...Color psychology is the study of hues as a determinant of human behavior and is a form of nonverbal communication. Colors are not static energy and its description can change from one day to the next depending on the individual - it all depends on what energy you are experiencing and trying to express at that point in time. Color influences perceptions not obvious, such as the taste of food, and often has different meanings in various cultures. In Western societies, the meanings of colors have changed over the years, like death and taxes, there is no escaping colors in our world. So, the question is why are people more relaxed in green rooms and why do weightlifters do their best in blue gyms? Perhaps by reading this illustration of color...
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...color's fault. Color—whether architectural or in the branded packaging—estimates for around 60 percent of our response to any object or any place. This whole thing of assessing the impact of any given color is usually called "color psychology." But the very effect that the color scheme color has at different stages of either design or anything else is significant: its physical and psychological. Color use is not something that brings definitive equality between "color and our moods," as is a currently popular expression....
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...moment of our lives, color is playing a huge role, even though our color choices tend to be unconscious. Colors have an emotional impact on an individual and it is shown based on what we wears, our personality, the food we eat etc. “For several years psychologists have been interested in a number of psychological aspects of color; paramount among these have been effects of colors on emotion” (Jacobs & Suess, 1975, par. 2). Believe it or not colors affect our daily lives by giving off more energy, soothing affects, stimulate appetites, and sexual motivation. It was also reported that the color red as happy and blue as serene and dignified. (Jacobs & Suess, 1975, par. 2). In a study of questioning thirty males between the ages of fifteen to sixty what color bra they would like to see a girl of their dreams wearing in order to find out what colors are the most sexually stimulating? (Shpancer, 2013, par. 2). Out of thirty, fourteen chose black, four chose pink, red, blue, and white was only chosen by three. Grey and purple were each favored by someone once . There was also an experiment conducted to see what colors were connected with appetites. There was food coloring added to make eight different colored Jell-O. Out of fifteen people, seven chose red, pink and purple chosen by three a piece, as well as green and orange chosen each by one person. The color blue is either a calming or depressing color, depending on how someone is surrounded by it. Although this color is usually used...
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...April 21, 2015 Professor Mya Poe Advanced Writing Professor Northeastern University Boston, MA 02115 Dear Professor Poe, This semester has been a great learning opportunity for me and my writing skills. Before this class I was already comfortable with some of the learning goals presented on the syllabus, however, a few of them were strengthened with the projects we worked on. For example, before this class I would never peer review or revise my own papers. With the amount of revisions that were undertaken in all four projects, I feel that I have become more comfortable in the act of revision. Also, I was never good at incorporating forms of evidence to support my claims, ideas and arguments. This class was very helpful in showing how to take research and incorporate it into a project. Overall, this class has allowed me to strengthen my skills as a reviser, helped me “formulate and articulate a stance through my writing”, and helped me to use more forms of evidence to support my claims, ideas and arguments. Project 1 was the simplest of the four projects. I decided to analyze a research article on Marketing and how companies have started to move their businesses into developing nations. At first I didn’t think I would be able to write a rhetorical analysis on this article because of its length but after multiple revisions and help from peers I wrote my final draft. This was the one project where the revisions really helped me grow as a writer. Without these revisions...
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...Gestalt Psychology Reflection Michael A. Perkins PSY310 January 26th, 2015 Dr. Shannon Kelly Gestalt Psychology Reflection The Gestalt psychology movement was fascinating within the time frame in which it started to develop. While other psychological movements strived to boil down psychology in almost simplistic, scientific terms, Gestalt psychology embraced complexities within the consciousness. Gestalt psychologists argued “that when we look out a window we really see trees and sky, not individual sensory elements such as brightness and hue” (Schultz & Schultz, 2011). There is more to what we experience and see that just the simple elements that make these things and experiences up. Gestalt psychology owes much of its beginnings to the philosophical work of Immanuel Kant (Schultz & Schultz, 2011). Kant believed that experiences were created not from association, but through the perception of those experiences (Schultz & Schultz, 2011). There is a certain level of individuality in this statement, as individual perception is not something that can be simply classified in a way that was satisfactory to a more scientific model. For me, seeing the color green immediately leads me to reflect upon my grandmother and my great deal of pleasant experiences and memories. My perception of the color green, therefore, is wholly distinct from a simplistic explanation of the hue or tone of the color. Another interesting influence of Gestalt psychology was physics professor...
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...Gestalt psychology Reflection The Gestalt psychology movement was fascinating within the time frame in which it started to develop. While other psychological movements strived to boil down psychology in almost simplistic, scientific terms, Gestalt psychology embraced complexities within the consciousness. Gestalt psychologists argued “that when we look out a window we really see trees and sky, not individual sensory elements such as brightness and hue” (Schultz & Schultz, 2011). There is more to what we experience and see that just the simple elements that make these things and experiences up. Gestalt psychology owes much of its beginnings to the philosophical work of Immanuel Kant (Schultz & Schultz, 2011). Kant believed that experiences were created not from association, but through the perception of those experiences (Schultz & Schultz, 2011). There is a certain level of individuality in this statement, as individual perception is not something that can be simply classified in a way that was satisfactory to a more scientific model. For me, seeing the color green immediately leads me to reflect upon my grandmother and my great deal of pleasant experiences and memories. My perception of the color green, therefore, is wholly distinct from a simplistic explanation of the hue or tone of the color. Another interesting influence of Gestalt psychology was physics professor Ernst Mach. Mach used his physics background to explain that perceptions of objects do...
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...Color Psychology Paper Research Question: How does color affect one’s mood? Review of Literature: Colors may just seem simple and unimportant, but they affect our daily lives more than we may know. If someone is feeling angry, it could just be because they’re angry, or it could be perhaps that they are surrounded by or looking at the color red. That’s right! People’s moods can change just because they are looking at different colors! There are many theories on how just a simple color can change one’s whole mood. According to Johnson (2007), color does affect mood by producing certain chemicals and stimulating different feelings such as hunger. For example, blue can make one feel calm because it releases calming chemicals, and red can make one hungry because it is an appetite stimulant. Yellow can make one feel irritated, and it is a fact that people lose their temper most in yellow rooms. However, pink is tranquilizing and can make one feel weak. In conclusion, Johnson says that depending on the color, one’s body can do things (like producing chemicals) that cause a certain emotional reaction (mad, sad, etc.). Another idea, by Smith (2007), is that the effect color produces is based on what one’s body does in response. For example, yellow is mentally stimulating, and activates memory, whereas red increases confidence. Also, brown can make a person feel orderly and stable, while a dark blue can make one feel sad. Therefore, Smith says that different colors do in fact change...
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...Gestalt psychology means unified whole. Gestalt psychology does not look at things as individual elements but as a whole. The three main founders who established the school of gestalt psychology were Max Wertheimer, Kurt Koffka as well as Wolfgang Kohler. The foundations of the Gestalt psychology are perception, memory and learning. Some of the principles of Gestalt psychology are isomorphism, productive thinking as well as reproductive thinking which will be elaborated in this essay. One of the main contributions of Gestalt psychology is Gestalt therapy which focuses on helping an individual understand their internal self and the difference of what they experience and interpretation of events. Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. Instead of approaching psychology as atoms or elements according to Wundt's theory, Gestalt psychology, discovered by Wertheimer, a German, on the other hand, focuses on human experiencing psychological events as a whole. This essay will be focusing on some of the founders of Gestalt psychology and how it has been interpreted and developed over the years from 1880 to 1967, followed by the principles of Gestalt psychology leading to modern day contribution of Gestalt psychology. Historical Developments There were 3 main founders and contributors of Gestalt psychology. They were Max Wertheimer, Kurt Koffa and Wolfgang Kohler. Max Wertheimer...
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...Understanding the Meaning of Colors in Color Psychology The meaning of colors can vary depending on culture and circumstances. Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which I will teach you here. Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual. For example, a person may choose to wear the color red one day and this may indicate they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level. The color orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality. For more on the color orangeIn the meanings of color in color psychology, the color yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice. Green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings. Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. Indigo is the color of intuition. In the meanings of colors it can mean idealism and structure as well as ritualistic and addictive...
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...Introduction Experimental psychology is an area of psychology that utilizes scientific methods to research the mind and behavior. While students are often required to take experimental psychology courses during undergraduate and graduate school, you should really think of this subject as methodology rather than a singular area with psychology. Many of these techniques are also used by other subfields of psychology to conduct research on everything from childhood development issues. II.Objectives 1. To know how did experimental psychology start. 2. State the psychologists who pioneered in experimental psychology. 3. Having knowledge about the instruments used in experimental psychology 4. To know the methods used in experimental psychology. 5. What are the processes used in experimental psychology? III.Definition of Terms Experimental Psychology - refers to work done by those who apply experimental methods to the study of behavior and the processes that underlie it. Stereoscope - The first stereoscope was invented by Wheatstone in 1838.It presents two slightly different images, one to each eye, at the same time. Typically the images are photographs of the same object taken from camera positions that mimic the position and separation of the eyes in the head. When one looks through the stereoscope the photos fuse into a single image that conveys a powerful sense of depth and solidity. Colorimeters - These determine the color composition by measuring its...
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...Christine Ladd-Franklin History and Systems of Psychology Christine Ladd-Franklin Christine Ladd-Franklin would make history with her remarkable achievements in psychology. Christine was a mathematician, logician, and psychology. Christine had many influential people in her life that helped support and encouraged her passion for learning in a culture where women found it hard to enter college. These influences included her father, mother, and aunt as well as academic professors, such as Maria Mitchell, James Sylvester, Charles Peirce, G.E. Muller, and Herman von Helmholtz. This paper will describe Christine Ladd-Franklin’s life, background, theory, and contributions to the field of psychology. Christine, often referred to as Kitty, was born in Windsor Connecticut on December 1, 1847(Vassar Encyclopedia, 2012). Christine was the oldest of three children born to Eliphalet and Augusta Ladd. Augusta died when Christine was12. Before her death, Christine’s mother and her aunt Juliet Niles were very influential in Christine’s life as evidenced in her later work as an advocate for women’s rights. As a child, she attended lectures for women’s rights with her mother. Christine’s early education stared at Wesleyan Academy in Wilbraham, Massachusetts, where she prepared for college just like the male students. She graduated in 1865 and was voted valedictorian of her class. In 1866, Christine pursued her education at Vassar, one of the few new colleges that...
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...Woman In Psychology Sarah Buonarigo PSY/310 April 4, 2013 Ms. Gina Craft Woman In Psychology: Mary Whiton Calkins Mary Whiton Calkins was the first female President of the American Psychological Association and in the American Philosophical Association Mary came from a family who highly valued education. It was no wonder that Mary Whiton Calkins was a pioneer in the field of psychology (Gale, 2001). She was known to invent many research techniques and made important advancements in the area of memory that believed to still be used today. Although Mary did not have an easy entrance in the field of psychology she was able to get her bachelors and continue studying psychology (Goodwin, 2008). Mary Calkins was never considered an official enrolled student at the University of Harvard like she would have wanted in order to obtain her undergraduate degree, however she was able to attend classes as a “guest” of the University of Harvard which still allowed her to receive an education in psychology (Goodwin, 2008). Background Mary Whiton Calkins was born March 30, 1863 in Hartford, Connecticut. Mary was the eldest of five children born to Reverend Wolcott Calkins and Charlotte Grosvenor Whiton. Mary took on adult responsibilities at a young age due to her mothers failing mental and physical health. Mary earned a bachelor of arts in the classics from Smith College and began teaching Greek at Wellesley College in 1887 (Gale, 2001). One year later she was offered a...
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...“How Color Psychology affects Consumer Behavior” Term Paper in General Psychology _________________________________________ Submitted to Prof. Artemus Cruz _________________________________________ Submitted by Michelle P. Garcia BSBA MM 3-1 _________________________________________ March 26, 2013 I. Introduction Colors play an important role in our lives. It gives meaning to everything we see. As Human our color vision influences everything from our art and poetry to the colors we paint our homes and the clothing we choose to buy. Colors distinguish a thing from the other. Colors determine our emotions. Pablo Picasso once quoted, “Colors like features follow the changes of the emotions”. Do you feel happy in a yellow room? Does the color blue make you feel calm and relaxed? Artist and interior designers have already proven how color can dramatically affect moods, feelings and emotions. Color is a powerful tool when it comes to communication and can be used to signal action, influence mood and cause physiological reactions. How color affects the effectiveness of the business? Marketing is a science of satisfying human wants and needs. When this filed acquires the principles of color psychology, it would be a great help for the marketers influence consumer behavior. Since color is an n important factor in the visual appearance of the products as well as in brand recognition, color has become...
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...Introduction to Psychology: January 12, 2015 3 Main Problems of Psychology 1) Determinism vs. Freewill * The idea that everything that happens has a cause (determinism) versus the belief that behavior is cause by a person’s independent decisions (freewill) 2) The Mind-Brain Problem * The philosophical question of how experience relates to the brain. 3) The Nature-Nurture Issue * “How do differences in behavior relate to differences in heredity and environment?” Intro to Psych: Wednesday, January 14 2015 Three major philosophical issues with psychology: Free Will vs. Determinism - Determinism: Everything that happens has a cause. - Free Will: the belief that behavior is cause by a person’s independent decisions The Mind-Brain Problem - The philosophical question of how experience relates to the brain. - How is brain activity linked with our experienced? - There is a close relationship with brain activity and psychological events - “Do we feel first, or do we think first?” Nature-Nurture Issue - “How do differences in behavior relate to differences in heredity and environment?” Milgram and the shock experiment test Psychiatry - different from psychology in the way that a psychiatrist can prescribe medication and psychologists can not. - branch of the medical field that focuses on the brain and mental disorders **Get to know both of the “What Psychologists Do” handouts from class Quick History of Psychology Early era...
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...Sensation and Perception Chapter: Sensation and Perception Sensation and Perception Sensation versus Perception Psychophysics and Thresholds Vision USING PSYCHOLOGY: Color Visual receptor: The Eye Operation of the Eye Eye Problem: Color Blindness Hearing Operation of the Ear Ear Problem: Deafness Chemical senses—Smell and Taste Chemical Senses Receptors: The Nose and Taste Buds Operation of the Chemical Senses Other senses: Skin Other Senses: Balance and Body Position Perception Figure-ground Perception The Wholeness of Figure Perception Perceptual Grouping Perception and Attention Stimulus Variation and Perception Perceptual Constancies Visual Perception of Distance Visual Perception of Motion Hearing Perception Illusions as "Errors" in Perception USING PSYCHOLOGY: Clothing Extrasensory perception (ESP) REVIEW QUESTIONS ACTIVITIES INTERESTED IN MORE? 183 Sensation and Perception WHAT'S THE ANSWER? Instructors in Driver Education advise their students to look twice in both directions before driving across an intersection. Why? "Watch it, Klausman! Watch where you're going!. . . Well, would you look at that. He ran into the goal post!" PSYCHOLOGY: Exploring Behavior Sensation and Perception 184 Moments later, "Klausman, how many times have I told you? You've got to look where you're going! What if that had been a defensive player from the opposing team? How do you feel?" "I feel OK, coach, but I've got a bad ringing in my ears." What causes the ringing in...
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