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Commercial Airline Industry

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Submitted By plainsman010
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Introduction

Boeing and Airbus have established themselves as market makers when it comes to the commercial airline manufacturing industry. As the only two major players, both companies have significant leverage over the supply chain, but competition has been intense between the two rivals. This intensity has driven both companies to pursue alternative methods of creating value along the supply chain. This analysis seeks to examine the soundness of the strategic supply chain decisions that have been made. However, it is first important to identify the key elements and driving factors for manufacturers in the industry.

Market Forces of the Commercial Airplane Industry

Bargaining Power of Buyers
The aircraft manufacturing industry currently is a duopoly, which consists of Boeing and Airbus. The lack of providers means that buyers have relatively no bargaining power. According to an article written by Daniel Michaels of the Wall Street Journal, some customers are now expecting to receive their shipment of Dreamliners approximately four years late. With no available alternatives, the buyers do not have any choice but to wait.

Bargaining Power of Suppliers
The industry has a global supplier market that can be closely linked due to the presence of modern technology. Web-based programs allow instant communication and the sharing of data such as the complex plans used during the construction of the aircraft. The access to instant global communication as well as crucial manufacturing data has allowed Boeing and Airbus to collaborate with suppliers all over the world. Technology has opened the door to a countless amount of suppliers that would never have previously been possible due to the distance between the manufacturer and suppliers. The increased number of suppliers has resulted less leverage for suppliers with regards to bargaining power due

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