What's the real psychological or aesthetic reason about people perceiving one place visually appealing and the other one repulsive? Why are we attracted to some specific products over other? In our designers' opinion, it's all a color's fault. Color—whether architectural or in the branded packaging—estimates for around 60 percent of our response to any object or any place.

This whole thing of assessing the impact of any given color is usually called "color psychology." But the very effect that the color scheme color has at different stages of either design or anything else is significant: its physical and psychological. Color use is not something that brings definitive equality between "color and our moods," as is a currently popular expression. …show more content…
In fact, there a lot of just reasons, that highlight how the lighting and the color scheme go together and influence one another:

Natural daylight shows the color in its original quality;
Bright lighting brings out warmer tones and more shades of yellow;
Fluorescent lighting casts a more blue-ish tone.

All this means is that a strong color might be too bright and overpowering when used on all walls or next to a set of windows. So it might be effective to use such color schemes as an accent wall, which is not exposed to a direct sunlight all the time.

Learn the Color Terms

On top of that, this whole "color scheme" science actually have an expanded terminology of its own!
Hue is what we call a color. Red is the hue; blue is the hue.
The value of the hue depends on how light or dark it looks to be.
Saturation means just how dominant the hue is. As we go from red to pink, the red hue starts to appear less dominant.
Intensity is the brightness of the color. The pure colors such as red are more intense than the combined colors such as yellow-green. A color that's more intense usually has a more dominant