Burger Machine
Relevant information on the product, the market, and the competition: COMPANY PROFILE

In 1981, Ms. Fe Esperanza S. Rodriguez and her sister came up with an idea of converting mini buses into selling vans patterned after mobile food vans in the United States. Her family’s liking of burgers gave her the idea of conceptualizing a unique way of serving burger sandwiches to people in the most economic, fast, & convenient way.

On January 11, 1981, two van type outlets were opened in the Rodriguez gasoline stations located along Aurora Blvd. and EDSA corner Julia Vargas.

Burger Machine started with an initial capital of P40, 000 and with 20 people working in shifts for 24 hours daily. Burger Machine’s schedules mark the company as “ the burger that never sleeps.”

In 1982, its third outlet opened. The business was an instant hit. The owners attributed it to the restaurant-quality food at street-level prices and the popularity of hamburgers to Filipinos. It was Burger Machine who introduced the first “cheesedogs.” It started when a regular customer ordered a slice of cheese to his order of regular hotdog.

Likewise in 1981, the familiar dwarf you see in every Burger Machine van was introduced to the public. It was only in 1988 when he was finally given a name in a contest, BURGER BART.

In 1990, the Corporate Office in EDSA started and was called EDSA Business Unit. It was also in this year when the Food and Nutrition Research Institute of the Department of Science and Technology confirmed our burgers as “source of the most nutrients in terms of peso value compared to other leading hamburger chains.”

With the growing outlets nationwide and 175,296 hours of round the clock service to the public, the “burger that never sleeps” continues to grow by leaps and bounds…

Evaluation key products in terms of customer satisfaction, competitive