...Hong Kong-style fast food is either served in fast-casual restaurants such as Café de Coral, Maxim's and Fairwood or in food courts typically attached to malls or supermarkets such as CitySuper. The food offered is a mix of Canto-Western cuisine, Cantonese fares, and increasingly Asian food from outside China. Fast food industry faces a challenging and volatile environment. Food is a fast-moving consumer products and companies must be swift and agile to compete globally. The sector is highly vulnerable to changes in consumer demand and commodity price shifts. Porter's five forces analysis is a framework for industry analysis and business strategy development. The followings are the factors of Porter’s five forces: 1) Threat of New Entrants Economies of Scale Large chains do see some advantages of economies of scale which new entrants are not easy to obtain. For example, Café de Carol has adopted centralize kitchen and large-scale advertising program (Appendix 1). Product Differentiation While differentiation is a large and necessary expense for the large fast food chains in the industry, it is not difficult for private startups to overcome and thus not a significant barrier to market entry. Capital requirements will quell the formation of new, national competitors, but is not a significant barrier to private startups. Cost disadvantages stem from the fact that established companies already have product technology, access to raw materials, favorable sites, advantages...
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...http://www.termpaperwarehouse.com/essay-on/Hong-Kong-Fast-Food/125175 Hong Kong Fast Food Hong Kong-style fast food is either served in fast-casual restaurants such as Café de Coral, Maxim's and Fairwood or in food courts typically attached to malls or supermarkets such as CitySuper. The food offered is a mix of Canto-Western cuisine, Cantonese fares, and increasingly Asian food from outside China. Fast food industry faces a challenging and volatile environment. Food is a fast-moving consumer products and companies must be swift and agile to compete globally. The sector is highly vulnerable to changes in consumer demand and commodity price shifts. Porter's five forces analysis is a framework for industry analysis and business strategy development. The followings are the factors of Porter’s five forces: 1) Threat of New Entrants Economies of Scale Large chains do see some advantages of economies of scale which new entrants are not easy to obtain. For example, Café de Carol has adopted centralize kitchen and large-scale advertising program (Appendix 1). Product Differentiation While differentiation is a large and necessary expense for the large fast food chains in the industry, it is not difficult for private startups to overcome and thus not a significant barrier to market entry. Capital requirements will quell the formation of new, national competitors, but is not a significant barrier to private startups. Cost disadvantages stem from the fact that established companies...
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...Relationship marketing Relationship Marketing is a new term of marketing describing RM helps the long-term relationship building between suppliers and customers. Since the term of RM has been accepted in marketing, there have been a lot of debates about what is meant by RM”. According to Robert M.Morgan & Shelby D.Hunt (1994) , RM concerns a sector perspective and the understanding of the customer’s needs and wants. Thus, the promotion of developing, selling, and delivering products should focus on satisfying the customers which means "development and maintenance of long-term relationship with the customers." Company need to build trust with their customers. The trust of customer is not easy earned by a company, it may take long time for a customer to believe the company. The company needs to be careful when they trying to provide any information for their customer and most of the time the information must accurate. Trust may create long term relationship between customer and the company. The customer may keep purchase their product and service if they trust the company And also have many keys principles of relationship marketing. Firstly, company need to identify the potential customers before setting up a business. The company needs to find out what types of customer that their business target for. Steve Baron, Tony Conway and Gary Warnaby (2010) article indicated that the business will only grow bigger if they understand the customers’ needs and wants. Besides, the...
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...PEST and SWOExecutive Summary Transportation has played a part in human beings affairs over the years. It gave man a change to travel to different places. Transportation also provided man with the capability to transfer his/her goods, products, materials and belongings from one place to another without experiencing many difficulties. There are many kinds of transportation one of which is the modern railways. A company engaging in railway systems is MTR Corporation. The paper conducted a strategic analysis of the MTR Corporation and its strategic position. The paper performed a SWOT analysis of the company. The paper Identified options for the future development of the organization. The paper evaluated the merits of potential future strategies. The paper also recommended courses of actions that will be implemented by the organization. The findings of the paper state that the company has two strategic options. One is resource led and the other is market led. Among the two options the market led strategic option is more desirable for the company. The paper found out that MTRC’s market led strategic option to increase its railway systems will help in accommodating the needs of the increasing number of tourists and residents of Hong Kong. This option will help the company to maintain its good image in the industry. This option will give the company additional income. The strategic option to increase the railway system will also assist in maintaining the minimal incidents of traffic...
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