Classic Airlines Marketing Solution
Classic Airlines is facing numerous internal and external issues both internal and external. The external and internal marketing problems are affecting the needs and wants of the customers, stakeholders, and the profitability of the company. It is the responsibility of the Marketing department to review and come up with a sound marketing solution to assist with combating the poor sales, and reduced profits of the company and to win back and connect with its customers.
The marketing department will employ a problem-solving model to solve Classic Airlines marketing problems. The model will consist of nine steps and it will assist the marketing department with identifying and defining the problem. Then, applying the problem solving process, it will help to aide with the comeback of the company to a thriving business.
To be an effective marketing team it is imperative that the stakeholders are involved and that a plan of action is utilized to research the problems that are identified. The following nine step approach to problem solving by Management-Hub (2012) is an effective tool to assist the marketing department.
• Develop a problem statement
• Identify the potential cause of the problem
• Gather data and verify the likely cause
• Identify possible solutions
• Evaluate alternative solutions
• Determine the best solution
• Revise the project plan
• Implement the solution
• Determine if the problem has been solved.
Problem Statement Classic Airlines is the world’s fifth largest airline and commands a fleet of more than 375 jets that serve 240 cities with over 2,300 daily flights (UOPX scenario, 2012). The company is faced with several challenges related to rising costs and lack of new ideas or innovation. Classic Airlines
