...com/viewpaper/201127.html Cirque Du Soleil is a company that has built its success on its ability to be creative and innovative. It has successfully developed a new market and continued to expand on that market. This makes Cirque Du Soleil an example of a company that has creativity and innovation at its base. The following paper will focus on Cirque Du Soleil as a creative and innovative company. It will consider its product and creative strategy. It will look at the structure of the company and how this enhances creativity. Finally, it will look at the threats facing Cirque Du Soleil and what the company can do to ensure its ongoing success. Cirque Du Soleil's product is a performing circus. The basis of the company is a show combining music, dance, and theater. The show uses acrobats, gymnasts, clowns, and other performers. The show also uses a type of music based on a created language. The purpose of the music is to transcend cultural boundaries and make the show accessible to everyone. The company's show is also multicultural in nature. It is designed to reach the widest audience possible. This is done by using the music that is not based on any real language. It is also done by using performers from around the world. The company is global and shows are performed throughout the world. Cirque Du Soleil has also expanded into other areas. This has included releasing two films and a television special. This has also included ventures in publishing and merchandising. Cirque Du Soleil also opened...
Words: 1097 - Pages: 5
...Research Report on Cirque du Soleil Julien Lallement ISEG Business School 5 Group2C January 10, 2012 Human Resources Management, Pr. Michelle K. Duffy, Phd ABSTRACT This final research report relating to the Human Resource course will be focused on the Cirque du Soleil business case discovered in class. In a first part we will develop and articulate the Cirque du Soleil HR portfolio. This part will also relates the company values and core competencies. The first part will be concluded by a series of recommendation discussed during the group presentation provided in class The second part of the report will focus on the strategy developed and used by Cirque du Soleil in order to reach the success. This strategy called Blue Ocean strategy will be in a first part detailed to the Cirque Case and then we will see in a second part where this concept can be applicable or if it was already applied and by which industry. A bibliography will be added at the end of the document. SUMMARY I. Development and Articulation of Cirque du Soleil HR portfolio . . . . . . . . . . . . . . 4 a. Company Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 b. Human Resources Management related issues. . . . . . . . . . . . . . . . . . . . . . . . . .5 c. Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 II. Application of Cirque du Soleil concept to other...
Words: 3188 - Pages: 13
...Since 1984 Guy Laliberté has been building Cirque du Soleil, an artistic circus that has amazed thousands of people in hundreds of towns. Cirque has worked hard on keeping their strengths unbeatable and weaknesses miniscule. In the process of making their weaknesses turn into strengths they have taken advantage of many opportunities available to them. Cirque has done so well at expanding their horizon is it difficult to find opportunities they have not taken advantage of; so, where will they go from here? They do have a few threats; yet even these do not seem to injury Cirque du Soleil. They may need to watch negative media attention and keep founder Laliberté under wraps. Although with Cirque’s popularity, little will affect this strong company that takes advantage of all opportunities and turns their weaknesses into strengths. Cirque du Soleil: The Circus of the Sun Shines 1. Mission Statement: Invoke, provoke and evoke the imagination, the senses and the emotions of people around the world. 2. Organizational strengths/weaknesses a) Strengths i. Unique: Cirque Du Soleil, French for Circus of the Sun, was founded in 1984 by Guy Laliberté in Baie-Saint-Paul, Canada for the 450th anniversary of Canada’s’ discovery celebration in Quebec City. (Roux, 2009) Cirque du Soleil now boasts 5 offices around the world: Amsterdam, Las Vegas, Singapore, and the headquarters in Montreal. The show that provides the audience with a mix of circus...
Words: 561 - Pages: 3
...Cirque du Soleil Case Q1. Outline briefly the environmental factors contributing to the demise of the traditional circus, and compare the offering of the traditional circus with the offering of Cirque du Soleil. Q2. Analyse Cirque du Soleil’s Blue Ocean Strategy and assess the sustainability of the proposed diversification strategy. Environmental factors contributing to the demise of the traditional circus Legal & Political * Tough laws and taxation policies. * Lack of governmental assistance and financial support. Economic * The increasing cost of moving from place to place. * Cost of animal maintenance got larger. * Hiring star performers led to rise in expenses. * The US went into recession. Environmental * Growing concern relating to the mistreatment of animals. * Scarcity of large tracts of land to accommodate circus tents in the city. Technology * Introduction of new technologies such as the TV, game consoles, iPods and laptops. Sociocultural * Two working parent families with no time to bring their kids to the circus. * An increase in movie theatres, along with the TV becoming the new medium for family entertainment. Comparison between traditional circus and Cirque du Soleil’s offering | TRADITIONAL CIRCUS | CIRQUE DU SOLEIL | PERFORMANCE | Based on acrobats, ringmasters, jugglers, clowns and animals acts. Star performers. | Emphasis on artistry. Human performers, no animals, stagecraft &...
Words: 653 - Pages: 3
...Butch's Box Shop Case Study “Butch's Box Shop” is something which we can see on daily basis. Most of the business owners and managers are facing hard times at some point in their career either because of the economy or because of the progress and competition, just like what happened to the “Butch's Box Shop. That does not mean that they need to give up and close the company, it means exact opposite. In my opinion, and based on many examples, those kind of situations actually helps to build better business and bring up revenues to the levels where they never been before. I believe that if you try hard enough you can do anything. First of all, remember if you had profitable company for many years which you build up from scratch, it already means something. Of course, breathing new life into a business takes a solid plan and determination. The most important task is to clearly define why the business is dying. In “Butch's Box Shop” case they already knew what was wrong. One of their biggest asset- wooden box factory was slowly but surely pushed out of business by cardboard and plastic. Simply, from their customers point of view those were better alternatives for them due to the price and usage. I believe they should not even spend resources on marketing for the wooden boxes, because no matter what marketing strategy they would use, cardboard and plastic boxes are just better for storing things like food and they cannot change that. What they can do is to come up with new...
Words: 686 - Pages: 3
...Analysis of the Cirque du Soleil case What is Cirque Du Soleil’s product and its strategy? Cirque du Soleil is a dramatic mix of circus arts and street entertainment. It was the first and foremost a circus without animals. Cirque du Soleil combined street performance, clowns, acrobats, and gymnast to present feats and create theater and dance dramas. In 1999, Cirque released its first feature film and its first television. In 2000, Cirque created an IMAX large-format film production. Besides, it focused on diversifying its commercial activities projects in publishing and merchandising. In 1998, it opened its first store on the property of Walt Disney world Resort in Florida. The company was beginning to develop a concept for entertainment complexes. What has Cirque done (especially relative to HR practices) to support its casts’ ability to deliver superior performances? Cirque hired artists from different countries and took into consideration what their nonartistic needs were. Cirque helps artists to grow. They cast children who live on the streets of Brazil, and changed their lives. If they find a single talented people in the village, they will not bring him. They only bring him if they find a few people who are equally talented that he can be supported by and who can support him. Cirque did everything possible to improve their performance. Each artist can feel comfortable to be a excellent artist. What challenges does Cirque face in the future and how would YOU suggest...
Words: 459 - Pages: 2
...Case: Tour Planning at Cirque du Soleil 1. What concrete means are used to achieve standardization? • Cirque du Soleil takes a very standardized approach. Here are some examples of how they have standardized the method in which they take their show on the road: • Specific timing when planning for future shows. Shows will be planned 5-years ahead of time when it comes to continent choice. They then follow a 2-3yr lead time when they are selecting cities to visit. The tour plan is finalized 24mo prior to the event. They are very diligent with this timing as 90% of their tours are scheduled 2-years in advance. • Consistency when working on their own or with a promoter. In either case, the expectation, absolute must, is for Cirque to get the majority of the earnings from the event. • Specific timing when breaking down a performance site. Cirque states that it normally will take 10 days to move to a new site. This includes specifics in dismantling and preparing the equipment to be shipped (3 days) and time to set up completely at a new location (7 days). • Standardization of box office at new location complete with fiber optic wires. • Proposals follow a standard procedure beginning with a generic Cirque email before moving forward. This includes various reviews that Cirque has decided upon and opportunity in a market, especially like Turkey where they have yet to tour in the case study, to determine if having a show will be a good decision. • Detailed...
Words: 760 - Pages: 4
...Abstract: This course work will concentrate on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to break even. Second, with its innovative and creative productions, the Cirque stays in a distinct position that none of its competitors can compete. Third, the Cirque’s shows ease to accept by the world and became more flexible due to the sufficient diversity in performers’ nationalities and with experience in multi-field. Table of Contents 1. Introduction………………………………………………………..5 2. PEST and Porter’s 5-forces analysis................................................5 3. SWOT Analysis................................................................................11 4. Marketing and positioning strategies...............................................14 5. Ansoff’s Matrix…………………………………………..………..16 6. Conclusion........................................................................................18 Bibliography.......................................................................
Words: 3291 - Pages: 14
...the existing markets are well defined. When all the variables are known and equally effect the players in the market, all players think somewhat the same thing and generate close strategies like in the game theory /prisoners dilemma. Generally, their options are in between differentiation and low cost. Either way companies fac e ruthless competition, slightly differentiated offerings with minimal costs. This environment is the hardest to survive while the demand for known markets are not increasing. On the other hand there some companies that are not suffering by the ultimate competition even they are not in a monopoly. They explored and defined new markets that only they can fit in with the blue ocean strategy. In this case, famous Cirque du Soleil achieved Demand for circus was decreasing and this company has to do something as others in the market. Instead of lowering the costs or differentiating themselves with traditional ways they differentiated the market from a classical circus to a something offers an artistic value. They took some shows out which were costly but not demanded anymore and added some values to the circus that could attract even older people and generate higher profit. They are more than a circus right now more close to theater or other performing arts. The idea behind the blue ocean is simple. Companies could reject the traditional trade-off between low cost and differentiation strategies then find some changes that can reduce cost but create...
Words: 493 - Pages: 2
...consideration the long period, there might be a possible future core competency, only possibly through a very steady time. Initially the book was translated into 44 languages and accompanied by lots of other products, as fashion clothes and toys… The main problematic in question, that the business might face, it is uncertainty from the global markets to accept the goods and services that Oy Moomin offers. It is not very easy to predict possible future tastes of consumers and make a precise and accurate forecast of their flavours, in order to produce the specific amount of product. 2. Was Cirque Soleil diluting the brand by extending the show experience from bit tops and now arenas? The cornerstone of success that helped Cirque du Soleil to create its strategy of success was creativity. In more specific and detailed words, we can state that creativity is the core competency of Cirque du Soleil. After they become very well known for their incredible capacity to be creative and gain all the possible success, they started to invest into new shows, not only in North America but also...
Words: 430 - Pages: 2
... April 1, 2015 The Phantasmagoria Factory Which of the eight sources of complexity for today's decision makers are evident in this case? * Multiple criteria to be contented by a choice * Intangibles that often regulate decision substitutes * Danger and uncertainty about decision substitutes * Long-term suggestions of the effects of the selection of a specific alternative * Interdisciplinary input, which rises the number of persons to be referred before a decision is made * Joint decision making rises the number of persons playing a part in the decision procedure. * Worthy rulings by differing participants in the procedure create disagreement over whether a choice is right or incorrect, decent or bad, and ethical or unethical. * Unintended consequences happen because the consequences of purposeful activities cannot continually be anticipated. Is most of the decision making discussed in this case programmed or nonprogrammed? Explain. Maximum amount of the decision making deliberated in the case is nearly completely unprogrammed because they are completed on the foundation of creative problem-solving due to their unaware and novel nature. The President of Cirque for displays and novel ventures comments that they let the creative persons make the significant decisions concerning the running of the corporation. Unprogrammed choices normally take longer to make as of all...
Words: 738 - Pages: 3
...The power of Cirque du Soleil IT usage Cirque du Soleil is the largest theatrical producer in the world. They capitalize the advantage of implementing information technology in their business model. Surprisingly, they implement information technology in almost every part of their touring show life cycle that people do not imagine. In creation and diffusion process, information technology nurture and enhance the operation like scenography, choreography, and ticket sale. The development of intranet allow the employee to share their discoveries, which can changes their business strategy. This enable Cirque du Soleil’s internal communication to become more efficient and effective. On the other hand, it also brings value to the external communication. Consumers can understand this company’s strategies and information easily. At the same time, the company can gain information about customer’s preference. The interaction between two parties have significantly increase. In design and logistic process, information technology helped to save and transfer the documents about making hat, wigs and building their infrastructure. Performing artist to now able to do their own make- up without hiring a make-up artist. Moreover, the documents is very important to the architecture building of the shows. These functions allow Cirque du Soleil to save their cost and time, At the same time, it reduces information complexity through standardization. The performance and skills level of the performance...
Words: 487 - Pages: 2
...Case 1: Rani Pharmaceuticals should deny the request from the other company to use their contacts. Not only is it an invasion of their clients privacy, but it also would cause Rani Pharmaceuticals to lose loyal clients. In this situation Rani Pharmaceuticals need to decide whether or not that want to practice postconventional morality or preconventional morality. Post conventional morality represents a more mature outlook on business. Businessmen in this level of morality will be more focused on the long term effects and focus more on how they see themselves not how others will view them. In this situation I believe Rani Pharmaceuticals should ask themselves, “ Even if it will increase sales , and follows the law, is it a right decision for me and my company personally? Will it hurt me later on, or will it better my company in the long run”. This outlook is focused more on the cause and effects of decisions, with taking into account future possibilities. Preconventional morality focuses more on selfish and self centered decisions. They do not take into account how their decisions will affect the company’s future, instead they focus on how they can benefit now. In this situation it would be in the pharmaceuticals best interest to apply the postconventional practice. In the AMA statement of ethics it is clear that under the fairness tab, that companies should uphold and respect the privacy of their customers and reject manipulations and sale tactics that would harm...
Words: 1239 - Pages: 5
...Blue Ocean strategy is to create an uncontested market place while making the competition irrelevant. By doing so this creates and captures new demands and breaks the value-cost trade off. In result, this aligns the whole system of a business’s activities in pursuit of differentiation and low cost. This strategy is important for businesses because in order to make your competition irrelevant, you must leave the red ocean and go to the blue ocean. Once in the blue ocean, you only need to create demand for your product or service. Examples of Blue Ocean Moves There are several examples of Blue Ocean Strategy, a notable example would be Cirque du Soleil. “It’s tag line was, "We reinvent the circus." It targeted a different audience than do traditional circuses -- of those interested in theater, opera, and ballet.” (eHow, 2014). Cirque du Soleil’s strategy challenged the conventions of the circus industry. Their strategy of production of eliminating...
Words: 717 - Pages: 3
...TLFeBOOK Blue Ocean Strategy Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON, MASSACHUSETTS ( ) ( ) ( ) ( ) ( W. Chan Kim Renée Mauborgne Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. Library of Congress Cataloging-in-Publication Data Kim, W. Chan. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. p. cm. Includes bibliographical references and index. ISBN 1-59139-619-0 (hardcover: alk. paper) 1. New products. 2. Market segmentation. I. Mauborgne, Renée. II. Title. HF5415.153.K53 2005 658.8 02—dc22 2004020857 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48–1992 To friendship and to our families, who make our worlds...
Words: 72695 - Pages: 291
