacama desert for what should have been another day of hard labor in the copper mine below. On this day, they would not come back to the surface (Yang, 2010). The San Jose mine, a small operation owned by Minera San Esteban Primera in the northern part of Chile, suffered a cave-in that trapped the men more than 900 feet below the surface. Delivered will be two speeches to different audiences from the communications director of the company. The first delivered will address the families of the trapped miners, the second is a release for the employees of the company. Considerations Given the Different Audiences The communications director must choose carefully how he shall address each of these audiences. Some considerations are the emotional state of the audience, how much information to give them, how to address that the miners may not be alive and how to describe a rescue that has never been attempted before. Some potential needs requiring consideration for the families that will be receiving this message are; on site grief counseling, private areas for families to absorb the information outside the press view, and basic amenities and shelter for them to utilize during the rescue efforts. There also need to be considerations made for the employees of the company as well. These 33 men are friends, coworkers, and possibly even family members of the other employees...
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...Megan Crawford BCOM/275 Week 4, Individual Assignment Chilean Mine Disaster On August 5, 2010, MINERA San Esteban Primera reported a mine structure collapse at a small gold and copper mine in northern Chile. The collapse left 33 workers trapped 2,300 feet underground. Directly following the collapse, rescuers began taking action. They first drilled holes in attempt to find the location of the miners trapped, however it was not confirmed whether or not the miners would still be alive after enduring four days with a limited supply of food, water, and oxygen. Officials from Chile’s National Emergency Office announced the following day that 130 individuals were on the location of the collapse working to rescue the miners. Shortly after another minor collapse of an established path that was being used to reach the miners occurred, rescuers received miraculous news. On August 22, 2010, 17 days after the collapse, the trapped miners found a small bore hole and sent a letter up through it. The note stated, “We are fine in the shelter, all 33 of us.” This news gave rescuers and the families of the trapped miners a new found hope. After the miners established communication, they were able to receive information of the situation they were enduring from rescuers, send and receive letters to and from family members, and were even able to send a video message to their families. Shortly after communication was established the miners were also able to receive items to help them survive their...
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...public administration admin | October 22, 2013 public administration Based on the case study by Martin, The Blast in Centralia No. 5, in Stillman, PA, Chapter 1, write a 3-4 page paper in which you: 1.Identify and explain four (4) logistical alternatives Scanlan could have addressed. 2.Analyze and discuss Scanlan’s motivation toward the Constitution (the law), bureaucracy (as a public administrator responsible to the public), and obligation. 3.Take a position on two (2) possible paths of action for Scanlan and defend your choices. 4.Research and cite at least four (4) peer-reviewed academic sources. Your assignment must: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: •Analyze the changing nature and responsibilities for managing public and nonprofit organizations. •Use technology and information resources to research issues in modern public administration. •Write clearly and concisely about modern public administration using proper writing mechanics. Public Sector Safety...
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...Based on the case study by Martin, The Blast in Centralia No. 5, in Stillman, PA, Chapter 1, write a 3-4 page paper in which you: 1. Identify and explain four (4) logistical alternatives Scanlan could have addressed. 2. Analyze and discuss Scanlan’s motivation toward the Constitution (the law), bureaucracy (as a public administrator responsible to the public), and obligation. 3. Take a position on two (2) possible paths of action for Scanlan and defend your choices. 4. Research and cite at least four (4) peer-reviewed academic sources. Your assignment must: 1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. 2. Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: 3. Analyze the changing nature and responsibilities for managing public and nonprofit organizations. 4. Use technology and information resources to research issues in modern public administration. 5. Write clearly and concisely about modern public administration using proper writing mechanics. Centralia Mine No. 5 exploded...
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...The Centralia Mine No. Disaster The Centralia Coal Mine located in Centralia, Illinois became the site of one of the worst disasters in history. March 25, 1947 at a proximally 3:26 p.m. there was an explosion that became noticeable to the assistant mining superintendent when the fan circuit to the mine blew in the power plant in which he was located. Following protocol he alerted the district inspector and the main office called the state, who Intel communicated with other rescue agencies for help. Being one of the of the mines that provided coal for the war it would seem to appear that there could have been political involvement as to the ignoring of the safety warnings given by Mr. Scanlan. Though Mr. Scanlan was appointed by then Governor Green, and hired by Robert Medill the director of the Illinois Department of Mines and Minerals. Scanlan growing up working the mines came highly recommended. Being appointed to the territory that covers Centralia 5, upon first inspection Mr. Scanlan recommended that the mine be closed, as to repair violation and make the mines a bit more safe. Mr. Scanlan sent these reports to the head office of Mines and Bell and Zoller Coal Mine Company. This continued for five years of having his reports ignored. Was the excuse that before Scanlan was hired the mine had a passing record? But if one examined the length of time that this mine had been work the buildup on the roads should have been an acknowlgement of the conditions. After his first...
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...The Centralia No. 5 mine was faced with numerous problems which led to the major disaster, “the blast.” The major problems that Centralia No. 5, and other coal mining worker faced were centered around state regulatory agencies inadequately enforcing mine safety legislation; Federal officials and mine unions being complacent about a growing hazardous issues in the mine; and miners incapable of protecting themselves against impending disaster. The Centralia No. 5 mine was opened two miles south of Centralia in 1907. Because of its age, its maze of underground workings is extensive, covering perhaps six square miles, but it is regarded as a medium-small mine since it employs but 250 men and produces but 2,000 tons of coal daily. It was owned by the Centralia Coal Company, an appendage of the Bell & Zoller Empire, one of the big six among Illinois coal operators. There are in coal mine two main explosive hazards, coal dust and gas. Centralia No. 5 Coal Company ignored the state and federal regulations that could help prevent accumulation of excessive coal dust and gases. The best method identified and used for some twenty-five years, rock dusting, which will not prevent an explosion, but localized one was constantly ignored. The men who worked in Centralia No. 5 mine complained about the poorly ventilated work environment, but nothing was done to improve it. Driscoll O. Scanlan, who was appointed as state inspector, saw the impending hazard and wrote numerous recommendations to the...
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