...Quản trị Marketing 1: pros. nhược điểm và rủi ro liên quan đến cốt lõi của Nike, chiến lược tiếp thị là gì? Trả lời: Chiến lược tiếp thị xuất sắc của Nike là năng lượng của họ để đạt được mục tiêu thị trường của họ. Nike tin "kim tự tháp ảnh hưởng" sở thích của một tỷ lệ nhỏ các vận động viên hàng đầu ảnh hưởng đến sự lựa chọn sản phẩm và thương hiệu. ƯU ĐIỂM CỦA CHIẾN LƯỢC TIẾP THỊ CỦA NIKE CỐT LÕI: Nike đặt rất nhiều tỉ lệ trong chiến lược tiếp thị của họ và sản phẩm deign. Để duy trì sự thống trị của họ trong ngành công nghiệp và duy trì lợi thế cạnh tranh của họ, Nike tích cực đáp ứng xu hướng thị trường và những thay đổi trong sở thích tiêu dùng bằng cách điều chỉnh chiến lược tiếp thị của họ, kết hợp của các dịch vụ sản phẩm hiện có, phát triển sản phẩm mới, phong cách và thể loại, và ảnh hưởng đến sở thích thể thao và thể dục thông qua các chiến lược tiếp thị khác nhau. NHƯỢC ĐIỂM CỦA CHIẾN LƯỢC TIẾP THỊ CỦA NIKE CỐT LÕI: Mặc dù chiến lược tiếp thị của Nike đã mang lại nhiều tác động tích cực cho công ty, nhưng nó sẽ mang lại những tác động tiêu cực đến Nike quá. Những tác động tiêu cực sẽ xác định trong nhiệm vụ này là phí phát sinh, ảnh hưởng của phát ngôn viên, và đối thủ cạnh tranh. RỦI RO CỦA CHIẾN LƯỢC TIẾP THỊ CỦA NIKE CỐT LÕI: Nike đối mặt với nhiều rủi ro khi họ sử dụng cốt lõi của chiến lược tiếp thị để đạt được mục tiêu của họ và những rủi ro có thể đến từ cả bên trong và bên ngoài môi trường hoàn cảnh. Những rủi ro sẽ có một tiêu cực ảnh hưởng...
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...This week, week two, in management information systems we covered a variety of topics. A couple topics we talked about were the types of business information systems and Porter’s competitive forces model. There are many different types of business information systems, but some include, functional perspective, constituency perspective, functional systems within an organization, and the different systems used to deliver information to functional systems. Each of these systems has a different job and is important to an organization’s information systems. There are four different types of systems to deliver information to functional systems. These systems are the transaction processing system, management information system, decision support system,...
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...Accounting | | 5 | MGT-401 | Fundamentals of Management | | 6 | ECO-401 | Economics for Managers | | 7 | FIN-401 | Fundamentals of Finance/Introduction to Finance | | 8 | MKT-401 | Principles of Marketing | | 9 | HRM -501 | Human Resource Management | | 10 | BUS-403 | Legal Environment in Business | | 11 | MGT-402 | Organizational Behavior and Leadership Development | | 12 | MAT-402 | Quantitative Methods and Techniques in Business(A) | | 13 | MAT-402 | Quantitative Methods and Techniques in Business(B) | | 14 | BUS-404 | Research Methods in Business (Section-A) | | 15 | BUS-404 | Research Methods in Business (Section-B) | | | | Functional Courses | | | | Major in Finance | | 16 | FIN-501 | Financial Management | | | | | | 17 | FIN-502 | Financial Institutions and Market | | | | | | | | Major in Marketing | | 18 | MKT-501 | Marketing Management | | 19 | MKT-502 | Consumer Behavior | | | | Major in Human Resource Management | | 20 | HRM-502 | Comparative Human Resource Management | | | | Major in Accounting | | | | | | | | Capstone Courses (Compulsory for all) | | 21 | MGT-501 | Strategic Management (A) | | 22 | MGT-501 | Strategic Management (B) | | Major Courses | | Major in Finance | | 23 | FIN-503 | Corporate Finance | | 24 | FIN-505 | Working Capital Management | | 25 | FIN-506 | International Financial...
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...Semester | Program | Division | Course # | COURSE NAME | Spring 2016 | Elective | ACC | ACC7500 | Financial Reporting and Statement Analysis | Spring 2016 | Elective | ACC | MBA9520 | WEALTH MANAGEMENT I & II | Spring 2016 | Elective | ECN | ECN7555 | Health Economics | Spring 2016 | Elective | ECN | ECN7550 | Business Strategy and Game Theory | Spring 2016 | Elective | EPS | EPS7500 | NEW VENTURE CREATION | Spring 2016 | Elective | EPS | EPS7510 | ENTREPRNRL FINANCE | Spring 2016 | Elective | EPS | EPS7520 | MANAGING GROW BUS | Spring 2016 | Elective | EPS | EPS7547 | Women’s EPS & Leadership | Spring 2016 | Elective | EPS | EPS7530 | M&A FOR ENTREPRENEUR | Spring 2016 | Elective | EPS | EPS7552 | EPS AND THE GIG ECON | Spring 2016 | Elective | EPS | EPS7574 | MKTG FOR ENTREP | Spring 2016 | Elective | EPS | EPS7575 | VENT GROWTH STRAT | Spring 2016 | Elective | EPS | EPS8573 | ENTREP INTNSTY TRACK | Spring 2016 | Elective | EPS | EPS7520 | Managing Grow Business | Spring 2016 | Elective | FIN | FIN7502 | CAPITAL MARKETS | Spring 2016 | Elective | FIN | FIN7503 | EQUITIES | Spring 2016 | Elective | FIN | FIN7504 | RISK MANAGEMENT | Spring 2016 | Elective | FIN | FIN7511 | CORP FIN I:RASNG CAP | Spring 2016 | Elective | FIN | FIN7513 | FIXED INCOME | Spring 2016 | Elective | FIN | FIN7516 | CORP FIN II:EVAL OPP | Spring 2016 | Elective | FIN | FIN7517 | FIN & VAL SUSTNBLTY | Spring 2016 | Elective | FIN | FIN7518 | Managing...
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...MKT 310 WK 8 QUIZ 6 CHAPTER 13 & 14 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-8-quiz-6-chapter-13-14/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 8 QUIZ 6 CHAPTER 13 & 14 MKT 310 WK 8 Quiz 6 Chapter 13,14 1) A retailer can list all of its operations to be performed, its characteristics, and its timing in a(n) ________. A) prototype arrangement B) standardized plan C) operations blueprint D) rationalized retailing arrangement 2) Which of the following is not an advantage of an operations blueprint? A) The operations blueprint standardizes activities. B) The operations blueprint helps evaluate personnel needs. C) The operations blueprint determines space needs. D) The operations blueprint isolates weak or failure-prone operations components. 3) Uniform construction, layout, and operations standards are used in ________. A) everyday inventory planning B) prototype stores C) crisis management D) scrambled merchandising 4) Which of these is not a benefit of using prototype stores? A) The stores use custom buildings for each city and town. B) The stores enable a retailer to take advantage of quantity discounts for fixtures and other materials. C) The stores ease the employee interchange among branches. D) The stores help portray a consistent image among franchise and chain store units. 5) Rationalized retailing is often used in conjunction with ________. A) micro-merchandising B) prototype stores C) a top-down...
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...| Anthropology | 3 | C | ENG 102 | English Comprehension and Speaking | 3 | B | MAT 147 | Applied Calculus | 3 | D | PHY 109 | General Physics | 3 | C | SGPA= 2 Bottom of Form . ------------------------------------------------- Top of Form Term Result: Fall 2011 Course ID | Course Name | Credit | Grade | BUS 201 | Business Communication | 3 | B | CHM 115 | General Chemistry | 3 | B | ECO 101 | Principles of Microeconomics | 3 | D | ENG 203 | Advanced English Composition | 3 | C | SGPA= 2.25 Bottom of Form ------------------------------------------------- Top of Form Term Result: Spring 2012 Course ID | Course Name | Credit | Grade | BUS 101 | Introduction to Business | 3 | A | MKT 301 | Marketing Management | 3 | B | STA 240 | Statistics | 3 | C |...
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...| |GEN/300 | |SKILLS FOR PROFESSIONAL DEVELOPMENT |3 |07/31/2001 | |08/28/2001 | |TIMOTHY COLLINS |A- | | |MGT/330 | |MANAGEMENT: THEORY,PRACTICE, APPLICATION |3 |09/04/2001 | |10/02/2001 | |LEE HOFFMAN |A | | |MGT/331 | |ORGANIZATIONAL BEHAVIOR |3 |10/09/2001 | |11/06/2001 | |NORMAN ANDROSS, II |A | | |MGT/436 | |CRITICAL THINKING AND DECISION-MAKING |3 |02/12/2002 | |03/12/2002 | |ROBERT STRETCH |A- | | |MKT/421 | |MARKETING |3 |05/28/2002 | |06/25/2002 | |BARBARA CHRONOWSKI |A- | | |FIN/324 | |FINANCIAL ANALYSIS FOR MANAGERS I |3 |07/02/2002 | |07/30/2002 | |JOHN BUSHBY |B+ | | |FIN/325 | |FINANCIAL ANALYSIS FOR MANAGERS II |3 |08/06/2002 | |09/03/2002 | |STEVEN HARRIS |A | | |QNT/321 | |STATISTICS IN BUSINESS I |3 |09/12/2002 | |10/10/2002 | |DONALD STELL |B+ | | |QNT/322 | |STATISTICS IN BUSINESS II |3 |10/17/2002 | |11/14/2002 | |DONALD STELL |A- | | |ECO/360 | |ECONOMICS FOR BUSINESS I |3 |04/15/2004 | |05/13/2004 | |GEORGE SHARGHI |B+ | | |MKT/438 | |PUBLIC RELATIONS |3 |05/20/2004 | |06/17/2004 | |BARBARA CHRONOWSKI |A | | |CIS/319 | |COMPUTERS AND INFORMATION PROCESSING |3 |07/14/2004 | |08/11/2004 | |KENNETH POORMAN |A | | |MGT/431 | |HUMAN RESOURCES MANAGEMENT |3 |08/31/2004 | |09/28/2004 | |MICHAEL REILLY |A | | |MGT/448 | |GLOBAL BUSINESS STRATEGIES |3 |01/11/2005 | |02/08/2005 | |JAMES LANE |A | | |MGT/449 | |QUALITY MANAGEMENT AND PRODUCTIVITY |3 |02/15/2005 | |03/15/2005 | |PAUL HENNESSY |A | | |MGT/434 | |EMPLOYMENT LAW |3 |03/31/2005 | |04/28/2005...
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...Assignment On Company’s Mission Statement: Novartis & Jamuna Group Marketing Management (MKT – 501) Submitted To: Professor Dr................... Adjunct Faculty Department of Business Administration Submitted By: Course Code: MKT - 501 Date of Submission - 21 November, 2014 Multinational Company: Introduction: Novartis was created in 1996 through the merger of Ciba-Geigy and Sandoz, two companies with a rich and diverse corporate history. Throughout the years, Novartis and its predecessor companies have discovered and developed many innovative products for patients and consumers worldwide. Novartis has five business segments and is supported by global research organization, the Novartis Institutes for BioMedical Research (NIBR). These segments are strategically aligned to bring innovative, high-quality and affordable medicines and therapies to patients around the world. Making full use of its cross-divisional cooperation potential, Novartis continually looks for opportunities to leverage the strength of its global and diverse businesses to meet patient needs and extend its differentiated leadership position. Novartis continuously evolve its businesses to create a patient-centered portfolio consisting of a wide range of products and treatments to address unmet medical needs. Its global Pharmaceuticals portfolio includes more than 50 key marketed products, many of which are innovative leaders in their...
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...DIPLOMA Street City/State/Zip EMPLOYER INFORMATION Employer: Job Title: Employer’s Address Work Phone Number: ( ) ADDITIONAL DIPLOMA OR TRANSCRIPT Additional diploma Yes Additional transcripts Yes Please note that the University will provide you with a courtesy degree posted transcript that will be mailed to your home address separate from your diploma via USPS. Quantity ($30.00 each) Quantity Master of Business Administration (MBA 021) Students Only I have met the requirements and would like to have the following concentration(s) documented on my official transcript. Accounting (ACC) Energy Management (EM) Global Management (GM) Health Care Management (HCM) Human Resource Management (HRM) Marketing (MKT) Project Management (PM) Small Business Management (SBM) Technology Management (TM) I do not want a...
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...Layout Paper Paper #2 Pearson Mkt/Mgt 322 – Fall 2012 Using the store location of your choice Description: (from syllabus) – A store layout is a strategy. Select, rank and defend the criteria you will use in analyzing the layout strategy for two similar stores. Select, compare and analyze two layouts for a store based upon these criteria. Operational Description – The paper should be professionally presented. It should be no more than five pages of text. (There can be additional pages for maps, diagrams charts and tables.) Use headings and subheadings to organize the paper. Footnote your sources. Single space (rather than double space) with respect for appearance and readability. Start with your summary of recommendations. (This is your Executive Summary – You write this last.) Objectives: 1. Learn criteria upon which layout decisions are made. 2. Adapt this list of criteria to your particular situation. 3. Prioritize and quantify your selection criteria for your particular situation. 4. Compare two layouts based upon these criteria. 5. Make use of direct and secondary information to show that your recommendations and analysis are based upon more than just your opinion. 6. Make use of principles from lecture and text to show that your recommendations and analysis are based upon more than just your opinion. 7. Lead with your recommendations. Follow with your backing and thought process. Hints 1. What are your criteria for selecting a layout? 2...
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...United International University School of Business and Economics Course Policies/ Brand Management |Program |Bachelor of Business Administration (BBA) | |Course Title & Code |Brand Management (MKT 4311) | |Section |A, B, C | |Trimester |Summer, 2014 | Assessment Plan |Assessment Breakup |Contribution to Grade |Total Contribution | |Class Attendance & Participation |05% |30% | |Quiz/Class Test |15% | | |Assignment and Presentation |10% | | |Mid Term 1 |20% |70% | |Mid Term 2 |20% | | |Final Exam |30% | | Course Polices ▪ Attendance: Attendance in class is mandatory. Only two absences are allowed with prior permission. For each subsequent absence, you...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: In: Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: Discuss how the following organizations would be arranged in terms of the depth and breadth of their product lines: A solo-practice family practitioner who does not deliver babies A multi-specialty group practice that provides primary care at five (5) satellite locations An academic medical center Shouldice Hospital in Toronto, which specializes in short-stay surgery for hernia repair According to our text, breadth "refers to the number of different product lines in the mix." (Berkowitz, 2011, pg 263) and depth "refers to the nimber of product items within each product line." (Berkowitz, 2011, pg 263) For a solo-practice family practitioner who does not deliver babies, the breadth of this organization is very narrow. The practitioner only has one practice and they have excluded themselves from delivering babies, which may be something wanted from a growing family. On the other hand, the depth of this organization can possibly still be great. They can offer family counseling services, perscription services on site, and...
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...The work MKT 450 Week 5 Discussion Questions and Summary includes answers of the following questions: 1. Who benefits from globalization? Who does not benefit? What changes have you seen in your organization, or one that you are familiar with, as a result of globalization? What changes to the international market do you anticipate over the next five years? How might these changes affect international marketing? 2. What are regional trade organizations, and list some that are prominent? Why are regional trade organizations established? Should a country join a regional trade organization? Why or why not? 3. What are ethical and socially responsible issues that may be implied in the global perspective? What types of ethical issues has your company, or a company that you are familiar with, faced in doing business internationally? How are these ethical issues handled? and also Week 5 Summary. Business - Marketing Complete the final phase of your New Product Launch Marketing plan. Using the information submitted in your previous LT assignments (and the feedback provided) and the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive analysis ...
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...The work MKT 450 Week 5 Discussion Questions and Summary includes answers of the following questions: 1. Who benefits from globalization? Who does not benefit? What changes have you seen in your organization, or one that you are familiar with, as a result of globalization? What changes to the international market do you anticipate over the next five years? How might these changes affect international marketing? 2. What are regional trade organizations, and list some that are prominent? Why are regional trade organizations established? Should a country join a regional trade organization? Why or why not? 3. What are ethical and socially responsible issues that may be implied in the global perspective? What types of ethical issues has your company, or a company that you are familiar with, faced in doing business internationally? How are these ethical issues handled? and also Week 5 Summary. Business - Marketing Complete the final phase of your New Product Launch Marketing plan. Using the information submitted in your previous LT assignments (and the feedback provided) and the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive analysis ...
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...How A Manager/Entrepreneur Identifies Opportunity To Make Profit [pic] United International University Project On: Marketing Management Sub. Code: MKT 3336 SEC: C Submitted to: Khandker Md. Nahin Mamun Lecturer in Marketing School of Business Submitted by: ➢ Sadia Afrin 111 081 102 ➢ Ishaq Ahmed 111 081 136 ➢ Sufia Khatun Eva 111 081 150 Date of Submission: 23rd August, 2010 Letter of Transmittal August 23, 2010 Khandker Md. Nahin Mamun School of Business United International University Dear Sir: Submission of report on “Marketing Management” Here is the report on “Identifying Opportunity by Entrepreneurs” which you assigned us as our partial requirement for the course entitled ‘Marketing Management’; MKT 3336 As you will see, our report pointed out details about opportunity and related thing with opportunity. As students of School of Business, we are very pleased for having this topic for the report. We have learnt a lot while preparing this report which will help us in our practical life. We will be obliged, if you kindly accept this report. If you need any assistance in interpreting this report please contact us at any time. Sincerely yours, _______________ _______________ _______________ Ishaq Ahmed Sadia Afrin Sufia Khatun Eva ID: 111 081 136 ID:...
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