...WS1 Bullet Point SWOT Subbu Subbiah Indiana Wesleyan University SWOT Analysis | Strength | * More consumer brands. It is one of the biggest brands in the personal care consumer products industry * Focus on innovation and new productLaunches * Global Market Place and Presence * Building Relationships with Dentists * Continued dividend payouts attract investorConfidence | Weakness | * Market share is limited due to presence of other strong FMCG brands * Fake brands are supplied under their brand names * Inventory increasing at a faster pace thansales * Unfunded employee post retirement benefits * Product Recalls | Opportunity | * Tap rural markets and increase penetration in urban areas * High birth rates and lower penetration rates present growing opportunities for children’s oral care market in emerging countries * Mergers and acquisitions to strengthen the brand * Increasing purchasing power of people thereby increasing demand * Leveraging product localization to penetrate deeper into local markets | Threats | * Intense and increasing competition amongst other FMCG companies * FDI in retail thereby allowing international brands * Competition from unbranded and local products * Threat from fake products * Global economic condition | | References Colgate.com. (2012, October 12). Retrieved from http://www.Colgate.com Quelch, J, & Laidler, N. (1993). Colgate-Palmolive Company: The Precision Toothbrush...
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...COLGATE-PALMOLIVE < Colgate Zig Zag.. Colin.. > Colgate-Palmolive Parent Company Colgate Palmolive Category Consumer Products Sector FMCG Tagline/ Slogan Colgate World of Care USP Colgate toothpaste brand is one the most respected brands in the world STP Segment Products and services for daily needs Target Group Every household especially the middle class Positioning A company which makes products for caring for its consumers Product Portfolio Brands 1. Colgate Dental Cream 2. Colgate Total 12 3. Colgate Sensitive 4. Colgate Max Fresh 5. Colgate Cibaca 6. Colgate Active Salt 7. Colgate Plax 8. Colgate 360 9. Colgate Zig Zag 10.Colgate Toothpowder 11. Halo Shampoo 12. Palmolive Naturals 13. Palmolive Aroma 14.Palmolive Thermal Spa 15. Aroma Hand Wash 16.Palmolive Shave Cream 17.Palmolive Charmis SWOT Analysis Strength 1. It is one of the biggest brands in the personal care consumer products industry 2. It has over 38000 employees globally 3. One of the market leaders globally with excellent R&D 4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition 5. Colgate has excellent reach and distribution and its products are available in over 200 countries 6. Excellent advertising and brand visibility of products...
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...markets offer great opportunities for penetration. Rising per capita income of people and increasing awareness through advertisements, print media, etc is increasing the demand for oral care products. This marks a sharp transition from use of tooth powders to the use of value added toothpastes like mouth washes, gels and teeth whitening products. Currently the size of global oral care market is about $30 billion. Out of this, India contributes 5% of the total market which estimates the Indian oral care market to be $1.5 billion. The Indian oral care market registered an annual growth of 13% during FY 13. On the other hand, the growth in global market was 3% during the same period. The major players in the Indian Oral care industry are: Colgate, Unilever, Dabur and GlaxoSmithKline (GSK). P&G is a new entrant with the launch of Oral B Pro-Health in July‘13 in the Indian market. According to company sources, it will be available in mint flavour with the specifications : 140 gms (for Rs. 98) and 75 gms (for Rs. 59). In the first month, the company registered a market share of 0.2% in the first month. The key factors responsible for attracting global players like Proctor & Gamble to the Indian market are i) Increasing demand from rural India – Only 42% of the...
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... A PROJECT REPORT ON COLGATE –PALMOLIVE LTD. UNDER THE GUIDANCE OF Prof .Rashmi SUBMITED BY: - Anuradha . Mukku Vinaya. Nadar Kiran . Hemani Rasika. Patil Snehal. Bhari DECLARATION We, students of Master of business administration studies, hereby declare that we have successfully completed this Project on Marketing management in academic year 2012-2014. The information incorporated in this project is true and original to the best of our knowledge. ACKNOWLEDGEMENT This project is a result of dedicated effort. It gives us immense pleasure to prepare this project report on “COLGATE –PALMOLIVE LTD”. We would like to thank our project guide, Prof., for consultative help and constructive suggestion on the matter in this project. We would like to thank our parents and our colleagues who have helped us in making this...
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...------------------------------------------------- Colgate-Palmolive ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Colgate-Palmolive Prepared for: Bill Waxman Organizational Behavior Edison Community College Prepared by: Catalina De Fex Jenny Smith James Tobias October 28, 2013 October 28, 2013 Mr. Bill Waxman Instructor Organizational Behavior Edison Community College 1973 Edison Drive Piqua, Ohio 45356 Dear Mr. Waxman: Here is our strategic plan for our organizational behavior class. Throughout this report we will explain our plan intended to increase financial satisfaction for Colgate- Palmolive. We included a complete analysis of internal and environmental factors that will benefit our understanding of this company’s internal and external culture. We sincerely hope that this report will fulfill your expectations, and we assure you that the oral presentation will be a great complement in order to influence the implementation of our ideas. Thank you for your time and consideration, and we look forward to finally present our ideas to you and to our audience. Sincerely, Colgate-Palmolive StudyGroup Table of Contents Executive summary v Introduction 6 Objectives of the Research 6 Colgate Palmolive Company 6 ...
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...SWOT ANALYSIS * “SWOT is an acronym for the internal strength and weakness of a firm and the environmental opportunities and threats facing the firm. * SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. * The technique is based on the assumptions that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weakness) and its external situation (opportunities and threats). * A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.” Colgate-Palmolive Company (Colgate) is one of the leading consumer products company in the world. It offers products in various categories including oral care, personal care, household surface, fabric care and pet nutrition. The company has operations in over 200 countries across the world. It operates in North America, Latin America, Europe/South Pacific and Greater Asia/Africa. It is headquartered in New York and employs about 38,000 people. Location of Factor | TYPE OF FACTOR | | Favorable | Unfavorable | Internal | Strengths 1. It is one of the biggest brands in the personal care consumer products industry 2. It has over 38000 employees globally 3. One of the market leaders globally with excellent...
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...strategies 11 Negotiation strategies 11 Few tips 12 Conclusion 13 Bibliography 14 Introduction « I consider ethics, as well as religion, as supplements to law in the government of man. “ Thomas Jefferson Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). In 1985, they build a partnership with Hawley and Hazel, a Taiwanese company specialized in healthcare such as Colgate. One of their best product was the Darkie, a toothpaste, with a Black man with ultra white teeth as image. This product was the core of one of the most disaster for the brand Colgate. In order to understand how this product hit significantly the brand image of Colgate, we will first try to analyze what was the major strategic and ethical issues that Colgate had to face with its partnership with Hawley and Hazel, then how Colgate should have managed this situation, and finally what are the main issues when you are doing business with Asian people, especially with Taiwanese and Chinese. Colgate’s distateful toothpaste Overview of the company Colgate-Palmolive Company is an American diversified multinational corporation focused on the production,...
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...colgate Executive Summary The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future. Introduction Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past. But especially in a competitive environment like the...
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...markets offer great opportunities for penetration. Rising per capita income of people and increasing awareness through advertisements, print media, etc is increasing the demand for oral care products. This marks a sharp transition from use of tooth powders to the use of value added toothpastes like mouth washes, gels and teeth whitening products. Currently the size of global oral care market is about $30 billion. Out of this, India contributes 5% of the total market which estimates the Indian oral care market to be $1.5 billion. The Indian oral care market registered an annual growth of 13% during FY 13. On the other hand, the growth in global market was 3% during the same period. The major players in the Indian Oral care industry are: Colgate, Unilever, Dabur and GlaxoSmithKline (GSK). P&G is a new entrant with the launch of Oral B Pro-Health in July‘13 in the Indian market. According to company sources, it will be available in mint flavour with the specifications : 140 gms (for Rs. 98) and 75 gms (for Rs. 59). In the first month, the company registered a market share of 0.2% in the first month. The key factors responsible for attracting global players like Proctor & Gamble to the Indian market are i) Increasing demand from rural India – Only 42% of the...
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...COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH MARKETING MANAGEMENT (MKT 6301/SYSM 6318) SPRING 2014 - CASE ANALYSIS REPORT 2/25/2014 Submitted by:- Ellen Hsieh Junai Kang Gopichand Movva Yasemin Polat Iqra Sawani Vivek Siva Iyer PROBLEM STATEMENT Colgate-Palmolive (CP) was preparing to launch the Precision toothbrush early in 1993. CP developed the Precision toothbrush with three different brush lengths and orientations to increase plaque removal and access to gums and teeth. Before proceeding with launch of the product, CP's main concern was in regards to promotion of the toothbrush, including positioning, branding, promoting and advertising. CP debated the placement of the Precision toothbrush between niche and mainstream positioning. Subsequently, CP deliberated emphasizing the branding of the toothbrush between Precision or Colgate. Finally, CP faced a dilemma in deciding the method of promotion that would best appeal to consumers while focusing on plaque removal. ISSUES Consumer and demand analysis For Colgate Palmolive, determining the demand of consumers in the oral hygiene market was crucial to determine how to market the product in terms of price, design, advertising, and other promotions. Consumers for toothbrushes include the general population with any concern oral hygiene. The difference in consumers was the types of brushers . The therapeutic brushers would be CP’s best consumers since...
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...opportunity to experience of practical related work to an appraisal of Colgate toothpaste Company. 1. Background Though we are the student of school of business in under graduate program (Bachelor of Business Administration) We have to do innovate our potentiality to develop our skill in various sources such as Report making, preparing financial statement of different kinds of organization. It is our academic part to prepare a report on “Factors influencing consumer behavior specially focuses on Colgate toothpaste” that’s why we prepare it. 2. Significance It enhances our knowledge base. It gives us a broad idea about marketing analysis. 1.3. Scope of the report Today's business world is a place of challenge. Challenge and problem can come from anywhere & anytime. Marketing prepare people to cope with the competition. 1.4. Objective of the Report 1.4.1 Broad Objective: To identify the factor those influence the consumer behavior to buy a product or service. 1.4.2 Specific Objectives: The broader objective may be broken down into further specific objectives enlisted as follows: o To know the using time of Colgate tooth paste o To find the price suitability based on the economic situation of Bangladesh o To find the people opinion about the advertisement of Colgate up tooth paste o to identify the situation of 'Colgate up Crystal' o To see how efficiently Colgate up manages their trends of business. o Recommend the steps...
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... Company Overview Colgate Palmolive was incorporated 1806 in New York City by soap and candle maker William Colgate. Colgate now is a leading multinational firm, operating in 200 countries and territories, within the personal, oral & home care and pet nutrition industry. It is headquartered in Midtown Manhattan and it employs 38,600 people. Colgate is traded in the New York Stock Exchange with “CL” as its ticker symbol and is a component of the S&P500 index. The stock is currently trading at $108.00 as of close at November 23 and has a market capitalization of $51 billion. The company has a solid history for stable earnings and dividends and is run by a responsible management. The company’s fiscal year ends in December. Colgate’s primary competitor on the scale of the global market is Procter & Gamble. Colgate is most famous for Colgate dental products, Palmolive shampoos, Irish Spring soap and Speed Stick deodorant. They also sell pet products under their “Hill’s” brand. Key Information Colgate-Palmolive Co http://www.colgatepalmolive.com 300 Park Avenue NEW YORK NY 10022 United States Industry Overview The Soap and Other Detergents industry is the main industry Colgate Palmolive is classified in. The industry includes the production, distribution and selling of soaps, detergents, toiletries, perfumes and cosmetics. The industry in the US is composed of 229 companies and is leaded by Procter and Gamble and followed by Colgate Palmolive. Industry...
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... From chairman’s point of view It's my pleasure to welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap, and Hill’s Pet Nutrition are among the world's most recognizable household names, trusted and relied upon by consumers everywhere. Colgate People, working around the world, share a commitment to our three core corporate values: Caring, Global Teamwork and Continuous Improvement. These values are reflected not only in the quality of our products and the reputation of our Company, but also in our dedication to serving the communities where we do business. As a leading consumer products company we are also deeply committed to advancing technology which can address changing consumer needs throughout the world. In fact, our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company focused on the production...
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...HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere prior to this. Bibhu Prasad Rath INDEX Serial No | Topics | Page No | 1 | Introduction | | 2 | History | | 3 | Issues | | 4 | Concept integration | | 5 | Environmental analysis | | 6 | Recommendation | | 7 | Conclusion | | 8 | Bibliography | | Introduction The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life',. Although today world is moving away from this aspect of world but still there is a niche segment who prefer Ayurveda or herbal products and one company that focuses on it is- HIMALAYA This legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. they have pioneered research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have found...
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...COLGATE-PALMOLIVE (INDIA) LIMITED Background Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPC’s main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its leadership and emerged as India’s No. 1 brand across all categories for eight out of nine years since 1992. • Launched a National Oral Health Program called “Bright Smiles, Bright Future” in association with the Indian Dental Association to spread awareness about oral care amongst children. Market Share CPIL is the market leader in the Indian oral care market with a market share of 51 per cent in the toothpaste segment, 48 per cent in toothpowder segment and 30 per cent in the toothbrush segment. Creating demand in rural areas In order to create new demand for oral care products, CPIL has increased their reach in rural areas. It is converting non-users to users through various sales promotion measures such as small volume low priced sachets, distribution of free toothbrushes, Rural Van Programmes, among other things, especially in rural areas. Rural areas contribute to 35 per cent of Colgate’s sales. Major player in oral care segment Colgate was voted the “Most Trusted Brand”...
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