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China Southern

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Submitted By CheowYean
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3.2.1 Strengths
Largest fleet, most developed route network
As the the Asian fleet the largest, most developed route network airlines, CSA tightly around the goal of building an international scale network carriers strategic transformation, actively promote the three network construction as "hub routes network, sales and marketing network, service support network", extensive brand service, strengthen the construction of information technology, to maintain the innovative edge. (China Southern, 2012)
In 2011, the Group ranked first among all Chinese airlines in terms of its fleet size, flight routes network and volume of passenger traffic. The Group has a network of flight routes with Guangzhou as the core hub and Beijing as a major hub, covering China and the rest of Asia and connecting Europe, America, Australia and Africa. The Company joined the SKYTEAM in November 2007. Up to the date of this report, the Group has established a network connecting 926 destinations of 173 countries and regions and covering major cities around the world. (CSA Annual report 2011, pg3)
Better safety control
By September, 2012, China Southern have kept a safe record of 10 million flying hours and carried close to 600 million passengers without incident. The airline’s safety commitment has - and continues to be - unwavering both throughout China and globally. On September 28, 2012, China Southern was honoured with the Diamond Flight Safety Award by the Civil Aviation Administration of China (CAAC), becoming the leading Chinese carrier to maintain the highest safety records in China.
“…….China Southern Airlines was honored five times with the "Golden Roc Cup" from the CAAC, this annual award representing the highest achievement in the areas of safety in China's aviation industry” (ACN

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