...Routing the Path to End-To-End Communication An Analysis of Cisco Systems and how the use of Information Technology gave them a Competitive Advantage Mira Vissell ISM 158 Business Analysis Paper March 4th, 2004 Table of Contents Objective Section I: Industry Summary: An Analysis of Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology in the Industry Section II: Company Perspective: An Analysis of Cisco Systems A. Cisco Systems profile B. Market and Financial Performance C. Competitive Strategy Statement D. Significance of Information and Information Systems E. Strengths and Weaknesses of Cisco Section III: Structured Analysis of Information System Use A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine/define D. Significance of Telecommunications E. Success Factor Profile Section IV: A Final Analysis of the Success of Cisco Systems A. The Success of Business Strategy and IT used to Date B. The Effective Position of the Company for Future Performance Bibliography Objective The objective of this paper is to analyze how Cisco Systems gained competitive advantage in the networking industry through the use of information systems and key business strategies. ...
Words: 9306 - Pages: 38
...Cisco Systems [pic] Networking the Internet Revolution Brandi Martin brandi@ucsc.edu Table of Contents Paper Objective Section 1: The Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology to the Industry Section II: Company Perspective: An Analysis of Cisco Systems A. Cisco Company Profile B. Market and Financial Performance C. The Competitive Strategy D. Significance of Information Technologies E. Strengths and Weaknesses of Cisco Section III: A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine/Define D. Significance of Telecommunications E. Success Factor Profile Section IV: A Final Analysis of the Success of Cisco Systems A. Success of Business Strategy and Information Technology Use to Date B. The Effective Position of Cisco for the Future Objective of Paper The purpose of this paper is to provide an analysis of Cisco System’s primary business strategies and its utilization of information technologies to achieve a competitive advantage in the network equipment industry. The paper is divided into four sections, starting with a broad industry analysis, then narrowing to concentrate on Cisco Systems Inc., followed...
Words: 15753 - Pages: 64
...Ethical Strategy Review of Cisco Systems ethical strategy, what they say, what they do, and how it impacts their stakeholders. 2010 Contents Introduction 3 Background Information 3 Cisco’s Ethical Strategy 6 Stated Ethical Strategy 6 Stakeholder Analysis 9 Employees 9 Customers 13 Government 15 Suppliers 17 Shareholders 18 Communities 20 Institutionalization of Ethics 21 Explicit Components 21 Implicit Components 22 Corporate Environmental Management 23 Environmental Policy 23 Environmental Management Systems (EMS) 24 Crisis Management Policy 25 Overall Evaluations and Conclusions 26 Recommendations 27 Works Cited 29 Appendix 32 Appendix A - Cisco Code of Business Conduct 33 Appendix B - Cisco Ethics Decision Tree 34 Appendix C – Cisco Systems Inc. Board of Directors 35 Appendix D – Cisco CSR Awards and Recognition 36 Appendix E – Cisco’s Supplier Code of Conduct 39 Appendix F – Cisco’s Supplier Ethics Policy 40 Introduction The purpose of this paper is to see how a Cisco integrates their ethical and socially responsible practices into their business. The paper will look at the company background, and history. It will then analyze the ethical strategy of the company by reviewing the stated ethical strategy, statements and documents that support that strategy and how the strategy impacts the major stakeholders of the company. An examination of how Cisco institutionalizes their ethics strategy into the company...
Words: 11516 - Pages: 47
...Cisco BTS 10200 Softswitch Building Environment and Power Site Survey Document Brief The Building Environment and Power Site Survey provides essential information about the customer site for the Cisco BTS 10200 Softswitch. The Cisco BTS 10200 Softswitch is a software-based class-independent telephony switch that utilizes MGCP as the control protocol for voice. Modification History |Ver. |Date |Comment | |R332a |06/30/2002 |Initial draft for Rls.Release 3.3.2 | |R33b |10/29/2002 |Page 1 – Added electrical requirements warning. | | | |Sec. 3 – Changed upper temperature limit to 104°F (40°C) | | | |Sec. 4.1 – Clarified requirements for redundant “A” and “B” feeds. | | | |Sec. 4.2 – Clarified requirements for redundant “A” and “B” feeds. | | | |Sec. 9 – Clarified requirement for modem numbering. | |R33c |01/22/2003 |Updated headers and footers. No content changes. ...
Words: 3441 - Pages: 14
...Cisco for Small Business – An Example Network Case Study This article is part 2 of a 2 part series: Part 1 is at Why Is Cisco Equipment a Smart Investment for Small Businesses? Moving from the broad over view covered in Part 1 lets now move into demonstrating some of the direct benefits of the more commonly implemented features of Cisco router and switches by using a simple, small office scenario as a case study. Typical of a small organization is there are departments for financial matters, marketing and sales and one or more managers. The personnel in each of these areas has specific computer functions and data needs with some being in common such as Internet access and others being necessarily limited to certain workers such as access to financial data. Let’s assume we’re a consulting firm that’s been hired to design this network and as the the first step we have met with the key managers to develop a list of criteria for each department in regards to computer resources, security and performance. In our meeting we agreed to the following goals. Network Design Goals and Numbers Overall: A reasonable level of network security. This particular business isn’t subject to any set of specific regulations such as HIPAA but management well understands that good security practices are both a sound investment in protecting the company’s IT assets, the company image and as a deterrent against legal proceedings. It was agreed that the following basic security procedures are to...
Words: 1674 - Pages: 7
...the network cabling for the new data centers according to the ANSI/TIA-942 standard. * Design of the network architectures "Cloud Ready" and drafting of the technical specifications for the solution to be deployed, according to the reference model "Cisco Virtualized Multi-Tenant Data Center" (VMDC 2.2). * Data Center Interconnect design for virtualization needs, geoclustering and Disaster Recovery * Primary Data Center Network Infrastructure Project Manager (92 Cabinets) * Network cabling and urbanization design * Design and deployment of the network infrastructure following the business requirements in term of Colocation and Hosting and according to the Multi-Tenant consumption model. * Deployment of new technologies for the unified network and virtualization (FCoE VDC, VPC,VSAN…). * Procurement and following the infrastructure deployment of the computing, the storage environment and the virtualization solutions via VMware and Hyper V. * "Hosted Exchange" Project Manager * Validation of the HLD and the LLD and following the deployment and the test of the solution. * Definition and deployment of the solution for high availability, load balancing and network security as validated by Cisco and Microsoft. * Study of some Data Center Infrastructure Management solutions (DCIM), selection and deployment of dcTrack ®. * Definition and design of the "Process Model" for the Service Operations Center following the reference models of ITIL...
Words: 679 - Pages: 3
...INTRODUCTION Cisco Systems was started by a team of husband and wife, Leonaid Bosack and Sandy J. Lerner in 1984. They developed the first specialized microcomputer that enable two or more networks communicate with each other by deciphering, translating and funnelling data between them. This microcomputer also called as “multi-protocol” router has opened up and boosted the functionality of the Internet world. Over the years, Cisco managed to become the spearhead in the data networking equipment market which saw the company provided and manufactured large-scale router that powered the Internet. As Cisco Systems grow and expand over the years, so did the company’s product portfolio. With routers and switches being the core products of the company, other products and services such as hubs, access products (connection for remote access), web scaling products and technologies, security products, InterWorks for SNA, IOS software and network management has slowly become a part of Cisco Systems product portfolio. This expansion of portfolio was made possible through the several acquisitions and partnerships. By 1998, Cisco managed to hold either number one or number two position in 14 of the 15 markets in which it competed. This has made Cisco the top choice among large companies to buy company’s line of products and services. This situation may also reflect from the strong financial growth of Cisco. From 1994 until 1998 Cisco’s total assets sky-rocketed from $1.1 billion to $8.9 billion...
Words: 2099 - Pages: 9
...Alternatives and Cost/Benefit Analysis 6 3.1 [Possible Solution 1] 7 3.2 [Possible Solution 2] 7 3.3 [Possible Solution 3] 7 3.4 Comparison 7 3.5 Recommended Alternative 7 Project Risk Assessment 8 REFERENCES 9 Executive Summary | | IIS Network & Communications Infrastructure Design Plan IIS prides itself as an industry leader with product lines such as the revolutionary “” Thinking Navigator, which is a first of its kind to integrate GIS and real-time satellite imagery data with proprietary software algorithms. IIS is currently comprised of two division; Consumer and Military Defense Divisions with Corporate headquarters in Dallas and branch offices in Fairfax, Shanghai and London. The Military Defense Division is based out of the Fairfax, VA location. The Dallas location comprises of three office buildings with a warehouse and prototype manufacturing facility. However, IIS recently assessed their current Dallas location and decided that they need to consolidate all these locations into a single three store building with a total space of 150,000 square feet. This project is...
Words: 4121 - Pages: 17
...which program I believe is the best choice. Base on my information Cisco WebEx is the best choice for web conference. Summarize key points as follows: I evaluated 3 web conference programs (Genesys Intercall, Cisco WebEx, and Adobe Connect 8). Cisco and Adobe out-performed Genesys. The only difference between Cisco and Adobe is number of lines. Based on our company meeting record we never had 15 people or more in our meeting. Therefore Cisco WebEx program is the best choice based on performance. 1. Performance Genesys Cisco Adobe Security None Code Code Program PC PC/MAC/Mobile PC/MAC/Mobile Number of lines 20 lines 25 lines Unlimited Service support 7am-5pm CST 24/7 24/7 2. Cost of Equipment Cisco WebEx is our most cost effective option because the price is affordable for the features that provides with the program. Genesys Cisco Adobe Cost per month $42 $49 $79 Based on research, Cisco WebEx program is the best choice for web conference. The program covers all the features that company needs. Moreover, Cisco WebEx cost less than Adobe Connect 8. If you have any questions, concerns, or need additional information, please call me at (***) ***-****. I look forward to receiving your reply. Thank you very much. Reference Coporation. (2011). Adobe Connect 8. Retrieved from http://www.adobe.com/products/ Coporation. (2011). Cisco WebEx. Retrieved from...
Words: 316 - Pages: 2
.... Unit 3 Kaplan University IT530 Professor Jeffrey Robinson August 20, 2013 Abstract In this discussion we look at some of the history around frame-relay. We then look at some of the equipment necessary to create the frame relay connections, as well as how the connections work both logically and physically. Some limiting factors are discussed as well as committed information rates, burst rates, an error handling. Some of the positive aspects of frame-relay are identified along with some options for the future of WAN technologies. Frame-Relay Operating at the physical and datalink layers of the OSI model, frame relay is a high-performing WAN protocol. It was originally designed for use with ISDN integrated services digital network interfacing. It has evolved into being used on multiple types of network interfaces. In 1984 the initial proposal for frame-relay standardization was presented to the CCITT Consultative Committee on international telephone and telegraph. Because interoperability standards were lacking, frame-relay did not fully take off until the 1990s. In 1990 StrataCom, Northern Telecom, Digital Equipment Corporation (DEC), and Cisco created a consortium that focused on the technical development of frame-relay technology. While the CCITT was already discussing frame-relay, the consortium established specifications that while still conforming to the frame-relay protocol, enhanced the protocol...
Words: 2574 - Pages: 11
...Cisco systems Architecture: ERP and Web-Enabled IT Case Introduction and Background and analysis of the Business Cisco Systems, a Global leading company that manufactures and markets Internet Protocol (IP) equipment, uses routers to send digital and voice data over the Internet. Founded in 1984 by three former Stanford University Students, Cisco first found early success by targeting Government agencies, Universities, and the Aerospace industry. In 1998, Cisco began targeting big businesses and other agencies. Cisco did their Initial Public Offering (IPO) in 1990. However, disagreement between founding partners led to two of the founding members parting ways with the company. In 1994, Cisco suffered another major setback: “Cisco’s legacy environment failed so dramatically that shortcomings of the existing systems could no long be ignored” (Nolan, 2005, p.4). However, after costly repairs and creating a brand new IT platform architecture, Cisco was able to recover and continued to move forward. Cisco immediately began expanding by acquiring smaller entities which expanded the company’s market share. In 1998, Cisco successfully reach the coveted $100 billion landmark. Over the next two years, Cisco continued to expand and “acquired more than 20 companies, including wireless network equipment maker Aironet. With a market capitalization exceeding $500 billion, Cisco enjoyed a turn as the world’s most valuable company in 2000” (Hoover, 2012, p.1.) Cisco’s product’s mix includes;...
Words: 2344 - Pages: 10
...Social Responsibility JJT Task 1 Corporate Social Responsibility Strategy Chris Dennison Introduction In today’s global economy of socially conscious shoppers, it is not enough to simply create and sell a high quality good or service. A recent study shows that corporate social responsibility is critical to establishing and maintaining a positive reputation as evident by the more than 90 percent of polled shoppers that would switch to a brand that demonstrates support for a good cause if competing products were of similar price and quality. Additionally, the same amount of consumers was more likely to establish a deeper trust and loyalty to a socially responsible organization in comparison to one that doesn’t show these things. Most importantly, businesses that are not socially responsible are at severe risk of alienating their customer base, thereby impacting their longevity and profitability. Consumers hold the power as they have shown and will continue to boycott corporations that are found to engage in irresponsible practices. With this in mind, it is no longer a question of if a corporation should consider integrating social responsibility aspects to their operations, but rather a question of to what extent leadership wishes to go and how they will develop and communicate this in terms of having a meaningful impact on local community and the environment. In the past, a corporation’s primary responsibility was to turn a profit. The concepts of being socially responsible...
Words: 4067 - Pages: 17
...* Cisco Systems, Inc. is an American multinational technology company headquartered in San Jose, California, that designs, manufactures, and sells networking equipment. It was founded in 1984; 31 years ago, in San Francisco by Leonard Bosack and Sandy Lerner. The Current CEO is Chuck Robbins and their Headquarters is in San Jose, California, US. They operate worldwide and provide Tech for many companies and public households. USP: Cisco Sys's experimentations yield new products and services that outpace competitive threats They have over 30 different products in markets such as: * Networking Devices * Network Management * Cisco IOS and NX-OS Software * Interface and Module * Optical networking * Storage area networks * Wireless, Telepresence, VOIP, Security * Datacentres In 2014 Cisco Systems, Inc. made US$ 47.142 billion in revenue (a drop from 2013) “The Human Network” This was a big effort by Cisco during the early to mid-2000’s to enter into and have a bigger presence in the household consumer market. Throughout the mid-2000s, Cisco also built a significant presence in India, establishing its Globalization Centre East in Bengaluru for $1 billion, and planning that 20% of Cisco's leaders would be based there. However, Cisco continued to be challenged by both domestic Alcatel-Lucent, Juniper Networks and overseas competitors Huawei. Due to lower-than-expected profit in 2011, Cisco was forced to reduce annual expenses by $1 billion...
Words: 480 - Pages: 2
...College CMIT 495 Professor Sam Musa February 28, 2016 Table of Contents Introduction 2 Purpose 3 Implementation Requirements 3 Project Contact List 3 Tool List 3 Equipment Installation Plan 5 Project TimeLine 6 Lan Implementation task 7 Security Implementation task 11 Configuration Routers 41 Switches 46 VLAN Configurations 49 Voice VLAN and Wireless 51 DHCP and DNS 54 Active Directory Implementation Task 56 Active Directory Policies 58 AD Forest Domain OU formation/AD Group Formation/AD GPO Implementation 68 Security Technologies 88 Introduction The implementation of the WWTC is crucial to keep the business functioning and growing. To ensure that new office installation goes smooth group 3 will create a functional implementation plan from the design we proposed to WWTC over the last 7 weeks. Purpose The purpose of this plan is to provide a step by step guide on the network designed proposed by group 3. This implementation plan will include points of contacts, project leads, equipment, installation steps, personnel responsible for installation, and timeline. Implementation Requirements In order to completed this detailed implementation this project will be rolled out in phases based on what equipment needs to be installed and configured. The project will be rolled out in...
Words: 13687 - Pages: 55
...Cisco Case Study Cisco Systems is a leader in its industry and a leading supplier of networking equipment. Through its history it struggled to go from a corporate name to a household known brand. Although Cisco equipment significantly contributed to the backbone of the internet and the company was very successful, the recognition on the brand was low. In the past Cisco’s marketing campaigns targeted corporations and IT decision makers but in 2003 they entered the consumer market. The acquisition of Linksys allowed Cisco to offer several home entertainment solutions along with home and small office network gear. Because they now have consumer products, the also needed a different marketing approach. In 2006 the company launched a rebranding campaign, the tagline “The Human Network” was intended to ‘humanize’ the technology company by branding them as a company that connects people through technology and not just a company that builds network equipment. This marketing strategy was highly successful, increasing revenues by 41% from 2006 to 2008. In 2008 their revenue hit $39.5 billion and was ranked the 18th largest global brand. With this said, it was a viable plan for Cisco to reach out to consumers at that time but it is well known in business that most companies fail once they step away from its core competencies. Although going from larger company routers to home routers with the acquisition on Linksys was not a far cry, Cisco fouled when they tried to go even further with...
Words: 856 - Pages: 4