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Coffee Export Plan

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Submitted By canocamilo2
Words 313
Pages 2
Eurocafe
Primary target:
-Finland: Eurocafe selected Finland as one of the primary targets because due climatic reasons coffee isn’t cultivated in this country. The Finnish population is accountable for Europe’s highest per capita coffee consumption making it a very rewarding market for coffee worldwide. We are looking to target people from Finland between the ages 18 & up. Some of the distribution channels we are planning on using will be foreign retailers, distributors, and representatives. The foreign retailers will be places where traffic is constant like universities, shopping centers, coffee shops and hotels.
Secondary target:
Canada: This will be our secondary target market since its industry grew by 21% in retail value reaching $1.9 billion only in 2013. Making this country one of the highest per capita coffee consumption in the world. Canada has a population of 35.16 million people making it a tremendous market for global expansion. In Canada the distribution channels that will be used are representatives, distributors, and foreign retailers.
Product selection
Coffee beans roasted nondecaffinated
1. At what price should your firm sell its product in the foreign market?
$6.50
2. What type of market positioning (that is, customer perception) does your company want to convey from its pricing structure?

3. Does the export price reflect your product’s quality
4. Is the price competitive?
5. What type of discount (for example, trade, cash, quantity) and allowances (for example, advertising, trade-offs) should your firm offer its foreign customers?
6. Should prices differ by market segment?
7. What should your firm do about product-line pricing?
8. What pricing options are available if your firm’s costs increase or decrease? Is the demand in the foreign market elastic or inelastic?
9. Is the foreign government going to view your prices as

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