...Coca-Cola New Vending Technology and Marketing Paper Dennecia M. Carter BUS 508: The Business Enterprise Strayer University Paying more for a Coke dependent on the weather temperature is probably something that most people would not agree with. Coca-Cola tested a technology that would make such a thing possible. Former Chairman and Chief Executive Officer M. Douglas Ivester stated, “Coca-Cola is a product whose utility varies from moment to moment. In a final summer championship, when people meet in a stadium to have fun, the utility of a cold Coca-Cola is very high. So it is fair that it should be more expensive. The machine will simply make this process automatic.” (McGraw-Hill/Irwin, 2008) Now that is how you make your product benefit you at the expense of things that consumers can not control. The idea that the changing of prices based on the ambient temperature was thought of as just the law of supply and demand in action. Would it be easy for consumers that normally purchase a Coke for $1.25 now see prices of $1.50 thanks to a twenty degree increase in temperature? It had been reported in October 1999 that Coca-Cola was testing vending machines that could raise prices in hot weather. After this report it led to major national and international controversy for the company. The ability for the machine to make price changes based on temperature would be processed simply through a temperature sensor and computer chip. Besides price changes based...
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...Introduction The Coca-Cola Company Limited is the world's largest beverage company and is the leading producer and marketer of soft drinks. Due to the facing of highly competition in the market, the Company used more than million dollars in the R& D, marketing and production, in order to design a new product to gain a higher margin. This report is mainly focusing on how Coca-Cola Company Limited uses strategies in order to competitive in the mature market. Firstly, the issues of the Company will be identified, and then SWOT analysis of the company will be conducted. After that, evaluation of alternative strategies will be stated and finally recommendations and implementation will be given. Background Coca-Cola Company Limited is the world largest offerer of non-alcoholic beverages and the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Coca-Cola Co. is operating in their existing brands, and also develops new global and local brands and acquisition of the global or local brands. In 2002, the company has launched new brand product including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit in Australia. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands...
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...BACKGROUND Coca-Cola was invented by Doctor John Pemberton who was a pharmacist from Atlanta, Georgia. He developed Coca-Cola in a three legged brass kettle in his backyard. His bookkeeper, Frank Robinson, suggested the name “Coca-Cola” and with his excellent penmanship, he developed the logo of the company, which is still used today on the sides of the cans and bottles of Coca-Cola. Initially, the soft drink was sold to the public at a pharmacy/soda fountain shop in Atlanta, Georgia and it made its debut on May 8th, 1886. It was first sold as a medicinal tonic and actually contained extracts of cocaine and kola nut which has a high level of caffeine in it. Ironically, in the first year of its existence, on an average about nine servings of the soft drink were sold each day and sales for that first year added up to a total of about $50.00. Expenses totaled approximately $70.00. Therefore the company actually lost money its first year. In 1887, another pharmacist and businessman, Asa Candler, bought the Coca-Cola formula from John Pemberton for $2,300. In between years 1890-1900, aggressive marketing and advertising Coca-Cola’s sales rose to over 4000%. Over the years, the Coca-Cola Company became a globally recognized power company whose logo has been ranked number 1 as the most globally recognized logo in the world for the past eleven years. Just this past month, it fell to number 3 and Apple took over their number one role. ...
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...The purpose of this paper, prepared by Jessica Chan under the supervision of Robert F. Bruner is about analyzing the companies Coca Cola and Pepsi after Pepsi has announced a merger with Quaker Oats Company with a deal at around $14 billion. With this deal Pepsi would have access to 83.6% of the sport drink market and around 33% of the U.S. noncarbonated-beverage market, followed by Coke with 21%. The paper wants to answer the questions how the latest announcement of Pepsi has an effect on the two companies´ prospects for value creation by showing the company background of both companies, giving a briefly industry overview of the beverage market and competitive events and establishing a financial comparison, especially with ratio and economic profit analysis. In the world Coca Cola and Pepsi have towered as the two leading brands of beverages. In the year 2000, Coca Cola was the largest manufacturer, distributor, marketer of soft-drink concentrates and syrups in the world and its market value reached $110.01 billion. On the other side Pepsi was a $20 billion worth company in 2000, acting in the snack food, soft drink and noncarbonated beverage market. Both companies have reached worldwide expansion of their markets, which include a large product range of beverages, apparel and paraphernalia with their respective logos. Both have grown into longstanding global and social industry leaders. Coca Cola´s annual sales were $20.5 billion which were earned also through a variety of...
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...Decentralization Helps Coca-Cola Executives ... www.mhhe.com/business/management/updates/mcshane/.../ch18.mhtml * * ORGANIZATIONAL BEHAVIOR by Steven L. ... One of Douglas Daft's first tasks asCoca-Cola's new CEO was to cut one-fifth of the workforce. The goal wasn't ... 2. Coca Cola Organizational Behaviour Free Essays 1 - 20 www.studymode.com/.../coca-cola-organizational-behaviour-page1.html * 20+ items - Free Essays on Coca Cola Organizational Behaviour for ... Coca Cola Organizational Theory subsequent paper contains a ... Coca- Cola Organizational And General Issue have been overlooked by ... 3. Organizational Behavior Coca Cola Free Essays 1 - 20 www.studymode.com/.../organizational-behavior-coca-cola-page1.html * 20+ items - Free Essays on Organizational Behavior Coca Cola for students ... its part, archrival PepsiCo has a 31.6 percent market share. (Vault 2002) The ... very thankful to you as you Assigned us this report on ROLE OF THE FORCES ... 4. Coca Cola Organizational Theory - Scribd www.scribd.com/doc/20200601/Coca-Cola-Organizational-Theory * * Sep 25, 2009 - Coca Cola Organizational Theory - Free download as PDF File (.pdf), Text ... Is behavior in the organization very standardized, or does mutual ... 5. Organizational Structure of The Coca-Cola Company - Scribd www.scribd.com/.../Organizational-Structure-of-The-Coca-Cola-Compan... * * Sep 15, 2010 - The Coca-Cola Company 2010...
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...Bishop English 181 10/9/12 The Unknowns of the Coca-Cola Company One would expect a 150 billion dollar company to handle their business without jagged edges; however, this frequently is not the case. Many multibillion-dollar companies break the law in ways that their customers more often than not are not aware of. The Coca-Cola Company is one of the most egregious, making the company look as bad as their product is for your body. These wrongdoings consist of using different drugs to make their product addictive, mistreating employees, supporting malicious groups such as the Nazis to increase their profits and worst of all, exploiting natural resources of developing countries such as India. Perhaps if Coca-Cola drinkers were familiar with these inexplicable acts, they would stop drinking Coke. This paper will provide evidence that shows how Coca-Cola has broken both political laws and widely shared moral values in several different ways. The company’s name, Coca-Cola, was not just a random thought that came to Dr. John Pemberton’s mind, the creator of the soft drink. In May of 1886, Dr. Pemberton, who was a morphine addict, created Coca-Cola as a nerve tonic. Nerve tonics provide calming and soothing feelings, as well as relaxation and pain relief (Lynne, 2009). No one today drinks Coke for those reasons, but there certainly was and still might be today an addictive drug in Coke which Pemberton used—cocaine. Of course Coca-Cola denies ever using the drug in their drinks even...
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...Coca-Cola: International Business Strategy For Globalization Dr. Michael Ba Banutu-Gomez, Professor, Management and Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have proven successful in their international operations and are one of the most recognized brands in the world. We performed an in-depth review of how effectively or ineffectively Coca-Cola has used each of the six strategies. The paper focused on Coca-Cola's operations in the United States, China, Belarus, Peru, and Morocco. The author used electronic journals from the various countries to determine how effective Coca-Cola was in these countries. The paper revealed that Coca-Cola was very successful in implementing strategies regardless of the country. However, the author learned that CocaCola did not effectively utilize all of the strategies in each country. Key Words: Coca-Cola, International Business, Strategy, Globalization, International Marketing, Labor Relations, Distribution, Diversification, Management, Channels, Costs, Gains and Collaboration. INTRODUCTION...
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...Running head: COCA-COLA AND PEPSICO Coca-Cola and PepsiCo: Similarities and Differences Lamar Smith Michel Brown Annette Pete May Valencia Cardinal Stritch University MGT 426 August 18, 2011 Submitted to the faculty of Cardinal Stritch University in partial fulfillment of the requirements for the degree of Bachelor of Science in Management. Introduction Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter (Inforefuge.com. 2011). This paper will discuss the similarities and differences in the processes used by Coca-Cola and PepsiCo for place, price, and promotion. Place and Price The marketing exposure of PepsiCo and Coca-Cola is everywhere ranging from commercials, billboards, and mail advertisements all over the world. Although they target the same markets, they both use different approaches to their marketing strategies. This is evident when comparing the two companies’ websites. When browsing the Coca-Cola website you will experience a more conservative style; there is...
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...since my husband claims we should own stock with how much I shop there.However, I decided on number 92 on the Fortune 500, the Coca-Cola Company. "The Coca-Cola Company marketsfour of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. " happento drink a lot of DietCoke. The company leads the soft drink industry with a 50 percent market share. For the purpose of thisassignment, I will discuss the Coca-Cola Company's competition and the how the Coca-Cola Company's marketingimpacts the company's financial objectives. But first, I will present the Coca-Cola's Company's mission.The Coca-Cola PromiseThe Coca-Cola Company's mission, also known as the Coca-Cola Promise is to "benefit and refresh everyone ittouches "and to "When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurtureand protect our brands, particularly Coca-Cola. " This blue chip company has remained a leading competitor in thesoft drink industry for 115 years because of its unwavering devotion to the Coca-Cola Promise. Except for that onetime, in 1985, when Coca-Cola imprudently decided to change the original formula of its leading brand Coke, thecompany has never changed its primary focus to provide consumers the highest quality beverage available in themarketplace. In case you don't recall, this ghastly miscalculation on The Coca-Cola Company's part resulted in a...
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...The Coca-Cola Company The second function of the management process is organization. Management must organize, assign duties or responsibilities, and put the course of action into practice. Managers are responsible to ensure the plan is put into action the important resources while reducing unnecessary expenses. This paper will confer how the Coca-Cola Company uses the organizing function of management relating to physical assets, human resources, and technology. In 1886, John Pemberton, an Atlanta pharmacist, stirred a concoction and carried it to Jacobs’ Pharmacy that was a few doors down. Mixing the concoction at the Pharmacy with carbonated water letting the customers sample the product and the after the sampling the mixture was selling for five cents a glass. The first year average of selling the mixture was nine glasses per day. The mixture was named Coca-cola from Pemberton’s bookkeeper, Frank Robinson, who wrote the name in script and is still written the same way today. Pemberton died in 1888 without knowing the success of the business. Asa Griggs Candler securing the rights to the business in 1891 for a total of $2300 became the company’s first president and took the company to greater heights. Marketing of the new product by giving away free coupons for the new drink was his way of making the product known passing out free calendars and signs to pharmacy’s so the symbol, and the name would get out into the world (The Coca-Cola Company, 2011) . In today’s...
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...Environmental Scan Paper Environmental Scan Paper According to BusinessDictionary.com, “an environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans” (BusinessDictionary.com, 2011). In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that are required to reach the long-term goals of the company. This paper’s purpose is recognizing and exploring the external and internal situations of two successful organizations, Apple and Coca Cola. Also, to examine the competitive advantages and strategies used by these organizations, as well as sustaining value in an increasingly competitive market through creative strategic business plans. Another area being explored is the measurement guidelines used to substantiate the strategic effectiveness for these organizations and the effectiveness of these measurement guidelines. Internal and External Environments The whole process can be seen as beneficial knowledge for managers wishing to increase the long-term efficiency and develop strategic plans for the business. An organization’s environment can be broken into two separate divisions. First, the internal environment which is generally compiled of the factors or elements directly involved within the company. This would basically include the managers...
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...The Coca-Cola Company; and specifically the advertising and promotion of the Coke brand. Table of Contents Overview & Background…………………………………………………………...3 Product Information ………………………………………………...….…………...4 Competitive Review ………………………………………….……………...……...5 Audience Analysis…………………………………………………………………5 Promotional and Media Vehicles Used……………………………………………6 Conclusion ………………………………………………………………….…..…. 7 References…………………………………………………………………………8 Appendix …………………………………………………….………..…………….9 The Coca-Cola Company® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. Founded over 125 years ago, the company has evolved from one product, Coca-Cola to more than 500 brands in 2011. They’ve grown from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The most recognizable world-wide brand has expanded from one city in one country to availability in more than 200 countries around the world. Coca-Cola is one of the world famous and largest brands in beverages industry. Coke is a multinational company and it has its market around the entire world. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component...
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...beverage with extreme marketing skills, making Coca-Cola a dominant soft drink through-out the whole 20th century. The name Coca-Cola is referring to two main ingredients in the drink: kola nuts, a source of caffeine and coca leaves. Unfortunately, the current Coca-Cola formula still remains a trade secret. Coca-Cola is currently not targeting specific groups of customers but rather adapting to the market by creating and developing new products. Coca-Cola targets all ages of customers, but the mainly targeted customers are specifically from age 12-30. On the other hand for the age range of below 12 and above 30, although there is no specific product that satisfies them, the company compensates it by creating partnerships with restaurants and fast food chains. Coca Cola can be differentiated in few collections: the Coca-Cola classic, Oasis Juice, Diet Coke, Coca-Cola Zero and Coca-Cola Life. However, Coca-Cola made its success in the industry with its original sales of classic Coca-Cola, through the ‘share a coke’ campaign, selling all coke products with customized customer’s name on the cans or bottles. The Coca-Cola classic will be mainly discussed in this paper with the help of its official website http://www.coca-colacompany.com/. 2.0 Target Market For the selection of target markets of Coca-Cola, the company targets different segments of the market by offering various products for each segment using differentiated marketing. Coca-Cola offers product for different age-group customers...
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...Marketing The Coca-Cola Company Author: Chetna Aggarwal Date: March 10, 2015 Supervisor: Prof. John H. O’Malley Table of Contents 1 What Is Story Telling? 3 2 Why Did I Select Coca-Cola? 3 3 Did The Story Added To My Awareness Of The Product? 4 4 Did I Connect With The Story? 4 5 Did It Cut Through The Clutter Of Competing Products? 4 6 In A Digital World, How Do You Get Your Message Through? 5 7 Bibliography 6 8 Declaration of Authenticity 9 * What Is Story Telling? Storytelling is the process of explaining real or fictional events through narrative (Storytelling, 2015). Complex ideas are depicted in an entertaining way or an emotional connection helps consumers remembering information (ibid.) by “building a picture of a company” (Bacon, 2013). It is said that people recall facts more easily when emotions are involved (Storytelling, 2015). Especially millennials, who have a shorter attention span and are exposed to an immense mass of information (2015), are more likely to remember an ad that is more interactive (Storytelling, 2015). Why Did I Select Coca-Cola? Coca-Cola is the soft drink giant par excellence – With a global market share of 25.9% in the soft drink market in 2011 (Statista website, 2015), the company has achieved what many companies dream of – Global brand recognition, meaning people can identify Coca-Cola without being directly exposed to the company’s name, but rather to its logo or colors (Brand Recognition, 2015). Furthermore, the Coca-Cola...
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...explore the fascinating story of CocaCola® – the world’s best-known beverage brand. The World of CocaCola is the home of the more than 125-year-old secret formula for CocaCola and features more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. Around every corner you’ll experience something new and inviting. You’ll see great interactive exhibits such as a thrilling, multi-sensory 4-D movie (3-D glasses with moving seats) and get an inside look at the bottling process. You can view more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. You can even give our 7-foot CocaCola Polar Bear a big hug! And of course, a World of Coca-Cola favorite—the tasting experience, will give you a refreshing opportunity to sample over 100 flavors from around the world. All this and much more make the World of CocaCola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of 2 hours. Check out a timeline featuring key milestones in the history of the World of CocaCola. 1990: The original World of CocaCola is established at Underground Atlanta as an attraction dedicated to the heritage of The CocaCola Company. 2000: By 2000, The CocaCola Company accumulates approximately 20 acres of land in downtown Atlanta near Centennial Olympic Park. 2002: The CocaCola Company announces plans for development of the land to help spur ongoing...
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