Assignment – March 2015
Assignment Front Sheet
Qualification

Unit number and title

Pearson BTEC Level 5 HND Diploma
Business

Unit 41: Contemporary Issues in Marketing Management

Student Name

Assessor name
Dr. Nittin Essoo

Date issued

Completion date

Deadline

16.03.2015

11.07.2015

Assignment title(s)

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature:

Date:

Learning
Outcome

Learning outcome Assessment
Criteria

In this assessment you will have the opportunity to present evidence that shows you are able to:

1.1

LO1

Understand the importance of relationship marketing in a contemporary business context

explain the concept of knowledge management and its role in relationship marketing

1.2

explain the ways that ICT can support the customer relationship management process in a particular organisation describe the benefits of customer relationship management in a selected organisation make justified recommendations for the improvement in customer relationship management for a selected organisation 1.3
1.4
2.1

LO2

2.2
Understand the
2.3
role of marketing in non-traditional contexts
2.4
3.1
3.2

LO3

LO4

Task no. Understand the
3.3
importance of applying the extended 3.4 marketing mix in the service sector
Understand the
4.1
reasons for the increasing 4.2 emphasis on ethics and social
4.3
responsibility in marketing 4.4

T1

carry out a stakeholder analysis for a voluntary sector and a public sector organisation describe the nature of the relationships with customer within two selected not-for-profit organisations
T2
compare methods used in marketing within the public, private and voluntary sectors explain the key issues involved in